{"id":1436,"date":"2024-09-26T08:17:25","date_gmt":"2024-09-26T06:17:25","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1436"},"modified":"2024-09-26T08:17:25","modified_gmt":"2024-09-26T06:17:25","slug":"freelancing-a-ochrana-digitalni-stopy","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/freelancing-a-ochrana-digitalni-stopy\/","title":{"rendered":"M\u00e1te svou digit\u00e1ln\u00ed stopu pod kontrolou? Tipy, na co se jako freelancer zam\u011b\u0159it"},"content":{"rendered":"\n<p>Internet je prvn\u00ed m\u00edsto, kam se potenci\u00e1ln\u00ed klienti nebo kolegov\u00e9 z&nbsp;oboru pod\u00edvaj\u00ed, aby z\u00edskali p\u0159edstavu o tom, kdo jste a co d\u011bl\u00e1te. Ne v\u0161echny \u00fadaje m\u00e1te pod kontrolou, spoustu z&nbsp;nich ale na\u0161t\u011bst\u00ed ano. A pr\u00e1v\u011b na ty se zam\u011b\u0159\u00edme v&nbsp;\u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je digit\u00e1ln\u00ed stopa a pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?<\/h2>\n\n\n\n<p>Digit\u00e1ln\u00ed stopa je souhrn v\u0161ech informac\u00ed, kter\u00e9 po sob\u011b na internetu zanech\u00e1v\u00e1te. A\u0165 u\u017e se jedn\u00e1 o p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, koment\u00e1\u0159e v diskuz\u00edch, nebo \u00fadaje, kter\u00e9 o v\u00e1s shroma\u017e\u010fuj\u00ed weby. To v\u0161e p\u0159isp\u00edv\u00e1 k vytvo\u0159en\u00ed va\u0161\u00ed digit\u00e1ln\u00ed identity. Asi tu\u0161\u00edte, \u017ee jako freelance\u0159i byste m\u011bli b\u00fdt na internetu snadno dohledateln\u00ed, z\u00e1rove\u0148 ale potenci\u00e1ln\u00edho klienta nepot\u0159ebujete obohatit kontroverzn\u00edmi n\u00e1zory nebo bujar\u00fdmi fotkami z&nbsp;d\u0159\u00edv\u011bj\u0161\u00edch dob.<\/p>\n\n\n\n<p>Nezvl\u00e1dnut\u00e1 digit\u00e1ln\u00ed stopa ale m\u016f\u017ee v\u00e9st nejen k po\u0161kozen\u00ed <a href=\"https:\/\/www.freelance.cz\/blog\/proc-se-vyplati-budovat-dobre-jmeno-a-jak-si-ho-ohlidat\/\">dobr\u00e9ho jm\u00e9na<\/a> a ztr\u00e1t\u011b d\u016fv\u011bry u klient\u016f, ale i t\u0159eba k \u00faniku dat. Z\u00e1rove\u0148 je ohro\u017een\u00e9 i va\u0161e soukrom\u00ed \u2013 m\u016f\u017ee se st\u00e1t, \u017ee v\u00e1m n\u011bkdo odciz\u00ed \u00fa\u010det a va\u0161e online identita si pak \u017eije vlastn\u00edm \u017eivotem, ani\u017e byste nad t\u00edm m\u011bli kontrolu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak zjistit svou digit\u00e1ln\u00ed stopu<\/h2>\n\n\n\n<p>Prvn\u00edm krokem k tomu, abyste m\u011bli svou digit\u00e1ln\u00ed stopu pod kontrolou, je zjistit, co o v\u00e1s internet v\u00ed. Jak na to?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vyhledejte si vlastn\u00ed jm\u00e9no<\/strong>: \u00dapln\u011b nejjednodu\u0161\u0161\u00ed je zadat sv\u00e9 jm\u00e9no do vyhled\u00e1va\u010de (Google, Seznam\u2026) a proklikat se informacemi, kter\u00e9 na v\u00e1s vyjedou. A\u0165 u\u017e se jedn\u00e1 o r\u016fzn\u00e9 profily, zm\u00ednky v&nbsp;\u010dl\u00e1nc\u00edch nebo fotografie. Stejn\u011b tak si proklepn\u011bte sv\u00e9 mailov\u00e9 adresy.<\/li>\n\n\n\n<li><strong>Prohledejte soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>: Nen\u00ed od v\u011bci projet sv\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b a zjistit, co v\u0161echno je ve\u0159ejn\u011b viditeln\u00e9.<\/li>\n\n\n\n<li><strong>Pou\u017eijte monitorovac\u00ed n\u00e1stroje<\/strong>: Abyste nemuseli hledat zm\u00ednky ka\u017edou chv\u00edli ru\u010dn\u011b, vyu\u017eijte monitorovac\u00ed n\u00e1stroje, jako je nap\u0159\u00edklad <a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a>, kter\u00e9 v\u00e1s budou informovat, kdy\u017e se o v\u00e1s online n\u011bco \u0161ustne.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak m\u00edt digit\u00e1ln\u00ed stopu pod kontrolou?<\/h2>\n\n\n\n<p>I kdy\u017e digit\u00e1ln\u00ed stopu nelze zcela vymazat (proto\u017ee co se stane na internetu, z\u016fstane na internetu), lze ji efektivn\u011b minimalizovat. M\u016f\u017eete t\u00edm l\u00e9pe chr\u00e1nit sv\u00e9 soukrom\u00ed, zabr\u00e1nit zneu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f a zlep\u0161it kontrolu nad informacemi, kter\u00e9 o sob\u011b zve\u0159ej\u0148ujete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odstra\u0148te star\u00e9 a neaktivn\u00ed \u00fa\u010dty<\/h3>\n\n\n\n<p>Jeden z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f je odstran\u011bn\u00ed star\u00fdch nebo neaktivn\u00edch \u00fa\u010dt\u016f. Ty m\u016f\u017eou obsahovat \u00fadaje, se kter\u00fdmi se neztoto\u017e\u0148ujete, p\u0159\u00edpadn\u011b l\u00e1kaj\u00ed hackery.<\/p>\n\n\n\n<p>Projd\u011bte si proto star\u00e9 \u00fa\u010dty (existuj\u00ed i n\u00e1stroje, kter\u00e9 v\u00e1m pom\u016f\u017eou naj\u00edt v\u0161echny slu\u017eby, kde jste se kdy registrovali pomoc\u00ed e-mailov\u00e9 adresy) a sma\u017ete je. Pozor \u2013 deaktivace \u00fa\u010dtu neznamen\u00e1, \u017ee dojde k&nbsp;odstran\u011bn\u00ed dat. Pokud to je mo\u017en\u00e9, vyberte rad\u011bji mo\u017enost <strong>trval\u00e9ho smaz\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<p>Pokud nechcete n\u011bkter\u00e9 \u00fa\u010dty smazat nadobro, projd\u011bte aspo\u0148 star\u00e9 p\u0159\u00edsp\u011bvky, koment\u00e1\u0159e nebo fotky a <strong>odstra\u0148te obsah, kter\u00fd u\u017e neodr\u00e1\u017e\u00ed va\u0161i osobn\u00ed nebo profesn\u00ed identitu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Omezte mno\u017estv\u00ed osobn\u00edch informac\u00ed na ve\u0159ejn\u00fdch profilech<\/h3>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b a online platformy shroma\u017e\u010fuj\u00ed velk\u00e9 mno\u017estv\u00ed informac\u00ed, kter\u00e9 lid\u00e9 sd\u00edlej\u00ed ve\u0159ejn\u011b. \u010casto si ani neuv\u011bdomujeme, kolik detail\u016f o sob\u011b sd\u00edl\u00edme i s&nbsp;ciz\u00edmi lidmi. Zkontrolujte v\u0161echny sv\u00e9 ve\u0159ejn\u00e9 \u00fa\u010dty a <strong>p\u0159ehodno\u0165te, jak\u00e9 informace a s&nbsp;k\u00fdm sd\u00edl\u00edte<\/strong>.<\/p>\n\n\n\n<p>V\u011bt\u0161ina soci\u00e1ln\u00edch s\u00edt\u00ed nab\u00edz\u00ed mo\u017enost p\u0159izp\u016fsobit, kdo vid\u00ed v\u00e1\u0161 obsah. Na Facebooku m\u016f\u017eete nap\u0159\u00edklad upravit, kdo vid\u00ed va\u0161e p\u0159\u00edsp\u011bvky, p\u0159\u00e1tele a osobn\u00ed \u00fadaje. LinkedIn zase umo\u017e\u0148uje nastavit, jestli jsou va\u0161e pracovn\u00ed zku\u0161enosti viditeln\u00e9 jen pro va\u0161e spojen\u00ed, nebo pro \u0161irokou ve\u0159ejnost.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> Odd\u011blte soukrom\u00fd \u017eivot od profesn\u00edho t\u00edm, \u017ee si vytvo\u0159\u00edte dva odd\u011blen\u00e9 \u00fa\u010dty \u2013 jeden pro osobn\u00ed \u017eivot a druh\u00fd pro profesn\u00ed. To ale st\u00e1le neznamen\u00e1, \u017ee byste se m\u011bli na osobn\u00edm prezentovat tak, abyste se za to p\u0159ed potenci\u00e1ln\u00edmi klienty museli styd\u011bt. Dohledat osobn\u00ed \u00fa\u010det neb\u00fdv\u00e1 nijak slo\u017eit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co kdy\u017e dojde k&nbsp;ukraden\u00ed \u00fa\u010dtu?<\/h2>\n\n\n\n<p>M\u00e1te k&nbsp;ukraden\u00e9mu \u00fa\u010dtu st\u00e1le p\u0159\u00edstup? Okam\u017eit\u011b zm\u011b\u0148te heslo na siln\u00e9 a unik\u00e1tn\u00ed. V&nbsp;p\u0159\u00edpad\u011b, \u017ee pou\u017e\u00edv\u00e1te stejn\u00e9 heslo na v\u00edce platform\u00e1ch, zm\u011b\u0148te ho i tam. Rovnou si pak nastavte dvouf\u00e1zov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed, kter\u00e9 se ned\u00e1 tak snadno prolomit.<\/p>\n\n\n\n<p>Jestli\u017ee se k&nbsp;\u00fa\u010dtu nedostanete, kontaktujte co nejrychleji z\u00e1kaznickou podporu dan\u00e9 platformy. \u0160ance na vr\u00e1cen\u00ed ale nejsou \u00fapln\u011b z\u00e1vratn\u00e9. Proto rovnou dejte v\u011bd\u011bt klient\u016fm a koleg\u016fm, co se stalo, aby byli opatrn\u00ed a ignorovali podez\u0159el\u00e9 zpr\u00e1vy.<\/p>\n\n\n\n<p>Pokud by \u00fato\u010dn\u00edk zneu\u017eil v\u00e1\u0161 \u00fa\u010det k podvodn\u00fdm aktivit\u00e1m, je d\u016fle\u017eit\u00e9 to nahl\u00e1sit nejen dan\u00e9 platform\u011b, ale tak\u00e9 na policii.<\/p>\n\n\n\n<p><strong>TIP<\/strong>: Zjist\u011bte, jestli va\u0161e e-mailov\u00e1 adresa nebyla sou\u010d\u00e1st\u00ed datov\u00fdch \u00fanik\u016f \u2013 sta\u010d\u00ed ji projet na str\u00e1nk\u00e1ch &nbsp;&nbsp;&nbsp;<a href=\"https:\/\/haveibeenpwned.com\/\">Have I Been Pwned<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak chr\u00e1nit svou online identitu<\/h2>\n\n\n\n<p>Ne\u017e abyste museli zametat p\u0159\u00edpadn\u00e9 pot\u00ed\u017ee, je dobr\u00e9 jim p\u0159edch\u00e1zet. Na co se v prevenci zam\u011b\u0159it?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volte siln\u00e1 hesla a dvouf\u00e1zov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed<\/strong>: Hesla p\u0159ilepen\u00e1 na monitoru jsou u\u017e p\u0159e\u017eitek. Pou\u017e\u00edvejte siln\u00e1 unik\u00e1tn\u00ed hesla pro ka\u017ed\u00fd \u00fa\u010det a nastavte dvouf\u00e1zov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed tam, kde je to mo\u017en\u00e9. Pro takov\u00fd p\u0159\u00edpad se hod\u00ed spr\u00e1vce hesel, jako je nap\u0159\u00edklad Keeper, LastPass a \u0159ada dal\u0161\u00edch.<\/li>\n\n\n\n<li><strong>Bu\u010fte opatrn\u00ed se sd\u00edlen\u00edm osobn\u00edch informac\u00ed<\/strong>: Nikdy nesd\u00edlejte citliv\u00e9 osobn\u00ed informace na ve\u0159ejn\u00fdch f\u00f3rech nebo nezabezpe\u010den\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. D\u00e1vejte pozor na phishingov\u00e9 \u00fatoky a neklikejte na podez\u0159el\u00e9 odkazy. Zd\u00e1 se to jako samoz\u0159ejmost, ale vzhledem k&nbsp;tomu, jak je tento ne\u0161var \u010dast\u00fd, opakov\u00e1n\u00ed neu\u0161kod\u00ed.<\/li>\n\n\n\n<li><strong>Nepodce\u0148ujte zabezpe\u010den\u00ed<\/strong>: V\u0161ichni o tom v\u00ed, ale ne v\u0161ichni to d\u011blaj\u00ed \u2013 \u0159e\u010d je o zabezpe\u010den\u00ed v&nbsp;podob\u011b antivirov\u00fdch program\u016f a tak\u00e9 o pravideln\u00e9m aktualizov\u00e1n\u00ed dan\u00e9ho softwaru.<\/li>\n\n\n\n<li><strong>Pozor na ve\u0159ejn\u00e9 Wi-Fi s\u00edt\u011b<\/strong>: Ve\u0159ejn\u00e9 s\u00edt\u011b b\u00fdvaj\u00ed \u010dasto ne\u0161ifrovan\u00e9 a m\u016f\u017ee se tak st\u00e1t, \u017ee v\u00e1m n\u011bkdo bude nahl\u00ed\u017eet do dat. Proto na nich necho\u010fte na d\u016fle\u017eit\u00e9 \u00fa\u010dty, pokud z\u00e1rove\u0148 nepou\u017e\u00edv\u00e1te VPN.<\/li>\n\n\n\n<li><strong>D\u00e1vejte pozor, s&nbsp;\u010d\u00edm souhlas\u00edte<\/strong>: Mnoho aplikac\u00ed a webov\u00fdch slu\u017eeb \u017e\u00e1d\u00e1 o p\u0159\u00edstup k citliv\u00fdm \u00fadaj\u016fm, jako je va\u0161e poloha, kontakty nebo kamera. Dejte si pozor, jak\u00e1 opr\u00e1vn\u011bn\u00ed ud\u011blujete. A promyslete, jestli v\u00e1m za to stoj\u00ed aplikace, kter\u00e9 \u017e\u00e1daj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm, kter\u00e9 nepot\u0159ebuj\u00ed pro svou z\u00e1kladn\u00ed funkci.<\/li>\n\n\n\n<li><strong>\u0160ifrujte<\/strong>: \u0160ifrov\u00e1n\u00ed je kl\u00ed\u010dov\u00fdm n\u00e1strojem pro ochranu citliv\u00fdch dat p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem. Pou\u017e\u00edvejte \u0161ifrovan\u00e9 cloudov\u00e9 \u00falo\u017ei\u0161t\u011b pro sd\u00edlen\u00ed soubor\u016f s klienty. Pokud pos\u00edl\u00e1te citliv\u00e9 informace e-mailem, pou\u017e\u00edvejte \u0161ifrov\u00e1n\u00ed e-mail\u016f, abyste ochr\u00e1nili sv\u00e9 zpr\u00e1vy p\u0159ed necht\u011bn\u00fdm p\u0159e\u010dten\u00edm.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak na budov\u00e1n\u00ed pozitivn\u00ed online reputace<\/h2>\n\n\n\n<p>Kdybyste pro svou digit\u00e1ln\u00ed stopu cht\u011bli ud\u011blat n\u011bco nav\u00edc, pus\u0165te se do aktivn\u00edho budov\u00e1n\u00ed dobr\u00e9 reputace.&nbsp;T\u0159eba t\u00edm, \u017ee budete <strong>udr\u017eovat sv\u00e9 profesion\u00e1ln\u00ed profily aktu\u00e1ln\u00ed a dob\u0159e strukturovan\u00e9<\/strong> \u2013 a\u0165 u\u017e se jedn\u00e1 o LinkedIn, nebo o profil v na\u0161em katalogu <a href=\"https:\/\/www.freelance.cz\/freelanceri\">freelancer\u016f<\/a>.<\/p>\n\n\n\n<p>Dal\u0161\u00ed mo\u017enost\u00ed je <strong>tvorba hodnotn\u00e9ho obsahu<\/strong>. Publikov\u00e1n\u00ed \u010dl\u00e1nk\u016f nebo sd\u00edlen\u00ed \u00fasp\u011b\u0161n\u00fdch projekt\u016f m\u016f\u017ee zv\u00fd\u0161it va\u0161i viditelnost a d\u016fv\u011bryhodnost mezi potenci\u00e1ln\u00edmi klienty. Zam\u011b\u0159te se na obsah, kter\u00fd ukazuje va\u0161e dovednosti a p\u0159\u00ednos pro obor.<\/p>\n\n\n\n<p>O n\u011bco m\u00e9n\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00e1 je pak <strong>aktivn\u00ed \u00fa\u010dast v&nbsp;online komunit\u00e1ch<\/strong>. \u00da\u010dast v diskuz\u00edch, sd\u00edlen\u00ed zku\u0161enost\u00ed a podpora koleg\u016f v online prost\u0159ed\u00ed pom\u016f\u017ee s&nbsp;budov\u00e1n\u00edm vazeb i z\u00edsk\u00e1v\u00e1n\u00edm nov\u00fdch p\u0159\u00edle\u017eitost\u00ed.<\/p>\n\n\n\n<p>Va\u0161e online prezentace m\u016f\u017ee rozhodnout o tom, jestli v\u00e1s potenci\u00e1ln\u00ed klient oslov\u00ed, nebo ne. Pravideln\u00e1 kontrola, aktualizace a spr\u00e1va digit\u00e1ln\u00ed stopy v\u00e1m pom\u016f\u017eou udr\u017eet si profesion\u00e1ln\u00ed image, chr\u00e1nit si soukrom\u00ed a pos\u00edlit osobn\u00ed zna\u010dku. Rozhodn\u011b se tady vyplat\u00ed b\u00fdt proaktivn\u00ed a nechat digit\u00e1ln\u00ed stopu pracovat ve sv\u016fj prosp\u011bch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet je prvn\u00ed m\u00edsto, kam se potenci\u00e1ln\u00ed klienti nebo kolegov\u00e9 z&nbsp;oboru pod\u00edvaj\u00ed, aby z\u00edskali p\u0159edstavu o tom, kdo jste a co d\u011bl\u00e1te. Ne v\u0161echny \u00fadaje m\u00e1te pod kontrolou, spoustu z&nbsp;nich&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/freelancing-a-ochrana-digitalni-stopy\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">M\u00e1te svou digit\u00e1ln\u00ed stopu pod kontrolou? Tipy, na co se jako freelancer zam\u011b\u0159it<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":2,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"predecessor-version":[{"id":1440,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1436\/revisions\/1440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1437"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}