{"id":1325,"date":"2024-02-14T16:54:49","date_gmt":"2024-02-14T15:54:49","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1325"},"modified":"2024-02-14T16:54:51","modified_gmt":"2024-02-14T15:54:51","slug":"8-zpusobu-jak-na-volne-noze-oslovit-nove-klienty","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/8-zpusobu-jak-na-volne-noze-oslovit-nove-klienty\/","title":{"rendered":"8 zp\u016fsob\u016f, jak na voln\u00e9 noze oslovit nov\u00e9 klienty"},"content":{"rendered":"\n

Chcete, aby se o v\u00e1s dozv\u011bd\u011bli i lid\u00e9, kte\u0159\u00ed v\u00e1s je\u0161t\u011b neznaj\u00ed? Poj\u010fte zjistit, co v\u0161echno m\u016f\u017eete ud\u011blat proto, abyste potenci\u00e1ln\u00ed klienty oslovili. N\u011bkter\u00e9 strategie jsou zdarma, do jin\u00fdch bude pot\u0159eba vlo\u017eit trochu pen\u011bz, \u00fasil\u00ed i \u010dasu.<\/p>\n\n\n\n

1.      Zaregistrujte se do katalog\u016f<\/h2>\n\n\n\n

\u00dapln\u011b prvn\u00edm krokem, jak se dostat do pov\u011bdom\u00ed potenci\u00e1ln\u00edch klient\u016f, je registrace na port\u00e1lech, kter\u00e9 sdru\u017euj\u00ed freelancery s firmami<\/strong>. Mezi takov\u00e9 pat\u0159\u00ed i freelance.cz<\/a>, kde ka\u017ed\u00fd den p\u0159ib\u00fdvaj\u00ed nov\u00e9 projekty hledaj\u00edc\u00ed ty spr\u00e1vn\u00e9 lidi. Z\u00e1kladn\u00ed \u010dlenstv\u00ed je nav\u00edc bezplatn\u00e9.<\/p>\n\n\n\n

TIP<\/strong>: Nepodce\u0148te vypln\u011bn\u00ed profilu<\/a>, konkurence je velk\u00e1 a je pot\u0159eba prezentac\u00ed zaujmout a d\u00e1t na prvn\u00ed dobrou v\u011bd\u011bt, v \u010dem jste klientovi n\u00e1pomocn\u00ed.<\/p>\n\n\n\n

2.      Vyu\u017eijte s\u00edlu soci\u00e1ln\u00edch s\u00edt\u00ed<\/h2>\n\n\n\n

LinkedIn, X nebo Facebook? Soci\u00e1ln\u00ed s\u00edt\u011b vlastn\u00ed p\u0159es t\u0159i \u010dtvrtiny \u010desk\u00e9 populace, byla by \u0161koda se jim vyh\u00fdbat. Zjist\u011bte, kde se sdru\u017euje va\u0161e c\u00edlovka a bu\u010fte tam aktivn\u00ed<\/strong>. A\u0165 u\u017e na sv\u00e9m profilu, nebo formou odborn\u00fdch rad pod p\u0159\u00edsp\u011bvky ostatn\u00edch u\u017eivatel\u016f \u2013 neodkazujte okat\u011b na sv\u016fj web nebo portfolio, lep\u0161\u00ed slu\u017ebu si ud\u011bl\u00e1te nezi\u0161tnou radou. D\u016fle\u017eit\u00e9 je akor\u00e1t to, abyste byli podle jm\u00e9na dohledateln\u00ed.<\/p>\n\n\n\n

Nev\u00fdhodou soci\u00e1ln\u00edch s\u00edt\u00ed je paradoxn\u011b to, co z\u00a0nich \u010din\u00ed jejich v\u00fdhodu \u2013 je tam spousta u\u017eivatel\u016f. Kv\u016fli tomu je t\u011b\u017e\u0161\u00ed dostat se s\u00a0firemn\u00edm profilem k\u00a0ostatn\u00edm u\u017eivatel\u016fm organicky bez placen\u00e9 reklamy. Proto se vyplat\u00ed si s\u00a0obsahem trochu pohr\u00e1t, abyste m\u011bli p\u0159idanou hodnotu a lid\u00e9 v\u00e1s cht\u011bli sledovat<\/strong> sami od sebe.<\/p>\n\n\n\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch je v\u0161ak snadn\u00e9 p\u0159i nesouhlasu sklouznout z\u00a0profesion\u00e1ln\u00edho vyjad\u0159ov\u00e1n\u00ed do pon\u011bkud osobn\u011bj\u0161\u00ed roviny. Proto ani na s\u00edt\u00edch nezapom\u00ednejte, \u017ee dobr\u00e9 jm\u00e9no<\/a> je k\u00a0nezaplacen\u00ed a zni\u010dit ho jde rychleji ne\u017e vybudovat.<\/p>\n\n\n\n

3.      Optimalizujte si web<\/h2>\n\n\n\n

Pokud m\u00e1te web a chcete, aby v\u00e1m na n\u011bj chodili relevantn\u00ed lid\u00e9, optimalizujte ho tak, abyste byli dohledateln\u00ed. V dne\u0161n\u00ed dob\u011b je nutnost tvo\u0159it web s ohledem na mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong>, nezapom\u00ednat na kl\u00ed\u010dov\u00e1 slova<\/strong>, a hlavn\u011b na kvalitn\u00ed a srozumiteln\u00fd obsah<\/strong>. S webem protkan\u00fdm kl\u00ed\u010dov\u00fdmi slovy bez hodnotn\u00e9ho obsahu jen ztr\u00e1c\u00edte \u010das.<\/p>\n\n\n\n

Zjist\u011bte rad\u011bji, co va\u0161e potenci\u00e1ln\u00ed klienty tr\u00e1p\u00ed (nebojte se zeptat i na pot\u0159eby sou\u010dasn\u00fdch klient\u016f) a nechte je naj\u00edt \u0159e\u0161en\u00ed na va\u0161em webu. A\u0165 u\u017e formou blogu, nebo jako FAQ.<\/p>\n\n\n\n

Ne\u010dekejte ov\u0161em v\u00fdsledky okam\u017eit\u011b. Ne\u017e si v\u00e1s vyhled\u00e1va\u010de v\u0161imnou, m\u016f\u017ee to trvat v \u0159\u00e1du m\u011bs\u00edc\u016f. Klienty v\u00e1m ale takov\u00fd obsah bude v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b p\u0159iv\u00e1d\u011bt i roky.<\/p>\n\n\n\n

TIP<\/strong>: Pokud si s webem nev\u00edte rady, p\u0159izv\u011bte si na to odborn\u00edka<\/a>, kter\u00fd v\u00e1m s t\u00edm pom\u016f\u017ee.<\/p>\n\n\n\n

4.      Vytvo\u0159te si publikum a vzd\u011bl\u00e1vejte ho<\/h2>\n\n\n\n

M\u00e1te ke sv\u00e9mu oboru co \u0159\u00edct? Pod\u011bjte se o to. A\u0165 u\u017e ve form\u011b blogu<\/strong>, podcastu, newsletter\u016f<\/strong> nebo vide\u00ed<\/strong>. Vytv\u00e1\u0159en\u00edm pravideln\u00e9ho obsahu budujete svou autoritu<\/strong> a vytvo\u0159\u00edte si s\u00ed\u0165 potenci\u00e1ln\u00edch klient\u016f, kter\u00fdm va\u0161e jm\u00e9no automaticky nasko\u010d\u00ed v moment\u011b, a\u017e budou slu\u017eby z va\u0161eho oboru pot\u0159ebovat.<\/p>\n\n\n\n

V\u00fdborn\u00fd zp\u016fsob, jak se dostat do \u0161ir\u0161\u00edho pov\u011bdom\u00ed, jsou p\u0159edn\u00e1\u0161ky nebo po\u0159\u00e1d\u00e1n\u00ed kurz\u016f<\/strong>. T\u00edmto by se nem\u011bli nechat odradit ani introverti. Prezentov\u00e1n\u00ed je schopnost, kter\u00e1 se d\u00e1 nau\u010dit. Doporu\u010dujeme p\u0159e\u010d\u00edst si nejprve samostatn\u00fd \u010dl\u00e1nek o tom, jak zlep\u0161it sv\u00e9 \u0159e\u010dnick\u00e9 dovednosti<\/a>.<\/p>\n\n\n\n

5.      Nav\u0161t\u011bvujte networikgov\u00e9 akce<\/h2>\n\n\n\n

Networking je pro freelancery kl\u00ed\u010dov\u00fdm n\u00e1strojem k oslovov\u00e1n\u00ed nov\u00fdch klient\u016f. A\u0165 u\u017e se jedn\u00e1 o offline seznamov\u00e1n\u00ed, nebo o online ud\u00e1losti. M\u00edsto pasivn\u00edho \u010dek\u00e1n\u00ed na p\u0159\u00edle\u017eitosti bu\u010fte rad\u011bji aktivn\u00ed. Pokud v\u00e1s n\u011bkdo zaujme, nebojte se ho oslovit, sd\u00edlet va\u0161e zku\u0161enosti a p\u0159\u00edpadn\u011b nab\u00eddnout, \u010d\u00edm byste mu mohli pomoct. B\u011bhem rozhovor\u016f se soust\u0159e\u010fte na to, co druh\u00e1 strana \u0159\u00edk\u00e1. S porozum\u011bn\u00edm pot\u0159eb a probl\u00e9m\u016f dok\u00e1\u017eete l\u00e9pe prezentovat sv\u00e9 slu\u017eby jako \u0159e\u0161en\u00ed dan\u00e9 situace.<\/p>\n\n\n\n

Po akc\u00edch nezapome\u0148te na follow-up. Ode\u0161lete e-mail nebo zpr\u00e1vu na LinkedIn s pod\u011bkov\u00e1n\u00edm za rozhovor a vyj\u00e1d\u0159en\u00edm z\u00e1jmu o dal\u0161\u00ed spolupr\u00e1ci.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

TIP:<\/strong> Pokud nem\u00e1te s networkingem zku\u0161enosti, p\u0159ipravili jsme pro v\u00e1s \u010dl\u00e1nek, kde se dozv\u00edte, jak z n\u011bho vyt\u011b\u017eit co nejv\u00edc<\/a>.<\/p>\n\n\n\n

6.      Vsa\u010fte na s\u00edlu osobn\u00edho doporu\u010den\u00ed<\/h2>\n\n\n\n

Kam zam\u00ed\u0159\u00edte, kdy\u017e hled\u00e1te nov\u00e9ho dodavatele slu\u017eeb? V\u011bt\u0161ina d\u00e1 na doporu\u010den\u00ed p\u0159\u00e1tel a zn\u00e1m\u00fdch, proto\u017ee osobn\u00ed zku\u0161enost je prost\u011b k nezaplacen\u00ed<\/strong>. A neplat\u00ed to jen u kade\u0159nice nebo elektrik\u00e1\u0159e. Stejn\u011b tak to funguje u dal\u0161\u00edch freelancer\u016f nap\u0159\u00ed\u010d obory.<\/p>\n\n\n\n

M\u016f\u017eete spol\u00e9hat na to, \u017ee jsou va\u0161e slu\u017eby natolik skv\u011bl\u00e9, a\u017e klienty samotn\u00e9 napadne v\u00e1s doporu\u010dit. O n\u011bco jist\u011bj\u0161\u00ed v\u0161ak bude, kdy\u017e je o doporu\u010den\u00ed po\u017e\u00e1d\u00e1te<\/strong>. Takov\u00e1 \u017e\u00e1dost o referenci<\/a> nen\u00ed nikdy na \u0161kodu. Samoz\u0159ejm\u011b nem\u016f\u017eete nikoho p\u0159im\u011bt k doporu\u010dov\u00e1n\u00ed, ale vyplat\u00ed se t\u0159eba zkusit motivaci nap\u0159\u00edklad formou bonus\u016f a slev<\/strong>.<\/p>\n\n\n\n

V\u00fdhodou osobn\u00edho doporu\u010den\u00ed je, \u017ee v\u00e1s klient \u010dasto doporu\u010d\u00ed z\u00e1kazn\u00edkovi podobn\u00e9ho ra\u017een\u00ed. D\u00edky tomu snadn\u011bji najdete spolupr\u00e1ce, na kter\u00fdch se v\u00e1m bude dob\u0159e pracovat.<\/p>\n\n\n\n

7.      Spolupracujte s jin\u00fdmi freelancery<\/h2>\n\n\n\n

Ostatn\u00ed freelancery neberte jako nutn\u00e9 zlo v podob\u011b konkurence. Dobr\u00e9 vztahy se v\u00e1m vyplat\u00ed nejen v ohledu p\u0159ed\u00e1v\u00e1n\u00ed zku\u0161enost\u00ed, ale tak\u00e9 p\u0159i doporu\u010dov\u00e1n\u00ed klient\u016f. Moment\u00e1ln\u011b vyt\u00ed\u017een\u00fd freelancer na v\u00e1s m\u016f\u017ee pinkat zak\u00e1zky, na kter\u00e9 nem\u00e1 kapacitu, p\u0159\u00edpadn\u011b v\u00e1s po\u017e\u00e1dat o z\u00e1skok p\u0159i dovolen\u00e9. A samoz\u0159ejm\u011b naopak.<\/p>\n\n\n\n

Ur\u010dit\u011b se vyplat\u00ed svou bublinu roz\u0161\u00ed\u0159it i o p\u0159\u00edbuzn\u00e9 oblasti podnik\u00e1n\u00ed<\/strong>. \u010casto se st\u00e1v\u00e1, \u017ee klient popt\u00e1v\u00e1 pr\u00e1ci ve v\u011bt\u0161\u00edm rozsahu, ne\u017e konkr\u00e9tn\u00ed specialista nab\u00edz\u00ed, a m\u016f\u017ee v\u00e1s tak p\u0159izvat k rozjet\u00e9mu projektu.<\/p>\n\n\n\n

8.      Vyzkou\u0161ejte placenou reklamu<\/h2>\n\n\n\n

Pokud chcete rychle a bez n\u00e1mahy oslovit \u0161ir\u0161\u00ed publikum, volte placenou reklamu. Nejb\u011b\u017en\u011bj\u0161\u00ed jsou PPC reklamy u Google Ads<\/a> nebo na \u010desk\u00e9m Skliku<\/a>. Stejn\u011b tak lze reklamu zaplatit na Facebooku \u010di jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n

Takto oslov\u00edte potenci\u00e1ln\u00ed klienty okam\u017eit\u011b a nen\u00ed pot\u0159eba do toho vkl\u00e1dat \u017e\u00e1dn\u00e9 velk\u00e9 \u00fasil\u00ed (za p\u0159edpokladu, \u017ee si s\u00a0reklamou nech\u00e1te poradit od specialisty), pouze budete platit za to, kdy\u017e osloven\u00fd u\u017eivatel klikne na v\u00e1\u0161 odkaz.<\/p>\n\n\n\n

V\u00fdhodou tohoto zp\u016fsobu oslovov\u00e1n\u00ed je m\u011b\u0159itelnost v\u00fdsledk\u016f, nev\u00fdhodou pak je to, \u017ee takov\u00e1to reklama stoj\u00ed pen\u00edze a bez vyhrazen\u00e9ho rozpo\u010dtu se neobejdete. A jakmile do reklamy p\u0159estanete l\u00edt finance, p\u0159est\u00e1v\u00e1 fungovat.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Co tedy zvolit? \u017d\u00e1dn\u00fd ze zp\u016fsob\u016f nen\u00ed ten jedin\u00fd nejlep\u0161\u00ed. Z\u00e1le\u017e\u00ed v\u017edy na situaci. Pokud m\u00e1te co \u0159\u00edct, vytvo\u0159te blog nebo p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00ed s\u00edt\u011b, pokud naopak nutn\u011b a rychle pot\u0159ebujete naj\u00edt nov\u00e9 klienty, volte rychlovku v\u00a0podob\u011b placen\u00fdch reklam. Nejefektivn\u011bj\u0161\u00ed pak bude kombinov\u00e1n\u00ed v\u00edce strategi\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chcete, aby se o v\u00e1s dozv\u011bd\u011bli i lid\u00e9, kte\u0159\u00ed v\u00e1s je\u0161t\u011b neznaj\u00ed? Poj\u010fte zjistit, co v\u0161echno m\u016f\u017eete ud\u011blat proto, abyste potenci\u00e1ln\u00ed klienty oslovili. N\u011bkter\u00e9 strategie jsou zdarma, do jin\u00fdch bude…<\/p>\n

\u010c\u00edst d\u00e1le8 zp\u016fsob\u016f, jak na voln\u00e9 noze oslovit nov\u00e9 klienty<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":5,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1325\/revisions\/1333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1326"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}