{"id":1204,"date":"2023-06-14T10:29:03","date_gmt":"2023-06-14T08:29:03","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1204"},"modified":"2023-06-14T11:16:59","modified_gmt":"2023-06-14T09:16:59","slug":"agentura-nebo-freelancer-ktera-varianta-je-pro-vas-projekt-lepsi","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/agentura-nebo-freelancer-ktera-varianta-je-pro-vas-projekt-lepsi\/","title":{"rendered":"Agentura nebo freelancer? Kter\u00e1 varianta je pro v\u00e1\u0161 projekt lep\u0161\u00ed?"},"content":{"rendered":"\n<p>M\u00e1te projekt, ale nem\u00e1te lidi. S\u00e1hnout do agenturn\u00edch vod, nebo najmout freelancera? Oboj\u00ed m\u00e1 sv\u00e1 pro i proti \u2013 v&nbsp;tomto \u010dl\u00e1nku se budeme v\u011bnovat v\u00fdhod\u00e1m i nev\u00fdhod\u00e1m obou variant, abyste vybrali tu nejlep\u0161\u00ed pro sv\u016fj projekt.<\/p>\n\n\n\n<p>Je\u0161t\u011b, ne\u017e se pust\u00edme do hlub\u0161\u00edho rozboru, r\u00e1di bychom zm\u00ednili, <strong>\u017ee freelance\u0159i i agenturn\u00ed zam\u011bstnanci jsou jenom lidi<\/strong>. Tak\u017ee i kdy\u017e m\u00e1te z minulosti \u0161patnou zku\u0161enost ze spolupr\u00e1ce s&nbsp;volnono\u017ecem nebo agenturou, neznamen\u00e1 to, \u017ee se probl\u00e9m bude nutn\u011b opakovat. V\u017edy je to o jednotlivc\u00edch. V&nbsp;\u010dl\u00e1nku shrneme obecn\u00e9 klady a z\u00e1pory jednotliv\u00fdch typ\u016f spoluprac\u00ed, v\u00fdsledn\u00fd v\u00fdb\u011br je u\u017e na v\u00e1s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freelancer vs. agentura<\/h2>\n\n\n\n<p><strong>Freelancer je osoba, kter\u00e1 pracuje nez\u00e1visle<\/strong>, \u010dasto pro v\u00edce klient\u016f z\u00e1rove\u0148. Zam\u011b\u0159uje se na jeden obor, ve kter\u00e9m (v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b) p\u016fsob\u00ed jako odborn\u00edk. Oproti tomu <strong>agentura zam\u011bstn\u00e1v\u00e1 t\u00fdm odborn\u00edk\u016f nap\u0159\u00ed\u010d obory<\/strong> a poskytuje \u0161irokou \u0161k\u00e1lu slu\u017eeb ve sv\u00e9m odv\u011btv\u00ed. M\u00e1 tak obvykle \u0161ir\u0161\u00ed rozsah zdroj\u016f a dovednost\u00ed ne\u017e jednotliv\u00ed freelance\u0159i.<\/p>\n\n\n\n<p>D\u00e1 se tedy po\u010d\u00edtat s t\u00edm, \u017ee jeden \u010dlov\u011bk bude levn\u011bj\u0161\u00ed ne\u017e t\u00fdm, ale nedoporu\u010dujeme rozhodovat se jen na z\u00e1klad\u011b ceny, proto\u017ee nevhodn\u00e1 volba se dok\u00e1\u017ee hezky prodra\u017eit. Rozhodujte se tak\u00e9 podle toho, jak jste schopn\u00ed <a href=\"https:\/\/www.freelance.cz\/blog\/jak-pripravit-brief-podle-ktereho-je-radost-pracovat\/\">vypracovat zad\u00e1n\u00ed<\/a> a jestli v\u00edte, co vlastn\u011b pot\u0159ebujete \u2013 pokud t\u00e1pete, pom\u016f\u017ee v\u00e1m agentura mnohem l\u00e9pe, v&nbsp;p\u0159\u00edpad\u011b, \u017ee m\u00e1te jasn\u011bj\u0161\u00ed p\u0159edstavu a tu\u0161\u00edte, jak cel\u00fd proces funguje, <a href=\"https:\/\/www.freelance.cz\/freelanceri\">freelancer<\/a> bude nejsp\u00ed\u0161 vhodn\u011bj\u0161\u00ed volbou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou (ne)v\u00fdhody spolupr\u00e1ce s&nbsp;freelancerem<\/h2>\n\n\n\n<p>M\u00e1te men\u0161\u00ed projekt, kter\u00fd zvl\u00e1dnete uko\u010d\u00edrovat sami? Najmut\u00ed freelancera se nab\u00edz\u00ed jako ide\u00e1ln\u00ed \u0159e\u0161en\u00ed. Jak\u00e9 v\u00fdhody a nev\u00fdhody tento typ spolupr\u00e1ce m\u00e1?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdhody najmut\u00ed freelancera<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibilita<\/strong>: Volnono\u017eci jsou v\u011bt\u0161inou flexibiln\u011bj\u0161\u00ed, co se t\u00fdk\u00e1 pracovn\u00edho harmonogramu \u2013 l\u00e9pe se tak p\u0159izp\u016fsob\u00ed va\u0161im konkr\u00e9tn\u00edm pot\u0159eb\u00e1m.<\/li>\n\n\n\n<li><strong>\u00dazk\u00e1 specializace<\/strong>: Freelance\u0159i \u010dasto nab\u00edzej\u00ed specializaci v ur\u010dit\u00e9 oblasti. M\u016f\u017eete si tak vybrat freelancera s p\u0159esn\u011b t\u011bmi dovednostmi, kter\u00e9 pot\u0159ebujete pro sv\u016fj konkr\u00e9tn\u00ed projekt.<\/li>\n\n\n\n<li><strong>Snadn\u011bj\u0161\u00ed komunikace<\/strong>: P\u0159i spolupr\u00e1ci s&nbsp;freelancerem komunikujete nap\u0159\u00edmo a nemus\u00edte \u0159e\u0161it p\u0159epos\u00edl\u00e1n\u00ed informac\u00ed p\u0159es dal\u0161\u00ed osoby. Domluva tak b\u00fdv\u00e1 jednodu\u0161\u0161\u00ed a rychlej\u0161\u00ed.<\/li>\n\n\n\n<li><strong>Rychlost<\/strong>: \u010c\u00edm v\u00edce lid\u00ed, t\u00edm komplikovan\u011bj\u0161\u00ed proces schvalov\u00e1n\u00ed. D\u00edky tomu, \u017ee s&nbsp;freelancerem komunikujete nap\u0159\u00edmo, z\u00e1le\u017e\u00ed vyhotoven\u00ed pr\u00e1ce zejm\u00e9na na jeho kapacit\u00e1ch a spole\u010dn\u00e9 domluv\u011b. Obecn\u011b ale po\u010d\u00edtejte s&nbsp;rychlej\u0161\u00edm dod\u00e1n\u00edm ne\u017e u velk\u00e9 agentury.<\/li>\n\n\n\n<li><strong>Ni\u017e\u0161\u00ed n\u00e1klady<\/strong>: Freelance\u0159i nemaj\u00ed n\u00e1klady spojen\u00e9 s provozem velk\u00e9 agentury, co\u017e se m\u016f\u017ee pozitivn\u011b prom\u00edtnout v&nbsp;celkov\u00e9 cen\u011b projektu.<\/li>\n\n\n\n<li><strong>Osobn\u011bj\u0161\u00ed p\u0159\u00edstup<\/strong>: Zat\u00edmco u agentury \u0159e\u0161\u00edte provozn\u00ed z\u00e1le\u017eitosti s&nbsp;account managerem (kte\u0159\u00ed se je\u0161t\u011b mohou st\u0159\u00eddat), u freelancera prob\u00edh\u00e1 domluva v\u017edy jen mezi v\u00e1mi, a je tak jednodu\u0161\u0161\u00ed vybudovat si spole\u010dn\u00fd vztah a d\u016fv\u011bru.<\/li>\n\n\n\n<li><strong>Transparentnost<\/strong>: Pokud si na z\u00e1klad\u011b referenc\u00ed najdete konkr\u00e9tn\u00edho freelancera, v\u00edte, \u017ee na va\u0161em projektu d\u011bl\u00e1 p\u0159\u00edmo on. Nav\u00edc kdy\u017e budete \u0159e\u0161it jak\u00fdkoli probl\u00e9m, v\u00edte, za k\u00fdm j\u00edt. Freelance\u0159i jsou tak\u00e9 ochotn\u011bj\u0161\u00ed probl\u00e9m okam\u017eit\u011b \u0159e\u0161it, proto\u017ee nikdo nechce riskovat sv\u00e9 <a href=\"https:\/\/www.freelance.cz\/blog\/proc-se-vyplati-budovat-dobre-jmeno-a-jak-si-ho-ohlidat\/\">dobr\u00e9 jm\u00e9no<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>TIP<\/strong>: Zku\u0161en\u00e9 freelancery z&nbsp;cel\u00e9 \u0159ady obor\u016f najdete i v&nbsp;na\u0161em katalogu na <a href=\"https:\/\/www.freelance.cz\/\">freelance.cz<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nev\u00fdhody najmut\u00ed freelancera<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Omezen\u00e1 kapacita<\/strong>: \u017de je freelancer jen jeden, je v\u00fdhoda i nev\u00fdhoda v&nbsp;jednom. Tak\u017ee i kdy\u017e jeho najmut\u00edm u\u0161et\u0159\u00edte, mohou se pr\u00e1ce prot\u00e1hnout, proto\u017ee jako ka\u017ed\u00fd jin\u00fd \u010dlov\u011bk, m\u00e1 i freelancer jen omezen\u00e9 \u010dasov\u00e9 mo\u017enosti.<\/li>\n\n\n\n<li><strong>Hor\u0161\u00ed zastupitelnost<\/strong>: Zat\u00edmco v&nbsp;agentu\u0159e p\u0159i vypadnut\u00ed jednoho odborn\u00edka zastoup\u00ed jeho m\u00edsto jin\u00fd specialista, v&nbsp;p\u0159\u00edpad\u011b freelancera riskujete prota\u017een\u00ed prac\u00ed nap\u0159\u00edklad v&nbsp;dob\u011b dovolen\u00e9 nebo nemoci. Vyplat\u00ed se proto smluvn\u011b o\u0161et\u0159it term\u00edny odevzd\u00e1n\u00ed r\u016fzn\u00fdch f\u00e1z\u00ed projektu.<\/li>\n\n\n\n<li><strong>\u00dazk\u00e1 specializace<\/strong>: Tento bod pat\u0159\u00ed do v\u00fdhod, stejn\u011b jako do nev\u00fdhod. Pokud p\u0159esn\u011b nev\u00edte, co jak\u00e1 profese d\u011bl\u00e1, m\u016f\u017eete po \u010dase zjistit, \u017ee jeden freelancer v\u00e1m se v\u0161\u00edm nepom\u016f\u017ee. Sice v\u00e1m m\u016f\u017ee doporu\u010dit kolegy z&nbsp;jin\u00fdch obor\u016f, ale koordinace n\u011bkolika lid\u00ed je n\u00e1ro\u010dn\u011bj\u0161\u00ed (zjist\u011bte proto <a href=\"https:\/\/www.freelance.cz\/blog\/jak-efektivne-ridit-tym-remote-freelanceru\/\">jak efektivn\u011b \u0159\u00eddit t\u00fdm remote freelancer\u016f<\/a>).<\/li>\n<\/ul>\n\n\n\n<p><strong>TIP<\/strong>: P\u0159e\u010dt\u011bte si tak\u00e9, <a href=\"https:\/\/www.freelance.cz\/blog\/proc-je-spoluprace-s-freelancery-tak-oblibena-a-proc-se-vyplati-i-vam\/\">pro\u010d je spolupr\u00e1ce s&nbsp;freelancery tak obl\u00edben\u00e1 a pro\u010d se vyplat\u00ed i v\u00e1m<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou (ne)v\u00fdhody spolupr\u00e1ce s&nbsp;agenturou<\/h2>\n\n\n\n<p>Spolupr\u00e1ce s&nbsp;agenturou se vyplat\u00ed zejm\u00e9na velk\u00fdm firm\u00e1m, kter\u00e9 maj\u00ed v\u011bt\u0161\u00ed rozpo\u010det a m\u00e9n\u011b \u010dasu koordinovat jednotliv\u00e9 freelancery na vlastn\u00ed p\u011bst. Agentura nejen\u017ee disponuje t\u00fdmem odborn\u00edk\u016f r\u016fzn\u00fdch profil\u016f, ale dok\u00e1\u017ee projekt tak\u00e9 efektivn\u011b \u0159\u00eddit. Jak\u00e9 jsou dal\u0161\u00ed v\u00fdhody a nev\u00fdhody tohoto typu spolupr\u00e1ce?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdhody najmut\u00ed agentury<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Komplexn\u00ed slu\u017eby<\/strong>: V&nbsp;p\u0159\u00edpad\u011b najmut\u00ed agentury m\u00e1te v\u0161e pod jednou st\u0159echou. Nemus\u00edte \u0159e\u0161it koordinaci v\u00edce nez\u00e1visl\u00fdch odborn\u00edk\u016f, o to se postar\u00e1 agentura intern\u011b. Pokud v\u00e1\u0161 projekt vy\u017eaduje spolupr\u00e1ci odborn\u00edk\u016f nap\u0159\u00ed\u010d v\u00edce obory, je to ta nejjednodu\u0161\u0161\u00ed cesta.<\/li>\n\n\n\n<li><strong>V\u011bt\u0161\u00ed kapacity<\/strong>: Agentury maj\u00ed obvykle v\u00edce zdroj\u016f a v\u011bt\u0161\u00ed kapacity ne\u017e jednotliv\u00ed freelance\u0159i. D\u00edky tomu se snadn\u011bji vypo\u0159\u00e1daj\u00ed i s&nbsp;v\u011bt\u0161\u00edmi projekty.<\/li>\n\n\n\n<li><strong>Snadn\u00e1 zastupitelnost<\/strong>: U v\u011bt\u0161\u00edch projekt\u016f ocen\u00edte, kdy\u017e na n\u011bm m\u016f\u017ee z\u00e1rove\u0148 d\u011blat v\u00edce lid\u00ed, kte\u0159\u00ed se postaraj\u00ed o kontinuitu pr\u00e1ce. Kdy\u017e jeden \u010dlen t\u00fdmu nem\u016f\u017ee pracovat, agentura zajist\u00ed n\u00e1hradu a projekt plynule pokra\u010duje.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Nev\u00fdhody najmut\u00ed agentury<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vy\u0161\u0161\u00ed n\u00e1klady<\/strong>: Agentury maj\u00ed obvykle vy\u0161\u0161\u00ed sazby oproti jednotliv\u00fdm freelancer\u016fm, proto\u017ee mus\u00ed pokr\u00fdt n\u00e1klady na provoz, veden\u00ed t\u00fdmu a dal\u0161\u00ed v\u00fddaje. To se samoz\u0159ejm\u011b prom\u00edt\u00e1 do celkov\u00e9 ceny.<\/li>\n\n\n\n<li><strong>Men\u0161\u00ed flexibilita<\/strong>: \u010c\u00edm v\u00edce lid\u00ed, t\u00edm v\u011bt\u0161\u00ed byrokracie. V&nbsp;p\u0159\u00edpad\u011b zm\u011bn v&nbsp;pr\u016fb\u011bhu prac\u00ed se tak p\u0159ipravte na zdlouhav\u011bj\u0161\u00ed p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed a na kole\u010dko schvalov\u00e1n\u00ed, kter\u00e9 mus\u00ed proj\u00edt mnoha lidmi.<\/li>\n\n\n\n<li><strong>Slo\u017eit\u011bj\u0161\u00ed komunikace<\/strong>: Spolupr\u00e1ce s agenturou m\u016f\u017ee b\u00fdt slo\u017eit\u011bj\u0161\u00ed z hlediska komunikace. Nekomunikujete toti\u017e p\u0159\u00edmo s&nbsp;odborn\u00edkem, kter\u00fd na dan\u00e9 \u010d\u00e1sti projektu pracuje, ale v\u0161e je zprost\u0159edkovan\u00e9 a m\u016f\u017ee vznikat komunika\u010dn\u00ed \u0161um i zpomalen\u00ed toku informac\u00ed.<\/li>\n\n\n\n<li><strong>Netransparentnost<\/strong>: Agentura za sebou m\u016f\u017ee m\u00edt spoustu velk\u00fdch klient\u016f a \u00fasp\u011b\u0161n\u00fdch projekt\u016f, ale to neznamen\u00e1, \u017ee pro v\u00e1s budou pracovat ti stejn\u00ed lid\u00e9. S&nbsp;men\u0161\u00edm rozpo\u010dtem se o pr\u00e1ci postaraj\u00ed s&nbsp;nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed junio\u0159i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011brem<\/h2>\n\n\n\n<p>Pokud chcete transparentn\u011bj\u0161\u00ed spolupr\u00e1ci a vyzn\u00e1te se alespo\u0148 povrchov\u011b v&nbsp;tom, jak pr\u00e1ce na konkr\u00e9tn\u00edm projektu vypad\u00e1, bude pro v\u00e1s vhodn\u011bj\u0161\u00ed poptat freelancera. V&nbsp;p\u0159\u00edpad\u011b, \u017ee v\u00edte, co chcete, ale u\u017e ne, jak to chcete, a nem\u00e1te chu\u0165 se no\u0159it do detail\u016f, agentura bude lep\u0161\u00ed volbou. Nemus\u00edte toti\u017e nutn\u011b volit velkou agenturu, kde se up\u00ed\u0161ete dlouhodobou smlouvou, zvolit lze i men\u0161\u00ed agenturu s&nbsp;n\u011bkolika odborn\u00edky, kter\u00e1 b\u00fdv\u00e1 levn\u011bj\u0161\u00ed a tak\u00e9 flexibiln\u011bj\u0161\u00ed. V\u017edy z\u00e1le\u017e\u00ed na rozpo\u010dtu i velikosti projektu.<\/p>\n\n\n\n<p>Ale a\u0165 u\u017e jste se rozhodli pro jakoukoli variantu, v\u017edy si dejte pr\u00e1ci s&nbsp;<strong>nalezen\u00edm referenc\u00ed<\/strong>. Ur\u010dit\u011b si tak\u00e9 <strong>sjednejte nez\u00e1vaznou \u00favodn\u00ed sch\u016fzku<\/strong>, u kter\u00e9 pozn\u00e1te, jestli naleznete spole\u010dnou \u0159e\u010d, nebo nikoliv. Vz\u00e1jemn\u00e9 sympatie a d\u016fv\u011bra jsou d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e by se na prvn\u00ed pohled mohlo zd\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te projekt, ale nem\u00e1te lidi. S\u00e1hnout do agenturn\u00edch vod, nebo najmout freelancera? Oboj\u00ed m\u00e1 sv\u00e1 pro i proti \u2013 v&nbsp;tomto \u010dl\u00e1nku se budeme v\u011bnovat v\u00fdhod\u00e1m i nev\u00fdhod\u00e1m obou variant, abyste&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/agentura-nebo-freelancer-ktera-varianta-je-pro-vas-projekt-lepsi\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Agentura nebo freelancer? Kter\u00e1 varianta je pro v\u00e1\u0161 projekt lep\u0161\u00ed?<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-firmy","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1205"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}