{"id":1163,"date":"2023-04-11T10:36:00","date_gmt":"2023-04-11T08:36:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1163"},"modified":"2023-04-11T12:25:16","modified_gmt":"2023-04-11T10:25:16","slug":"jak-a-kdy-restartovat-karieru-na-volne-noze","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/jak-a-kdy-restartovat-karieru-na-volne-noze\/","title":{"rendered":"Jak a kdy restartovat kari\u00e9ru na voln\u00e9 noze"},"content":{"rendered":"\n

Neust\u00e1le zapnut\u00fd po\u010d\u00edta\u010d se za\u010dne zpomalovat a nen\u00ed tak efektivn\u00ed, jak bychom si p\u0159\u00e1li. \u010casto posta\u010d\u00ed pouh\u00fd restart, aby zas d\u011blal svou pr\u00e1ci dob\u0159e. A to sam\u00e9 by se dalo aplikovat i na na\u0161i kari\u00e9ru. Nepot\u0159ebujete se tak\u00e9 zbavit restartem nefunk\u010dn\u00edch v\u011bc\u00ed, kter\u00e9 v\u00e1s zpomaluj\u00ed?<\/p>\n\n\n\n

Kdy je vhodn\u00fd \u010das na restart?<\/h2>\n\n\n\n

Poznat, \u017ee je \u010das na zm\u011bnu, nen\u00ed v\u017edy tak jednoduch\u00e9. Z pr\u00e1ce, kter\u00e1 n\u00e1s zpo\u010d\u00e1tku bavila se ta radost vytr\u00e1c\u00ed tak n\u011bjak postupn\u011b. Vlastn\u011b si toho nemus\u00edme dlouho ani v\u0161imnout a za\u010dneme nov\u00fd stav br\u00e1t jako normu. Proto je pot\u0159eba trochu sebereflexe. Sedn\u011bte si, dop\u0159ejte si dostatek \u010dasu a zamyslete se nad t\u00edm, s jak\u00fdmi vizemi jste za\u010dali podnikat a kde jste te\u010f<\/strong>.<\/p>\n\n\n\n

Mo\u017en\u00e1 zjist\u00edte, \u017ee d\u011bl\u00e1te pr\u00e1ci, kter\u00e1 v\u00e1s nenapl\u0148uje. Mo\u017en\u00e1 m\u00e1te tolik klient\u016f, \u017ee nezb\u00fdv\u00e1 \u010das na osobn\u00ed \u017eivot. Nebo zjist\u00edte, \u017ee t\u00e9 kapacity m\u00e1te naopak spoustu a klienti nemaj\u00ed o va\u0161e slu\u017eby najednou z\u00e1jem. Kari\u00e9rn\u00ed \u00faklid s men\u0161\u00edm nebo v\u011bt\u0161\u00edm restartem bude v ka\u017ed\u00e9m p\u0159\u00edpad\u011b v\u00edtan\u00fd. Nemus\u00ed j\u00edt nutn\u011b o zm\u011bnu oboru, n\u011bkdy posta\u010d\u00ed p\u0159ehodnocen\u00ed ceny, \u00faprava portfolia nebo vy\u0159azen\u00ed n\u011bkter\u00fdch slu\u017eeb.<\/p>\n\n\n\n

Pokud tedy \u0159e\u0161\u00edte zm\u011bnu zam\u011b\u0159en\u00ed<\/strong> (nap\u0159\u00edklad u\u017e\u0161\u00ed specializaci), zm\u011bnu c\u00edlov\u00e9 skupiny<\/strong> (z velk\u00fdch hr\u00e1\u010d\u016f chcete p\u0159esedlat na mal\u00e9 projekty i naopak) nebo poci\u0165ujete, \u017ee va\u0161e slu\u017eby nest\u00edhaj\u00ed j\u00edt s dobou<\/strong>, nevyhnete se ur\u010dit\u00e9mu rebrandingu, kter\u00fd bude rezonovat s v\u00e1mi a va\u0161imi klienty. V\u017edy je v\u0161ak pot\u0159eba, abyste si udr\u017eeli d\u016fv\u011bryhodnost a p\u016fsobili na klienty srozumiteln\u011b<\/strong>.<\/p>\n\n\n\n

Jak na to?<\/p>\n\n\n\n

Definujte si svoje nov\u00e9 c\u00edle<\/h2>\n\n\n\n

Va\u0161e podnik\u00e1n\u00ed je v\u00fdsledkem dlouhodob\u00e9 pr\u00e1ce. Proto si jeho zm\u011bna zaslou\u017e\u00ed i del\u0161\u00ed p\u0159em\u00fd\u0161len\u00ed, ne\u017e ud\u011bl\u00e1te prvn\u00ed kroky. Opustit jistoty je v\u017edycky riziko, kter\u00e9 mnohdy vy\u017eaduje i m\u011bs\u00edce p\u0159\u00edprav. Nejprve se v\u0161ak zamyslete nad z\u00e1kladn\u00edmi ot\u00e1zkami. Tedy pro\u010d se do zm\u011bn chcete pustit a co je c\u00edlem va\u0161eho restartu<\/strong>?<\/p>\n\n\n\n

C\u00edt\u00edte se zahlcen\u00ed a cht\u011bli byste z nab\u00eddky ubrat slu\u017eby, kter\u00e9 v\u00e1s nenapl\u0148uj\u00ed a v\u011bnovat se tomu, v \u010dem jste dob\u0159\u00ed a pro klienta p\u0159\u00ednosn\u011bj\u0161\u00ed? D\u0159ete i o v\u00edkendech a stejn\u011b si sotva vyd\u011bl\u00e1te jen na nutn\u00e9 \u017eivotn\u00ed a provozn\u00ed n\u00e1klady? Nedok\u00e1\u017eete odm\u00edtat zak\u00e1zky<\/a> a postupn\u011b se z nad\u0161en\u00ed pro pr\u00e1ci stal workoholismus<\/a>? D\u016fle\u017eit\u00e9 je naj\u00edt tu spr\u00e1vnou motivaci a od n\u00ed se odrazit.<\/p>\n\n\n\n

Ud\u011blejte si pr\u016fzkum trhu<\/h2>\n\n\n\n

Zejm\u00e9na pokud se uchylujete k ur\u010dit\u00e9 zm\u011bn\u011b specializace, vyplat\u00ed se v\u011bnovat energii pr\u016fzkumu trhu. Ud\u011bl\u00e1te si p\u0159ehled o konkurenci, aktu\u00e1ln\u00edch trendech a samoz\u0159ejm\u011b i o c\u00edlov\u00e9 skupin\u011b, abyste zm\u011bny provedli v souladu s p\u0159\u00e1n\u00edmi a pot\u0159ebami nejen sv\u00fdmi, ale tak\u00e9 plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

P\u0159ehodno\u0165te st\u00e1vaj\u00edc\u00ed cenovou strategii<\/h2>\n\n\n\n

Je va\u0161e cenov\u00e1 strategie udr\u017eiteln\u00e1 a konkurenceschopn\u00e1<\/strong>? Pokud jste zavaleni zak\u00e1zkami, jste bu\u010f sakra dob\u0159\u00ed, nebo se dost mo\u017en\u00e1 prod\u00e1v\u00e1te pod cenou. Ale n\u00edzk\u00e1 cena nemus\u00ed b\u00fdt v\u017edy z\u00e1rukou dostatku pr\u00e1ce, p\u0159\u00edli\u0161 n\u00edzk\u00e1 cena toti\u017e vzbuzuje ned\u016fv\u011bru o va\u0161\u00ed odbornosti a m\u016f\u017ee potenci\u00e1ln\u00ed klienty odradit. Cenotvorba na voln\u00e9 noze je kapitola sama pro sebe, v\u00edce jsme ji proto rozebrali v samostatn\u00e9m \u010dl\u00e1nku<\/a>, kde najdete nejd\u016fle\u017eit\u011bj\u0161\u00ed body tohoto procesu.<\/p>\n\n\n\n

Aktualizujte si portfolio<\/h2>\n\n\n\n

Ka\u017ed\u00fd kari\u00e9rn\u00ed restart si zaslou\u017e\u00ed i restartov\u00e1n\u00ed va\u0161eho portfolia. Nezapome\u0148te si tak upravit profil na LinkedInu<\/a>, v profesn\u00edch kataloz\u00edch, jako je nap\u0159\u00edklad freelance.cz<\/a>, a samoz\u0159ejm\u011b nevynechte ani sv\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n

Projd\u011bte si jednotliv\u00e9 sekce sv\u00e9ho profilu, aktualizujte zastaral\u00e9 informace a ujist\u011bte se, \u017ee vyzdvihujete slu\u017eby, kter\u00e9 jsou pro va\u0161e podnik\u00e1n\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed. Nech\u00e1vat z nostalgie v nab\u00eddce slu\u017eby, kter\u00fdm se u\u017e nechcete d\u00e1le v\u011bnovat, je zbyte\u010dn\u00e1 ztr\u00e1ta \u010dasu pro potenci\u00e1ln\u00ed klienty i pro v\u00e1s.<\/p>\n\n\n\n

A je\u0161t\u011b jedna z\u00e1v\u011brem. Pokud si nev\u00edte se zm\u011bnami rady, nebojte se najmout odborn\u00edka z \u0159ady freelancer\u016f<\/a>, kter\u00fd v\u00e1m na v\u00e1\u0161 probl\u00e9m koukne \u010derstv\u00fdm okem a porad\u00ed s dal\u0161\u00edmi kroky. Konzultace v\u00e1m pom\u016f\u017ee dostat se z rozcest\u00ed na tu spr\u00e1vnou cestu a m\u016f\u017ee v\u00fdrazn\u011b urychlit p\u0159erod va\u0161eho podnik\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Neust\u00e1le zapnut\u00fd po\u010d\u00edta\u010d se za\u010dne zpomalovat a nen\u00ed tak efektivn\u00ed, jak bychom si p\u0159\u00e1li. \u010casto posta\u010d\u00ed pouh\u00fd restart, aby zas d\u011blal svou pr\u00e1ci dob\u0159e. A to sam\u00e9 by se dalo…<\/p>\n

\u010c\u00edst d\u00e1leJak a kdy restartovat kari\u00e9ru na voln\u00e9 noze<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osobni-rozvoj-produktivita","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1164"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}