{"id":1744,"date":"2026-08-05T15:40:39","date_gmt":"2026-08-05T13:40:39","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1744"},"modified":"2026-08-05T15:40:39","modified_gmt":"2026-08-05T13:40:39","slug":"proc-levnejsi-zakazky-casto-stoji-vice-energie-nez-ty-drahe","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/proc-levnejsi-zakazky-casto-stoji-vice-energie-nez-ty-drahe\/","title":{"rendered":"Pro\u010d levn\u011bj\u0161\u00ed zak\u00e1zky \u010dasto stoj\u00ed v\u00edce energie ne\u017e ty drah\u00e9?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161\u00ed cenu n\u011bkdy p\u0159ijmete ze strachu, \u017ee jin\u00e1 zak\u00e1zka nep\u0159ijde. Jindy d\u00e1l pracujete za sazbu nastavenou p\u0159ed lety, proto\u017ee nechcete riskovat odchod klienta. Pro\u010d jsou pr\u00e1v\u011b tyto projekty \u010dasto zdrojem nejv\u011bt\u0161\u00ed frustrace? A co s\u00a0t\u00edm ud\u011blat?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Ni\u017e\u0161\u00ed sazba neznamen\u00e1 jednodu\u0161\u0161\u00ed pr\u00e1ci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zak\u00e1zka za ni\u017e\u0161\u00ed cenu nemus\u00ed b\u00fdt automaticky \u0161patn\u00e1. M\u016f\u017ee <strong>vyplnit volnou kapacitu<\/strong>, p\u0159in\u00e9st <strong>zaj\u00edmavou zku\u0161enost<\/strong> nebo <strong>otev\u0159\u00edt dve\u0159e k dlouhodob\u00e9 spolupr\u00e1ci<\/strong>. Probl\u00e9m nast\u00e1v\u00e1, kdy\u017e odm\u011bna neodpov\u00edd\u00e1 \u010dasu, odpov\u011bdnosti a pozornosti, kter\u00e9 <a href=\"https:\/\/www.freelance.cz\/projekty\" target=\"_blank\" rel=\"noopener\" title=\"Katalog projekt\u016f\">projekt<\/a> vy\u017eaduje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u0161e sazby toti\u017e obvykle neur\u010duje n\u00e1ro\u010dnost samotn\u00e9 pr\u00e1ce. Text mus\u00ed plnit sv\u016fj \u00fa\u010del, grafika odpov\u00eddat zna\u010dce a technick\u00e9 \u0159e\u0161en\u00ed fungovat bez ohledu na to, jestli klient plat\u00ed 500, nebo 1 500 K\u010d za hodinu. Ani pot\u0159eba soust\u0159ed\u011bn\u00ed, rozhodov\u00e1n\u00ed a kontroly se s ni\u017e\u0161\u00ed cenou automaticky nezmen\u0161\u00ed. Pokud dva klienti po\u017eaduj\u00ed srovnatelnou pr\u00e1ci, spot\u0159ebuj\u00ed podobnou \u010d\u00e1st va\u0161\u00ed kapacity. Rozd\u00edl pozn\u00e1te a\u017e p\u0159i fakturaci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak se z p\u0159ijateln\u00e9 ceny stane podhodnocen\u00e1 zak\u00e1zka?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00edzkou sazbu m\u016f\u017eete p\u0159ijmout u\u017e na za\u010d\u00e1tku spolupr\u00e1ce. T\u0159eba proto, \u017ee m\u00e1te pr\u00e1zdn\u011bj\u0161\u00ed kalend\u00e1\u0159, <strong>pot\u0159ebujete rychle doplnit p\u0159\u00edjem nebo nechcete p\u0159ij\u00edt o zaj\u00edmav\u00fd projekt<\/strong>. V tu chv\u00edli m\u016f\u017ee ni\u017e\u0161\u00ed cena p\u016fsobit jako rozumn\u00fd kompromis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podhodnocen\u00ed ale \u010dasto vznik\u00e1 tak\u00e9 postupn\u011b. <strong>U dlouhodob\u00e9ho klienta z\u016fst\u00e1v\u00e1 sazba n\u011bkolik let stejn\u00e1<\/strong>, zat\u00edmco va\u0161e zku\u0161enosti, n\u00e1klady i rozsah poskytovan\u00fdch slu\u017eeb rostou. P\u016fvodn\u011b p\u0159im\u011b\u0159en\u00e1 odm\u011bna pak p\u0159estane odpov\u00eddat sou\u010dasn\u00e9 realit\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klient p\u0159itom nemus\u00ed d\u011blat nic \u0161patn\u011b. Pokud t\u00e9ma odm\u011bn sami neotev\u0159ete, nem\u00e1 d\u016fvod p\u0159edpokl\u00e1dat, \u017ee v\u00e1m st\u00e1vaj\u00edc\u00ed cena p\u0159estala vyhovovat. Odpov\u011bdnost je tak na freelancerovi, pro kter\u00e9ho m\u016f\u017ee b\u00fdt tento rozhovor nep\u0159\u00edjemn\u00fd, a proto ho snadno odkl\u00e1d\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u011bt\u0161\u00ed efektivita by nem\u011bla znamenat ni\u017e\u0161\u00ed odm\u011bnu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S rostouc\u00ed prax\u00ed zvl\u00e1d\u00e1te \u0159adu \u00fakol\u016f rychleji<\/strong>. Zn\u00e1te postupy, dok\u00e1\u017eete l\u00e9pe vyhodnotit rizika a nemus\u00edte ka\u017ed\u00e9 rozhodnut\u00ed dlouze ov\u011b\u0159ovat. U st\u00e1l\u00e9ho klienta nav\u00edc rozum\u00edte jeho zna\u010dce, produkt\u016fm i zp\u016fsobu schvalov\u00e1n\u00ed. P\u0159i hodinov\u00e9 sazb\u011b se ale vy\u0161\u0161\u00ed efektivita m\u016f\u017ee obr\u00e1tit proti v\u00e1m. <strong>Klient z\u00edsk\u00e1 kvalitn\u011bj\u0161\u00ed v\u00fdstup rychleji, zat\u00edmco vy si vyfakturujete m\u00e9n\u011b hodin<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hodnota pr\u00e1ce p\u0159itom nekles\u00e1 jen proto, \u017ee v\u00e1m zabrala krat\u0161\u00ed dobu. Rychlost je v\u00fdsledkem zku\u0161enost\u00ed, za kter\u00e9 klient nemus\u00ed platit metodou pokus\u016f a omyl\u016f. Pokud cenu pr\u016fb\u011b\u017en\u011b neupravujete, m\u016f\u017ee va\u0161e <strong>rostouc\u00ed odbornost paradoxn\u011b v\u00e9st k ni\u017e\u0161\u00ed odm\u011bn\u011b za srovnateln\u00fd v\u00fdsledek<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cast\u011bj\u0161\u00ed p\u0159ep\u00edn\u00e1n\u00ed a v\u011bt\u0161\u00ed ment\u00e1ln\u00ed z\u00e1t\u011b\u017e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161\u00ed sazbu si freelancer \u010dasto kompenzuje v\u011bt\u0161\u00edm mno\u017estv\u00edm zak\u00e1zek. M\u00edsto jednoho souvisl\u00e9ho projektu tak b\u011bhem dne \u0159e\u0161\u00ed n\u011bkolik drobn\u00fdch \u00fakol\u016f pro r\u016fzn\u00e9 klienty. U ka\u017ed\u00e9ho se mus\u00ed znovu zorientovat v zad\u00e1n\u00ed, dohledat podklady, p\u0159ipomenout si p\u0159edchoz\u00ed domluvu a p\u0159eladit na jin\u00e9 t\u00e9ma. \u010c\u00e1st kapacity proto nespot\u0159ebuje samotn\u00e1 pr\u00e1ce, ale <strong>neust\u00e1l\u00e9 za\u010d\u00edn\u00e1n\u00ed a p\u0159eru\u0161ov\u00e1n\u00ed<\/strong>. V\u00fdsledkem m\u016f\u017ee b\u00fdt pln\u00fd kalend\u00e1\u0159, <strong>vysok\u00e1 ment\u00e1ln\u00ed z\u00e1t\u011b\u017e<\/strong> a p\u0159\u00edjem, kter\u00fd neodpov\u00edd\u00e1 mno\u017estv\u00ed odveden\u00e9 pr\u00e1ce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash-1024x576.jpg\" alt=\"\" class=\"wp-image-1747\" srcset=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash-1024x576.jpg 1024w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash-300x169.jpg 300w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash-768x432.jpg 768w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash-1536x864.jpg 1536w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/vitaly-gariev-fru_EXsqsp4-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Podhodnocen\u00e1 pr\u00e1ce unav\u00ed i bez n\u00e1ro\u010dn\u00e9ho klienta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile v\u00edte, \u017ee za podobnou pr\u00e1ci dost\u00e1v\u00e1te jinde podstatn\u011b v\u00edce, za\u010dnete cht\u011b necht\u011b ka\u017edou dal\u0161\u00ed \u010dinnost vn\u00edmat citliv\u011bji. Kr\u00e1tk\u00e1 sch\u016fzka p\u016fsob\u00ed jako zdr\u017een\u00ed. B\u011b\u017en\u00e9 p\u0159ipom\u00ednky v\u00e1s roz\u010diluj\u00ed. U urgentn\u00edho po\u017eadavku nep\u0159em\u00fd\u0161l\u00edte jen nad t\u00edm, jestli ho stihnete, ale tak\u00e9 pro\u010d mu m\u00e1te d\u00e1vat p\u0159ednost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00e1st vy\u010derp\u00e1n\u00ed tedy nevznik\u00e1 ze samotn\u00e9 pr\u00e1ce. Zp\u016fsobuje ho rozpor mezi t\u00edm, co projektu d\u00e1v\u00e1te, a t\u00edm, jakou odm\u011bnu za to fakturujete. Dost\u00e1v\u00e1te se pak mezi dv\u011b protich\u016fdn\u00e9 pot\u0159eby. <strong>Nechcete sn\u00ed\u017eit kvalitu, proto\u017ee za v\u00fdsledek nesete odpov\u011bdnost<\/strong>. Z\u00e1rove\u0148 ale nem\u00e1te chu\u0165 zak\u00e1zce v\u011bnovat dal\u0161\u00ed \u010das, proto\u017ee se v\u00e1m<strong> ekonomicky nevypl\u00e1c\u00ed<\/strong>. I b\u011b\u017en\u00fd \u00fakol tak doprov\u00e1z\u00ed vnit\u0159n\u00ed <strong>p\u0159etahov\u00e1n\u00ed mezi profesionalitou a snahou pr\u00e1ci co nejrychleji uzav\u0159\u00edt<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00edzk\u00e1 sazba blokuje prostor pro v\u00fdhodn\u011bj\u0161\u00ed projekty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 zak\u00e1zka <strong>zab\u00edr\u00e1 m\u00edsto v kalend\u00e1\u0159i<\/strong>. Nejde jen o odpracovan\u00e9 hodiny, ale tak\u00e9 o term\u00edny, sch\u016fzky, operativn\u00ed po\u017eadavky a pot\u0159ebu nech\u00e1vat si pro klienta volnou kapacitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si, \u017ee jednomu klientovi v\u011bnujete 25 hodin m\u011bs\u00ed\u010dn\u011b za 600 K\u010d. Vyfakturujete mu 15 000 K\u010d. Va\u0161e sou\u010dasn\u00e1 sazba je v\u0161ak 1 000 K\u010d. Stejn\u00e1 kapacita by v\u00e1m mohla p\u0159in\u00e9st 25 000 K\u010d. Rozd\u00edl \u010din\u00ed 10 000 K\u010d m\u011bs\u00ed\u010dn\u011b, co\u017e u\u017e nen\u00ed zanedbateln\u00e9 \u010d\u00edslo. To neznamen\u00e1, \u017ee m\u00e1te okam\u017eit\u011b ukon\u010dit ka\u017edou levn\u011bj\u0161\u00ed spolupr\u00e1ci. <strong>Pot\u0159ebujete ale v\u011bd\u011bt, kolik v\u00e1s rozhodnut\u00ed ponechat ji za st\u00e1vaj\u00edc\u00edch podm\u00ednek skute\u010dn\u011b stoj\u00ed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ani st\u00e1l\u00fd klient nemus\u00ed m\u00edt tu nejni\u017e\u0161\u00ed sazbu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dlouhodob\u00e1 spolupr\u00e1ce samoz\u0159ejm\u011b p\u0159in\u00e1\u0161\u00ed v\u00fdhody. Odpad\u00e1 \u010d\u00e1st <a href=\"https:\/\/www.freelance.cz\/blog\/jak-hledat-zakazky-na-volne-noze\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak hledat zak\u00e1zky na voln\u00e9 noze\">akvizice<\/a>, klienta dob\u0159e zn\u00e1te a pr\u00e1ce b\u00fdv\u00e1 p\u0159edv\u00eddateln\u011bj\u0161\u00ed. Ur\u010dit\u00e9 zv\u00fdhodn\u011bn\u00ed proto m\u016f\u017ee b\u00fdt opodstatn\u011bn\u00e9. <strong>M\u011blo by v\u0161ak odpov\u00eddat skute\u010dn\u00e9 \u00faspo\u0159e a stabilit\u011b, kterou spolupr\u00e1ce p\u0159in\u00e1\u0161\u00ed<\/strong>. Nem\u011blo by vzniknout jen t\u00edm, \u017ee jste n\u011bkolik let cenu neupravili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161\u00ed sazba m\u016f\u017ee fungovat, pokud klient pravideln\u011b objedn\u00e1v\u00e1 p\u0159edem domluven\u00fd objem pr\u00e1ce, poskytuje <a href=\"https:\/\/www.freelance.cz\/blog\/jak-pripravit-brief-podle-ktereho-je-radost-pracovat\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak p\u0159ipravit kvalitn\u00ed brief\">kvalitn\u00ed podklady<\/a>, respektuje proces a nezat\u011b\u017euje v\u00e1s nepl\u00e1novan\u00fdmi po\u017eadavky. Ani tehdy ale nen\u00ed d\u016fvod pracovat za \u010d\u00e1stku, kter\u00e1 u\u017e neodpov\u00edd\u00e1 hodnot\u011b va\u0161\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Dlouhodob\u00e9 projekty, nebo jednor\u00e1zovky? Mrkn\u011bte na <a href=\"https:\/\/www.freelance.cz\/blog\/dlouhodobe-projekty-nebo-jednorazovky-vyhody-a-nevyhody-jednotlivych-typu-spolupraci\/\" target=\"_blank\" rel=\"noopener\" title=\"Jsou lep\u0161\u00ed dlouhodob\u00e9 nebo jednor\u00e1zov\u00e9 projekty?\">v\u00fdhody a nev\u00fdhody jednotliv\u00fdch typ\u016f spoluprac\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak poznat, \u017ee sazba za spolupr\u00e1ci neodpov\u00edd\u00e1 sou\u010dasnosti?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejviditeln\u011bj\u0161\u00edm sign\u00e1lem je v\u00fdrazn\u00fd rozd\u00edl mezi cenou dan\u00e9 zak\u00e1zky a sazbou, kterou b\u011b\u017en\u011b \u00fa\u010dtujete jinde. Napov\u011bd\u011bt mohou tak\u00e9 va\u0161e reakce na samotnou pr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zpozorn\u011bte, pokud:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00fakoly pro klienta pravideln\u011b odkl\u00e1d\u00e1te,<\/li>\n\n\n\n<li>ka\u017ed\u00e1 p\u0159ipom\u00ednka ve v\u00e1s vyvol\u00e1v\u00e1 nep\u0159im\u011b\u0159enou frustraci,<\/li>\n\n\n\n<li>rozsah odpov\u011bdnosti se zv\u011bt\u0161il, ale cena z\u016fstala stejn\u00e1,<\/li>\n\n\n\n<li>klientovi poskytujete v\u00edce slu\u017eeb, ne\u017e jste p\u016fvodn\u011b domluvili,<\/li>\n\n\n\n<li>kv\u016fli projektu odm\u00edt\u00e1te l\u00e9pe placenou pr\u00e1ci,<\/li>\n\n\n\n<li>zak\u00e1zku dr\u017e\u00edte hlavn\u011b ze zvyku nebo obavy z v\u00fdpadku p\u0159\u00edjmu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jeden z t\u011bchto bod\u016f nemus\u00ed znamenat, \u017ee mus\u00edte okam\u017eit\u011b zdra\u017eit. Pokud se jich ale sejde v\u00edce, sou\u010dasn\u00e9 nastaven\u00ed pravd\u011bpodobn\u011b nen\u00ed dlouhodob\u011b udr\u017eiteln\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spo\u010d\u00edtejte si efektivn\u00ed hodinovou sazbu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed \u00fapravou ceny se na spolupr\u00e1ci pod\u00edvejte v \u010d\u00edslech. <strong>Do celkov\u00e9ho \u010dasu zahr\u0148te nejen samotnou realizaci, ale tak\u00e9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>e-maily a sch\u016fzky,<\/li>\n\n\n\n<li>p\u0159\u00edpravu podklad\u016f,<\/li>\n\n\n\n<li>operativn\u00ed po\u017eadavky,<\/li>\n\n\n\n<li>\u00fapravy, kter\u00e9 nefakturujete,<\/li>\n\n\n\n<li>administrativu,<\/li>\n\n\n\n<li>p\u0159ednostn\u00ed zpracov\u00e1n\u00ed,<\/li>\n\n\n\n<li>rezervovanou, ale nevyu\u017eitou kapacitu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Celkovou odm\u011bnu za ur\u010dit\u00e9 obdob\u00ed vyd\u011blte v\u0161emi hodinami, kter\u00e9 jste projektu skute\u010dn\u011b v\u011bnovali. Z\u00edsk\u00e1te tak efektivn\u00ed hodinovou sazbu. Klient v\u00e1m m\u016f\u017ee ofici\u00e1ln\u011b platit 800 K\u010d za hodinu. Pokud mu ale pravideln\u011b v\u011bnujete n\u011bkolik hodin komunikace a drobn\u00fdch \u00faprav zdarma, m\u016f\u017ee b\u00fdt skute\u010dn\u00e1 odm\u011bna v\u00fdrazn\u011b ni\u017e\u0161\u00ed. V\u00fdsledek pak porovnejte s aktu\u00e1ln\u00ed cenou sv\u00e9 pr\u00e1ce i s \u010d\u00e1stkou, kterou by v\u00e1m stejn\u00e1 kapacita mohla p\u0159in\u00e9st jinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Pokud s\u00a0nastaven\u00edm ceny bojujete, p\u0159e\u010dt\u011bte si tak\u00e9 <a href=\"https:\/\/www.freelance.cz\/blog\/jak-na-cenotvorbu-na-volne-noze\/\" target=\"_blank\" rel=\"noopener\" title=\"Cenotvorba na voln\u00e9 noze\">\u010dl\u00e1nek o cenotvorb\u011b<\/a>, kde se t\u00e9matu v\u011bnujeme v\u00edce do hloubky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne\u017e zdra\u017e\u00edte, zkontrolujte tak\u00e9 rozsah pr\u00e1ce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00edzk\u00e1 efektivn\u00ed sazba nemus\u00ed vznikat pouze n\u00edzkou cenou. \u010casto se b\u011bhem spolupr\u00e1ce nen\u00e1padn\u011b roz\u0161\u00ed\u0159\u00ed samotn\u00e9 zad\u00e1n\u00ed. Mo\u017en\u00e1 jste p\u016fvodn\u011b realizovali konkr\u00e9tn\u00ed v\u00fdstupy, ale dnes nav\u00edc p\u0159ipravujete zad\u00e1n\u00ed, \u0159e\u0161\u00edte strategick\u00e1 rozhodnut\u00ed, kontrolujete pr\u00e1ci dal\u0161\u00edch lid\u00ed nebo poskytujete pr\u016fb\u011b\u017en\u00e9 konzultace. Cena p\u0159itom st\u00e1le vych\u00e1z\u00ed z p\u016fvodn\u00edho rozsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete zv\u00fd\u0161it sazbu, zmen\u0161it rozsah nebo zm\u011bnit zp\u016fsob nacen\u011bn\u00ed. Jasn\u011b definovan\u00e9 v\u00fdstupy lze \u00fa\u010dtovat projektov\u011b, operativn\u00ed po\u017eadavky ponechat v hodinov\u00e9 sazb\u011b a drobn\u00e9 \u00fakoly spojit do m\u011bs\u00ed\u010dn\u00edho bal\u00ed\u010dku. Nov\u00e1 <strong>dohoda by m\u011bla odpov\u00eddat tomu, jak spolupr\u00e1ce funguje dnes, nikoli tomu, jak za\u010dala p\u0159ed n\u011bkolika lety<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: <a href=\"https:\/\/www.freelance.cz\/blog\/je-lepsi-hodinova-sazba-nebo-naceneni-projektu\/\" target=\"_blank\" rel=\"noopener\" title=\"Je lep\u0161\u00ed hodinov\u00e1 sazba nebo projektov\u00e9 nacen\u011bn\u00ed?\">Je lep\u0161\u00ed hodinov\u00e1 sazba nebo projektov\u00e9 nacen\u011bn\u00ed?<\/a> To jsme pro v\u00e1s rozebrali v\u00a0samostatn\u00e9m \u010dl\u00e1nku, tak si ho nezapome\u0148te p\u0159e\u010d\u00edst.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je tak t\u011b\u017ek\u00e9 cenu zv\u00fd\u0161it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U nov\u00e9 popt\u00e1vky se m\u016f\u017eete b\u00e1t, \u017ee vy\u0161\u0161\u00ed \u010d\u00e1stka klienta odrad\u00ed a jin\u00e1 pr\u00e1ce nep\u0159ijde. U st\u00e1l\u00e9ho klienta se zase objevuje obava, \u017ee si najde levn\u011bj\u0161\u00ed n\u00e1hradu nebo bude zdra\u017een\u00ed vn\u00edmat jako nedostatek vd\u011bku. \u010casto se p\u0159id\u00e1v\u00e1 tak\u00e9 pocit, \u017ee u\u017e jste jednou ur\u010ditou cenu nab\u00eddli, a proto byste ji m\u011bli dodr\u017eovat i do budoucna. <strong>Sazba ale nen\u00ed do\u017eivotn\u00ed z\u00e1vazek<\/strong>. M\u011bla by se m\u011bnit spolu s va\u0161imi zku\u0161enostmi, n\u00e1klady, rozsahem pr\u00e1ce i situac\u00ed na trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dlouhodob\u00e1 spolupr\u00e1ce <strong>mus\u00ed d\u00e1vat ekonomick\u00fd smysl v sou\u010dasnosti<\/strong>. Pokud cenu n\u011bkolik let neupravujete, neposkytujete klientovi pouze v\u00fdhodn\u011bj\u0161\u00ed podm\u00ednky. Postupn\u011b jeho projekt dotujete vlastn\u00edm \u010dasem a kapacitou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-1748\" srcset=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash-1024x683.jpg 1024w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash-300x200.jpg 300w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash-768x512.jpg 768w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash-1536x1025.jpg 1536w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/jakub-zerdzicki-fgNgbnMdgBM-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak zv\u00fd\u0161it sazbu st\u00e1l\u00e9mu klientovi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zv\u00fd\u0161en\u00ed ceny nemus\u00edte prezentovat jako omluvu ani \u017e\u00e1dost o svolen\u00ed. Jde o zm\u011bnu obchodn\u00edch podm\u00ednek, kterou ozn\u00e1m\u00edte s dostate\u010dn\u00fdm p\u0159edstihem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klientovi stru\u010dn\u011b sd\u011blte<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>od kdy nov\u00e1 sazba plat\u00ed,<\/li>\n\n\n\n<li>jak\u00e1 bude jej\u00ed v\u00fd\u0161e,<\/li>\n\n\n\n<li>\u010deho se zm\u011bna t\u00fdk\u00e1,<\/li>\n\n\n\n<li>jestli se m\u011bn\u00ed tak\u00e9 rozsah nebo zp\u016fsob spolupr\u00e1ce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud klient nem\u00e1 na vy\u0161\u0161\u00ed cenu rozpo\u010det, m\u016f\u017eete nab\u00eddnout men\u0161\u00ed po\u010det hodin, u\u017e\u0161\u00ed rozsah, vymyslet r\u016fzn\u00e9 <a href=\"https:\/\/www.freelance.cz\/blog\/odmeny-pro-freelancera\/\" target=\"_blank\" rel=\"noopener\" title=\"Odm\u011bny pro freelancera\">benefity<\/a> nebo jin\u00fd zp\u016fsob nacen\u011bn\u00ed. Ani p\u0159\u00edpadn\u00e9 ukon\u010den\u00ed spolupr\u00e1ce nemus\u00ed znamenat chybu, pokud pro v\u00e1s p\u016fvodn\u00ed podm\u00ednky u\u017e nebyly udr\u017eiteln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Doporu\u010dujeme p\u0159e\u010d\u00edst si \u010dl\u00e1nek <a href=\"https:\/\/www.freelance.cz\/blog\/jak-zvysit-ceny-a-nenastvat-stavajici-klienty\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak zv\u00fd\u0161it ceny a nena\u0161tvat st\u00e1vaj\u00edc\u00ed klienty\">Jak zv\u00fd\u0161it ceny a nena\u0161tvat st\u00e1vaj\u00edc\u00ed klienty<\/a>, kde se do\u010dtete, o kolik ide\u00e1ln\u011b zdra\u017eit a jak to klientovi komunikovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy m\u016f\u017ee b\u00fdt ni\u017e\u0161\u00ed sazba st\u00e1le p\u0159\u00ednosn\u00e1?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Levn\u011bj\u0161\u00ed zak\u00e1zka <strong>nemus\u00ed b\u00fdt nutn\u011b nev\u00fdhodn\u00e1, pokud p\u0159in\u00e1\u0161\u00ed jinou konkr\u00e9tn\u00ed hodnotu<\/strong>. M\u016f\u017ee vyplnit kr\u00e1tkodob\u011b volnou kapacitu, poskytnout cennou <a href=\"https:\/\/www.freelance.cz\/blog\/ziskejte-kvalitni-referenci-jak-o-ni-pozadat-a-co-by-mela-obsahovat\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak z\u00edskat kvalitn\u00ed referenci\">referenci<\/a>, umo\u017enit vstup do nov\u00e9 specializace nebo v\u00e9st k dlouhodob\u00e9 spolupr\u00e1ci. Ni\u017e\u0161\u00ed cena m\u016f\u017ee b\u00fdt opodstatn\u011bn\u00e1 tak\u00e9 tehdy, kdy\u017e klient garantuje pravideln\u00fd objem pr\u00e1ce, komunikuje efektivn\u011b, poskytuje dlouh\u00e9 <a href=\"https:\/\/www.freelance.cz\/blog\/deadliny-jak-je-realisticky-odhadnout-a-jak-je-dodrzet\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak odhadnout a dodr\u017eet deadliny\">term\u00edny<\/a> nebo zab\u00edr\u00e1 minimum \u010dasu mimo fakturovan\u00e9 \u00fakoly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podstatn\u00e9 je, aby \u0161lo o v\u011bdom\u00e9 rozhodnut\u00ed podle sou\u010dasn\u00e9 situace. Ne o sazbu, na kterou jste p\u0159istoupili ze strachu a jej\u00ed\u017e v\u00fd\u0161i jste u\u017e nedok\u00e1zali znovu otev\u0159\u00edt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky o levn\u011bj\u0161\u00edch zak\u00e1zk\u00e1ch<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Jak \u010dasto by m\u011bl freelancer kontrolovat svou sazbu?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Cenu je vhodn\u00e9 vyhodnotit minim\u00e1ln\u011b jednou ro\u010dn\u011b. Zohledn\u011bte zm\u011bnu n\u00e1klad\u016f, nov\u00e9 zku\u0161enosti, rozsah slu\u017eeb, popt\u00e1vku i rozd\u00edl mezi jednotliv\u00fdmi klienty.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Je v po\u0159\u00e1dku vz\u00edt zak\u00e1zku pod b\u011b\u017enou cenou?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Ano, pokud pro to m\u00e1te konkr\u00e9tn\u00ed d\u016fvod a ni\u017e\u0161\u00ed cenu vyva\u017euje jin\u00fd p\u0159\u00ednos. P\u0159edem si ale ur\u010dete, zda jde o jednor\u00e1zov\u00e9 zv\u00fdhodn\u011bn\u00ed, omezen\u00e9 obdob\u00ed nebo dlouhodobou podm\u00ednku.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Je v po\u0159\u00e1dku \u00fa\u010dtovat st\u00e1l\u00e9mu klientovi ni\u017e\u0161\u00ed sazbu?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Ano, pokud zv\u00fdhodn\u011bn\u00ed odpov\u00edd\u00e1 stabilit\u011b a efektivit\u011b spolupr\u00e1ce. Cena by ale m\u011bla b\u00fdt st\u00e1le udr\u017eiteln\u00e1 a nem\u011bla by z\u016fst\u00e1vat roky beze zm\u011bny pouze ze zvyku.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Co kdy\u017e klient nem\u00e1 na vy\u0161\u0161\u00ed sazbu rozpo\u010det?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">M\u016f\u017eete sn\u00ed\u017eit po\u010det hodin, mno\u017estv\u00ed v\u00fdstup\u016f, rychlost dod\u00e1n\u00ed nebo rozsah dopl\u0148kov\u00fdch slu\u017eeb. Zachovat stejn\u00fd rozsah za dlouhodob\u011b nevyhovuj\u00edc\u00ed cenu probl\u00e9m ne\u0159e\u0161\u00ed, pouze ho p\u0159en\u00e1\u0161\u00ed na freelancera.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Ni\u017e\u0161\u00ed cenu n\u011bkdy p\u0159ijmete ze strachu, \u017ee jin\u00e1 zak\u00e1zka nep\u0159ijde. Jindy d\u00e1l pracujete za sazbu nastavenou p\u0159ed lety, proto\u017ee nechcete riskovat odchod klienta. Pro\u010d jsou pr\u00e1v\u011b tyto projekty \u010dasto zdrojem<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/proc-levnejsi-zakazky-casto-stoji-vice-energie-nez-ty-drahe\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Pro\u010d levn\u011bj\u0161\u00ed zak\u00e1zky \u010dasto stoj\u00ed v\u00edce energie ne\u017e ty drah\u00e9?<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,5,15,3],"tags":[],"class_list":["post-1744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody-pro-freelancery","category-osobni-rozvoj-produktivita","category-podnikani-a-strategie-pro-freelancery","category-pro-freelancery","excerpt"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ni\u017e\u0161\u00ed sazba m\u016f\u017ee znamenat v\u00edce stresu, p\u0159ep\u00edn\u00e1n\u00ed i ztracen\u00fdch p\u0159\u00edle\u017eitost\u00ed. 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