{"id":1271,"date":"2023-11-16T08:41:00","date_gmt":"2023-11-16T07:41:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1271"},"modified":"2023-11-16T10:04:25","modified_gmt":"2023-11-16T09:04:25","slug":"nebojte-se-prezentaci-64-tipy-jak-zlepsit-sve-recnicke-dovednosti","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/nebojte-se-prezentaci-64-tipy-jak-zlepsit-sve-recnicke-dovednosti\/","title":{"rendered":"Nebojte se prezentac\u00ed: 6+4 tipy, jak zlep\u0161it sv\u00e9 \u0159e\u010dnick\u00e9 dovednosti"},"content":{"rendered":"\n<p>Na voln\u00e9 noze pot\u0159ebujete sv\u00e9 slu\u017eby prezentovat potenci\u00e1ln\u00edm klient\u016fm, st\u00e1vaj\u00edc\u00edm klient\u016fm pak zase mus\u00edte p\u0159edlo\u017eit v\u00fdsledky, kter\u00e9 je pot\u0159eba obh\u00e1jit. \u017de va\u0161e \u0159e\u010dnick\u00e9 dovednosti nepat\u0159\u00ed mezi nejsiln\u011bj\u0161\u00ed str\u00e1nky? Nevad\u00ed, nikdo se nerod\u00ed dobr\u00fdm \u0159e\u010dn\u00edkem, tuhle schopnost vypilujete a\u017e \u010dasem. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je schopnost prezentovat pro freelancery z\u00e1sadn\u00ed?<\/h2>\n\n\n\n<p>Schopnost um\u011bt (se) dob\u0159e prezentovat se vyplat\u00ed hned z&nbsp;n\u011bkolika d\u016fvod\u016f. Poj\u010fme si vyp\u00edchnout ty nejv\u011bt\u0161\u00ed p\u0159\u00ednosy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snadn\u011bj\u0161\u00ed z\u00edsk\u00e1n\u00ed nov\u00fdch klient\u016f<\/strong>: Schopnost efektivn\u011b prezentovat sv\u00e9 dovednosti a slu\u017eby je z\u00e1sadn\u00ed pro z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch klient\u016f. Dobr\u00e1 prezentace pom\u00e1h\u00e1 vytvo\u0159it dobr\u00fd prvn\u00ed dojem a p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00ed klienty o hodnot\u011b va\u0161ich slu\u017eeb.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o osobn\u00ed zna\u010dce<\/strong>: Pokud nepodnik\u00e1te ve velmi \u00fazk\u00e9m odv\u011btv\u00ed, kde se na specialisty stoj\u00ed fronty, je pot\u0159eba potenci\u00e1ln\u00ed klienty zaujmout a odli\u0161it se. Pr\u00e1v\u011b k&nbsp;tomu se hod\u00ed prezentace ve form\u011b odborn\u00fdch p\u0159edn\u00e1\u0161ek, kter\u00fdmi zvy\u0161ujete pov\u011bdom\u00ed o va\u0161\u00ed pr\u00e1ci, a z\u00e1rove\u0148 se stav\u00edte do role odborn\u00edka. Zak\u00e1zky v\u00e1m to t\u0159eba nep\u0159inese obratem, ale a\u017e bude potenci\u00e1ln\u00ed klient hledat specialistu, va\u0161e jm\u00e9no bude m\u00edt spojen\u00e9 s&nbsp;odbornost\u00ed a je v\u011bt\u0161\u00ed \u0161ance, \u017ee oslov\u00ed pr\u00e1v\u011b v\u00e1s.<\/li>\n\n\n\n<li><strong>Ujasn\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed<\/strong>: Schopnost dob\u0159e prezentovat pom\u00e1h\u00e1 ujasnit o\u010dek\u00e1v\u00e1n\u00ed na obou stran\u00e1ch. Freelancer by tak m\u011bl b\u00fdt schopn\u00fd jasn\u011b sd\u011blit, co m\u016f\u017ee klient o\u010dek\u00e1vat od jeho slu\u017eeb, jak\u00fd bude pracovn\u00ed proces, \u010dasov\u00fd r\u00e1mec i cena.<\/li>\n\n\n\n<li><strong>Zvy\u0161ov\u00e1n\u00ed d\u016fv\u011bry<\/strong>: Pokud dok\u00e1\u017eete efektivn\u011b komunikovat a prezentovat svou pr\u00e1ci, klienti budou m\u00edt v\u011bt\u0161\u00ed d\u016fv\u011bru ve va\u0161e schopnosti a profesionalitu. P\u0159e\u010dt\u011bte si rovnou i n\u011bkolik tip\u016f, <a href=\"https:\/\/www.freelance.cz\/blog\/naucte-se-prezentovat-svou-praci-a-obhajit-ji-pred-klientem\/\">jak se nau\u010dit svou pr\u00e1ci obh\u00e1jit p\u0159ed klientem<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak se tedy st\u00e1t lep\u0161\u00edm \u0159e\u010dn\u00edkem?<\/h2>\n\n\n\n<p>U\u017e v\u00edte, pro\u010d se um\u011bn\u00ed prezentovat vyplat\u00ed, te\u010f nast\u00e1v\u00e1 ta slo\u017eit\u011bj\u0161\u00ed \u010d\u00e1st, a to nau\u010dit se, jak sebev\u011bdom\u00e9 \u0159e\u010dn\u011bn\u00ed ovl\u00e1dnout. Na co se p\u0159ipravit, abyste p\u0159ekonali tr\u00e9mu a p\u016fsobili profesion\u00e1ln\u011b?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pochopte publikum<\/h3>\n\n\n\n<p>P\u0159i ka\u017ed\u00e9 prezentaci je podstatn\u00e9 <strong>v\u011bd\u011bt, ke komu mluv\u00edte<\/strong>. Zjist\u011bte, kdo jsou va\u0161i poslucha\u010di, co u\u017e v\u011bd\u00ed o t\u00e9matu a co od va\u0161\u00ed prezentace o\u010dek\u00e1vaj\u00ed. P\u0159izp\u016fsobte sv\u016fj jazyk, obsah a styl jejich pot\u0159eb\u00e1m a z\u00e1jm\u016fm. Jedna v\u011bc je toti\u017e n\u011bco v\u011bd\u011bt, druh\u00e1 pak dok\u00e1zat informace srozumiteln\u011b p\u0159edat d\u00e1le. To plat\u00ed jak pro call s&nbsp;potenci\u00e1ln\u00edm klientem, tak i pro p\u0159edn\u00e1\u0161ku \u0161ir\u0161\u00edmu publiku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Po\u0159\u00e1dn\u011b se p\u0159ipravte<\/h3>\n\n\n\n<p>Pe\u010dliv\u00e1 p\u0159\u00edprava v\u00e1s u\u0161et\u0159\u00ed prodlev a t\u00e1p\u00e1n\u00ed, kter\u00e9 profesion\u00e1ln\u00edmu dojmu zrovna nep\u0159idaj\u00ed. Sepi\u0161te si tak v\u0161echno, co chcete \u0159\u00edct, a dejte tomu formu. Ka\u017ed\u00e1 dobr\u00e1 prezentace m\u00e1 <strong>jasn\u011b danou strukturu, ve kter\u00e9 se poslucha\u010di neztrat\u00ed<\/strong>.<\/p>\n\n\n\n<p>B\u011bhem p\u0159\u00edprav se tak\u00e9 <strong>p\u0159ipravte na v\u0161echny mo\u017en\u00e9 i nemo\u017en\u00e9 ot\u00e1zky<\/strong>, kter\u00e9 byste mohli dostat. Pokud nejste zrovna mist\u0159i improvizace, budete tak mnohem klidn\u011bj\u0161\u00ed. A je\u0161t\u011b takov\u00fd mal\u00fd profi tip stranou \u2013 i kdy\u017e m\u00e1te odpov\u011b\u010f vypilovanou tak, \u017ee byste ji zvl\u00e1dli vyseknout i ve sp\u00e1nku, dejte si chvilku \u010dasu na rozmy\u0161lenou a odpov\u011bzte a\u017e po kr\u00e1tk\u00e9 pauze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pomozte si vizu\u00e1ln\u00edmi pom\u016fckami<\/h3>\n\n\n\n<p>Kde se to hod\u00ed, podpo\u0159te sv\u00e1 slova grafem, fotkou, diagramem a podobn\u011b. Nejen\u017ee si <strong>lid\u00e9 vizu\u00e1ln\u00ed informace l\u00e9pe pamatuj\u00ed<\/strong>, ale tak\u00e9 poslucha\u010d vid\u00ed, \u017ee jste si dali s&nbsp;p\u0159\u00edpravou z\u00e1le\u017eet. V\u0161e v\u0161ak strukturujte tak, aby to bylo pochopiteln\u00e9 na prvn\u00ed dobrou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Pou\u017e\u00edvejte emoce a p\u0159\u00edb\u011bhy<\/h3>\n\n\n\n<p>Such\u00e9 odvypr\u00e1v\u011bn\u00ed fakt\u016f nen\u00ed tou nejlep\u0161\u00ed strategi\u00ed, jak se zapsat do pam\u011bti. Pokud dok\u00e1\u017eete prezentovan\u00e9 <strong>t\u00e9ma naroubovat na p\u0159\u00edb\u011bh a p\u0159idat \u0161petku emoc\u00ed<\/strong>, udr\u017e\u00edte pozornost mnohem snadn\u011bji. Motivac\u00ed v\u00e1m m\u016f\u017ee b\u00fdt to, \u017ee <strong>p\u0159\u00edb\u011bhy si lid\u00e9 pamatuj\u00ed je\u0161t\u011b l\u00e9pe ne\u017e obr\u00e1zky<\/strong>, proto\u017ee umo\u017e\u0148uj\u00ed rychleji pochopit logick\u00e9 souvislosti.<\/p>\n\n\n\n<p>Pro inspiraci ani nemus\u00edte nikam daleko, ur\u010dit\u011b se v\u00e1m povede z&nbsp;pam\u011bti vylovit <strong>p\u0159\u00edb\u011bhy z&nbsp;vlastn\u00edho podnik\u00e1n\u00ed<\/strong>. Jen st\u00e1le myslete na \u00fa\u010del prezentace a nenechte se un\u00e9st s\u00e1hodlouh\u00fdm vypr\u00e1v\u011bn\u00edm, do kter\u00e9ho se bu\u010f zamot\u00e1te, nebo unud\u00edte poslucha\u010de.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Natr\u00e9nujte sebev\u011bdom\u00fd p\u0159ednes<\/h3>\n\n\n\n<p>I kdy\u017e v\u0161echny ostatn\u00ed body zvl\u00e1dnete na jedni\u010dku, \u0161patn\u00fdm projevem si nah\u00e1\u017eete klacky pod nohy. T\u011b\u017eko bude n\u011bkdo br\u00e1t v\u00e1\u017en\u011b potichu drmol\u00edc\u00edho \u0159e\u010dn\u00edka, kter\u00fd by byl nejrad\u011bji kdekoli jinde.<\/p>\n\n\n\n<p>Jen\u017ee co s&nbsp;t\u00edm, kdy\u017e je tr\u00e9ma va\u0161\u00ed ned\u011blitelnou sou\u010d\u00e1st\u00ed? P\u0159ipravenou <strong>prezentaci si v\u017edy \u0159ekn\u011bte nahlas<\/strong>, ide\u00e1ln\u011b pak i p\u0159izv\u011bte n\u011bkoho, kdo bude ochotn\u00fd si v\u0161e vyslechnout a poskytnout zp\u011btnou vazbu. Nau\u010d\u00edte se tak <strong>pracovat s&nbsp;hlasitost\u00ed, tempem i t\u0159eba s pou\u017e\u00edv\u00e1n\u00edm pauz<\/strong>. Proto\u017ee i to nejzaj\u00edmav\u011bj\u0161\u00ed t\u00e9ma p\u0159ednesen\u00e9 monot\u00f3nn\u00edm hlasem ztrat\u00ed na atraktivit\u011b. Cvi\u010dn\u00fdm p\u0159ednesem si tak\u00e9 v\u0161e ukotv\u00edte v&nbsp;pam\u011bti a nebudete lovit slova, a\u017e budete mluvit naostro.<\/p>\n\n\n\n<p><strong>A co s&nbsp;rukama?<\/strong> V&nbsp;p\u0159\u00edpad\u011b, \u017ee sed\u00edte a prezentujete online, m\u00e1te to trochu jednodu\u0161\u0161\u00ed, pokud ov\u0161em stoj\u00edte p\u0159ed publikem, mus\u00edte je\u0161t\u011b myslet na to, abyste <strong>se nehrbili<\/strong> <strong>a pracovali s&nbsp;\u0159e\u010d\u00ed t\u011bla<\/strong>. Zkuste to vybalancovat tak, a\u0165 nestoj\u00edte strnule, ale z\u00e1rove\u0148 \u0161ermov\u00e1n\u00edm rukou poslucha\u010de nerozptylujete. \u017de byste se <strong>nem\u011bli ot\u00e1\u010det k&nbsp;poslucha\u010d\u016fm z\u00e1dy<\/strong> asi nemus\u00edme ani opakovat.<\/p>\n\n\n\n<p>A v&nbsp;neposledn\u00ed \u0159ad\u011b pat\u0159\u00ed <strong>k&nbsp;sebev\u011bdom\u00e9mu projevu tak\u00e9<\/strong> <strong>o\u010dn\u00ed kontakt<\/strong>. Kdy\u017e mluv\u00edte k&nbsp;v\u011bt\u0161\u00edmu po\u010dtu lid\u00ed, navazujte o\u010dn\u00ed kontakt postupn\u011b se v\u0161emi (kdy\u017e je to mo\u017en\u00e9), p\u0159i prezentaci jeden na jednoho ob\u010das koukn\u011bte jinam, a\u0165 druhou stranu nezhypnotizujete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Zapojte humor<\/h3>\n\n\n\n<p>Je v\u00e1m humor bl\u00edzk\u00fd? Nau\u010dte se ho citliv\u011b pou\u017e\u00edvat i p\u0159i prezentov\u00e1n\u00ed. <strong>Odli\u0161\u00edte se t\u00edm od ostatn\u00edch a stanete se l\u00e9pe zapamatovateln\u00ed<\/strong>. Po\u0159\u00e1d ale myslete na to, \u017ee v\u00e1\u0161 p\u0159ednes nen\u00ed stand-up, a prezentace by m\u011bla slou\u017eit p\u016fvodn\u00edmu \u00fa\u010delu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonusov\u00e9 tipy, jak zv\u00edt\u011bzit nad nervozitou<\/h2>\n\n\n\n<p>Zejm\u00e9na pro introverty m\u016f\u017ee b\u00fdt prezentace p\u0159\u00ed\u010dinou bezesn\u00fdch noc\u00ed. Dobr\u00e1 zpr\u00e1va je, \u017ee s&nbsp;nervozitou se d\u00e1 pracovat a \u010dasem projev vytr\u00e9novat natolik, \u017ee z&nbsp;paralyzuj\u00edc\u00edho stresu zbyde jen mal\u00e1 tr\u00e9ma. Co v\u0161ak d\u011blat, kdy\u017e jste si projeli projev i pozp\u00e1tku a po\u0159\u00e1d se nec\u00edt\u00edte dostate\u010dn\u011b uvoln\u011bn\u00ed?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Zameditujte si<\/h3>\n\n\n\n<p>Nemus\u00edte si hned zap\u00e1lit t\u0159icet sv\u00ed\u010dek a pustit zvuky oce\u00e1nu, dost dob\u0159e sta\u010d\u00ed, kdy\u017e se na chv\u00edli zastav\u00edte a budete se soust\u0159edit na dech. <strong>D\u00fdchejte pomalu a klidn\u011b<\/strong>, stejnou pozornost v\u011bnujte jak n\u00e1dechu, tak i v\u00fddechu. <strong>N\u00e1dech i v\u00fddech prot\u00e1hn\u011bte klidn\u011b na 6\u20138 sekund<\/strong>. Nesna\u017ete se v\u0161ak o co nejhlub\u0161\u00ed n\u00e1dechy, jinak by se v\u00e1m mohla zamotat hlava.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. P\u0159edstavte si, jak to zvl\u00e1dnete<\/h3>\n\n\n\n<p>Vyzkou\u0161ejte trik, kter\u00fd slou\u017e\u00ed i t\u0159eba herc\u016fm a sportovc\u016fm \u2013 <strong>vizualizaci<\/strong>. B\u011bhem t\u00e9 si p\u0159edstav\u00edte, jak prezentaci p\u0159ed klientem nebo publikem zvl\u00e1dnete a kdy\u017e samotn\u00e1 situace nastane, nebude v\u00e1m p\u0159ipadat tak ciz\u00ed.<\/p>\n\n\n\n<p>Mo\u017en\u00e1 m\u00e1te pocit, \u017ee t\u00e9matu nerozum\u00edte tak dob\u0159e, jak byste cht\u011bli. Ale nebojte, to z&nbsp;v\u00e1s jen mluv\u00ed <a href=\"https:\/\/www.freelance.cz\/blog\/mate-problem-uznat-vlastni-uspech-mozna-se-vas-tyka-syndrom-podvodnika\/\">impostor syndrom<\/a>. V&nbsp;m\u00edstnosti s&nbsp;nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed budete za nejv\u011bt\u0161\u00edho odborn\u00edka pr\u00e1v\u011b vy. Proto si v\u00e1s klient zaplatil a publikum dorazilo na p\u0159edn\u00e1\u0161ku. Kdy\u017e si tohle uv\u011bdom\u00edte, p\u016fjde to p\u0159edstavov\u00e1n\u00ed je\u0161t\u011b l\u00e9pe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Vyhecujte se<\/h3>\n\n\n\n<p>Mo\u017en\u00e1 to zn\u00ed trochu jako hloupost, ale ne nadarmo tren\u00e9\u0159i hecuj\u00ed sv\u00e9 sv\u011b\u0159ence p\u0159ed utk\u00e1n\u00edm. Nevad\u00ed, \u017ee tady funkci tren\u00e9ra zastanete sami. Namotivujte se p\u00e1r v\u011btami, kter\u00e9 na v\u00e1s plat\u00ed, a popl\u00e1cejte se obrazn\u011b po ram\u00ednku, \u017ee to d\u00e1te.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Vyhled\u00e1vejte situace, kde mus\u00edte mluvit p\u0159ed lidmi<\/h3>\n\n\n\n<p>I ty nejost\u0159ej\u0161\u00ed hrany se obrous\u00ed, kdy\u017e je budete vystavovat neust\u00e1l\u00e9mu tlaku. Proto se nevyh\u00fdbejte situac\u00edm, kde mus\u00edte mluvit s&nbsp;ciz\u00edmi lidmi, a b\u011b\u017ete jim naproti. K&nbsp;tomu jsou jako d\u011blan\u00e1 <a href=\"https:\/\/www.freelance.cz\/blog\/jak-na-networking-na-volne-noze\/\">networkingov\u00e1 setk\u00e1n\u00ed<\/a>, kde se opravdu nevyplat\u00ed sed\u011bt v&nbsp;kout\u011b.<\/p>\n\n\n\n<p>A hlavn\u011b <strong>nezapome\u0148te, \u017ee nemus\u00edte b\u00fdt dokonal\u00ed<\/strong>. Kdy\u017e se n\u011bco nepovede, budete pro p\u0159\u00ed\u0161t\u011b v\u011bd\u011bt, kde je pot\u0159eba p\u0159itla\u010dit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na voln\u00e9 noze pot\u0159ebujete sv\u00e9 slu\u017eby prezentovat potenci\u00e1ln\u00edm klient\u016fm, st\u00e1vaj\u00edc\u00edm klient\u016fm pak zase mus\u00edte p\u0159edlo\u017eit v\u00fdsledky, kter\u00e9 je pot\u0159eba obh\u00e1jit. \u017de va\u0161e \u0159e\u010dnick\u00e9 dovednosti nepat\u0159\u00ed mezi nejsiln\u011bj\u0161\u00ed str\u00e1nky? Nevad\u00ed, nikdo&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/nebojte-se-prezentaci-64-tipy-jak-zlepsit-sve-recnicke-dovednosti\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Nebojte se prezentac\u00ed: 6+4 tipy, jak zlep\u0161it sv\u00e9 \u0159e\u010dnick\u00e9 dovednosti<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osobni-rozvoj-produktivita","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1271"}],"version-history":[{"count":3,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1271\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1271\/revisions\/1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1274"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}