{"id":1763,"date":"2026-08-19T10:33:33","date_gmt":"2026-08-19T08:33:33","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1763"},"modified":"2026-08-19T10:33:33","modified_gmt":"2026-08-19T08:33:33","slug":"co-delat-kdyz-jste-dobri-v-praci-ale-ne-v-podnikani-na-volne-noze","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/co-delat-kdyz-jste-dobri-v-praci-ale-ne-v-podnikani-na-volne-noze\/","title":{"rendered":"Co d\u011blat, kdy\u017e jste dob\u0159\u00ed v pr\u00e1ci, ale ne v\u00a0podnik\u00e1n\u00ed na voln\u00e9 noze?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u016f\u017eete b\u00fdt skv\u011bl\u00ed ve sv\u00e9m oboru, odv\u00e1d\u011bt kvalitn\u00ed pr\u00e1ci a m\u00edt spokojen\u00e9 klienty, a p\u0159esto se v\u00e1m na voln\u00e9 noze nemus\u00ed da\u0159it podle p\u0159edstav. Freelancing toti\u017e nen\u00ed jen o odbornosti. Do hry vstupuje tak\u00e9 cenotvorba, z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek, finance, organizace pr\u00e1ce nebo schopnost nastavit si s klienty zdrav\u00e9 podm\u00ednky. Jak se s&nbsp;t\u00edm popasovat?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">B\u00fdt dobr\u00fd specialista a dobr\u00fd freelancer nen\u00ed tot\u00e9\u017e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V zam\u011bstn\u00e1n\u00ed se m\u016f\u017eete soust\u0159edit p\u0159edev\u0161\u00edm na svou profesi<\/strong>. O zak\u00e1zky se star\u00e1 obchod, faktury \u0159e\u0161\u00ed \u00fa\u010detn\u00ed, smlouvy pr\u00e1vn\u00ed odd\u011blen\u00ed a term\u00edny zase projektov\u00fd mana\u017eer. <strong>Na voln\u00e9 noze velk\u00e1 \u010d\u00e1st t\u011bchto povinnost\u00ed p\u0159ech\u00e1z\u00ed na v\u00e1s<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najednou tedy nejste jen \u010dlov\u011bk, kter\u00fd pr\u00e1ci vykon\u00e1v\u00e1. Mus\u00edte tak\u00e9 rozhodovat, <strong>kter\u00e9 zak\u00e1zky p\u0159ijmete, kolik si za n\u011b \u0159eknete, kolik pr\u00e1ce si m\u016f\u017eete dovolit<\/strong> <strong>nabrat<\/strong> nebo co ud\u011bl\u00e1te, kdy\u017e v\u00e1m dva projekty za\u010dnou ho\u0159et sou\u010dasn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tak se m\u016f\u017ee st\u00e1t, \u017ee m\u00e1te <a href=\"https:\/\/www.freelance.cz\/blog\/ziskejte-kvalitni-referenci-jak-o-ni-pozadat-a-co-by-mela-obsahovat\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak z\u00edskat kvalitn\u00ed referenci\">dobr\u00e9 reference<\/a> a klienti jsou s va\u0161\u00ed prac\u00ed spokojen\u00ed, ale podnik\u00e1n\u00ed p\u0159esto moc nefunguje. Zak\u00e1zek je m\u00e1lo, nebo je jich naopak p\u0159\u00edli\u0161. Pen\u011bz vzhledem k odpracovan\u00e9mu \u010dasu nen\u00ed tolik, kolik jste \u010dekali. P\u0159\u00edpadn\u011b tr\u00e1v\u00edte ve\u010dery administrativou a \u0159\u00edk\u00e1te si, pro\u010d je pr\u00e1ce na sebe ve v\u00fdsledku mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e samotn\u00e1 profese. V takov\u00e9 situaci nen\u00ed nutn\u00e9 pochybovat o sv\u00e9 odbornosti. Sp\u00ed\u0161 je pot\u0159eba <strong>zjistit, kter\u00e1 \u010d\u00e1st podnik\u00e1n\u00ed v\u00e1s brzd\u00ed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak poznat, \u017ee probl\u00e9m nen\u00ed ve va\u0161\u00ed odbornosti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud klienti opakovan\u011b oce\u0148uj\u00ed kvalitu pr\u00e1ce, vracej\u00ed se k v\u00e1m nebo v\u00e1s doporu\u010duj\u00ed d\u00e1l, je to dobr\u00e9 znamen\u00ed, \u017ee samotnou profesn\u00ed \u010d\u00e1st zvl\u00e1d\u00e1te dob\u0159e. P\u0159esto mohou b\u00fdt v\u00fdsledky va\u0161eho podnik\u00e1n\u00ed slab\u0161\u00ed, ne\u017e byste \u010dekali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Projevit se to m\u016f\u017ee t\u0159eba takto:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1te spokojen\u00e9 klienty, ale nov\u00e9 zak\u00e1zky p\u0159ich\u00e1zej\u00ed sp\u00ed\u0161 n\u00e1hodou,<\/li>\n\n\n\n<li>pracujete hodn\u011b, ale na p\u0159\u00edjmech to p\u0159\u00edli\u0161 nen\u00ed vid\u011bt,<\/li>\n\n\n\n<li>dlouhodob\u011b jste vyt\u00ed\u017een\u00ed, a p\u0159esto m\u00e1te probl\u00e9m vytvo\u0159it si finan\u010dn\u00ed rezervu,<\/li>\n\n\n\n<li>boj\u00edte se \u0159\u00edct vy\u0161\u0161\u00ed cenu, i kdy\u017e m\u00e1te dostatek zku\u0161enost\u00ed,<\/li>\n\n\n\n<li>p\u0159ij\u00edm\u00e1te t\u00e9m\u011b\u0159 ka\u017edou nab\u00eddku, proto\u017ee nev\u00edte, kdy p\u0159ijde dal\u0161\u00ed,<\/li>\n\n\n\n<li>obdob\u00ed \u00fapln\u00e9ho vyt\u00ed\u017een\u00ed st\u0159\u00eddaj\u00ed t\u00fddny, kdy nem\u00e1te co fakturovat,<\/li>\n\n\n\n<li>velkou \u010d\u00e1st t\u00fddne v\u00e1m zabere komunikace, administrativa a organizace,<\/li>\n\n\n\n<li>nem\u00e1te p\u0159ehled, kter\u00e9 typy zak\u00e1zek se v\u00e1m skute\u010dn\u011b vyplat\u00ed,<\/li>\n\n\n\n<li>\u010dasto k\u00fdvnete na podm\u00ednky, kter\u00e9 v\u00e1m nevyhovuj\u00ed, a \u0159e\u0161\u00edte je a\u017e b\u011bhem spolupr\u00e1ce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd z&nbsp;bod\u016f vy\u017eaduje jin\u00e9 \u0159e\u0161en\u00ed, proto si nejprve ujasn\u011bte, <strong>kter\u00e1 konkr\u00e9tn\u00ed \u010d\u00e1st v\u00e1m nefunguje<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Najd\u011bte nejslab\u0161\u00ed m\u00edsto sv\u00e9ho podnik\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podnik\u00e1n\u00ed na voln\u00e9 noze se d\u00e1 pro z\u00e1kladn\u00ed orientaci rozd\u011blit do n\u011bkolika oblast\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek:<\/strong> V\u00edte, odkud p\u0159ich\u00e1zej\u00ed nov\u00ed klienti? M\u00e1te zp\u016fsob, <a href=\"https:\/\/www.freelance.cz\/blog\/10-tipu-jak-ziskat-prvni-zakazky-na-volne-noze-i-bez-referenci\/\" target=\"_blank\" rel=\"noopener\" title=\"10 tip\u016f, jak z\u00edskat zak\u00e1zky\">jak zak\u00e1zky z\u00edsk\u00e1vat<\/a> pr\u016fb\u011b\u017en\u011b, nebo za\u010d\u00edn\u00e1te hledat a\u017e ve chv\u00edli, kdy v\u00e1m doch\u00e1z\u00ed pr\u00e1ce?<\/li>\n\n\n\n<li><strong>Nab\u00eddka slu\u017eeb:<\/strong> Ch\u00e1pe potenci\u00e1ln\u00ed klient b\u011bhem chv\u00edle, co d\u011bl\u00e1te, pro koho a s \u010d\u00edm mu m\u016f\u017eete pomoct?<\/li>\n\n\n\n<li><strong>Cenotvorba a vyjedn\u00e1v\u00e1n\u00ed:<\/strong> V\u00edte, kolik pot\u0159ebujete vyd\u011bl\u00e1vat, um\u00edte pr\u00e1ci realisticky nacenit a dok\u00e1\u017eete svou cenu klientovi bez zbyte\u010dn\u00e9ho omlouv\u00e1n\u00ed sd\u011blit?<\/li>\n\n\n\n<li><strong>\u0158\u00edzen\u00ed pr\u00e1ce:<\/strong> M\u00e1te p\u0159ehled o kapacit\u011b, <a href=\"https:\/\/www.freelance.cz\/blog\/deadliny-jak-je-realisticky-odhadnout-a-jak-je-dodrzet\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak odhadnout a dodr\u017eet deadliny\">deadlinech<\/a> a skute\u010dn\u00e9 \u010dasov\u00e9 n\u00e1ro\u010dnosti zak\u00e1zek?<\/li>\n\n\n\n<li><strong>Finance a administrativa:<\/strong> V\u00edte, kolik v\u00e1m podnik\u00e1n\u00ed skute\u010dn\u011b vyd\u011bl\u00e1v\u00e1 a kolik stoj\u00ed? M\u00e1te syst\u00e9m pro fakturaci, <a href=\"https:\/\/www.freelance.cz\/blog\/podnikani-na-volne-noze-jake-smlouvy-potrebujete-a-co-musi-obsahovat\/\" target=\"_blank\" rel=\"noopener\" title=\"Smlouvy pro podnikatele\">smlouvy<\/a> a dal\u0161\u00ed provozn\u00ed z\u00e1le\u017eitosti?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte v\u0161ech p\u011bt oblast\u00ed okam\u017eit\u011b dostat do dokonal\u00e9ho stavu. Pokud v\u00e1s aktu\u00e1ln\u011b nejv\u00edc omezuje jedna z nich, za\u010dn\u011bte pr\u00e1v\u011b tam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m \u010d. 1: Jste dob\u0159\u00ed v pr\u00e1ci, ale neum\u00edte z\u00edsk\u00e1vat klienty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dob\u0159e odveden\u00e1 pr\u00e1ce pom\u00e1h\u00e1 z\u00edsk\u00e1vat dal\u0161\u00ed zak\u00e1zky, ale sama o sob\u011b je\u0161t\u011b nezaru\u010duje stabiln\u00ed p\u0159\u00edsun klient\u016f. Nen\u00ed pot\u0159eba denn\u011b publikovat na soci\u00e1ln\u00edch s\u00edt\u00edch nebo obes\u00edlat des\u00edtky firem. Pot\u0159ebujete ale alespo\u0148 z\u00e1kladn\u00ed zp\u016fsob, jak v\u00e1s mohou potenci\u00e1ln\u00ed klienti naj\u00edt. A\u0165 u\u017e na vlastn\u00edm webu, nebo v&nbsp;katalogu freelancer\u016f, jak\u00fdm je i <a href=\"https:\/\/www.freelance.cz\/\" target=\"_blank\" rel=\"noopener\" title=\"freelance.cz\">freelance.cz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dn\u011bte t\u00edm, \u017ee si ujasn\u00edte, jak se prezentujete. Ozna\u010den\u00ed \u201egrafik\u201c, \u201ecopywriter\u201c nebo \u201ev\u00fdvoj\u00e1\u0159\u201c klientovi \u0159ekne profesi, ale je\u0161t\u011b ne d\u016fvod, pro\u010d by m\u011bl oslovit pr\u00e1v\u011b v\u00e1s. Mnohem u\u017eite\u010dn\u011bj\u0161\u00ed je um\u011bt srozumiteln\u011b popsat, <strong>s jak\u00fdm typem pr\u00e1ce pom\u00e1h\u00e1te, komu a v \u010dem m\u00e1te zku\u0161enosti<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejte se tak\u00e9 na sv\u00e9 portfolio a profily, p\u0159es kter\u00e9 v\u00e1s klienti mohou naj\u00edt. Odpov\u00eddaj\u00ed pr\u00e1ci, kterou chcete d\u011blat dnes? Ukazuj\u00ed jen hotov\u00e9 v\u00fdstupy, nebo z nich lze pochopit tak\u00e9 zad\u00e1n\u00ed, v\u00e1\u0161 p\u0159\u00edstup a p\u0159\u00ednos pro klienta?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hlavn\u011b \u2013 <strong>nenech\u00e1vejte z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek pouze na dobu, kdy nem\u00e1te pr\u00e1ci<\/strong>. P\u0159i pln\u00e9 kapacit\u011b snadno z\u00edsk\u00e1te pocit, \u017ee akvizici nepot\u0159ebujete. Jen\u017ee n\u011bkolik projekt\u016f m\u016f\u017ee skon\u010dit ve stejn\u00fd m\u011bs\u00edc a najednou za\u010d\u00edn\u00e1te od nuly. Vyplat\u00ed se proto udr\u017eovat kontakt s b\u00fdval\u00fdmi klienty, aktualizovat portfolio, b\u00fdt vid\u011bt na m\u00edstech, kde se pohybuje va\u0161e c\u00edlov\u00e1 skupina, a pr\u016fb\u011b\u017en\u011b pracovat s kontakty, kter\u00e9 u\u017e m\u00e1te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Je na prevenci u\u017e pozd\u011b? Pod\u00edvejte se na \u010dl\u00e1nek, kde najdete <a href=\"https:\/\/www.freelance.cz\/blog\/jak-zvladnou-obdobi-bez-zakazek-jako-freelancer\/\" target=\"_blank\" rel=\"noopener\" title=\"Tipy, jak zvl\u00e1dnout obdob\u00ed bez zak\u00e1zek\">7 tip\u016f, jak zvl\u00e1dnout obdob\u00ed bez zak\u00e1zek<\/a> finan\u010dn\u011b i psychicky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m \u010d. 2: Neum\u00edte svou pr\u00e1ci prodat a \u0159\u00edct si o odpov\u00eddaj\u00edc\u00ed cenu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odborn\u011b jste se za posledn\u00edch n\u011bkolik let v\u00fdrazn\u011b posunuli, ale va\u0161e sazba skoro ne? Cena toti\u017e nen\u00ed jen matematika. Prom\u00edt\u00e1 se do n\u00ed nejistota, strach z odm\u00edtnut\u00ed i star\u00fd dobr\u00fd <a href=\"https:\/\/www.freelance.cz\/blog\/mate-problem-uznat-vlastni-uspech-mozna-se-vas-tyka-syndrom-podvodnika\/\" target=\"_blank\" rel=\"noopener\" title=\"Syndrom podvodn\u00edka a co s n\u00edm\">syndrom podvodn\u00edka<\/a>. Pokud ji nastavujete hlavn\u011b podle toho, jak\u00e9 \u010d\u00edslo se je\u0161t\u011b neboj\u00edte klientovi \u0159\u00edct, pravd\u011bpodobn\u011b d\u0159\u00edve \u010di pozd\u011bji naraz\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u0159ebujete p\u0159edev\u0161\u00edm v\u011bd\u011bt, <strong>kolik mus\u00ed va\u0161e pr\u00e1ce vyd\u011bl\u00e1vat, aby bylo podnik\u00e1n\u00ed dlouhodob\u011b udr\u017eiteln\u00e9<\/strong>. Va\u0161e ceny mus\u00ed pokr\u00fdt nejen pr\u00e1ci p\u0159\u00edmo na zak\u00e1zce, ale tak\u00e9 komunikaci, p\u0159\u00edpravu nab\u00eddek, administrativu, vzd\u011bl\u00e1v\u00e1n\u00ed a dal\u0161\u00ed nefakturovan\u00fd \u010das. Z\u00e1rove\u0148 mus\u00ed po\u010d\u00edtat s dovolenou nebo obdob\u00edmi, kdy nem\u00e1te plnou kapacitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b d\u016fle\u017eit\u00e9 je zm\u011bnit zp\u016fsob, jak\u00fdm o sv\u00e9 pr\u00e1ci mluv\u00edte. Klient nekupuje t\u0159i hodiny va\u0161eho \u010dasu ani deset str\u00e1nek textu. Pot\u0159ebuje vy\u0159e\u0161it konkr\u00e9tn\u00ed probl\u00e9m. \u010c\u00edm l\u00e9pe dok\u00e1\u017eete vysv\u011btlit, jak va\u0161e pr\u00e1ce k tomuto v\u00fdsledku p\u0159isp\u00edv\u00e1, t\u00edm m\u00e9n\u011b se bude cel\u00e1 diskuse to\u010dit pouze kolem hodinov\u00e9 sazby. A pokud klient na va\u0161i cenu nem\u00e1 rozpo\u010det, nemus\u00ed b\u00fdt jedinou mo\u017enost\u00ed sleva. \u010casto lze zmen\u0161it rozsah projektu, rozd\u011blit pr\u00e1ci do etap nebo vynechat m\u00e9n\u011b d\u016fle\u017eitou \u010d\u00e1st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Zjist\u011bte tak\u00e9, <a href=\"https:\/\/www.freelance.cz\/blog\/jak-odhalit-skryte-naklady-na-zakazkach-a-zahrnout-je-do-cenotvorby\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak odhalit skryt\u00e9 n\u00e1klady na zak\u00e1zk\u00e1ch\">jak odhalit skryt\u00e9 n\u00e1klady na zak\u00e1zk\u00e1ch<\/a> a zahrnout je do cenotvorby.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru-1024x683.jpg\" alt=\"\" class=\"wp-image-1564\" srcset=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru-1024x683.jpg 1024w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru-300x200.jpg 300w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru-768x512.jpg 768w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru-1536x1024.jpg 1536w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2025\/07\/zvysovani-odmeny-freelanceru.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m \u010d. 3: Neum\u00edte \u0159\u00eddit zak\u00e1zky a vlastn\u00ed kapacitu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kalend\u00e1\u0159 vypad\u00e1 pr\u00e1zdn\u011b, a p\u0159esto nem\u00e1te prostor na dal\u0161\u00ed pr\u00e1ci<\/strong>. Samotn\u00e9 deadliny toti\u017e neukazuj\u00ed \u010das pot\u0159ebn\u00fd na sch\u016fzky, p\u0159ipom\u00ednky, p\u0159\u00edpravu podklad\u016f ani drobn\u00e9 z\u00e1sahy, kter\u00e9 b\u011bhem projektu p\u0159ib\u00fdvaj\u00ed. Pokud pravideln\u011b kon\u010d\u00edte s prac\u00ed ve\u010der nebo posouv\u00e1te vlastn\u00ed term\u00edny, nemus\u00ed b\u00fdt probl\u00e9m v <a href=\"https:\/\/www.freelance.cz\/blog\/home-office-jak-byt-produktivni-a-neprokrastinovat\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak b\u00fdt produktivn\u00ed a neprokrastinovat\">produktivit\u011b<\/a>. Mo\u017en\u00e1 jen pl\u00e1nujete podle ide\u00e1ln\u00edho sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u016f\u017ee n\u011bjakou dobu <strong>sledovat skute\u010dn\u00fd \u010das, kter\u00fd jednotliv\u00fdm typ\u016fm zak\u00e1zek v\u011bnujete<\/strong>. Nejen \u010distou realizaci, ale tak\u00e9 komunikaci, re\u0161er\u0161i, \u00fapravy a dal\u0161\u00ed \u010dinnosti kolem. Rychle tak zjist\u00edte, \u017ee projekt odhadovan\u00fd na deset hodin m\u016f\u017ee ve skute\u010dnosti zabrat hodin t\u0159in\u00e1ct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b d\u016fle\u017eit\u00e9 je nepl\u00e9st si pr\u00e1zdn\u00e9 m\u00edsto v kalend\u00e1\u0159i s volnou kapacitou. Pokud m\u00e1te n\u011bkolik projekt\u016f ve f\u00e1zi \u010dek\u00e1n\u00ed na zp\u011btnou vazbu, mohou se v\u0161echny b\u011bhem jednoho dne znovu rozb\u011bhnout. Ur\u010dit\u00e1 rezerva je proto v\u017edy na m\u00edst\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Doporu\u010dujeme proj\u00edt tak\u00e9 \u010dl\u00e1nek s tipy, <a href=\"https:\/\/www.freelance.cz\/blog\/tipy-na-time-management-pri-praci-na-vice-projektech\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak na time management u v\u00edce projekt\u016f\">jak na efektivn\u00ed time management p\u0159i pr\u00e1ci na v\u00edce projektech<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m \u010d. 4: Nejdou v\u00e1m finance a administrativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud p\u0159esn\u011b nev\u00edte, kolik v\u00e1m po zapo\u010dten\u00ed v\u0161ech n\u00e1klad\u016f a nefakturovan\u00e9ho \u010dasu jednotliv\u00e9 zak\u00e1zky vyd\u011bl\u00e1vaj\u00ed, t\u011b\u017eko pozn\u00e1te, jestli je probl\u00e9m v cen\u011b, mno\u017estv\u00ed pr\u00e1ce nebo n\u00e1kladech. Ne ka\u017ed\u00fd freelancer mus\u00ed milovat tabulky. P\u0159esto pot\u0159ebujete zn\u00e1t n\u011bkolik z\u00e1kladn\u00edch \u010d\u00edsel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kolik v\u00e1m pr\u016fm\u011brn\u011b chod\u00ed m\u011bs\u00ed\u010dn\u011b?<\/li>\n\n\n\n<li>Kolik stoj\u00ed provoz va\u0161eho podnik\u00e1n\u00ed?<\/li>\n\n\n\n<li>Kolik \u010dasu skute\u010dn\u011b fakturujete?<\/li>\n\n\n\n<li>Kolik pot\u0159ebujete vyd\u011blat, abyste pokryli nejen b\u011b\u017en\u00e9 v\u00fddaje, ale tak\u00e9 dan\u011b, odvody, dovolenou a rezervu?<\/li>\n\n\n\n<li>A kte\u0159\u00ed klienti jsou v\u00fdd\u011ble\u010dn\u00ed, kdy\u017e zapo\u010d\u00edt\u00e1te v\u0161echen \u010das, kter\u00fd jim v\u011bnujete?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bez t\u011bchto informac\u00ed se \u0161patn\u011b rozhoduje o cen\u00e1ch i kapacit\u011b. Pro za\u010d\u00e1tek \u010dasto sta\u010d\u00ed vytvo\u0159it jednoduch\u00fd p\u0159ehled p\u0159\u00edjm\u016f, n\u00e1klad\u016f a fakturovan\u00e9ho \u010dasu. D\u016fle\u017eit\u00e9 je, aby v\u00e1m d\u00e1val odpov\u011bdi na ot\u00e1zky pot\u0159ebn\u00e9 pro rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podobn\u011b p\u0159istupujte k administrativ\u011b. Pokud v\u00e1m faktury, smlouvy a doklady pravideln\u011b zab\u00edraj\u00ed p\u016fl dne, nen\u00ed c\u00edlem nau\u010dit se je d\u011blat s v\u011bt\u0161\u00edm nad\u0161en\u00edm. Sp\u00ed\u0161 si vytvo\u0159te jednoduch\u00fd postup, \u0161ablony a vhodn\u00e9 n\u00e1stroje. A \u010d\u00e1st v\u011bc\u00ed klidn\u011b p\u0159edejte odborn\u00edkovi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dobr\u00e1 zpr\u00e1va je, \u017ee nemus\u00edte um\u011bt v\u0161echno sami<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Freelancing n\u011bkdy vytv\u00e1\u0159\u00ed zvl\u00e1\u0161tn\u00ed p\u0159edstavu, \u017ee kdy\u017e podnik\u00e1te sami na sebe, mus\u00edte tak\u00e9 v\u0161echno sami d\u011blat. Nemus\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U n\u011bkter\u00fdch oblast\u00ed pot\u0159ebujete p\u0159edev\u0161\u00edm <strong>rozum\u011bt z\u00e1klad\u016fm<\/strong>, proto\u017ee na z\u00e1klad\u011b nich d\u011bl\u00e1te d\u016fle\u017eit\u00e1 rozhodnut\u00ed. M\u011bli byste nap\u0159\u00edklad v\u011bd\u011bt, jak\u00e1 cena je pro v\u00e1s udr\u017eiteln\u00e1, kolik pr\u00e1ce dok\u00e1\u017eete zvl\u00e1dnout nebo jestli se v\u00e1m konkr\u00e9tn\u00ed klient ekonomicky vyplat\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00e9 \u010dinnosti lze z velk\u00e9 \u010d\u00e1sti <strong>zjednodu\u0161it n\u00e1stroji<\/strong>. Fakturaci, evidenci \u010dasu, spr\u00e1vu \u00fakol\u016f nebo opakovan\u00e9 administrativn\u00ed kroky nen\u00ed d\u016fvod poka\u017ed\u00e9 vym\u00fd\u0161let znovu. A pak existuj\u00ed v\u011bci, kter\u00e9 m\u016f\u017eete <strong>delegovat<\/strong>. T\u0159eba \u00fa\u010detnictv\u00ed nebo n\u011bkter\u00e9 dal\u0161\u00ed odborn\u00e9 a administrativn\u00ed \u010dinnosti, u kter\u00fdch by v\u00e1s vlastn\u00ed studium a proveden\u00ed st\u00e1lo nep\u0159im\u011b\u0159en\u011b mnoho \u010dasu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash-1024x679.jpg\" alt=\"\" class=\"wp-image-1766\" srcset=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash-1024x679.jpg 1024w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash-300x199.jpg 300w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash-768x509.jpg 768w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash-1536x1018.jpg 1536w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2026\/08\/faizur-rehman-YTspwH4Dm4g-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nesna\u017ete se opravit cel\u00e9 podnik\u00e1n\u00ed b\u011bhem jednoho v\u00edkendu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e zjist\u00edte, \u017ee v\u00e1m nefunguje <a href=\"https:\/\/www.freelance.cz\/blog\/jak-na-cenotvorbu-na-volne-noze\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak na cenotvorbu\">cenotvorba<\/a>, <a href=\"https:\/\/www.freelance.cz\/blog\/nezapadnete-v-davu-jak-spravne-vyplnit-profesni-profil-aby-zaujal-na-prvni-pohled\/\" target=\"_blank\" rel=\"noopener\" title=\"Jak vyplnit profesn\u00ed profil\">portfolio<\/a>, organizace pr\u00e1ce ani finance, m\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 v\u0161echno p\u0159ekopat najednou. Nov\u00fd web, nov\u00e9 ceny, nov\u00fd zp\u016fsob \u0159\u00edzen\u00ed projekt\u016f a k tomu je\u0161t\u011b za\u010d\u00edt t\u0159ikr\u00e1t t\u00fddn\u011b publikovat na LinkedInu. M\u00edsto toho si ale vygenerujete pr\u00e1ci nav\u00edc a zbyte\u010dn\u011b se zahlt\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prakti\u010dt\u011bj\u0161\u00ed je <strong>zjistit, kter\u00fd probl\u00e9m v\u00e1s aktu\u00e1ln\u011b stoj\u00ed nejv\u00edc pen\u011bz, \u010dasu nebo energie<\/strong>. Ten vy\u0159e\u0161te jako prvn\u00ed. Pokud m\u00e1te plnou kapacitu a mal\u00fd p\u0159\u00edjem, pod\u00edvejte se nejprve na ceny a skute\u010dnou \u010dasovou n\u00e1ro\u010dnost zak\u00e1zek. Pokud m\u00e1te n\u011bkolik m\u011bs\u00edc\u016f rezervu, ale t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 popt\u00e1vky, zam\u011b\u0159te se na nab\u00eddku a z\u00edsk\u00e1v\u00e1n\u00ed klient\u016f. Jestli vyd\u011bl\u00e1v\u00e1te dob\u0159e, ale m\u00e1te pocit, \u017ee pracujete nep\u0159etr\u017eit\u011b, bude pravd\u011bpodobn\u011b pot\u0159eba \u0159e\u0161it kapacitu a hranice spolupr\u00e1ce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A co kdy\u017e probl\u00e9m nen\u00ed jen v podnikatelsk\u00fdch dovednostech?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ani dokonale nastaven\u00e9 procesy nezachr\u00e1n\u00ed slu\u017ebu, o kterou nen\u00ed z\u00e1jem<\/strong>, \u0161patn\u011b zvolenou c\u00edlovou skupinu nebo zp\u016fsob pr\u00e1ce, kter\u00fd v\u00e1m dlouhodob\u011b nevyhovuje. Tak\u00e9 b\u00fdv\u00e1 problematick\u00e9. kdy\u017e je va\u0161e nab\u00eddka natolik \u0161irok\u00e1, \u017ee klienti vlastn\u011b nev\u011bd\u00ed, pro\u010d si vybrat pr\u00e1v\u011b v\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tak\u00e9 je mo\u017en\u00e9, \u017ee v\u00e1m samotn\u00fd <strong>zp\u016fsob pr\u00e1ce na voln\u00e9 noze jednodu\u0161e nevyhovuje<\/strong>. N\u011bkomu vad\u00ed nejistota p\u0159\u00edjm\u016f, n\u011bkoho vy\u010derp\u00e1v\u00e1 obchod a jin\u00fd nechce tr\u00e1vit \u010d\u00e1st pracovn\u00edho t\u00fddne \u010dinnostmi, kter\u00e9 s jeho profes\u00ed p\u0159\u00edmo nesouvisej\u00ed. Pokud ale svou pr\u00e1ci um\u00edte, klienti jsou spokojen\u00ed a freelancing v\u00e1m jinak d\u00e1v\u00e1 smysl, nen\u00ed pot\u0159eba kv\u016fli slab\u0161\u00ed obchodn\u00ed nebo organiza\u010dn\u00ed str\u00e1nce v\u0161echno vzd\u00e1vat. Podnik\u00e1n\u00ed je soubor konkr\u00e9tn\u00edch dovednost\u00ed a proces\u016f. A ty se daj\u00ed postupn\u011b zlep\u0161ovat stejn\u011b jako va\u0161e vlastn\u00ed profese. Nen\u00ed ale ani ostuda vr\u00e1tit se do zam\u011bstn\u00e1n\u00ed nebo j\u00edt cestou kompromisu a m\u00edt podnik\u00e1n\u00ed jako vedlej\u0161\u00ed \u010dinnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: Pod\u00edvejte se na <a href=\"https:\/\/www.freelance.cz\/blog\/freelancig-vs-zamestnani-zjistete-kde-budete-spokojenejsi\/\" target=\"_blank\" rel=\"noopener\" title=\"V\u00fdhody a nev\u00fdhody freelancingu a zam\u011bstn\u00e1n\u00ed\">(ne)v\u00fdhody freelancingu vs. zam\u011bstn\u00e1n\u00ed<\/a> a ud\u011blejte informovan\u00e9 rozhodnut\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky o podnik\u00e1n\u00ed na voln\u00e9 noze<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Mus\u00ed b\u00fdt freelancer dobr\u00fd obchodn\u00edk?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Nemus\u00edte b\u00fdt rozen\u00fd obchodn\u00edk ani milovat prodej. Pot\u0159ebujete ale zvl\u00e1dnout z\u00e1klad: srozumiteln\u011b p\u0159edstavit svou pr\u00e1ci, zjistit pot\u0159eby klienta, p\u0159edlo\u017eit nab\u00eddku a \u0159\u00edct si o odpov\u00eddaj\u00edc\u00ed cenu. \u010c\u00e1st akvizice si nav\u00edc m\u016f\u017eete nastavit tak, aby st\u00e1la sp\u00ed\u0161 na doporu\u010den\u00edch, viditelnosti a kvalitn\u00edm profilu ne\u017e na aktivn\u00edm prodeji. Udr\u017eujte kontakt s b\u00fdval\u00fdmi klienty, pracujte s doporu\u010den\u00edmi, m\u011bjte aktu\u00e1ln\u00ed portfolio a bu\u010fte dohledateln\u00ed tam, kde firmy specialisty hledaj\u00ed.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Co by m\u011bl freelancer zvl\u00e1dat krom\u011b sv\u00e9 odbornosti?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Freelancer by m\u011bl krom\u011b odborn\u00e9 pr\u00e1ce zvl\u00e1dat alespo\u0148 z\u00e1klady z\u00edsk\u00e1v\u00e1n\u00ed zak\u00e1zek, cenotvorby, komunikace s klienty, pr\u00e1ce s vlastn\u00ed kapacitou a finan\u010dn\u00edho \u0159\u00edzen\u00ed. Nemus\u00edte b\u00fdt v ka\u017ed\u00e9 oblasti expert, ale m\u011bli byste j\u00ed rozum\u011bt natolik, abyste dok\u00e1zali d\u011blat informovan\u00e1 rozhodnut\u00ed.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Jak pozn\u00e1m, \u017ee m\u00e1m \u0161patn\u011b nastaven\u00e9 podnik\u00e1n\u00ed?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Varov\u00e1n\u00edm je nap\u0159\u00edklad dlouhodob\u011b pln\u00e1 kapacita bez odpov\u00eddaj\u00edc\u00edho p\u0159\u00edjmu, opakovan\u00e9 probl\u00e9my s term\u00edny, velk\u00e9 v\u00fdkyvy v mno\u017estv\u00ed pr\u00e1ce, p\u0159ij\u00edm\u00e1n\u00ed nev\u00fdhodn\u00fdch zak\u00e1zek nebo situace, kdy nem\u00e1te p\u0159ehled o tom, kolik v\u00e1m jednotliv\u00e9 projekty skute\u010dn\u011b vyd\u011bl\u00e1vaj\u00ed.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>D\u00e1 se podnik\u00e1n\u00ed na voln\u00e9 noze nau\u010dit?<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Ano. V\u011bt\u0161ina \u010dinnost\u00ed kolem podnik\u00e1n\u00ed nejsou vrozen\u00e9 schopnosti, ale konkr\u00e9tn\u00ed dovednosti a postupy. Nemus\u00edte je zvl\u00e1dnout v\u0161echny najednou. Za\u010dn\u011bte u oblasti, kter\u00e1 v\u00e1s pr\u00e1v\u011b te\u010f nejv\u00edc omezuje, a postupn\u011b si kolem vlastn\u00ed odbornosti vytvo\u0159te funguj\u00edc\u00ed zp\u016fsob podnik\u00e1n\u00ed.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>M\u016f\u017eete b\u00fdt skv\u011bl\u00ed ve sv\u00e9m oboru, odv\u00e1d\u011bt kvalitn\u00ed pr\u00e1ci a m\u00edt spokojen\u00e9 klienty, a p\u0159esto se v\u00e1m na voln\u00e9 noze nemus\u00ed da\u0159it podle p\u0159edstav. Freelancing toti\u017e nen\u00ed jen o odbornosti.<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/co-delat-kdyz-jste-dobri-v-praci-ale-ne-v-podnikani-na-volne-noze\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Co d\u011blat, kdy\u017e jste dob\u0159\u00ed v pr\u00e1ci, ale ne v\u00a0podnik\u00e1n\u00ed na voln\u00e9 noze?<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":1765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,5,15,3],"tags":[],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-navody-pro-freelancery","category-osobni-rozvoj-produktivita","category-podnikani-a-strategie-pro-freelancery","category-pro-freelancery","excerpt"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Um\u00edte svou pr\u00e1ci, ale t\u00e1pete v cenotvorb\u011b, akvizici nebo organizaci? 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