{"id":1784,"date":"2026-09-10T11:13:23","date_gmt":"2026-09-10T09:13:23","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1784"},"modified":"2026-09-10T11:13:24","modified_gmt":"2026-09-10T09:13:24","slug":"web-pro-freelancera-potrebujete-ho-vubec","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/web-pro-freelancera-potrebujete-ho-vubec\/","title":{"rendered":"Web pro freelancera: pot\u0159ebujete ho v\u016fbec?"},"content":{"rendered":"\n\n<style>\n  :root {\n    --fd-primary: #27B4C4;\n    --fd-secondary: #5A7273;\n    --fd-accent: #DB0A5B;\n    --fd-dark: #242D2E;\n    --fd-light: #EEF1F1;\n    --fd-border: #CDD4D5;\n    --fd-white: #ffffff;\n    --fd-text: #242D2E;\n    --fd-text-muted: #5A7273;\n    --fd-primary-soft: rgba(39, 180, 196, 0.10);\n    --fd-accent-soft: rgba(219, 10, 91, 0.08);\n    --fd-shadow: 0 8px 20px rgba(36, 45, 46, 0.06);\n    --fd-radius: 12px;\n    --fd-radius-sm: 8px;\n  }\n\n  .blog-ui-box,\n  .blog-ui-faq-wrap {\n    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24px;\n    }\n\n    .blog-ui-toc-head,\n    .blog-ui-tip {\n      padding: 20px;\n    }\n\n    .faq-container details summary {\n      padding: 14px 16px;\n    }\n\n    .faq-container details div {\n      padding: 0 16px 16px;\n    }\n  }\n<\/style>\n\n\n\n<div class=\"blog-ui-box\">\n  <div class=\"blog-ui-eyebrow\">Rychl\u00fd p\u0159ehled<\/div>\n  <h3 class=\"blog-ui-title\">Kl\u00ed\u010dov\u00e9 body<\/h3>\n  <p class=\"blog-ui-subtle\">To nejd\u016fle\u017eit\u011bj\u0161\u00ed na jednom m\u00edst\u011b, bez zdlouhav\u00e9ho scrollov\u00e1n\u00ed.<\/p>\n\n  <ul class=\"blog-ui-points\">\n    <li><strong>Odpov\u011b\u010f z\u00e1le\u017e\u00ed na kontextu.<\/strong> Web nen\u00ed podm\u00ednkou k z\u00edsk\u00e1n\u00ed zak\u00e1zek na voln\u00e9 noze, ale za\u010dne se vypl\u00e1cet ve chv\u00edli, kdy chcete m\u00edt pod kontrolou zp\u016fsob, jak\u00fdm je va\u0161e pr\u00e1ce prezentov\u00e1na, m\u00edsto aby o n\u011bm rozhodovala \u0161ablona platformy.<\/li>\n    <li><strong>Web a profil na platform\u011b d\u011blaj\u00ed r\u016fznou pr\u00e1ci.<\/strong> Profil v\u00e1s dostane do u\u017e\u0161\u00edho v\u00fdb\u011bru. Web je m\u00edsto, kde si stanov\u00edte vlastn\u00ed podm\u00ednky, rozsah pr\u00e1ce a d\u016fkazy.<\/li>\n    <li><strong>N\u00e1klad je hlavn\u011b v\u00e1\u0161 \u010das.<\/strong> V\u00fddaj v korun\u00e1ch je n\u00edzk\u00fd. Skute\u010dnou cenou je 12 a\u017e 20 hodin va\u0161\u00ed vlastn\u00ed pr\u00e1ce.<\/li>\n    <li><strong>Pozor na da\u0148ov\u00fd detail.<\/strong> Pokud uplat\u0148ujete v\u00fddajov\u00fd pau\u0161\u00e1l nebo jste v pau\u0161\u00e1ln\u00edm re\u017eimu, n\u00e1klady na web si samostatn\u011b neode\u010dtete. Pau\u0161\u00e1l v sob\u011b zahrnuje v\u0161echno.<\/li>\n    <li><strong>Chov\u00e1n\u00ed p\u0159i hled\u00e1n\u00ed se m\u011bn\u00ed.<\/strong> Podle \u010cS\u00da pou\u017e\u00edvalo v roce 2025 n\u00e1stroje um\u011bl\u00e9 inteligence pro tvorbu obsahu 32 % osob star\u0161\u00edch 16 let, mezi vysoko\u0161kolsky vzd\u011blan\u00fdmi ale 60 %. To m\u011bn\u00ed zp\u016fsob, jak\u00fdm se m\u00e1 mal\u00fd web ps\u00e1t, ne rozhodnut\u00ed, zda ho m\u00edt.<\/li>\n  <\/ul>\n\n  <div class=\"blog-ui-meta\">\u23f1 Doba \u010dten\u00ed: p\u0159ibli\u017en\u011b 10 minut<\/div>\n<\/div>\n\n\n\n<div class=\"blog-ui-box blog-ui-toc\">\n  <div class=\"blog-ui-toc-head\">\n    <div class=\"blog-ui-eyebrow\">Navigace<\/div>\n    <h3 class=\"blog-ui-title\">Obsah<\/h3>\n  <\/div>\n\n  <ol class=\"blog-ui-toc-list\">\n    <li><a href=\"#short-answer\">Kr\u00e1tk\u00e1 odpov\u011b\u010f: z\u00e1le\u017e\u00ed na tom, jak v\u00e1s klienti nach\u00e1zej\u00ed<\/a><\/li>\n    <li><a href=\"#website-advantages\">Co dok\u00e1\u017ee web a profil na platform\u011b ne<\/a><\/li>\n    <li><a href=\"#platform-advantages\">Co dok\u00e1\u017ee profil na platform\u011b a web ne<\/a><\/li>\n    <li><a href=\"#decision-test\">Test \u010dty\u0159 ot\u00e1zek: pot\u0159ebujete web pr\u00e1v\u011b te\u010f?<\/a><\/li>\n    <li><a href=\"#costs\">Kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed<\/a><\/li>\n    <li><a href=\"#pages\">\u0160est str\u00e1nek, kter\u00e9 ud\u011blaj\u00ed t\u00e9m\u011b\u0159 v\u0161echnu pr\u00e1ci<\/a><\/li>\n    <li><a href=\"#search-visibility\">Jak web napsat, aby ho zvl\u00e1dly vyhled\u00e1va\u010de i n\u00e1stroje s AI<\/a><\/li>\n    <li><a href=\"#domain-names\">Dom\u00e9ny: pro\u010d stoj\u00ed .cz za pozornost<\/a><\/li>\n    <li><a href=\"#when-not-to\">Kdy web nen\u00ed spr\u00e1vn\u00e1 priorita<\/a><\/li>\n    <li><a href=\"#maintenance\">Jak web udr\u017eovat pod dv\u011b hodiny m\u011bs\u00ed\u010dn\u011b<\/a><\/li>\n    <li><a href=\"#conclusion\">Z\u00e1v\u011br<\/a><\/li>\n  <\/ol>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina profesion\u00e1ln\u00edch freelancer\u016f v \u010cesku nepot\u0159ebuje web k tomu, aby z\u00edskala prvn\u00ed placenou zak\u00e1zku, a v\u011bt\u0161ina ho bude cht\u00edt ve chv\u00edli, kdy si mezi klienty vyb\u00edr\u00e1, m\u00edsto aby za nimi b\u011bhala. Pr\u00e1v\u011b to, \u017ee se ot\u00e1zka pokl\u00e1d\u00e1 jako ano nebo ne, ji d\u011bl\u00e1 tak nep\u0159ehlednou. Lep\u0161\u00ed ot\u00e1zka zn\u00ed, jakou konkr\u00e9tn\u00ed pr\u00e1ci m\u00e1 web odv\u00e9st, proto\u017ee pr\u00e1v\u011b to ur\u010duje, zda se n\u00e1maha vyplat\u00ed a co m\u00e1 web obsahovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web freelancera m\u016f\u017ee plnit t\u0159i role. M\u016f\u017ee <strong>generovat p\u0159\u00edchoz\u00ed popt\u00e1vky<\/strong> od lid\u00ed, kte\u0159\u00ed hledaj\u00ed va\u0161i slu\u017ebu. M\u016f\u017ee <strong>potvrdit va\u0161i d\u016fv\u011bryhodnost<\/strong> u n\u011bkoho, kdo u\u017e va\u0161e jm\u00e9no m\u00e1 z doporu\u010den\u00ed. A m\u016f\u017ee v\u00e1m <strong>d\u00e1t kontrolu nad podm\u00ednkami rozhovoru<\/strong>, tedy nad rozsahem pr\u00e1ce, postupem, zp\u016fsobem cenotvorby a positioningem, m\u00edsto toho, co dovol\u00ed \u0161ablona marketplace. Ka\u017ed\u00e1 z t\u011bchto rol\u00ed vy\u017eaduje jin\u00fd web a jen jedna z nich znamen\u00e1 v\u011bt\u0161\u00ed pr\u016fb\u011b\u017enou pr\u00e1ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"short-answer\">Tento pr\u016fvodce vysv\u011btluje, jak poznat, kter\u00e1 role se t\u00fdk\u00e1 v\u00e1s, kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed, kter\u00e9 str\u00e1nky maj\u00ed smysl a jak ho napsat tak, aby s n\u00edm um\u011blo pracovat klasick\u00e9 vyhled\u00e1v\u00e1n\u00ed i n\u00e1stroje s um\u011blou inteligenc\u00ed. Je ur\u010den\u00fd freelancer\u016fm, kte\u0159\u00ed pracuj\u00ed s \u010desk\u00fdmi klienty, a nestav\u00ed web a profil na platform\u011b proti sob\u011b, proto\u017ee v praxi soupe\u0159i nejsou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kr\u00e1tk\u00e1 odpov\u011b\u010f: z\u00e1le\u017e\u00ed na tom, jak v\u00e1s klienti nach\u00e1zej\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokud v\u00e1m zak\u00e1zky p\u0159ich\u00e1zej\u00ed z doporu\u010den\u00ed, od opakovan\u00fdch klient\u016f a p\u0159es platformu, je web sp\u00ed\u0161 d\u016fkazem d\u016fv\u011bryhodnosti ne\u017e zdrojem popt\u00e1vek a sta\u010d\u00ed web o dvou str\u00e1nk\u00e1ch.<\/strong> Pokud chcete, aby v\u00e1s na\u0161li lid\u00e9, kte\u0159\u00ed v\u00e1s neznaj\u00ed a hledaj\u00ed slu\u017ebu, p\u0159est\u00e1v\u00e1 b\u00fdt web voliteln\u00fd, proto\u017ee je to jedin\u00fd kan\u00e1l, kde v\u00fdsledek hled\u00e1n\u00ed pat\u0159\u00ed v\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test je mechanick\u00fd. Vezm\u011bte sv\u00fdch p\u011bt posledn\u00edch placen\u00fdch zak\u00e1zek a ke ka\u017ed\u00e9 si napi\u0161te, odkud p\u0159i\u0161la. Doporu\u010den\u00ed od b\u00fdval\u00e9ho klienta. Opakovan\u00e1 spolupr\u00e1ce. Platforma jako <a href=\"https:\/\/freelance.cz\">freelance.cz<\/a>. Va\u0161e vlastn\u00ed osloven\u00ed naslepo. P\u0159\u00edchoz\u00ed popt\u00e1vka z vyhled\u00e1v\u00e1n\u00ed nebo ze soci\u00e1ln\u00edch s\u00edt\u00ed. A te\u010f se\u010dt\u011bte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud t\u0159i a v\u00edce zak\u00e1zek p\u0159i\u0161lo z doporu\u010den\u00ed a opakovan\u00e9 spolupr\u00e1ce, \u010dlov\u011bk, kter\u00fd o v\u00e1s rozhoduje, u\u017e va\u0161e jm\u00e9no m\u00e1. Nehled\u00e1 va\u0161i slu\u017ebu, ale ov\u011b\u0159uje, jestli vypad\u00e1te jako skute\u010dn\u00e1 firma. Tohle ov\u011b\u0159en\u00ed zabere klientovi m\u00e9n\u011b ne\u017e minutu a jednoduch\u00fd, spr\u00e1vn\u00fd a aktu\u00e1ln\u00ed web ho projde. \u0160edes\u00e1t hodin investovan\u00fdch do obsahov\u00e9 strategie ho neprojde o nic l\u00e9pe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud t\u0159i a v\u00edce zak\u00e1zek p\u0159i\u0161lo p\u0159es platformu, va\u0161i viditelnost ve vyhled\u00e1v\u00e1n\u00ed zaji\u0161\u0165uje ona a zvl\u00e1d\u00e1 to l\u00e9pe ne\u017e nov\u00fd web, proto\u017ee u\u017e m\u00e1 autoritu dom\u00e9ny a publikum zadavatel\u016f. Web m\u00e1 v takov\u00e9 situaci hodnotu p\u0159edev\u0161\u00edm jako m\u00edsto, kam klienta odk\u00e1\u017eete uprost\u0159ed rozhovoru na ot\u00e1zky, pro kter\u00e9 v\u00e1\u0161 profil \u017e\u00e1dn\u00e9 pole nem\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"website-advantages\">Pokud p\u0159i\u0161la i jedin\u00e1 popt\u00e1vka z vyhled\u00e1v\u00e1n\u00ed, tento kan\u00e1l existuje a d\u00e1 se rozv\u00edjet. Web se pak st\u00e1v\u00e1 p\u0159\u00edmou investic\u00ed do zdroje p\u0159\u00edjm\u016f, o kter\u00e9m u\u017e m\u00e1te d\u016fkaz, \u017ee funguje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co dok\u00e1\u017ee web a profil na platform\u011b ne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cty\u0159i v\u011bci, a jsou konkr\u00e9tn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te kontrolu nad r\u00e1mov\u00e1n\u00edm.<\/strong> Profily na platform\u00e1ch jsou navr\u017een\u00e9 tak, aby byly srovnateln\u00e9, co\u017e znamen\u00e1, \u017ee ka\u017ed\u00e9ho freelancera stla\u010d\u00ed do stejn\u00fdch pol\u00ed\u010dek. Pokud va\u0161e hodnota stoj\u00ed na n\u011b\u010dem, co do t\u011bch pol\u00ed\u010dek nepat\u0159\u00ed, nap\u0159\u00edklad na odborn\u00e9m opr\u00e1vn\u011bn\u00ed, na dolo\u017een\u00e9 certifikaci nebo na jasn\u011b definovan\u00e9 metodice, profil to zplo\u0161t\u00ed, zat\u00edmco web ne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete publikovat podrobn\u00e9 d\u016fkazy.<\/strong> Detailn\u00ed popis jedn\u00e9 zak\u00e1zky, v\u010detn\u011b v\u00fdchoz\u00edho omezen\u00ed, toho, co jste ud\u011blali, a toho, co se zm\u011bnilo, je nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00ed v\u011bc, jakou v\u011bt\u0161ina freelancer\u016f um\u00ed vyrobit. Pro takov\u00fd text na profilu obvykle \u017e\u00e1dn\u00e9 pole nen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te kontrolu nad t\u00edm, jak prezentujete ceny.<\/strong> Mo\u017enost vysv\u011btlit pau\u0161\u00e1ln\u00ed spolupr\u00e1ci, cenu za projekt nebo denn\u00ed sazbu vlastn\u00edmi slovy a s vlastn\u00edmi podm\u00ednkami je\u0161t\u011b p\u0159ed hovorem odfiltruje nesed\u00edc\u00ed popt\u00e1vky. Uveden\u00ed, zda jsou ceny <span class=\"hl\">s DPH nebo bez DPH<\/span>, odstran\u00ed nedorozum\u011bn\u00ed, kter\u00e9 jinak \u0159e\u0161\u00edte na sch\u016fzce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ten majetek je v\u00e1\u0161.<\/strong> V\u00e1\u0161 profil existuje z v\u016fle platformy a podle jej\u00edch podm\u00ednek. Va\u0161e dom\u00e9na a v\u00e1\u0161 obsah ne. Pro freelancera, kter\u00fd pl\u00e1nuje pracovat na sebe deset let, se ten rozd\u00edl postupn\u011b s\u010d\u00edt\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"platform-advantages\">Jedno omezen\u00ed je pot\u0159eba \u0159\u00edct naplno. <strong>Nov\u00fd web nem\u00e1 \u017e\u00e1dnou reputaci.<\/strong> Profil na platform\u011b s dokon\u010den\u00fdmi zak\u00e1zkami a dolo\u017een\u00fdmi hodnocen\u00edmi klient\u016f nese d\u016fkaz od t\u0159et\u00ed strany, kter\u00fd si na vlastn\u00edm webu vyrobit nem\u016f\u017eete. To nen\u00ed d\u016fvod web vynechat. Je to d\u016fvod m\u00edt oboj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co dok\u00e1\u017ee profil na platform\u011b a web ne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profil v\u00e1s postav\u00ed p\u0159ed zadavatele, kte\u0159\u00ed u\u017e n\u011bkoho hledaj\u00ed, a to p\u0159esn\u011b ve chv\u00edli, kdy hledaj\u00ed. To je distribuce a je to ta nejt\u011b\u017e\u0161\u00ed v\u011bc, kterou lze postavit od nuly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/freelance.cz\">freelance.cz<\/a> je \u010desk\u00fd pracovn\u00ed port\u00e1l a platforma pro freelancery, kter\u00e1 spojuje firmy s profesion\u00e1ln\u00edmi freelancery. Sama freelancery nezam\u011bstn\u00e1v\u00e1. Co z\u00e1pis na platform\u011b tohoto typu p\u0159in\u00e1\u0161\u00ed, je p\u0159\u00edtomnost na m\u00edst\u011b, kde \u010desk\u00e9 firmy aktivn\u011b vypisuj\u00ed specializovan\u00e9 zak\u00e1zky a prohl\u00ed\u017eej\u00ed si dostupn\u00e9 profesion\u00e1ly. Nov\u00fd web naproti tomu za\u010d\u00edn\u00e1 bez jak\u00e9koli n\u00e1v\u0161t\u011bvnosti a obvykle pot\u0159ebuje m\u011bs\u00edce soustavn\u00e9ho publikov\u00e1n\u00ed, ne\u017e jeho viditelnost ve vyhled\u00e1v\u00e1n\u00ed za\u010dne m\u00edt smysl, a ani pak nen\u00ed v\u00fdsledek zaru\u010den\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profil za v\u00e1s tak\u00e9 vy\u0159e\u0161\u00ed v\u011bci, kter\u00e9 si mo\u017en\u00e1 stav\u011bt nechcete: strukturovanou dostupnost, za\u0159azen\u00ed slu\u017eeb do kategori\u00ed a historii dokon\u010den\u00fdch zak\u00e1zek, do kter\u00e9 se klient m\u016f\u017ee pod\u00edvat, ani\u017e by v\u00e1m musel v\u011b\u0159it na slovo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"decision-test\">Praktick\u00e9 \u0159e\u0161en\u00ed, u kter\u00e9ho v\u011bt\u0161ina zku\u0161en\u00fdch \u010desk\u00fdch freelancer\u016f skon\u010d\u00ed, je m\u00edt oboj\u00ed a rozd\u011blit pr\u00e1ci. <strong>Profil na platform\u011b \u0159e\u0161\u00ed objeven\u00ed a d\u016fkaz od t\u0159et\u00ed strany. Web \u0159e\u0161\u00ed hloubku, positioning a ot\u00e1zky, kter\u00e9 klient polo\u017e\u00ed po prvn\u00edm kontaktu.<\/strong> Profil odkazuje na web pro detaily. Web nemus\u00ed zaml\u010dovat, \u017ee berete zak\u00e1zky p\u0159es platformu, proto\u017ee pro \u0159adu klient\u016f je to sp\u00ed\u0161 uklid\u0148uj\u00edc\u00ed ne\u017e podez\u0159el\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test \u010dty\u0159 ot\u00e1zek: pot\u0159ebujete web pr\u00e1v\u011b te\u010f?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odpov\u011bzte na tyto \u010dty\u0159i ot\u00e1zky poctiv\u011b. Jsou se\u0159azen\u00e9 podle toho, jakou v\u00e1hu by m\u011bly v rozhodnut\u00ed m\u00edt.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Odkud p\u0159i\u0161lo va\u0161ich p\u011bt posledn\u00edch placen\u00fdch zak\u00e1zek?<\/strong> Jedin\u00e1 p\u0159\u00edchoz\u00ed popt\u00e1vka z vyhled\u00e1v\u00e1n\u00ed znamen\u00e1, \u017ee kan\u00e1l \u017eije a m\u00e1 smysl ho rozv\u00edjet. \u017d\u00e1dn\u00e1 p\u0159\u00edchoz\u00ed popt\u00e1vka a z\u00e1rove\u0148 siln\u00fd tok doporu\u010den\u00ed znamen\u00e1, \u017ee rol\u00ed webu je potvrzen\u00ed, ne akvizice.<\/li>\n\n\n\n<li><strong>Prod\u00e1v\u00e1te definovanou slu\u017ebu, nebo obecnou dostupnost?<\/strong> Definovanou slu\u017ebu, nap\u0159\u00edklad technickou dokumentaci nebo audit migrace e-shopu na Shopify, lze popsat na jedn\u00e9 str\u00e1nce a lid\u00e9 ji hledaj\u00ed. Obecn\u00e1 dostupnost rozprost\u0159en\u00e1 p\u0159es n\u011bkolik obor\u016f se na web p\u0159ev\u00e1d\u00ed opravdu obt\u00ed\u017en\u011b a l\u00e9pe ji obslou\u017e\u00ed profil na platform\u011b.<\/li>\n\n\n\n<li><strong>M\u016f\u017eete svou pr\u00e1ci zve\u0159ejnit?<\/strong> Pokud je v\u011bt\u0161ina toho, co odv\u00e1d\u00edte, kryt\u00e1 ml\u010denlivost\u00ed, z\u016fst\u00e1v\u00e1 intern\u00ed nebo vych\u00e1z\u00ed pod ciz\u00edm jm\u00e9nem, stane se z portfolia str\u00e1nka nedolo\u017eiteln\u00fdch tvrzen\u00ed. To je slab\u0161\u00ed ne\u017e profil s histori\u00ed dokon\u010den\u00fdch zak\u00e1zek. P\u0159ed stavbou webu si ov\u011b\u0159te, co zve\u0159ejnit sm\u00edte, a zva\u017ete, zda anonymizovan\u00fd popis zak\u00e1zky va\u0161e z\u00e1vazky respektuje.<\/li>\n\n\n\n<li><strong>Budete ho udr\u017eovat?<\/strong> Web, kter\u00fd nab\u00edz\u00ed slu\u017eby, je\u017e u\u017e ned\u011bl\u00e1te, nebo m\u00e1 v pati\u010dce rok o t\u0159i roky star\u0161\u00ed, aktivn\u011b \u0161kod\u00ed t\u00e9 d\u016fv\u011bryhodnosti, kterou m\u011bl budovat. Tato ot\u00e1zka vy\u0159ad\u00ed v\u00edc freelancer\u016f ne\u017e ostatn\u00ed t\u0159i dohromady.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"costs\"><strong>Vyhodnocen\u00ed:<\/strong> definovan\u00e1 slu\u017eba, mo\u017enost zve\u0159ej\u0148ovat a jak\u00e1koli historie p\u0159\u00edchoz\u00edch popt\u00e1vek znamenaj\u00ed web postavit. Definovan\u00e1 slu\u017eba bez zve\u0159ejniteln\u00e9 pr\u00e1ce znamen\u00e1 postavit dvoustr\u00e1nkov\u00fd web pro d\u016fv\u011bryhodnost a nechat d\u016fkazy na platform\u011b. Obecn\u00e1 dostupnost, nic zve\u0159ejniteln\u00e9ho a \u017e\u00e1dn\u00e1 kapacita na \u00fadr\u017ebu znamenaj\u00ed web odlo\u017eit a vr\u00e1tit se k n\u011bmu, a\u017e se va\u0161e nab\u00eddka z\u00fa\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1klad v korun\u00e1ch je jednoduch\u00fd a n\u00edzk\u00fd. N\u00e1klad v \u010dase je ten, kter\u00fd se podce\u0148uje, a b\u00fdv\u00e1 vy\u0161\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edsto citov\u00e1n\u00ed cen dodavatel\u016f, kter\u00e9 se m\u011bn\u00ed, tu je \u0161ablona, kterou si dopln\u00edte aktu\u00e1ln\u00edmi cenami sv\u00e9ho registr\u00e1tora a hostingu, a za n\u00ed p\u0159\u00edklad s ilustrativn\u00edmi \u010d\u00edsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ro\u010dn\u00ed n\u00e1klad v korun\u00e1ch:<\/strong> registrace a obnova dom\u00e9ny + hosting nebo p\u0159edplatn\u00e9 n\u00e1stroje na tvorbu webu + (jednor\u00e1zov\u00e1 pomoc s designem \u010di v\u00fdvojem \u00f7 po\u010det let, kter\u00e9 od webu \u010dek\u00e1te) = ro\u010dn\u00ed n\u00e1klad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklad s \u010d\u00edsly.<\/strong> Jde o ilustrativn\u00ed vstupy, ne o ceny na trhu. Aktu\u00e1ln\u00ed ceny si p\u0159ed sestaven\u00edm rozpo\u010dtu ov\u011b\u0159te.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obnova dom\u00e9ny .cz: 250 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li>Hosting nebo n\u00e1stroj na tvorbu webu: 2 400 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li>Jednor\u00e1zov\u00e1 pomoc s designem a nastaven\u00edm: 12 000 K\u010d rozlo\u017een\u00fdch na t\u0159i roky, tedy 4 000 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li><strong>Ro\u010dn\u00ed n\u00e1klad: 6 650 K\u010d<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Te\u010f to p\u0159epo\u010dt\u011bte na jednotky, kter\u00e9 freelancerovi n\u011bco \u0159\u00edkaj\u00ed. P\u0159i sazb\u011b 700 K\u010d za hodinu p\u0159edstavuje 6 650 K\u010d <span class=\"hl\">p\u0159ibli\u017en\u011b 9,5 fakturovateln\u00e9 hodiny ro\u010dn\u011b<\/span>. Pokud m\u00e1 va\u0161e pr\u016fm\u011brn\u00e1 zak\u00e1zka hodnotu 30 000 K\u010d, web se zaplat\u00ed, jestli\u017ee p\u0159isp\u011bje k z\u00edsk\u00e1n\u00ed jedn\u00e9 zak\u00e1zky nav\u00edc p\u0159ibli\u017en\u011b ka\u017ed\u00fdch 4,5 roku. V tomhle r\u00e1mov\u00e1n\u00ed rozhoduje ot\u00e1zka pen\u011bz jen z\u0159\u00eddka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skute\u010dn\u00e9 \u010d\u00edslo je \u010das. <strong>Postavit opravdu u\u017eite\u010dn\u00fd web o \u0161esti str\u00e1nk\u00e1ch zabere v\u011bt\u0161in\u011b freelancer\u016f 12 a\u017e 20 hodin vlastn\u00ed pr\u00e1ce,<\/strong> z toho v\u011bt\u0161inu psan\u00edm, ne designem. P\u0159i 700 K\u010d za hodinu jde o 8 400 a\u017e 14 000 K\u010d u\u0161l\u00e9ho fakturovateln\u00e9ho \u010dasu, tedy v\u00edce ne\u017e ro\u010dn\u00ed n\u00e1klad v korun\u00e1ch. Tyto hodiny si napl\u00e1nujte je\u0161t\u011b p\u0159ed n\u00e1kupem dom\u00e9ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da\u0148ov\u00e1 str\u00e1nka m\u00e1 v \u010cesku h\u00e1\u010dek, kter\u00fd se v n\u00e1vodech ze zahrani\u010d\u00ed nenajde. V\u00fddaje na dosa\u017een\u00ed, zaji\u0161t\u011bn\u00ed a udr\u017een\u00ed p\u0159\u00edjm\u016f se \u0159\u00edd\u00ed z\u00e1konem \u010d. 586\/1992 Sb., o dan\u00edch z p\u0159\u00edjm\u016f, a mus\u00ed b\u00fdt dolo\u017een\u00e9 dokladem. <strong>Jestli\u017ee ale uplat\u0148ujete v\u00fddajov\u00fd pau\u0161\u00e1l, procentem z p\u0159\u00edjm\u016f, nebo jste v pau\u0161\u00e1ln\u00edm re\u017eimu, n\u00e1klady na web si samostatn\u011b neode\u010dtete: pau\u0161\u00e1l v sob\u011b zahrnuje ve\u0161ker\u00e9 v\u00fddaje.<\/strong> Pro velkou \u010d\u00e1st freelancer\u016f, kte\u0159\u00ed fakturuj\u00ed slu\u017eby a maj\u00ed n\u00edzk\u00e9 re\u00e1ln\u00e9 v\u00fddaje, to znamen\u00e1, \u017ee web je \u010dist\u00fd v\u00fddaj z \u010dist\u00e9ho zisku, nikoli polo\u017eka sni\u017euj\u00edc\u00ed z\u00e1klad dan\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"pages\">Do pau\u0161\u00e1ln\u00edho re\u017eimu m\u016f\u017ee podle <a href=\"https:\/\/financnisprava.gov.cz\/cs\/financni-sprava\/media-a-verejnost\/tiskove-zpravy-gfr\/tiskove-zpravy-2025\/pausalni-dan-2026-novinky-terminy\" target=\"_blank\" rel=\"noopener\">informac\u00ed Finan\u010dn\u00ed spr\u00e1vy<\/a> vstoupit OSV\u010c, kter\u00e1 nen\u00ed pl\u00e1tcem DPH, m\u00e1 ro\u010dn\u00ed p\u0159\u00edjmy do 2 milion\u016f K\u010d, nevykon\u00e1v\u00e1 \u010dinnost s p\u0159\u00edjmy ze z\u00e1visl\u00e9 \u010dinnosti s v\u00fdjimkou p\u0159\u00edjm\u016f zda\u0148ovan\u00fdch sr\u00e1\u017ekou, nen\u00ed v insolven\u010dn\u00edm \u0159\u00edzen\u00ed a nen\u00ed spole\u010dn\u00edkem ve\u0159ejn\u00e9 obchodn\u00ed spole\u010dnosti ani komplement\u00e1\u0159em komanditn\u00ed spole\u010dnosti. V\u00fd\u0161e pau\u0161\u00e1ln\u00edch z\u00e1loh a p\u00e1sma se v \u010dase m\u011bn\u00ed, aktu\u00e1ln\u00ed hodnoty si proto ov\u011b\u0159te p\u0159\u00edmo na webu Finan\u010dn\u00ed spr\u00e1vy. Tento text je informativn\u00ed a nenahrazuje da\u0148ov\u00e9 poradenstv\u00ed. Ne\u017e se rozhodnete, propo\u010d\u00edtejte si ob\u011b varianty s da\u0148ov\u00fdm poradcem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160est str\u00e1nek, kter\u00e9 ud\u011blaj\u00ed t\u00e9m\u011b\u0159 v\u0161echnu pr\u00e1ci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9m\u011b\u0159 ka\u017ed\u00fd funk\u010dn\u00ed web freelancera se d\u00e1 zredukovat na t\u011bchto \u0161est str\u00e1nek. Postavte je v tomto po\u0159ad\u00ed a zastavte se, a\u017e za\u010dnou p\u0159ich\u00e1zet popt\u00e1vky.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00davodn\u00ed str\u00e1nka.<\/strong> Jedna v\u011bta, kter\u00e1 \u0159\u00edk\u00e1, co d\u011bl\u00e1te, pro koho a odkud pracujete. Ne posl\u00e1n\u00ed firmy. Klient by m\u011bl do p\u011bti sekund v\u011bd\u011bt, jestli m\u00e1 smysl \u010dten\u00ed pokra\u010dovat.<\/li>\n\n\n\n<li><strong>Jedna str\u00e1nka na ka\u017edou slu\u017ebu.<\/strong> Pr\u00e1v\u011b tato str\u00e1nka vyd\u011bl\u00e1v\u00e1 viditelnost ve vyhled\u00e1v\u00e1n\u00ed, proto\u017ee jej\u00ed titulek odpov\u00edd\u00e1 tomu, co klient nap\u00ed\u0161e. Dv\u011b dob\u0159e napsan\u00e9 str\u00e1nky slu\u017eeb jsou lep\u0161\u00ed ne\u017e jedna mlhav\u00e1 str\u00e1nka \u201eSlu\u017eby\u201c.<\/li>\n\n\n\n<li><strong>Uk\u00e1zky pr\u00e1ce nebo popisy zak\u00e1zek.<\/strong> T\u0159i bohat\u011b sta\u010d\u00ed. U ka\u017ed\u00e9: omezen\u00ed na stran\u011b klienta, co jste ud\u011blali, co se zm\u011bnilo. Pokud sm\u00edte, dopl\u0148te \u010d\u00edslo.<\/li>\n\n\n\n<li><strong>O mn\u011b.<\/strong> Va\u0161e kvalifikace, certifikace, jazyky a obory, ve kter\u00fdch pracujete, a jak dlouho to d\u011bl\u00e1te. Tady si klient ov\u011b\u0159uje, \u017ee jste skute\u010dn\u00fd profesion\u00e1l.<\/li>\n\n\n\n<li><strong>Kontakt.<\/strong> Jedna cesta, kterou skute\u010dn\u011b sledujete. Formul\u00e1\u0159, kter\u00fd pad\u00e1 do nekontrolovan\u00e9 schr\u00e1nky, je hor\u0161\u00ed ne\u017e oby\u010dejn\u00fd e-mail. Pokud jste OSV\u010c, dopl\u0148te i I\u010cO: klient si v\u00e1s podle n\u011bj ov\u011b\u0159\u00ed v registrech a p\u016fsob\u00ed to profesion\u00e1ln\u011b.<\/li>\n\n\n\n<li><strong>\u010cast\u00e9 ot\u00e1zky klient\u016f.<\/strong> Zp\u016fsob cenotvorby, b\u011b\u017en\u00e9 term\u00edny, jak \u0159e\u0161\u00edte revize, co od klienta pot\u0159ebujete ke startu a zda podepisujete jeho smlouvy nebo pou\u017e\u00edv\u00e1te vlastn\u00ed. Tato str\u00e1nka za v\u00e1s ti\u0161e odvede v\u011bt\u0161inu filtrov\u00e1n\u00ed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"search-visibility\">V seznamu \u00famysln\u011b chyb\u00ed blog. <strong>Blog je z\u00e1vazek, ne str\u00e1nka.<\/strong> Publikovat \u010dty\u0159i \u010dl\u00e1nky a p\u0159estat vys\u00edl\u00e1 sign\u00e1l opu\u0161t\u011bn\u00e9ho projektu. P\u0159idejte ho jen tehdy, pokud m\u00e1te v pl\u00e1nu ps\u00e1t soustavn\u011b alespo\u0148 rok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak web napsat, aby ho zvl\u00e1dly vyhled\u00e1va\u010de i n\u00e1stroje s AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u016fzkum, kter\u00fd dnes \u010de\u0161t\u00ed klienti d\u011blaj\u00ed, proch\u00e1z\u00ed dv\u011bma kan\u00e1ly sou\u010dasn\u011b, a psan\u00ed, kter\u00e9 vyhovuje jednomu, obvykle vyhovuje i druh\u00e9mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posun je m\u011b\u0159iteln\u00fd. Podle <a href=\"https:\/\/csu.gov.cz\/produkty\/umelou-inteligenci-pouziva-tretina-populace\" target=\"_blank\" rel=\"noopener\">\u0161et\u0159en\u00ed \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu<\/a> o vyu\u017e\u00edv\u00e1n\u00ed informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed, zve\u0159ejn\u011bn\u00e9ho 11. listopadu 2025, pou\u017e\u00edvalo v roce 2025 n\u00e1stroje um\u011bl\u00e9 inteligence pro tvorbu obsahu 32 % osob star\u0161\u00edch 16 let. \u010cS\u00da k t\u00e9to kategorii v\u00fdslovn\u011b uv\u00e1d\u00ed, \u017ee takov\u00e9 n\u00e1stroje mohou slou\u017eit ke generov\u00e1n\u00ed textu, obr\u00e1zk\u016f a k\u00f3du i k vyhled\u00e1v\u00e1n\u00ed informac\u00ed. Rozd\u00edly podle vzd\u011bl\u00e1n\u00ed jsou p\u0159itom velk\u00e9: u osob v produktivn\u00edm v\u011bku se z\u00e1kladn\u00edm vzd\u011bl\u00e1n\u00edm pou\u017e\u00edvalo n\u00e1stroje AI 16 %, mezi vysoko\u0161kolsky vzd\u011blan\u00fdmi 60 %. Pro pracovn\u00ed \u00fa\u010dely je pou\u017e\u00edvala p\u011btina pracuj\u00edc\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro freelancera je z t\u011bchto \u010d\u00edsel podstatn\u00e1 jedna \u00favaha, kterou statistika sama ne\u0159\u00edk\u00e1: <strong>lid\u00e9, kte\u0159\u00ed zad\u00e1vaj\u00ed specializovanou pr\u00e1ci, se s velkou pravd\u011bpodobnost\u00ed nach\u00e1zej\u00ed pr\u00e1v\u011b v t\u00e9 vysoko\u0161kolsky vzd\u011blan\u00e9 skupin\u011b, kde je pou\u017e\u00edv\u00e1n\u00ed AI dvojn\u00e1sobn\u00e9 proti pr\u016fm\u011bru.<\/strong> P\u0159esn\u00fd a dohledateln\u00fd popis va\u0161\u00ed slu\u017eby se tedy m\u016f\u017ee objevit v shrnut\u00ed, kter\u00e9 si klient p\u0159e\u010dte. Neaktu\u00e1ln\u00ed popis se ale m\u016f\u017ee stejn\u011b dob\u0159e zopakovat, ani\u017e by ho n\u011bkdo ov\u011b\u0159il.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160est postup\u016f pom\u00e1h\u00e1 v obou kan\u00e1lech:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pojmenujte str\u00e1nky slu\u017eeb tak, jak to \u0159\u00edkaj\u00ed klienti,<\/strong> ne tak, jak to \u0159\u00edk\u00e1 v\u00e1\u0161 obor. \u201e\u00da\u010detnictv\u00ed pro OSV\u010c ve stavebnictv\u00ed\u201c m\u00edsto \u201e\u0158e\u0161en\u00ed finan\u010dn\u00edch operac\u00ed\u201c.<\/li>\n\n\n\n<li><strong>Odpov\u011bzte na ot\u00e1zku str\u00e1nky v jej\u00edch prvn\u00edch dvou v\u011bt\u00e1ch.<\/strong> \u010clov\u011bk, kter\u00fd text p\u0159el\u00e9t\u00e1, i syst\u00e9m, kter\u00fd z n\u011bj tah\u00e1 shrnut\u00ed, \u010dtou nejd\u0159\u00edv horn\u00ed \u010d\u00e1st str\u00e1nky.<\/li>\n\n\n\n<li><strong>Pi\u0161te samostatn\u011b stoj\u00edc\u00ed odstavce.<\/strong> Odstavec, kter\u00fd d\u00e1v\u00e1 smysl jen po p\u0159e\u010dten\u00ed t\u0159\u00ed p\u0159edchoz\u00edch, nelze u\u017eite\u010dn\u011b citovat.<\/li>\n\n\n\n<li><strong>Uve\u010fte v\u00fdslovn\u011b m\u00edsto, jazyky a to, zda ceny jsou s DPH.<\/strong> \u201eS\u00eddl\u00edm v Brn\u011b, pracuji pro klienty po cel\u00e9m \u010cesku i na Slovensku, ceny uv\u00e1d\u00edm bez DPH\u201c odstran\u00ed nejasnost, kterou by syst\u00e9m jinak musel odhadovat.<\/li>\n\n\n\n<li><strong>P\u0159idejte p\u0159esn\u00e1 strukturovan\u00e1 data<\/strong> s typy Person a ProfessionalService ze Schema.org, ale jen k \u00fadaj\u016fm, kter\u00e9 jsou na str\u00e1nce skute\u010dn\u011b vid\u011bt.<\/li>\n\n\n\n<li><strong>Datujte v\u0161echno, co se m\u011bn\u00ed,<\/strong> v\u010detn\u011b sazeb a dostupnosti, aby bylo neaktu\u00e1ln\u00ed \u010d\u00edslo poznat jako neaktu\u00e1ln\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"domain-names\">Dokumentace Google o <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">tvorb\u011b u\u017eite\u010dn\u00e9ho, spolehliv\u00e9ho obsahu psan\u00e9ho pro lidi<\/a> (v angli\u010dtin\u011b) uv\u00e1d\u00ed, \u017ee jeho automatizovan\u00e9 syst\u00e9my hodnocen\u00ed jsou navr\u017een\u00e9 tak, aby d\u00e1valy p\u0159ednost u\u017eite\u010dn\u00fdm a spolehliv\u00fdm informac\u00edm vytvo\u0159en\u00fdm ve prosp\u011bch lid\u00ed, nikoli obsahu vytvo\u0159en\u00e9mu k manipulaci s po\u0159ad\u00edm ve vyhled\u00e1v\u00e1n\u00ed. Jedno upozorn\u011bn\u00ed: nikdo, v\u010detn\u011b konzultanta, kter\u00fd by v\u00e1m tvrdil n\u011bco jin\u00e9ho, nem\u016f\u017ee zaru\u010dit, \u017ee se v\u00e1\u0161 web objev\u00ed v odpov\u011bdi generovan\u00e9 um\u011blou inteligenc\u00ed ani \u017ee se um\u00edst\u00ed na ur\u010dit\u00fd dotaz. Tyto postupy zvy\u0161uj\u00ed pravd\u011bpodobnost, \u017ee va\u0161\u00ed pr\u00e1ci syst\u00e9my porozum\u011bj\u00ed a budou ji citovat. Neslibuj\u00ed to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dom\u00e9ny: pro\u010d stoj\u00ed .cz za pozornost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro freelancera, kter\u00fd pracuje p\u0159edev\u0161\u00edm s \u010desk\u00fdmi klienty, pln\u00ed dom\u00e9na .cz dv\u011b u\u017eite\u010dn\u00e9 funkce, a p\u0159in\u00e1\u0161\u00ed jedno riziko, o kter\u00e9m se moc nemluv\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed funkc\u00ed je sign\u00e1l. Koncovka .cz v\u00e1s na prvn\u00ed pohled za\u0159ad\u00ed do \u010desk\u00e9ho prost\u0159ed\u00ed, co\u017e hraje roli u klient\u016f, kte\u0159\u00ed kv\u016fli fakturaci, DPH, smluvn\u00edmu pr\u00e1vu nebo prost\u011b kv\u016fli jazyku d\u00e1vaj\u00ed p\u0159ednost dodavateli z \u010ceska. Dom\u00e9nu si podle informac\u00ed sdru\u017een\u00ed CZ.NIC nelze zaregistrovat p\u0159\u00edmo u registru, ale pouze prost\u0159ednictv\u00edm n\u011bkter\u00e9ho z registr\u00e1tor\u016f, a to na dobu od jednoho roku do deseti let. Z\u0159\u00edzen\u00ed kontaktu v registru je zdarma a jeden kontakt lze nav\u00e1zat na libovoln\u00fd po\u010det dom\u00e9n, i u r\u016fzn\u00fdch registr\u00e1tor\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou funkc\u00ed je ochrana n\u00e1zvu, a tady CZ.NIC d\u00e1v\u00e1 konkr\u00e9tn\u00ed radu, kterou stoj\u00ed za to poslechnout: n\u00e1zev dom\u00e9ny si p\u0159ed registrac\u00ed zkonzultujte s obchodn\u00edm rejst\u0159\u00edkem a s evidenc\u00ed ochrann\u00fdch zn\u00e1mek, proto\u017ee pokud se n\u011bkdo c\u00edt\u00ed va\u0161\u00ed dom\u00e9nou nebo jej\u00edm obsahem dot\u010den, ve\u0161ker\u00e9 jeho n\u00e1roky p\u016fjdou za v\u00e1mi. Dom\u00e9nu i kontakt si nav\u00edc m\u016f\u017eete u CZ.NIC zablokovat proti neopr\u00e1vn\u011bn\u00fdm zm\u011bn\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A te\u010f to riziko. <strong>Ve ve\u0159ejn\u00e9m WHOIS registru .cz z\u016fst\u00e1v\u00e1 u fyzick\u00e9 osoby viditeln\u00e9 jm\u00e9no a po\u0161tovn\u00ed adresa.<\/strong> CZ.NIC automaticky skr\u00fdv\u00e1 ve\u0161ker\u00e9 osobn\u00ed \u00fadaje krom\u011b n\u00e1zvu organizace, jm\u00e9na fyzick\u00e9 osoby a po\u0161tovn\u00ed adresy. Po\u0161tovn\u00ed adresu lze skr\u00fdt jen tehdy, pokud je kontakt registrov\u00e1n na fyzickou osobu bez vypln\u011bn\u00e9 organizace, je spravov\u00e1n p\u0159es slu\u017ebu MojeID a \u00fa\u010det je validovan\u00fd. Pro OSV\u010c, kter\u00e1 podnik\u00e1 z dom\u00e1c\u00ed adresy, to znamen\u00e1, \u017ee registrace dom\u00e9ny bez tohoto nastaven\u00ed zve\u0159ejn\u00ed adresu bydli\u0161t\u011b. Postup je popsan\u00fd v <a href=\"https:\/\/www.nic.cz\/page\/383\/casto-kladene-dotazy\/\" target=\"_blank\" rel=\"noopener\">\u010dasto kladen\u00fdch dotazech CZ.NIC<\/a> a vy\u0159\u00eddit se d\u00e1 zdarma. Ud\u011blejte to hned p\u0159i registraci, ne a\u017e potom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"when-not-to\">Dom\u00e9na .com m\u00e1 po\u0159\u00e1d smysl, pokud podstatn\u00e1 \u010d\u00e1st va\u0161\u00ed klientely s\u00eddl\u00ed mimo \u010cesko, a mnoho freelancer\u016f dr\u017e\u00ed ob\u011b a jednu p\u0159esm\u011bruje na druhou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy web nen\u00ed spr\u00e1vn\u00e1 priorita<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cty\u0159i situace, kdy je poctiv\u00e9 doporu\u010den\u00ed po\u010dkat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nem\u00e1te je\u0161t\u011b nic zve\u0159ejniteln\u00e9ho.<\/strong> Web bez uk\u00e1zek je str\u00e1nka tvrzen\u00ed. Dokon\u010dete t\u0159i zak\u00e1zky, kter\u00e9 um\u00edte popsat, a pak stavte. Do t\u00e9 doby pro v\u00e1s ud\u011bl\u00e1 v\u00edc dob\u0159e vypln\u011bn\u00fd profil na platform\u011b s hodnocen\u00edm klient\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Va\u0161e nab\u00eddka se je\u0161t\u011b m\u011bn\u00ed.<\/strong> Pokud to, co prod\u00e1v\u00e1te, bude za \u010dty\u0159i m\u011bs\u00edce vypadat jinak, budete web za \u010dty\u0159i m\u011bs\u00edce p\u0159episovat. Po\u010dkejte, a\u017e se definice usad\u00ed. V prvn\u00edm roce je to norm\u00e1ln\u00ed a nen\u00ed to selh\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te plno a nezvy\u0161ujete ceny.<\/strong> Funkc\u00ed webu je v\u00fdb\u011br a popt\u00e1vka. Ani jedno nepom\u016f\u017ee, kdy\u017e nem\u00e1te kapacitu a nepl\u00e1nujete p\u0159ecenit. Vra\u0165te se k tomu, a\u017e budete cht\u00edt zm\u011bnit slo\u017een\u00ed klientely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"maintenance\"><strong>Va\u0161e \u00fazk\u00e9 hrdlo je jinde.<\/strong> Pokud popt\u00e1vky p\u0159ich\u00e1zej\u00ed a nem\u011bn\u00ed se na zak\u00e1zky, probl\u00e9m je v nab\u00eddce, v cen\u011b nebo v dob\u011b, za kterou odpov\u00edd\u00e1te, ne ve va\u0161\u00ed online p\u0159\u00edtomnosti. Web probl\u00e9m s konverz\u00ed nevy\u0159e\u0161\u00ed. Nejd\u0159\u00edv diagn\u00f3za, pak stavba, proto\u017ee \u0161patn\u011b zvolen\u00e9 \u0159e\u0161en\u00ed v\u00e1s stoj\u00ed 20 hodin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak web udr\u017eovat pod dv\u011b hodiny m\u011bs\u00ed\u010dn\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mal\u00fd web pot\u0159ebuje jen rutinu, a to kr\u00e1tkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ka\u017ed\u00e9 \u010dtvrtlet\u00ed, za 30 minut:<\/strong> zkontrolujte, \u017ee seznam slu\u017eeb odpov\u00edd\u00e1 tomu, co skute\u010dn\u011b prod\u00e1v\u00e1te, \u017ee sazby nebo popis cenotvorby st\u00e1le plat\u00ed, projd\u011bte v\u0161echny odkazy a upravte dostupnost. Nastavte si opakovanou p\u0159ipom\u00ednku v kalend\u00e1\u0159i, nespol\u00e9hejte na pam\u011b\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ka\u017ed\u00fd rok, za hodinu:<\/strong> vym\u011b\u0148te nejstar\u0161\u00ed uk\u00e1zku za svou nejsiln\u011bj\u0161\u00ed ned\u00e1vnou zak\u00e1zku, projd\u011bte v\u0161echno datovan\u00e9 a zkontrolujte platebn\u00ed kartu u obnovy dom\u00e9ny a hostingu. Tohle si u dom\u00e9ny .cz opravdu ohl\u00eddejte: po datu expirace nast\u00e1v\u00e1 podle CZ.NIC ochrann\u00e1 lh\u016fta 60 kalend\u00e1\u0159n\u00edch dn\u00ed, kdy je dom\u00e9na 30 dn\u00ed pln\u011b funk\u010dn\u00ed, pot\u00e9 je vy\u0159azena ze z\u00f3ny a 61. den definitivn\u011b zru\u0161ena bez mo\u017enosti prodlou\u017een\u00ed. Nefunk\u010dn\u00ed web je tedy varovn\u00fd sign\u00e1l, na kter\u00fd m\u00e1te m\u011bs\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Po ka\u017ed\u00e9 siln\u00e9 zak\u00e1zce:<\/strong> napi\u0161te o n\u00ed t\u0159i v\u011bty, dokud je to \u010derstv\u00e9. Omezen\u00ed, co jste ud\u011blali, co se zm\u011bnilo. Je to jedin\u00fd n\u00e1vyk, kter\u00fd dr\u017e\u00ed portfolio aktu\u00e1ln\u00ed, proto\u017ee dopisovat popisy zak\u00e1zek zp\u011btn\u011b je pr\u00e1ce, kter\u00e9 se vyh\u00fdb\u00e1 ka\u017ed\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00damysln\u011b na seznamu nen\u00ed:<\/strong> redesign. P\u011btilet\u00fd web, kter\u00fd je v\u011bcn\u011b spr\u00e1vn\u00fd, funguje l\u00e9pe ne\u017e kr\u00e1sn\u00fd web, kter\u00fd nab\u00edz\u00ed slu\u017ebu, kterou jste p\u0159estali d\u011blat. Osv\u011b\u017een\u00ed designu p\u016fsob\u00ed produktivn\u011b a na rozhodnut\u00ed klienta v\u00e1s oslovit nem\u011bn\u00ed t\u00e9m\u011b\u0159 nic.<\/p>\n\n\n\n<div class=\"blog-ui-box blog-ui-tip\" id=\"conclusion\">\n  <div class=\"blog-ui-tip-icon\">\ud83d\udca1 <span>Praktick\u00fd tip<\/span><\/div>\n  <div class=\"blog-ui-tip-copy\">\n    <p>Ne\u017e za\u010dnete cokoli stav\u011bt, po\u0161lete sv\u00fdm t\u0159em posledn\u00edm klient\u016fm zpr\u00e1vu s jedinou ot\u00e1zkou: \u201eZe zv\u011bdavosti, co jste si o mn\u011b pro\u0161li, ne\u017e jste se rozhodli m\u011b oslovit?\u201c Odpov\u011bdi dostanete do jednoho dne a b\u00fdvaj\u00ed konkr\u00e9tn\u00ed: profil na LinkedInu, telefon\u00e1t s n\u011bk\u00fdm, kdo m\u011b doporu\u010dil, profil na platform\u011b, uk\u00e1zka, kterou n\u011bkdo p\u0159eposlal. Postavte str\u00e1nky, kter\u00e9 va\u0161i skute\u010dn\u00ed klienti pojmenovali, v tom po\u0159ad\u00ed, a zbytek nechte na pozd\u011bji. Zabere to deset minut a spolehliv\u011b to zabr\u00e1n\u00ed nej\u010dast\u011bj\u0161\u00ed chyb\u011b, tedy stavb\u011b webu optimalizovan\u00e9ho pro kan\u00e1l, kter\u00fd v\u00e1m nikdy neposlal jedin\u00e9ho klienta.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u0159ebuje freelancer vlastn\u00ed web? Ne k tomu, aby za\u010dal, a ne k tomu, aby udr\u017eel praxi postavenou na doporu\u010den\u00edch a zak\u00e1zk\u00e1ch z platformy. <strong>V\u011bt\u0161ina profesion\u00e1ln\u00edch freelancer\u016f ale dojde do bodu, kdy pot\u0159ebuje m\u00edt pod kontrolou, jak je jejich pr\u00e1ce popsan\u00e1, m\u00edsto aby p\u0159ij\u00edmala popis podle ciz\u00ed \u0161ablony, a pr\u00e1v\u011b tehdy p\u0159est\u00e1v\u00e1 b\u00fdt web voliteln\u00fd.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodnut\u00ed se ve skute\u010dnosti net\u00fdk\u00e1 toho, zda web m\u00edt. T\u00fdk\u00e1 se toho, kterou ze t\u0159\u00ed rol\u00ed mu chcete d\u00e1t, zda je va\u0161e pr\u00e1ce zve\u0159ejniteln\u00e1 a zda ji budete udr\u017eovat aktu\u00e1ln\u00ed. Odpov\u011bzte si poctiv\u011b a rozsah webu pro freelancera se vyjasn\u00ed s\u00e1m: obvykle \u0161est str\u00e1nek a n\u011bjak\u00fdch patn\u00e1ct hodin psan\u00ed, ne projekt, kter\u00fd odkl\u00e1d\u00e1te donekone\u010dna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je va\u0161\u00edm sou\u010dasn\u00fdm omezen\u00edm to, \u017ee v\u00e1s klienti nenach\u00e1zej\u00ed, profil na platform\u011b, kde \u010desk\u00e9 firmy vypisuj\u00ed specializovan\u00e9 zak\u00e1zky, to \u0159e\u0161\u00ed rychleji ne\u017e nov\u00fd web. M\u016f\u017eete si <a href=\"https:\/\/freelance.cz\/sluzby-pro-freelancery\">vytvo\u0159it profil freelancera na freelance.cz<\/a> a vyu\u017e\u00edvat ho jako kan\u00e1l pro objeven\u00ed, zat\u00edmco stav\u00edte web, kter\u00fd \u0159e\u0161\u00ed hloubku. Oboj\u00ed se dopl\u0148uje, nesoupe\u0159\u00ed, a m\u00edt oboj\u00ed je \u0159e\u0161en\u00ed, u kter\u00e9ho v\u011bt\u0161ina zku\u0161en\u00fdch \u010desk\u00fdch freelancer\u016f skon\u010d\u00ed.<\/p>\n\n\n\n<div class=\"blog-ui-faq-wrap\">\n  <h2 class=\"blog-ui-faq-title\">\u010casto kladen\u00e9 ot\u00e1zky k webu pro freelancery<\/h2>\n\n  <div class=\"faq-container\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">Pot\u0159ebuji web, kdy\u017e mi v\u0161echny zak\u00e1zky p\u0159ich\u00e1zej\u00ed z doporu\u010den\u00ed a z platforem?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">K hled\u00e1n\u00ed zak\u00e1zek ne, k potvrzen\u00ed d\u016fv\u011bryhodnosti pravd\u011bpodobn\u011b ano. Doporu\u010den\u00fd klient u\u017e va\u0161e jm\u00e9no m\u00e1 a ov\u011b\u0159uje, jestli vypad\u00e1te jako zaveden\u00fd profesion\u00e1l, co\u017e zabere m\u00e9n\u011b ne\u017e minutu. Dvoustr\u00e1nkov\u00fd web s t\u00edm, co d\u011bl\u00e1te, s va\u0161\u00ed kvalifikac\u00ed a s kontaktem tomu vyhov\u00ed. Blog, rozs\u00e1hl\u00e9 portfolio ani obsahovou strategii vynechte: klientovi, kter\u00fd se u\u017e rozhodl v\u00e1s oslovit, \u017e\u00e1dn\u00e1 z t\u011bch v\u011bc\u00ed neposlou\u017e\u00ed.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">Sta\u010d\u00ed m\u00edsto webu profil na LinkedInu?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">K potvrzen\u00ed d\u016fv\u011bryhodnosti \u010dasto ano. Ve dvou v\u011bcech ne. LinkedIn v\u00e1m nedovol\u00ed uspo\u0159\u00e1dat cenotvorbu, rozsah pr\u00e1ce a podm\u00ednky podle va\u0161\u00ed vlastn\u00ed struktury a nem\u016f\u017eete tam publikovat podrobn\u00fd popis zak\u00e1zky, kter\u00fd by byl samostatn\u011b dohledateln\u00fd mimo platformu. Profil na LinkedInu tak\u00e9 z\u00e1vis\u00ed na zm\u011bn\u00e1ch a podm\u00ednk\u00e1ch platformy, zat\u00edmco dom\u00e9na, kterou si zaregistrujete, je va\u0161e. Pokud budete udr\u017eovat jen jedno, udr\u017eujte LinkedIn. Pokud zvl\u00e1dnete oboj\u00ed, hloubka pat\u0159\u00ed na web.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">M\u016f\u017eu si n\u00e1klady na web ode\u010d\u00edst z dan\u00ed jako OSV\u010c?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">Z\u00e1le\u017e\u00ed na tom, jak uplat\u0148ujete v\u00fddaje. Pokud vedete da\u0148ovou evidenci a uplat\u0148ujete skute\u010dn\u00e9 v\u00fddaje, jde o v\u00fddaj na dosa\u017een\u00ed, zaji\u0161t\u011bn\u00ed a udr\u017een\u00ed p\u0159\u00edjm\u016f podle z\u00e1kona o dan\u00edch z p\u0159\u00edjm\u016f a je pot\u0159eba ho dolo\u017eit dokladem. Pokud ale uplat\u0148ujete v\u00fddajov\u00fd pau\u0161\u00e1l procentem z p\u0159\u00edjm\u016f nebo jste v pau\u0161\u00e1ln\u00edm re\u017eimu, n\u00e1klady na web si samostatn\u011b neode\u010dtete, proto\u017ee pau\u0161\u00e1l v sob\u011b zahrnuje ve\u0161ker\u00e9 v\u00fddaje. U v\u011bt\u0161\u00ed zak\u00e1zky na tvorbu webu nav\u00edc z\u00e1le\u017e\u00ed na tom, zda jde o v\u00fddaj b\u011b\u017en\u00fd, nebo o majetek, kter\u00fd se odepisuje. Aktu\u00e1ln\u00ed podm\u00ednky a \u010d\u00e1stky si ov\u011b\u0159te u Finan\u010dn\u00ed spr\u00e1vy a variantu si propo\u010d\u00edtejte s da\u0148ov\u00fdm poradcem. Tento text je informativn\u00ed a nenahrazuje da\u0148ov\u00e9 poradenstv\u00ed.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":1785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,16,15,18,3],"tags":[],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-a-technologie","category-navody-pro-freelancery","category-podnikani-a-strategie-pro-freelancery","category-poznatky-z-odvetvi","category-pro-freelancery","excerpt"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rychl\u00fd p\u0159ehled Kl\u00ed\u010dov\u00e9 body To nejd\u016fle\u017eit\u011bj\u0161\u00ed na jednom m\u00edst\u011b, bez zdlouhav\u00e9ho scrollov\u00e1n\u00ed. Odpov\u011b\u010f z\u00e1le\u017e\u00ed na kontextu. Web nen\u00ed podm\u00ednkou k z\u00edsk\u00e1n\u00ed zak\u00e1zek na voln\u00e9 noze, ale za\u010dne se vypl\u00e1cet ve chv\u00edli, kdy chcete m\u00edt pod kontrolou zp\u016fsob, jak\u00fdm je va\u0161e pr\u00e1ce prezentov\u00e1na, m\u00edsto aby o n\u011bm rozhodovala \u0161ablona platformy. Web a profil na platform\u011b d\u011blaj\u00ed Web pro freelancera: kdy se vyplat\u00ed, kolik re\u00e1ln\u011b stoj\u00ed a kter\u00e9 str\u00e1nky opravdu pot\u0159ebujete. 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Odpov\u011b\u010f z\u00e1le\u017e\u00ed na kontextu. Web nen\u00ed podm\u00ednkou k z\u00edsk\u00e1n\u00ed zak\u00e1zek na voln\u00e9 noze, ale za\u010dne se vypl\u00e1cet ve chv\u00edli, kdy chcete m\u00edt pod kontrolou zp\u016fsob, jak\u00fdm je va\u0161e pr\u00e1ce prezentov\u00e1na, m\u00edsto aby o n\u011bm rozhodovala \u0161ablona platformy. Web a profil na platform\u011b d\u011blaj\u00ed Web pro freelancera: kdy se vyplat\u00ed, kolik re\u00e1ln\u011b stoj\u00ed a kter\u00e9 str\u00e1nky opravdu pot\u0159ebujete. Praktick\u00fd pr\u016fvodce pro OSV\u010c na voln\u00e9 noze.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.freelance.cz\/blog\/web-pro-freelancera-potrebujete-ho-vubec\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-10T09:13:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-10T09:13:24+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Web pro freelancera: pot\u0159ebujete ho v\u016fbec? | freelance.cz blog Web pro freelancera: pot\u0159ebujete ho v\u016fbec?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Rychl\u00fd p\u0159ehled Kl\u00ed\u010dov\u00e9 body To nejd\u016fle\u017eit\u011bj\u0161\u00ed na jednom m\u00edst\u011b, bez zdlouhav\u00e9ho scrollov\u00e1n\u00ed. Odpov\u011b\u010f z\u00e1le\u017e\u00ed na kontextu. Web nen\u00ed podm\u00ednkou k z\u00edsk\u00e1n\u00ed zak\u00e1zek na voln\u00e9 noze, ale za\u010dne se vypl\u00e1cet ve chv\u00edli, kdy chcete m\u00edt pod kontrolou zp\u016fsob, jak\u00fdm je va\u0161e pr\u00e1ce prezentov\u00e1na, m\u00edsto aby o n\u011bm rozhodovala \u0161ablona platformy. Web a profil na platform\u011b d\u011blaj\u00ed Web pro freelancera: kdy se vyplat\u00ed, kolik re\u00e1ln\u011b stoj\u00ed a kter\u00e9 str\u00e1nky opravdu pot\u0159ebujete. 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Praktick\u00fd pr\u016fvodce pro OSV\u010c na voln\u00e9 noze.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-10 09:11:16","updated":"2026-09-10 09:13:24","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.freelance.cz\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.freelance.cz\/blog\/category\/pro-freelancery\/\" title=\"Pro freelancery\">Pro freelancery<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.freelance.cz\/blog\/category\/pro-freelancery\/podnikani-a-strategie-pro-freelancery\/\" title=\"Podnik\u00e1n\u00ed a strategie\">Podnik\u00e1n\u00ed a strategie<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWeb pro freelancera: pot\u0159ebujete ho v\u016fbec?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.freelance.cz\/blog"},{"label":"Pro freelancery","link":"https:\/\/www.freelance.cz\/blog\/category\/pro-freelancery\/"},{"label":"Podnik\u00e1n\u00ed a strategie","link":"https:\/\/www.freelance.cz\/blog\/category\/pro-freelancery\/podnikani-a-strategie-pro-freelancery\/"},{"label":"Web pro freelancera: pot\u0159ebujete ho v\u016fbec?","link":"https:\/\/www.freelance.cz\/blog\/web-pro-freelancera-potrebujete-ho-vubec\/"}],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=1784"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1784\/revisions"}],"predecessor-version":[{"id":1786,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/1784\/revisions\/1786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/1785"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}