I am an experienced advisor with a focus on urban development projects, innovation systems, strategy, branding and promotion of places and destinations. I have a background as a Brand and Marketing Strategy Developer in the sphere of luxury and real estate and a Benchmarking/Research specialist in the sphere of urban innovation development. During my career she was working closely with regional municipalities, public and private companies and projects in the place brand development, innovation consulting and a real estate sector.
I have expertise in research and benchmarking with a focus on Horizon 2020 development projects, destination development and innovation systems. Urban Redevelopment Project with UN HABITAT and the World Bank (Nairobi, Kenya), Regional Development of Uppsala county (EU RUS 2016), Place Branding strategy for the city of Uppsala, Place Branding for Pula, Croatia are among some of my project.
I served as a Place Branding Expert EU in the international PBO think tank and have numerous publications in international economic newspapers and blogs (incl UN for Ageing)
Active member of International Place Branding Association (IPBO)
Active expert of EASEA, EU, Market Place of the European Innovation Partnership on Smart Cities and Communities projects,
specialisation: Creative Europe, Europe for Citizens