{"id":1034,"date":"2022-04-27T10:44:00","date_gmt":"2022-04-27T08:44:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1034"},"modified":"2022-04-27T12:29:09","modified_gmt":"2022-04-27T10:29:09","slug":"jak-na-cenotvorbu-na-volne-noze","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/jak-na-cenotvorbu-na-volne-noze\/","title":{"rendered":"Jak na cenotvorbu na voln\u00e9 noze"},"content":{"rendered":"\n<p>Cenotvorba je jedn\u00edm z&nbsp;nejo\u017eehav\u011bj\u0161\u00edch t\u00e9mat na voln\u00e9 noze. V&nbsp;za\u010d\u00e1tc\u00edch na ni budete nahl\u00ed\u017eet jinak ne\u017e po letech v&nbsp;oboru, kdy plat\u00edte za \u0161pi\u010dku. V\u017edy je ov\u0161em pot\u0159eba vybalancovat cenu tak, aby se vyplatila v\u00e1m, stejn\u011b jako va\u0161im klient\u016fm.<\/p>\n\n\n\n<p>V&nbsp;za\u010d\u00e1tc\u00edch ni\u017e\u0161\u00ed cenu vykompenzujete zv\u00fd\u0161en\u00edm produktivity. S&nbsp;t\u00edm ov\u0161em nejde pokra\u010dovat do nekone\u010dna a d\u0159\u00edv nebo pozd\u011bji naraz\u00edte na sv\u00e9 limity. Pokud nepl\u00e1nujete do t\u00fdmu p\u0159ibrat dal\u0161\u00ed lidi, budete se muset zam\u011b\u0159it na \u00fapravu cen. Jak\u00e9 jsou nej\u010dast\u011bj\u0161\u00ed chyby a co v\u0161e je pot\u0159eba zohlednit?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejb\u011b\u017en\u011bj\u0161\u00ed chyby p\u0159i cenotvorb\u011b<\/h2>\n\n\n\n<p>Sice by bylo hezk\u00e9 m\u00edt univerz\u00e1ln\u00ed vzore\u010dek, kter\u00fdm zjist\u00edte svou ide\u00e1ln\u00ed odm\u011bnu, ale takhle to nefunguje. Stanovov\u00e1n\u00ed ceny je sp\u00ed\u0161 <strong>\u017eiv\u00fd organismus, kter\u00fd pot\u0159ebuje reflektovat d\u011bn\u00ed na trhu i va\u0161e sou\u010dasn\u00e9 pot\u0159eby<\/strong>. Do toho se n\u00e1m ale vkr\u00e1d\u00e1 na\u0161e psychika pln\u00e1 nejistot, kter\u00e1 schopnost \u0159\u00edct si o pen\u00edze ovliv\u0148uje v\u00edc, ne\u017e by se n\u00e1m l\u00edbilo.<\/p>\n\n\n\n<p><strong>Co b\u00fdv\u00e1 nejv\u011bt\u0161\u00edm probl\u00e9mem?<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Snaha vyhov\u011bt v\u0161em<\/h4>\n\n\n\n<p>\u0158ada z&nbsp;n\u00e1s m\u00e1 zafixovanou pot\u0159ebu b\u00fdt n\u00e1pomocn\u00fd, nevybo\u010dovat a celkov\u011b hlavn\u011b moc nev\u00ed\u0159it vody. Proto svou hodinovku dr\u017e\u00edme n\u00edzko, aby si n\u00e1s klienti mohli dovolit. \u010c\u00edm\u017e si p\u0159ipravujete podm\u00ednky pro uk\u00e1zkov\u00e9 vyho\u0159en\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Strach z&nbsp;odm\u00edtnut\u00ed<\/h4>\n\n\n\n<p>S&nbsp;p\u0159edchoz\u00edm bodem se poj\u00ed i strach z&nbsp;odm\u00edtnut\u00ed. Co kdy\u017e mi zdra\u017een\u00edm odejdou klienti? To se samoz\u0159ejm\u011b st\u00e1t m\u016f\u017ee, ale <strong>nen\u00ed lep\u0161\u00ed d\u011blat m\u00e9n\u011b pr\u00e1ce za v\u00edce pen\u011bz<\/strong>? Pravd\u011bpodobnost, \u017ee odejdou v\u0161ichni a nenajdete u\u017e jin\u00e9 zak\u00e1zky, zas tak vysok\u00e1 nen\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Impostor syndrom<\/h4>\n\n\n\n<p>Syndrom podvodn\u00edka, jak se impostor syndromu \u0159\u00edk\u00e1 \u010desky, najdete mezi freelancery nap\u0159\u00ed\u010d obory. Hlavn\u00edm znakem je to, \u017ee sv\u00e9 \u00fasp\u011bchy p\u0159i\u010d\u00edtaj\u00ed n\u00e1hod\u011b, omylu a vlastn\u011b v&nbsp;\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nemohly vzniknout jejich p\u0159i\u010din\u011bn\u00ed. A kdo by p\u0159ece platil tolik pen\u011bz podvodn\u00edkovi? Na\u0161t\u011bst\u00ed se s&nbsp;t\u00edm d\u00e1 pracovat. P\u0159e\u010dt\u011bte si p\u00e1r rad, <a href=\"https:\/\/www.freelance.cz\/blog\/mate-problem-uznat-vlastni-uspech-mozna-se-vas-tyka-syndrom-podvodnika\/\">jak se s&nbsp;impostor syndromem vypo\u0159\u00e1dat<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pot\u0159eba b\u00fdt dokonal\u00fd<\/h4>\n\n\n\n<p>Jak zv\u00fd\u0161it odm\u011bnu, kdy\u017e je tolik lep\u0161\u00edch profesion\u00e1l\u016f? Vzd\u011bl\u00e1v\u00e1n\u00ed a posouv\u00e1n\u00ed sv\u00fdch dovednost\u00ed je na voln\u00e9 noze pot\u0159eba, nikdy ale<strong> ne\u010dekejte se zvednut\u00edm ceny na to, a\u017e budete um\u011bt v\u0161echno, proto\u017ee to se nestane<\/strong>. V\u011bt\u0161ina obor\u016f je natolik komplikovan\u00e1, \u017ee s&nbsp;rozs\u00e1hlej\u0161\u00edmi v\u011bdomostmi si naopak za\u010dnete uv\u011bdomovat, kolik toho je\u0161t\u011b v\u016fbec nev\u00edte. Co\u017e ale nen\u00ed d\u016fvod pro stagnaci ceny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1klady cenotvorby<\/h2>\n\n\n\n<p>St\u0159\u00edlet \u010d\u00edsla podle pocitu n\u011bkomu sice vyj\u00edt m\u016f\u017ee, v\u011bt\u0161ina sp\u00ed\u0161 ocen\u00ed re\u00e1ln\u011bj\u0161\u00ed z\u00e1klad pro tvorbu cen. V&nbsp;cen\u011b by se m\u011bly prom\u00edtnout va\u0161e <strong>n\u00e1klady<\/strong>, <strong>\u010das<\/strong>, kter\u00fd jste ochotn\u00ed v\u011bnovat pr\u00e1ci a \u010d\u00e1ste\u010dn\u011b tak\u00e9 <strong>ceny konkurence<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spo\u010d\u00edtejte si n\u00e1klady<\/h3>\n\n\n\n<p>Te\u010f je \u010das spo\u010d\u00edtat v\u0161echny n\u00e1klady, kter\u00e9 pot\u0159ebujete pokr\u00fdt. Od t\u011bch, kter\u00e9 se t\u00fdkaj\u00ed podnik\u00e1n\u00ed, a\u017e po ty, kter\u00e9 jsou \u010dist\u011b osobn\u00ed. Nevyd\u011bl\u00e1v\u00e1te jen na chod byznysu, ale hlavn\u011b na pohodln\u00fd \u017eivot. Myslete tak\u00e9 na <a href=\"https:\/\/www.freelance.cz\/blog\/financni-rezerva-na-volne-noze-kolik-je-tak-akorat-a-jak-ji-vytvorit\/\">finan\u010dn\u00ed rezervu<\/a> (nejen) pro v\u00fdpadek pr\u00e1ce i na to, abyste si bez pot\u00ed\u017e\u00ed mohli dovolit odjet na <a href=\"https:\/\/www.freelance.cz\/blog\/dovolena-pro-freelancery-jak-si-vzit-volno-a-neprijit-o-klienty\/\">dovolenou<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stanovte si, kolik hodin chcete denn\u011b pracovat<\/h3>\n\n\n\n<p>Kolik odpracovan\u00fdch hodin \u010dist\u00e9ho \u010dasu je pro v\u00e1s re\u00e1ln\u00fdch? Jakmile si ujasn\u00edte, <strong>kolik hodin denn\u011b chcete a m\u016f\u017eete v\u011bnovat pr\u00e1ci<\/strong>, vyn\u00e1sobte v\u00fdsledn\u00e9 \u010d\u00edslo \u010d\u00edslem 17, kter\u00e9 zohled\u0148uje pr\u016fm\u011brn\u00fd po\u010det pracovn\u00edch dn\u016f v&nbsp;m\u011bs\u00edci s&nbsp;ohledem na sv\u00e1tky, dovolenou i p\u0159\u00edpadnou nemoc. Kdy\u017e v\u00fdsledn\u00fdm \u010d\u00edslem vyd\u011bl\u00edte sv\u00e9 m\u011bs\u00ed\u010dn\u00ed n\u00e1klady, dostanete minim\u00e1ln\u00ed hodinovou sazbu, se kterou byste m\u011bli kalkulovat.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> P\u0159i v\u00fdpo\u010dtech nezapome\u0148te na to, \u017ee je pot\u0159eba do pracovn\u00edho \u010dasu zohlednit i neplacen\u00e9 hodiny, kter\u00e9 v\u011bnujete vzd\u011bl\u00e1v\u00e1n\u00ed, sh\u00e1n\u011bn\u00ed zak\u00e1zek a podobn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Koukn\u011bte se ke konkurenci<\/h3>\n\n\n\n<p>Ne\u017e stanov\u00edte svou sazbu, nakoukn\u011bte tak\u00e9 ke konkurenci, v&nbsp;jak\u00fdch cenov\u00fdch relac\u00edch se pohybuje. V&nbsp;za\u010d\u00e1tc\u00edch je fajn dr\u017eet si podobnou hladinu, jakmile se vyprofilujete, nen\u00ed pot\u0159eba se na toto \u010d\u00edslo p\u0159\u00edli\u0161 fixovat. <strong>Stanoven\u00ed ceny pat\u0159\u00ed mezi z\u00e1kladn\u00ed podnikatelsk\u00e9 svobody<\/strong>. Ka\u017edop\u00e1dn\u011b m\u011bjte st\u00e1le na pam\u011bti, \u017ee vy\u0161\u0161\u00ed cena zvy\u0161uje tak\u00e9 o\u010dek\u00e1v\u00e1n\u00ed klient\u016f na odvedenou pr\u00e1ci.<\/p>\n\n\n\n<p>Jakmile p\u0159ed sebou m\u00e1te konkr\u00e9tn\u00ed \u010d\u00edslo, promyslete si, jak na v\u00e1s p\u016fsob\u00ed. M\u00e1lo? Moc? Pohrajte si s&nbsp;n\u00edm tak, <strong>abyste mu sami v\u011b\u0159ili<\/strong>, jen tak se v\u00e1m poda\u0159\u00ed ho v&nbsp;pohod\u011b obh\u00e1jit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cenotvorba od juniora po seniora<\/h2>\n\n\n\n<p>Stanovov\u00e1n\u00ed ceny z\u00e1vis\u00ed nejen na va\u0161ich n\u00e1kladech, ale tak\u00e9 na va\u0161\u00ed odbornosti.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Za\u010d\u00e1te\u010dn\u00edk<\/strong> m\u00e1lokdy tref\u00ed cenu na prvn\u00ed dobrou, co\u017e ale nen\u00ed probl\u00e9m. Cena je \u010d\u00edslo, se kter\u00fdm se d\u00e1 (a m\u011blo by se) aktivn\u011b pracovat. Abyste z&nbsp;bokovky za p\u00e1r korun mohli ud\u011blat byznys, kter\u00fd v\u00e1s u\u017eiv\u00ed, je pot\u0159eba se <strong>zam\u011b\u0159it na zvy\u0161ov\u00e1n\u00ed odbornosti a podle toho tak\u00e9 pravideln\u011b zdra\u017eovat<\/strong>. Rozhodn\u011b je to lep\u0161\u00ed varianta, ne\u017e kdy\u017e v\u00e1s ke zdra\u017een\u00ed donut\u00ed extr\u00e9mn\u00ed vyt\u00ed\u017eenost spojen\u00e1 s&nbsp;nedostatkem \u010dasu na osobn\u00ed \u017eivot.<\/li><li><strong>Profesion\u00e1l<\/strong> by m\u011bl pravideln\u011b zji\u0161\u0165ovat, jestli jeho sazba nen\u00ed podhodnocen\u00e1, p\u0159\u00edpadn\u011b jak moc. Pokud nest\u00edh\u00e1te a nov\u00e9 <a href=\"https:\/\/www.freelance.cz\/blog\/odmitani-zakazek-kdy-dava-smysl-a-jak-se-s-nim-popasovat\/\">zak\u00e1zky mus\u00edte odm\u00edtat<\/a>, je pom\u011brn\u011b velk\u00fd prostor na zdra\u017een\u00ed, a to i za cenu, \u017ee n\u011bkte\u0159\u00ed ze st\u00e1vaj\u00edc\u00edch klient\u016f odejdou. Lep\u0161\u00ed je zdra\u017eovat postupn\u011b, p\u0159\u00edpadn\u011b skokov\u00fd n\u00e1r\u016fst cen um\u011bt dob\u0159e obh\u00e1jit. Pokud neum\u00edte efektivn\u011b vyjedn\u00e1vat, <a href=\"https:\/\/www.freelance.cz\/blog\/komunikujte-efektivne-naucte-se-vyjednavat\/\">p\u0159e\u010dt\u011bte si tipy, jak se ve vyjedn\u00e1v\u00e1n\u00ed zlep\u0161it<\/a>.<\/li><li><strong>Specialista<\/strong> m\u00e1 u cenotvorby je\u0161t\u011b jinou pozici. Jako \u0161pi\u010dka v&nbsp;oboru si m\u016f\u017ee dovolit vy\u0161\u0161\u00ed cenu na z\u00e1klad\u011b toho, jak velk\u00fd p\u0159\u00ednos pro klienta znamen\u00e1. Ide\u00e1ln\u011b sv\u00e9 slu\u017eby prezentujte tak, aby bylo mo\u017en\u00e9 finan\u010dn\u00ed p\u0159\u00ednos pro klienta vy\u010d\u00edslit. Dok\u00e1\u017eete mu n\u011bkolika hodinami u\u0161et\u0159it statis\u00edce nebo pomoct z\u00edskat miliony? To v\u0161e by se ve va\u0161\u00ed sazb\u011b m\u011blo prom\u00edtnout.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cenotvorb\u011b se v\u011bnujte pravideln\u011b<\/h2>\n\n\n\n<p>\u00daprava ceny by m\u011bla samoz\u0159ejm\u011b zahrnout inflaci. Ale rozhodn\u011b by to nem\u011bl b\u00fdt jedin\u00fd d\u016fvod ke zvy\u0161ov\u00e1n\u00ed sazby. Tak\u00e9 v&nbsp;cen\u00e1ch <strong>zohledn\u011bte va\u0161e rostouc\u00ed know-how<\/strong> a t\u00edm p\u00e1dem i <strong>vy\u0161\u0161\u00ed p\u0159\u00ednos pro klienta<\/strong>. Dal\u0161\u00ed d\u016fvody pro zdra\u017eov\u00e1n\u00ed, v\u010detn\u011b toho, pro\u010d je lep\u0161\u00ed zdra\u017eovat pravideln\u011b a postupn\u011b, najdete v&nbsp;\u010dl\u00e1nku o tom, <a href=\"https:\/\/www.freelance.cz\/blog\/jak-zvysit-ceny-a-nenastvat-stavajici-klienty\/\">jak zv\u00fd\u0161it ceny a nena\u0161tvat st\u00e1vaj\u00edc\u00ed klienty<\/a>.<\/p>\n\n\n\n<p>Ide\u00e1ln\u011b <strong>zdra\u017ete je\u0161t\u011b d\u0159\u00edv, ne\u017e budete vyt\u00ed\u017een\u00ed na maximum<\/strong>. A tak\u00e9 ned\u011blejte tu chybu, \u017ee zv\u00fd\u0161\u00edte ceny jen nov\u00fdm klient\u016fm, zat\u00edmco pro sou\u010dasn\u00e9 budete pracovat za roky starou sazbu. T\u00edm probl\u00e9m s&nbsp;vyt\u00ed\u017eenost\u00ed nevy\u0159e\u0161\u00edte a jen odkl\u00e1d\u00e1te \u0159e\u0161en\u00ed, kter\u00e9 d\u0159\u00edv nebo pozd\u011bji bude muset p\u0159ij\u00edt. &nbsp;<\/p>\n\n\n\n<p>Ob\u010das se ale m\u016f\u017ee st\u00e1t, \u017ee kv\u016fli nep\u0159\u00edzniv\u00fdm okolnostem bude pot\u0159eba p\u0159istoupit ke sni\u017eov\u00e1n\u00ed ceny. I takov\u00e9 situace do cenotvorby pat\u0159\u00ed a je proto pot\u0159eba <strong>v\u017edy jednat flexibiln\u011b<\/strong>. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cenotvorba je jedn\u00edm z&nbsp;nejo\u017eehav\u011bj\u0161\u00edch t\u00e9mat na voln\u00e9 noze. V&nbsp;za\u010d\u00e1tc\u00edch na ni budete nahl\u00ed\u017eet jinak ne\u017e po letech v&nbsp;oboru, kdy plat\u00edte za \u0161pi\u010dku. V\u017edy je ov\u0161em pot\u0159eba vybalancovat cenu tak, aby&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/jak-na-cenotvorbu-na-volne-noze\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Jak na cenotvorbu na voln\u00e9 noze<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":4,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":1039,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1034\/revisions\/1039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}