{"id":116,"date":"2018-12-19T19:00:42","date_gmt":"2018-12-19T19:00:42","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=116"},"modified":"2019-09-06T12:56:02","modified_gmt":"2019-09-06T10:56:02","slug":"5-rad-jak-udelat-skvely-prvni-dojem-v-emailu","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/5-rad-jak-udelat-skvely-prvni-dojem-v-emailu\/","title":{"rendered":"Ud\u011blejte v e-mailu skv\u011bl\u00fd prvn\u00ed dojem na potenci\u00e1ln\u00edho klienta! Dr\u017ete se t\u011bchto 5 kl\u00ed\u010dov\u00fdch rad"},"content":{"rendered":"<p>Typick\u00e1 situace: <em>Potenci\u00e1ln\u00ed klient otv\u00edr\u00e1 prvn\u00ed e-mail od v\u00e1s.\u00a0<\/em><em>Je to tady.\u00a0<\/em><em>Jde o \u201ev\u0161echno\u201c\u00a0\u2013 o zak\u00e1zku, o zku\u0161enost, o dal\u0161\u00ed krok ve va\u0161em podnik\u00e1n\u00ed.\u00a0<\/em><em>P\u0159el\u00e9tne zpr\u00e1vu o\u010dima a &#8230;\u00a0<\/em><\/p>\n<p>A) <strong>Zaujme<\/strong> ho, nadchne?<br \/>\nB) Nebo rovnou<strong> poputuje do ko\u0161e<\/strong>?<\/p>\n<p>P\u0159ipravili jsme pro v\u00e1s p\u00e1r tip\u016f, kter\u00e9 zv\u00fd\u0161\u00ed \u0161anci, \u017ee se za\u0159ad\u00edte do \u00e1\u010dkov\u00e9ho t\u00fdmu a \u00fasp\u011b\u0161n\u011b projdete <strong>nekompromisn\u00edm \u00favodn\u00edm s\u00edtem<\/strong>.<\/p>\n<p>Tak a\u017e budete p\u0159\u00ed\u0161t\u011b reagovat na popt\u00e1vku po spolupr\u00e1ci (t\u0159eba u n\u00e1s na <a href=\"http:\/\/www.freelance.cz\">www.freelance.cz<\/a>), m\u011bjte tento \u010dl\u00e1nek p\u0159i ruce. Vyu\u017eijete ho jako <strong>praktick\u00fd tah\u00e1k<\/strong> pro e-mail, co vzbud\u00ed z\u00e1jem a sympatie.<\/p>\n<h2>1. Odli\u0161te se zaj\u00edmav\u00fdm p\u0159edm\u011btem<\/h2>\n<p>Myslete na to, \u017ee ve schr\u00e1nce pr\u00e1v\u011b \u201eloven\u00e9ho\u201c klienta nejsp\u00ed\u0161 p\u0159ist\u00e1ly <strong>des\u00edtky zpr\u00e1v<\/strong> od dal\u0161\u00edch freelancer\u016f. P\u0159edm\u011bt je va\u0161e prvn\u00ed p\u0159\u00edle\u017eitost, jak vyniknout a <strong>p\u0159it\u00e1hnout pozornost<\/strong>.<\/p>\n<p>Proto upus\u0165te od nicne\u0159\u00edkaj\u00edc\u00edch\/b\u011b\u017en\u00fdch fr\u00e1z\u00ed a nahra\u010fte je n\u011b\u010d\u00edm origin\u00e1ln\u011bj\u0161\u00edm. Nebo je alespo\u0148 n\u011bjak ozvl\u00e1\u0161tn\u011bte, roz\u0161i\u0159te.<\/p>\n<p>Co tam tedy m\u016f\u017eete d\u00e1t? Inspirujte se t\u011bmito tipy:<\/p>\n<ul>\n<li>Zmi\u0148te\u00a0<strong>konkuren\u010dn\u00ed v\u00fdhodu<\/strong> (praxe, expres dod\u00e1n\u00ed, bonusy).<\/li>\n<li>Vzbu\u010fte zv\u011bdavost <strong>ot\u00e1zkou<\/strong>.<\/li>\n<li>Pou\u017eijte <strong>humor<\/strong> (samoz\u0159ejm\u011b se do toho pou\u0161t\u011bjte jen v\u00a0p\u0159\u00edpad\u011b, \u017ee byl takto uvoln\u011bn\u00fd a neform\u00e1ln\u00ed i n\u00e1borov\u00fd inzer\u00e1t).<\/li>\n<li>Zam\u011b\u0159te se na <strong>pot\u0159ebu<\/strong> eventu\u00e1ln\u00edho odb\u011bratele slu\u017eeb.<\/li>\n<\/ul>\n<div class=\"entry-content\">\n<article>\n<table>\n<tbody>\n<tr>\n<td width=\"378\">\n<p style=\"text-align: center;\"><strong>P\u0159\u00edklady \u2013 Jak NE\u00a0\u2715<\/strong><\/p>\n<\/td>\n<td width=\"378\">\n<p style=\"text-align: center;\"><strong>N\u00e1pady \u2013 Jak ANO\u00a0\u2713<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"378\"><em>Z\u00e1jem o spolupr\u00e1ci<\/em><\/td>\n<td width=\"378\"><em>Kreativn\u00ed grafik s\u00a0prax\u00ed 10 let k\u00a0va\u0161im slu\u017eb\u00e1m<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"378\"><em>Spolupr\u00e1ce<\/em><\/td>\n<td width=\"378\"><em>Co takhle spolupr\u00e1ce se spolehliv\u00fdm p\u0159ekladatelem?<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"378\"><em>Inzer\u00e1t \u2013 odpov\u011b\u010f<\/em><\/td>\n<td width=\"378\"><em>Se mnou bude va\u0161e \u00fa\u010detnictv\u00ed 100% v po\u0159\u00e1dku<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"378\">(N\u00e1zev \u010dinnosti\/oboru) =\u00a0<em>grafika, copywriting, foto<\/em>\u00a0apod.<\/td>\n<td width=\"378\"><em>SEO expert se hl\u00e1s\u00ed: zv\u00fd\u0161\u00edm n\u00e1v\u0161t\u011bvnost va\u0161eho webu<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"st-btn st-first\" data-network=\"facebook\">2. Nesk\u00e1kejte od jednoho k druh\u00e9mu<\/h2>\n<div data-network=\"facebook\">\n<p>E-mail mus\u00ed p\u0159i \u010dten\u00ed\u00a0<strong>hezky plynout<\/strong>, srozumiteln\u011b p\u0159edat jasn\u00e9 informace \u2013 kdo jste, co um\u00edte\/jak dok\u00e1\u017eete vy\u0159e\u0161it po\u017eadavek druh\u00e9 strany, pro\u010d se vyplat\u00ed najmout pr\u00e1v\u011b v\u00e1s. Abyste na nic d\u016fle\u017eit\u00e9ho nezapomn\u011bli a nem\u011bli v tom chaos, vypracujte si <strong>osnovu<\/strong>, t\u0159eba podle na\u0161eho p\u0159\u00edkladu:<\/p>\n<p><strong><strong>1. \u010c\u00c1ST: FORMALITY I<br \/>\n<\/strong><\/strong><\/p>\n<ul>\n<li>Pozdrav a osloven\u00ed\u00a0\u2013 nikdy nevynechejte \u201edobr\u00fd\/hezk\u00fd\/p\u011bkn\u00fd den\u201c. A pokud je to mo\u017en\u00e9, p\u0159ipojte i jm\u00e9no adres\u00e1ta, proto\u017ee <strong>personalizace pot\u011b\u0161\u00ed<\/strong> a umo\u017en\u00ed hned v za\u010d\u00e1tc\u00edch nav\u00e1zat o \u0161petku osobn\u011bj\u0161\u00ed vztah.<\/li>\n<li>P\u0159ipomenut\u00ed, pro\u010d p\u00ed\u0161ete\u00a0\u2013 uve\u010fte, \u017ee <strong>reagujete na popt\u00e1vku XY<\/strong> a nab\u00edz\u00edte sv\u00e9 slu\u017eby odborn\u00edka na voln\u00e9 noze.<\/li>\n<\/ul>\n<p><strong><strong><strong>2. \u010c\u00c1ST: \u201eRYCHLOVIZITKA\u201c (ELEVATOR PITCH)<\/strong><\/strong><\/strong><\/p>\n<ul>\n<li>To nejd\u016fle\u017eit\u011bj\u0161\u00ed o v\u00e1s \u2013 p\u0159edstavte si, \u017ee jedn\u00e1te tv\u00e1\u0159\u00ed v tv\u00e1\u0159 a m\u00e1te zhruba p\u016fl minuty na to, abyste prezentovali sebe a sv\u00e9 schopnosti. V textu si na to stanovte prostor zhruba <strong>70\u201390 slov<\/strong>. Vyp\u00edchn\u011bte <strong>nejz\u00e1sadn\u011bj\u0161\u00ed informace<\/strong>, tedy: co d\u011bl\u00e1te, jak\u00e9 m\u00e1te zku\u0161enosti, jak t\u00edm pom\u00e1h\u00e1te klient\u016fm atd.<\/li>\n<\/ul>\n<p><strong><strong>3. \u010c\u00c1ST: REAKCE NA INZER\u00c1T\/ZD\u016eVODN\u011aN\u00cd<\/strong><\/strong><\/p>\n<ul>\n<li>Vyj\u00e1d\u0159ete se k po\u017eadavk\u016fm z popt\u00e1vky a konkr\u00e9tn\u011b vysv\u011btlete, jak moc je spl\u0148ujete. Nava\u017ete od\u016fvodn\u011bn\u00edm, pro\u010d jste tedy <strong>ide\u00e1ln\u00edm kandid\u00e1tem na spolupr\u00e1ci<\/strong>.<\/li>\n<\/ul>\n<p><strong><strong><strong>4. \u010c\u00c1ST: CTA<\/strong><\/strong><\/strong><\/p>\n<ul>\n<li>Ne\u017e se rozlou\u010d\u00edte, nasm\u011brujte p\u0159\u00edjemce na v\u00e1\u0161 <strong>web nebo soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>. Napi\u0161te jasnou instrukci: <em>nav\u0161tivte, kontaktujte, pod\u00edvejte se, sledujte m\u011b&#8230;<br \/>\n<\/em><\/li>\n<\/ul>\n<\/div>\n<p><strong><strong>5. \u010c\u00c1ST: FORMALITY II<\/strong><\/strong><\/p>\n<ul>\n<li>Uji\u0161t\u011bn\u00ed, \u017ee jste k dispozici \u2013 nakonec potenci\u00e1ln\u00edho klienta ujist\u011bte, \u017ee jste p\u0159ipraveni <strong>zodpov\u011bd\u011bt dotazy<\/strong>, up\u0159esnit \u00fadaje, dodat dal\u0161\u00ed materi\u00e1ly a t\u011b\u0161\u00edte se na odpov\u011b\u010f.<\/li>\n<li>Rozlou\u010den\u00ed\u00a0\u2013 pop\u0159ejte kr\u00e1sn\u00fd zbytek dne a p\u0159ipojte <strong>e-mailov\u00fd podpis<\/strong> (pokud se v\u00e1m nena\u010d\u00edt\u00e1 automaticky).<\/li>\n<\/ul>\n<h2>3. Vypiplejte i vizu\u00e1l<\/h2>\n<\/article>\n<\/div>\n<div class=\"st-btn\" data-network=\"twitter\">\n<p>Perfektn\u00ed prvn\u00ed e-mail stoj\u00ed a pad\u00e1 nejen s\u00a0obsahem, ale i formou. Dejte si z\u00e1le\u017eet, zam\u011b\u0159te se na <strong>p\u0159ehlednost<\/strong>. Dlouh\u00e1 \u201enudle\u201c textu odrazuje od \u010dten\u00ed, nevypad\u00e1 ani dob\u0159e, ani profesion\u00e1ln\u011b \u2013 podobn\u011b jako dal\u0161\u00ed <strong>ne\u0161vary a nedokonalosti<\/strong>, kter\u00e9 p\u0159ipom\u00edn\u00e1me n\u00ed\u017ee.<\/p>\n<p><strong>Pou\u017e\u00edvejte:<\/strong><\/p>\n<ul>\n<li>odstavce,<\/li>\n<li>odr\u00e1\u017eky a seznamy,<\/li>\n<li>bold a italic pro zv\u00fdrazn\u011bn\u00ed (rozumn\u011b).<\/li>\n<\/ul>\n<p><strong>Nepou\u017e\u00edvejte:<\/strong><\/p>\n<ul>\n<li>n\u011bkolik r\u016fzn\u00fdch font\u016f,<\/li>\n<li>rozmanit\u00e9 barvy p\u00edsma,<\/li>\n<li>ztrojen\u00e9 vyk\u0159i\u010dn\u00edky\/otazn\u00edky,<\/li>\n<li>zbyte\u010dn\u011b velk\u00e1 p\u00edsmena (Caps Lock).<\/li>\n<\/ul>\n<p>Pod\u00edvejte se, pro\u010d byste naform\u00e1tov\u00e1n\u00ed nem\u011bli vynechat. Rozd\u00edl je znateln\u00fd na prvn\u00ed pohled \u2013 nepo\u0159\u00e1dek vs. uklizeno.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"378\">\n<p style=\"text-align: center;\"><strong>Nenaform\u00e1tovan\u00fd text <\/strong>(p\u0159ehlednost 0\/10)<\/p>\n<\/td>\n<td width=\"378\">\n<p style=\"text-align: center;\"><strong>Naform\u00e1tovan\u00fd text <\/strong>(p\u0159ehlednost 10\/10)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"378\">Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ipsum velit, consectetuer eu lobortis ut, dictum at dui. Nullam feugiat, turpis at pulvinar vulputate, erat libero tristique tellus, nec bibendum odio risus sit amet ante. Curabitur sagittis hendrerit ante. Integer tempor. Sed ac dolor sit amet purus malesuada congue. Nullam feugiat, turpis at pulvinar vulputate, erat libero tristique tellus, nec bibendum odio risus sit amet ante. Integer pellentesque quam vel velit. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Fusce nibh. Nunc auctor. Nullam sit amet magna in magna gravida vehicula.<\/td>\n<td width=\"378\">Lorem ipsum dolor sit amet,<\/p>\n<p>consectetuer adipiscing elit. Maecenas ipsum velit, consectetuer eu lobortis ut, dictum at dui.<\/p>\n<p><strong>Integer tempor<\/strong>:<\/p>\n<ul>\n<li>Sed ac dolor sit amet purus malesuada congue.<\/li>\n<li>Nullam feugiat, turpis at pulvinar vulputate.<\/li>\n<li>Integer pellentesque quam vel velit.<\/li>\n<\/ul>\n<p><em>Aliquam erat volutpat. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam?<\/em><\/p>\n<p>Nam sed tellus id magna elementum tincidunt.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Podobn\u00fd efekt najdete u webov\u00e9 struktury. P\u0159ehledn\u00e9 a \u010dist\u00e9 str\u00e1nky, na kter\u00fdch se u\u017eivatel\u00e9 snadno vyznaj\u00ed, obecn\u011b vyvol\u00e1vaj\u00ed lep\u0161\u00ed dojem, p\u016fsob\u00ed <strong>profesion\u00e1ln\u011bji = tedy d\u016fv\u011bryhodn\u011bji<\/strong>.<\/p>\n<\/div>\n<h2 class=\"st-btn\" data-network=\"twitter\">4. Pozor na autorskou slepotu aneb pe\u010dliv\u011b kontrolujte<\/h2>\n<p>Nev\u011b\u0159te \u201eprvn\u00ed dobr\u00e9\u201c. A t\u00edm sp\u00ed\u0161, kdy\u017e v\u00edte, \u017ee \u010de\u0161tina nepat\u0159\u00ed mezi va\u0161e nejsiln\u011bj\u0161\u00ed str\u00e1nky. Po naps\u00e1n\u00ed e-mailu si proto cel\u00e9 sd\u011blen\u00ed d\u016fkladn\u011b p\u0159e\u010dt\u011bte, abyste odhalili p\u0159\u00edpadn\u00e9 <strong>hrubky, p\u0159eklepy, chyb\u011bj\u00edc\u00ed mezery nebo velk\u00e1 p\u00edsmenka na za\u010d\u00e1tku v\u011bty<\/strong> a podobnou \u0161kodnou \u2013 co zbyte\u010dn\u011b shazuje celou va\u0161i prezentaci.<\/p>\n<ul>\n<li><em><strong>Bonusov\u00fd tip:<\/strong><\/em> Opravy ve Wordu pom\u016f\u017eou, ale k\u00a0dokonalosti jim je\u0161t\u011b dost sch\u00e1z\u00ed. Pro <strong>spolehlivou jazykovou radu<\/strong> zami\u0159te do <a href=\"http:\/\/prirucka.ujc.cas.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internetov\u00e9 jazykov\u00e9 p\u0159\u00edru\u010dky<\/a> nebo nap\u0159\u00edklad do facebookov\u00e9 skupiny <a href=\"https:\/\/www.facebook.com\/groups\/883701281795170\/\" target=\"_blank\" rel=\"noopener noreferrer\">Korekto\u0159i a dal\u0161\u00ed znalci<\/a>.<\/li>\n<li><strong><em>Dal\u0161\u00ed bonusov\u00fd tip:<\/em><\/strong> Dali jste dohromady slo\u017eit\u00e9 souv\u011bt\u00ed a t\u00e1pete u <strong>interpunkce<\/strong>? P\u0159epi\u0161te ho do podoby, kterou si budete jist\u00ed. V\u011b\u0159te n\u00e1m, b\u00fdv\u00e1 to nejrychlej\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak se s podobn\u00fdm z\u00e1drhelem popasovat. \ud83d\ude42<\/li>\n<\/ul>\n<p>A proto\u017ee n\u00e1s p\u0159i korektu\u0159e vlastn\u00edch text\u016f <strong>mozek snadno o\u0161\u00e1l\u00ed<\/strong> (a my tak vid\u00edme v\u0161e spr\u00e1vn\u011b, a\u010dkoliv ve skute\u010dnosti to tak nen\u00ed), prolo\u017ete tvorbu a kontrolu\u00a0<strong>pauzou<\/strong>. Ud\u011blejte si k\u00e1vu, v\u011bnujte se jin\u00e9 \u010dinnosti a k\u00a0dan\u00e9mu obsahu se vra\u0165te a\u017e po n\u011bjak\u00e9 dob\u011b. <strong>Z\u00edsk\u00e1te odstup<\/strong> a sn\u00ed\u017e\u00edte riziko, \u017ee n\u011bco p\u0159ehl\u00e9dnete.<\/p>\n<p>I kdy\u017e m\u00e1te\u00a0<strong>pravopis\/gramatiku v\u00a0mal\u00edku<\/strong>, nepou\u0161t\u011bjte zpr\u00e1vu do sv\u011bta bez p\u0159ekontrolov\u00e1n\u00ed. V\u017edycky se m\u016f\u017ee vloudit chybi\u010dka nebo zlomysln\u00fd \u0161otek\u2026<\/p>\n<p>________________________________________________________________________________________________<\/p>\n<p>Nachystali jsme p\u0159ehled\u00a0<strong>9 chyb<\/strong>, na kter\u00e9 nar\u00e1\u017e\u00edme nej\u010dast\u011bji. Nastudujte je a vyhn\u011bte se jim.<\/p>\n<ul>\n<li><strong>Byste<\/strong>, ne <span style=\"text-decoration: line-through;\">by jste<\/span><\/li>\n<li><strong>V\u00fdjimka<\/strong>, ne <span style=\"text-decoration: line-through;\">vyj\u00edmka<\/span><\/li>\n<li><strong>Standardn\u00ed<\/strong>, ne <span style=\"text-decoration: line-through;\">standartn\u00ed<\/span><\/li>\n<li><strong>Vyvarovat se \u010deho<\/strong>, ne <span style=\"text-decoration: line-through;\">\u010demu<\/span><\/li>\n<li><strong>Tip<\/strong> (doporu\u010den\u00ed) vs. <strong>typ<\/strong> (druh n\u011b\u010deho)<\/li>\n<li><strong>M\u011b<\/strong> (2. a 4. p\u00e1d) vs. <strong>mn\u011b<\/strong> (3. a 6. p\u00e1d)<\/li>\n<li><strong>My<\/strong> (1. osoba \u010d\u00edsla mno\u017en\u00e9ho v 1. p\u00e1du) vs. <strong>mi<\/strong> (1. osoba \u010d\u00edsla jednotn\u00e9ho ve 3. p\u00e1du)<\/li>\n<li><strong>Ji<\/strong> (pouze u 4. p\u00e1du) vs. <strong>j\u00ed<\/strong> (ostatn\u00ed p\u00e1dy, obvykle u 3.)<\/li>\n<li><strong>5 %<\/strong> (p\u011bt procent) vs. <strong>5%<\/strong> (p\u011btiprocentn\u00ed)<\/li>\n<\/ul>\n<p>________________________________________________________________________________________________<\/p>\n<h2>5. Nal\u00e1kejte na p\u0159\u00edlohu<\/h2>\n<p>P\u0159ikl\u00e1d\u00e1te \u017eivotopis? Zazipovan\u00e9 portfolio? Uk\u00e1zkov\u00e9 video? Nenechte p\u0159\u00edlohu \u201e\u017e\u00edt vlastn\u00edm \u017eivotem\u201c, upozorn\u011bte na ni. Jestli\u017ee dokl\u00e1d\u00e1 va\u0161i odbornost a podporuje, co v\u00a0e-mailu uv\u00e1d\u00edte, je to p\u0159\u00edmo nutnost. Objasn\u011bte, jak\u00fd materi\u00e1l\/dokument a pro\u010d pos\u00edl\u00e1te a <strong>motivujte ke sta\u017een\u00ed\/p\u0159e\u010dten\u00ed\/zhl\u00e9dnut\u00ed<\/strong>. Tuto zm\u00ednku za\u0159a\u010fte do 3. \u010di 4. \u010d\u00e1sti podle toho, kam bude pasovat nejl\u00e9pe (nejp\u0159irozen\u011bji).<\/p>\n<p>Rada na z\u00e1v\u011br? Nepodce\u0148ujte prvn\u00ed e-mail. I kdy\u017e jste o n\u011bm takto dosud neuva\u017eovali, pat\u0159\u00ed mezi hlavn\u00ed\u00a0<strong>n\u00e1stroje va\u0161\u00ed propagace<\/strong>\u00a0\u2013 a \u010d\u00edm v\u00edc jich vyu\u017e\u00edv\u00e1te (stejn\u011b jako <a href=\"https:\/\/www.freelance.cz\/blog\/jak-hledat-zakazky-na-volne-noze\/\">metod pro hled\u00e1n\u00ed a z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek<\/a>), t\u00edm v\u00edc \u0161anc\u00ed na \u00fasp\u011bch si vytv\u00e1\u0159\u00edte.<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: large;\"><span style=\"color: #1dabab;\"><strong>L\u00edbil se v\u00e1m \u010dl\u00e1nek, p\u0159edal v\u00e1m u\u017eite\u010dn\u00e9 informace? <\/strong><\/span><\/span><\/em><span style=\"font-size: large;\"><span style=\"color: #1dabab;\"><strong>Sd\u00edlejte ho na soci\u00e1ln\u00edch s\u00edt\u00edch, a\u0165 z\u00a0n\u011bj mohou \u010derpat i va\u0161i p\u0159\u00e1tel\u00e9 a zn\u00e1m\u00ed!<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: xx-small;\">Zdroje obr\u00e1zk\u016f: <a href=\"http:\/\/www.pexels.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pexels<\/a> a <a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typick\u00e1 situace: Potenci\u00e1ln\u00ed klient otv\u00edr\u00e1 prvn\u00ed e-mail od v\u00e1s.\u00a0Je to tady.\u00a0Jde o \u201ev\u0161echno\u201c\u00a0\u2013 o zak\u00e1zku, o zku\u0161enost, o dal\u0161\u00ed krok ve va\u0161em podnik\u00e1n\u00ed.\u00a0P\u0159el\u00e9tne zpr\u00e1vu o\u010dima a &#8230;\u00a0 A) Zaujme ho,&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/5-rad-jak-udelat-skvely-prvni-dojem-v-emailu\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Ud\u011blejte v e-mailu skv\u011bl\u00fd prvn\u00ed dojem na potenci\u00e1ln\u00edho klienta! Dr\u017ete se t\u011bchto 5 kl\u00ed\u010dov\u00fdch rad<\/span><\/a><\/div>\n","protected":false},"author":3,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,3],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osobni-rozvoj-produktivita","category-propagace-marketing","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":68,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions\/470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}