{"id":1184,"date":"2023-05-17T08:27:00","date_gmt":"2023-05-17T06:27:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1184"},"modified":"2023-05-17T09:01:12","modified_gmt":"2023-05-17T07:01:12","slug":"kreativita-v-podnikani-zakladni-dovednost-kterou-lze-vypestovat","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/kreativita-v-podnikani-zakladni-dovednost-kterou-lze-vypestovat\/","title":{"rendered":"Kreativita v\u00a0podnik\u00e1n\u00ed: Z\u00e1kladn\u00ed dovednost, kterou lze vyp\u011bstovat"},"content":{"rendered":"\n<p>Kreativita je \u010dasto vn\u00edm\u00e1na jako talent \u2013 bu\u010f ji m\u00e1te, nebo ne. Ve skute\u010dnosti je to v\u0161ak dovednost, kterou lze, stejn\u011b jako ka\u017edou jinou, rozv\u00edjet a kultivovat. Pro\u010d je kreativita na voln\u00e9 noze tak d\u016fle\u017eit\u00e1, a jak ji zlep\u0161it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je kreativita<\/h2>\n\n\n\n<p>Kreativita je schopnost p\u0159ich\u00e1zet s&nbsp;origin\u00e1ln\u00edmi n\u00e1pady, koncepty i inovativn\u00edm zp\u016fsoby \u0159e\u0161en\u00ed probl\u00e9m\u016f. Zahrnuje <strong>p\u0159ekon\u00e1v\u00e1n\u00ed tradi\u010dn\u00edch my\u0161lenkov\u00fdch vzorc\u016f a p\u0159em\u00fd\u0161len\u00ed mimo zajet\u00e9 koleje<\/strong>. Nebo jak \u0159ekl n\u011bmeck\u00fd autor S\u00f6nke Ahrens \u201eKreativita nen\u00ed nic v\u00edc ne\u017e schopnost si v\u011bci spojovat.\u201c Tedy st\u00e1vaj\u00edc\u00ed znalosti a dovednosti pou\u017e\u00edt v&nbsp;nov\u00fdch souvislostech nebo situac\u00edch.<\/p>\n\n\n\n<p>Kreativn\u00ed lid\u00e9 jsou \u010dasto otev\u0159en\u00ed nov\u00fdm zku\u0161enostem, b\u00fdvaj\u00ed hrav\u00ed, zv\u00eddav\u00ed a p\u0159em\u00fd\u0161liv\u00ed. \u017de se v&nbsp;tom popisu nepozn\u00e1v\u00e1te? Nevad\u00ed. S&nbsp;kreativitou se rod\u00edme, jen ji b\u011bhem dosp\u00edv\u00e1n\u00ed spousta z&nbsp;n\u00e1s nekultivuje a p\u0159ich\u00e1z\u00ed o ni. Kreativita ale funguje jako sval, sta\u010d\u00ed ji trochu potr\u00e9novat a za chv\u00edli ji budete zase pova\u017eovat za b\u011b\u017enou sou\u010d\u00e1st sebe sama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak v\u00e1m kreativita pom\u016f\u017ee na voln\u00e9 noze<\/h2>\n\n\n\n<p>Kreativita je d\u016fle\u017eit\u00e1 ve v\u0161ech oblastech lidsk\u00e9 \u010dinnosti, sv\u011bt freelancingu nevyj\u00edmaje. Jak\u00e9 v\u00fdhody v\u00e1m jako podnikatel\u016fm nab\u00edz\u00ed?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odli\u0161\u00edte se od konkurence<\/h3>\n\n\n\n<p>Volnono\u017eci \u010del\u00ed konkuren\u010dn\u00edmu trhu a dokud nem\u00e1te <a href=\"https:\/\/www.freelance.cz\/blog\/freelancing-a-budovani-osobni-znacky-proc-ji-budovat-a-jak-na-to\/\">vybudovan\u00e9 sv\u00e9 jm\u00e9no<\/a>, mus\u00edte se sna\u017eit o chlup v\u00edc, abyste nezapadli v&nbsp;davu. A pr\u00e1v\u011b tady v\u00e1m kreativita pom\u016f\u017ee. Nebudete jen \u201ed\u011bln\u00edci\u201c, kte\u0159\u00ed jedou jeden projekt za druh\u00fdm bez hlub\u0161\u00edho p\u0159em\u00fd\u0161len\u00ed, budete \u0159emesln\u00edci, um\u011blci, kte\u0159\u00ed dok\u00e1\u017eou p\u0159istupovat k \u00fakol\u016fm z jedine\u010dn\u00fdch \u00fahl\u016f pohledu a \u0159e\u0161it pot\u0159eby klient\u016f zp\u016fsobem, o kter\u00e9m ostatn\u00ed neuva\u017eovali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dok\u00e1\u017eete \u0159e\u0161it probl\u00e9my nov\u00fdmi zp\u016fsoby<\/h3>\n\n\n\n<p>Jako freelancer se nevyhnuteln\u011b setk\u00e1te s probl\u00e9my, a\u0165 u\u017e p\u0159i <a href=\"https:\/\/www.freelance.cz\/blog\/10-tipu-jak-ziskat-prvni-zakazky-na-volne-noze-i-bez-referenci\/\">hled\u00e1n\u00ed klient\u016f<\/a>, nebo p\u0159i \u0159e\u0161en\u00ed probl\u00e9m\u016f specifick\u00fdch pro dan\u00e9 odv\u011btv\u00ed. A pr\u00e1v\u011b kreativita v\u00e1m pom\u016f\u017ee nahl\u00e9dnout d\u00e1l ne\u017e jen do zajet\u00fdch vzorc\u016f, a z&nbsp;p\u0159ek\u00e1\u017eek ud\u011bl\u00e1 p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Neusnete na vav\u0159\u00ednech<\/h3>\n\n\n\n<p>Kreativita zlep\u0161uje schopnost u\u010den\u00ed. Podporuje toti\u017e zv\u011bdavost a otev\u0159enost nov\u00fdm n\u00e1pad\u016fm, co\u017e je nezbytn\u00e9 jak pro profesn\u00ed rozvoj, tak pro p\u0159izp\u016fsoben\u00ed se m\u011bn\u00edc\u00edmu se trhu.<\/p>\n\n\n\n<p><strong>TIP<\/strong>: P\u0159e\u010dt\u011bte si tak\u00e9, <a href=\"https:\/\/www.freelance.cz\/blog\/seberozvoj-na-volne-noze-proc-je-tak-dulezity-a-jak-na-nej\/\">jak na seberozvoj na voln\u00e9 noze<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipy, jak zlep\u0161it kreativitu<\/h2>\n\n\n\n<p>U\u017e v\u00edte, co kreativita je, k&nbsp;\u010demu v\u00e1m pom\u016f\u017ee, ale po\u0159\u00e1d chyb\u00ed to nejd\u016fle\u017eit\u011bj\u0161\u00ed \u2013 jak ji nastartovat. Pr\u00e1v\u011b to zjist\u00edte v&nbsp;n\u00e1sleduj\u00edc\u00edch tipech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nebojte se, \u017ee se ztrapn\u00edte<\/h3>\n\n\n\n<p><strong>Nejv\u011bt\u0161\u00ed zabij\u00e1k kreativity je strach<\/strong>. I kdy\u017e m\u00e1te spoustu n\u00e1pad\u016f, rad\u011bji si je nech\u00e1v\u00e1te pro sebe, abyste se n\u00e1hodou neztrapnili? Nechte to plavat, na ka\u017ed\u00fd dobr\u00fd n\u00e1pad je pot\u0159eba p\u00e1r t\u011bch \u0161patn\u00fdch, i ty v\u00e1s posunou vp\u0159ed. Na rozd\u00edl od toho, kdy\u017e nevystoup\u00edte ze sv\u00e9 komfortn\u00ed z\u00f3ny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyhled\u00e1vejte nov\u00e9 podn\u011bty a rozv\u00edjejte se<\/h3>\n\n\n\n<p>Kreativitu nena\u010derp\u00e1te jen ve sv\u00e9m oboru. Proto se poohl\u00e9dn\u011bte i o kus d\u00e1l. \u010ct\u011bte si, nav\u0161t\u011bvujte workshopy, poslouchejte podcasty nebo klidn\u011b za\u010dn\u011bte n\u011bco tvo\u0159it i vy sami. Nevad\u00ed, \u017ee jste m\u011bli z&nbsp;v\u00fdtvarky trojku, zaho\u010fte obavy a pus\u0165te se do toho. \u010c\u00edm v\u00edc toho objev\u00edte\/vyzkou\u0161\u00edte, t\u00edm snadn\u011bji dok\u00e1\u017eete hledat inspiraci mimo zajet\u00e9 koleje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cvi\u010dte se ve v\u0161\u00edmavosti<\/h3>\n\n\n\n<p>V\u0161\u00edmavost neboli mindfulness zahrnuje plnou p\u0159\u00edtomnost v dan\u00e9m okam\u017eiku, co\u017e m\u016f\u017ee pomoci vy\u010distit mysl a zv\u00fd\u0161it kreativitu. V\u0161\u00edmavost m\u016f\u017eete praktikovat b\u011bhem meditace, j\u00f3gy nebo se prost\u011b jen zkuste ka\u017ed\u00fd den na chv\u00edli soust\u0159edit na sv\u016fj dech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podporujte divergentn\u00ed my\u0161len\u00ed<\/h3>\n\n\n\n<p>Divergentn\u00ed my\u0161len\u00ed je zp\u016fsob my\u0161len\u00ed, kter\u00fd se zam\u011b\u0159uje na generov\u00e1n\u00ed co nejv\u011bt\u0161\u00edho mno\u017estv\u00ed rozmanit\u00fdch n\u00e1pad\u016f, mo\u017enost\u00ed nebo \u0159e\u0161en\u00ed. Je protikladem konvergentn\u00edho my\u0161len\u00ed, kter\u00e9 se zam\u011b\u0159uje na nalezen\u00ed jedin\u00e9ho spr\u00e1vn\u00e9ho (nejlep\u0161\u00edho) \u0159e\u0161en\u00ed. Je spojen\u00e9 s volnou asociac\u00ed a p\u0159eru\u0161ov\u00e1n\u00edm konven\u010dn\u00edch my\u0161lenkov\u00fdch vzorc\u016f, abyste vytvo\u0159ili prostor pro nov\u00e9 a inovativn\u00ed my\u0161lenky, kter\u00e9 byste jinak p\u0159ehl\u00e9dli. Mezi klasick\u00e9 techniky divergentn\u00edho my\u0161len\u00ed pat\u0159\u00ed brainstorming nebo vytv\u00e1\u0159en\u00ed my\u0161lenkov\u00fdch map.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Networkujte a m\u011bjte otev\u0159enou mysl<\/h3>\n\n\n\n<p>Kdy\u017e pracujete sami, je jen ot\u00e1zka \u010dasu, kdy si najdete to svoje pohodl\u00ed\u010dko, ve kter\u00e9m je v\u00e1m dob\u0159e. Pr\u00e1v\u011b <a href=\"https:\/\/www.freelance.cz\/blog\/jak-na-networking-na-volne-noze\/\">networking<\/a> v\u00e1m pom\u016f\u017ee vid\u011bt v\u011bci z&nbsp;jin\u00e9ho \u00fahlu<strong>. U\u010dte se poslouchat a vn\u00edmat n\u00e1zory a n\u00e1pady ostatn\u00edch lid\u00ed<\/strong> a udr\u017eujte kontakty s&nbsp;lidmi z&nbsp;oboru, ale nevyh\u00fdbejte se ani ostatn\u00edm odv\u011btv\u00edm, pr\u00e1v\u011b tam m\u016f\u017eete kolikr\u00e1t z\u00edskat sv\u011b\u017e\u00ed n\u00e1pad, kter\u00fd nen\u00ed poznamenan\u00fd rutinou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dop\u0159ejte si odpo\u010dinek<\/h3>\n\n\n\n<p>M\u00e1te <a href=\"https:\/\/www.freelance.cz\/blog\/tvurci-blok-jak-ho-prekonat-a-lze-mu-predchazet\/\">tv\u016fr\u010d\u00ed blok<\/a>? Dejte mozku na chv\u00edli pohov. B\u011b\u017ete se proj\u00edt, zacvi\u010dit si, meditujte nebo jen zalijte kv\u011btiny. Prost\u011b si <strong>najd\u011bte n\u011bco, u \u010deho m\u016f\u017eete na chv\u00edli vypnout a dob\u00edt baterky<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zapisujte si n\u00e1pady (a ob\u010das se k&nbsp;nim vra\u0165te)<\/h3>\n\n\n\n<p>Nem\u00e1te ani takov\u00fd probl\u00e9m s&nbsp;n\u00e1pady samotn\u00fdmi, jako s&nbsp;jejich zapamatov\u00e1n\u00edm? M\u011bjte po ruce z\u00e1pisn\u00edk \u2013 v\u017edy a v\u0161ude! T\u0159eba takov\u00fd <a href=\"https:\/\/www.knihydobrovsky.cz\/papirnictvi\/kreativni-zapisnik-29561879\">Kreativn\u00ed z\u00e1pisn\u00edk<\/a> v\u00e1m krom\u011b zaznamen\u00e1n\u00ed n\u00e1pad\u016f poslou\u017e\u00ed k&nbsp;boji proti tv\u016fr\u010d\u00edmu bloku. Z\u00e1pisem to ale nekon\u010d\u00ed, ob\u010das je pot\u0159eba se na n\u00e1pady pod\u00edvat s&nbsp;odstupem a trochu je reflektovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hrajte si<\/h3>\n\n\n\n<p>Chcete intimn\u011bj\u0161\u00ed rande s&nbsp;kreativitou? Na internetu najdete \u0159adu metod a cvi\u010den\u00ed, jak kreativitu tr\u00e9novat c\u00edlen\u011b. Abyste c\u00edtili zlep\u0161en\u00ed, sta\u010d\u00ed jim v\u011bnovat jen p\u00e1r minut denn\u011b. Nen\u00ed to tedy \u017e\u00e1dn\u00e1 velk\u00e1 ob\u011b\u0165 za to, co v\u0161echno kreativn\u011bj\u0161\u00edm p\u0159\u00edstupem k&nbsp;\u017eivotu a pr\u00e1ci z\u00edsk\u00e1te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy je p\u0159\u00edli\u0161n\u00e1 kreativita ku \u0161kod\u011b?<\/h2>\n\n\n\n<p><strong>Kreativita je dobr\u00fd sluha, ale \u0161patn\u00fd p\u00e1n<\/strong>. Uve\u010fme si to na p\u0159\u00edkladu: Kdy\u017e m\u00e1te e-shop, budete cht\u00edt, aby v\u00e1s lid\u00e9 na\u0161li. Proto by n\u00e1zev produktu m\u011bl reflektovat to, jak nab\u00edzen\u00fd produkt hledaj\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci. Pokud se kreativn\u011b vy\u0159\u00e1d\u00edte na n\u00e1zvech, kter\u00e9 sice budou vtipn\u00e9, ale nedohledateln\u00e9, moc dobrou slu\u017ebu v\u00e1m kreativita nep\u0159inese.<\/p>\n\n\n\n<p>P\u0159\u00edli\u0161 kreativn\u00ed p\u0159\u00edstup m\u016f\u017ee tak\u00e9 v\u00e9st k <strong>vytv\u00e1\u0159en\u00ed nerealistick\u00fdch a neuskute\u010dniteln\u00fdch n\u00e1pad\u016f<\/strong>, p\u0159\u00edpadn\u011b k <strong>ignorov\u00e1n\u00ed tr\u017en\u00edch trend\u016f<\/strong> a pot\u0159eb z\u00e1kazn\u00edk\u016f. Proto byste m\u011bli m\u00edt na pam\u011bti, \u017ee kreativn\u00ed n\u00e1pady a inovace mus\u00ed m\u00edt tak\u00e9 hodnotu pro z\u00e1kazn\u00edky a b\u00fdt tr\u017en\u011b \u017eivotaschopn\u00e9.<\/p>\n\n\n\n<p>Nep\u0159im\u011b\u0159en\u00e1 kreativita m\u016f\u017ee zp\u016fsobit <strong>nekonzistenci a nestabilitu v podnik\u00e1n\u00ed<\/strong>. Pokud v d\u016fsledku nadm\u011brn\u00e9 kreativity p\u0159\u00edli\u0161 \u010dasto m\u011bn\u00edte sv\u00e9 c\u00edle, strategie a sm\u011b\u0159ov\u00e1n\u00ed, povede to ke zmatku a nejistot\u011b, co\u017e m\u016f\u017ee negativn\u011b ovlivnit d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Ka\u017ed\u00fd z&nbsp;n\u00e1s je tedy n\u011bjak\u00fdm zp\u016fsobem kreativn\u00ed. Sta\u010d\u00ed se toho neb\u00e1t a tuto schopnost pravideln\u011b tr\u00e9novat a ob\u010das ji podrobit i trochu racion\u00e1ln\u011bj\u0161\u00edmu prozkoum\u00e1n\u00ed, jestli v\u00e1s n\u00e1pady posouvaj\u00ed vp\u0159ed, \u010di nikoli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kreativita je \u010dasto vn\u00edm\u00e1na jako talent \u2013 bu\u010f ji m\u00e1te, nebo ne. Ve skute\u010dnosti je to v\u0161ak dovednost, kterou lze, stejn\u011b jako ka\u017edou jinou, rozv\u00edjet a kultivovat. Pro\u010d je kreativita&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/kreativita-v-podnikani-zakladni-dovednost-kterou-lze-vypestovat\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Kreativita v\u00a0podnik\u00e1n\u00ed: Z\u00e1kladn\u00ed dovednost, kterou lze vyp\u011bstovat<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osobni-rozvoj-produktivita","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}