{"id":1784,"date":"2026-09-10T11:13:23","date_gmt":"2026-09-10T09:13:23","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=1784"},"modified":"2026-09-21T11:33:18","modified_gmt":"2026-09-21T09:33:18","slug":"web-pro-freelancera-potrebujete-ho-vubec","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/web-pro-freelancera-potrebujete-ho-vubec\/","title":{"rendered":"Web pro freelancera: pot\u0159ebujete ho v\u016fbec?"},"content":{"rendered":"\n\n<style>\n  :root {\n    --fd-primary: #27B4C4;\n    --fd-secondary: #5A7273;\n    --fd-accent: #DB0A5B;\n    --fd-dark: #242D2E;\n    --fd-light: #EEF1F1;\n    --fd-border: #CDD4D5;\n    --fd-white: #ffffff;\n    --fd-text: #242D2E;\n    --fd-text-muted: #5A7273;\n    --fd-primary-soft: rgba(39, 180, 196, 0.10);\n    --fd-accent-soft: rgba(219, 10, 91, 0.08);\n    --fd-shadow: 0 8px 20px rgba(36, 45, 46, 0.06);\n    --fd-radius: 12px;\n    --fd-radius-sm: 8px;\n  }\n\n  .blog-ui-box,\n  .blog-ui-faq-wrap {\n    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24px;\n    }\n\n    .blog-ui-toc-head,\n    .blog-ui-tip {\n      padding: 20px;\n    }\n\n    .faq-container details summary {\n      padding: 14px 16px;\n    }\n\n    .faq-container details div {\n      padding: 0 16px 16px;\n    }\n  }\n<\/style>\n\n\n\n<div class=\"blog-ui-box\">\n  <div class=\"blog-ui-eyebrow\">Rychl\u00fd p\u0159ehled<\/div>\n  <h3 class=\"blog-ui-title\">Kl\u00ed\u010dov\u00e9 body<\/h3>\n  <p class=\"blog-ui-subtle\">To nejd\u016fle\u017eit\u011bj\u0161\u00ed na jednom m\u00edst\u011b, bez zdlouhav\u00e9ho scrollov\u00e1n\u00ed.<\/p>\n\n  <ul class=\"blog-ui-points\">\n    <li><strong>Odpov\u011b\u010f z\u00e1le\u017e\u00ed na kontextu.<\/strong> Web nen\u00ed podm\u00ednkou k z\u00edsk\u00e1n\u00ed zak\u00e1zek na voln\u00e9 noze, ale za\u010dne se vypl\u00e1cet ve chv\u00edli, kdy chcete m\u00edt pod kontrolou zp\u016fsob, jak svou pr\u00e1ci prezentujete, m\u00edsto aby tom rozhodovala \u0161ablona platformy.<\/li>\n    <li><strong>Web a profil na platform\u011b pln\u00ed r\u016fzn\u00e9 role.<\/strong> Profil v\u00e1s m\u016f\u017ee dostat p\u0159ed firmy, kter\u00e9 freelancery aktivn\u011b hledaj\u00ed. Web je m\u00edsto, kde si sami ur\u010d\u00edte, jak p\u0159edstav\u00edte sv\u00e9 slu\u017eby, zp\u016fsob spolupr\u00e1ce a reference.<\/li>\n    <li><strong>N\u00e1klad je hlavn\u011b v\u00e1\u0161 \u010das.<\/strong> Dom\u00e9na a z\u00e1kladn\u00ed hosting mohou st\u00e1t relativn\u011b m\u00e1lo, mnohem v\u00edc \u010dasu ale zabere p\u0159\u00edprava obsahu a samotn\u00e9ho webu. U jednoduch\u00e9ho webu lze orienta\u010dn\u011b po\u010d\u00edtat s ni\u017e\u0161\u00edmi des\u00edtkami hodin pr\u00e1ce.<\/li>\n    <li><strong>Pozor na da\u0148ov\u00fd detail.<\/strong> Pokud uplat\u0148ujete v\u00fddajov\u00fd pau\u0161\u00e1l, skute\u010dn\u00e9 n\u00e1klady na web u\u017e samostatn\u011b do da\u0148ov\u00fdch v\u00fddaj\u016f nezahrnete. Pokud jste v pau\u0161\u00e1ln\u00edm re\u017eimu a spln\u00edte podm\u00ednky pau\u0161\u00e1ln\u00ed dan\u011b, v\u00fd\u0161e va\u0161ich skute\u010dn\u00fdch podnikatelsk\u00fdch n\u00e1klad\u016f v\u00fdslednou pau\u0161\u00e1ln\u00ed da\u0148 rovn\u011b\u017e neovliv\u0148uje.<\/li>\n    <li><strong>AI pou\u017e\u00edv\u00e1 p\u0159i hled\u00e1n\u00ed informac\u00ed st\u00e1le v\u00edce lid\u00ed.<\/strong> Podle \u010cS\u00da pou\u017e\u00edvalo v roce 2025 n\u00e1stroje um\u011bl\u00e9 inteligence pro tvorbu obsahu 32 % osob star\u0161\u00edch 16 let, mezi vysoko\u0161kolsky vzd\u011blan\u00fdmi to bylo 60 %. \u010cS\u00da z\u00e1rove\u0148 v\u00fdslovn\u011b uv\u00e1d\u00ed, \u017ee tyto n\u00e1stroje lid\u00e9 vyu\u017e\u00edvaj\u00ed mimo jin\u00e9 k vyhled\u00e1v\u00e1n\u00ed informac\u00ed.<\/li>\n  <\/ul>\n\n  <div class=\"blog-ui-meta\">\u23f1 Doba \u010dten\u00ed: p\u0159ibli\u017en\u011b 10 minut<\/div>\n<\/div>\n\n\n\n<div class=\"blog-ui-box blog-ui-toc\">\n  <div class=\"blog-ui-toc-head\">\n    <div class=\"blog-ui-eyebrow\">Navigace<\/div>\n    <h3 class=\"blog-ui-title\">Obsah<\/h3>\n  <\/div>\n\n  <ol class=\"blog-ui-toc-list\">\n    <li><a href=\"#short-answer\">Kr\u00e1tk\u00e1 odpov\u011b\u010f: z\u00e1le\u017e\u00ed na tom, jak v\u00e1s klienti nach\u00e1zej\u00ed<\/a><\/li>\n    <li><a href=\"#website-advantages\">Co dok\u00e1\u017ee web a profil na platform\u011b ne<\/a><\/li>\n    <li><a href=\"#platform-advantages\">Co dok\u00e1\u017ee profil na platform\u011b a web ne<\/a><\/li>\n    <li><a href=\"#decision-test\">Test \u010dty\u0159 ot\u00e1zek: pot\u0159ebujete web pr\u00e1v\u011b te\u010f?<\/a><\/li>\n    <li><a href=\"#costs\">Kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed<\/a><\/li>\n    <li><a href=\"#pages\">\u0160est str\u00e1nek, kter\u00e9 ud\u011blaj\u00ed t\u00e9m\u011b\u0159 v\u0161echnu pr\u00e1ci<\/a><\/li>\n    <li><a href=\"#search-visibility\">Jak web napsat, aby ho zvl\u00e1dly vyhled\u00e1va\u010de i n\u00e1stroje s AI<\/a><\/li>\n    <li><a href=\"#domain-names\">Dom\u00e9ny: pro\u010d stoj\u00ed .cz za pozornost<\/a><\/li>\n    <li><a href=\"#when-not-to\">Kdy web nen\u00ed spr\u00e1vn\u00e1 priorita<\/a><\/li>\n    <li><a href=\"#maintenance\">Jak web udr\u017eovat pod dv\u011b hodiny m\u011bs\u00ed\u010dn\u011b<\/a><\/li>\n    <li><a href=\"#conclusion\">Z\u00e1v\u011br<\/a><\/li>\n  <\/ol>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vlastn\u00ed web nen\u00ed podm\u00ednkou pro z\u00edsk\u00e1n\u00ed prvn\u00ed placen\u00e9 zak\u00e1zky. V\u011bt\u0161\u00ed v\u00fdznam obvykle z\u00edsk\u00e1v\u00e1 ve chv\u00edli, kdy chcete m\u00edt pod kontrolou, jak se prezentujete klient\u016fm a jak\u00e9 informace o v\u00e1s p\u0159i rozhodov\u00e1n\u00ed najdou. Proto nen\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zka, zda web m\u00edt, ale jakou konkr\u00e9tn\u00ed roli m\u00e1 ve va\u0161em podnik\u00e1n\u00ed plnit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web freelancera m\u016f\u017ee plnit t\u0159i role. M\u016f\u017ee <strong>generovat p\u0159\u00edchoz\u00ed popt\u00e1vky<\/strong> od lid\u00ed, kte\u0159\u00ed hledaj\u00ed va\u0161i slu\u017ebu. M\u016f\u017ee <strong>potvrdit va\u0161i d\u016fv\u011bryhodnost<\/strong> u n\u011bkoho, kdo u\u017e va\u0161e jm\u00e9no m\u00e1 z doporu\u010den\u00ed. A m\u016f\u017ee v\u00e1m d\u00e1t <strong>kontrolu nad t\u00edm, jak sv\u00e9 slu\u017eby p\u0159edstav\u00edte<\/strong>, tedy nad rozsahem pr\u00e1ce, postupem, zp\u016fsobem cenotvorby a profesn\u00edm vymezen\u00edm, m\u00edsto toho, co dovol\u00ed \u0161ablona platformy. Akvizi\u010dn\u00ed web, kter\u00fd m\u00e1 dlouhodob\u011b p\u0159iv\u00e1d\u011bt n\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed, obvykle vy\u017eaduje nejv\u00edc pr\u016fb\u011b\u017en\u00e9 pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"short-answer\">Tento pr\u016fvodce vysv\u011btluje, jak poznat, kter\u00e1 role se t\u00fdk\u00e1 v\u00e1s, kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed, kter\u00e9 str\u00e1nky maj\u00ed smysl a jak ho napsat tak, aby s n\u00edm um\u011blo pracovat klasick\u00e9 vyhled\u00e1v\u00e1n\u00ed i n\u00e1stroje s um\u011blou inteligenc\u00ed. Je ur\u010den\u00fd freelancer\u016fm, kte\u0159\u00ed pracuj\u00ed s \u010desk\u00fdmi klienty, a nestav\u00ed web a profil na platform\u011b proti sob\u011b, proto\u017ee v praxi se mohou dob\u0159e dopl\u0148ovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kr\u00e1tk\u00e1 odpov\u011b\u010f: z\u00e1le\u017e\u00ed na tom, jak v\u00e1s klienti nach\u00e1zej\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokud v\u00e1m zak\u00e1zky p\u0159ich\u00e1zej\u00ed z doporu\u010den\u00ed, od st\u00e1l\u00fdch klient\u016f a p\u0159es platformu, je web sp\u00ed\u0161 d\u016fkazem d\u016fv\u011bryhodnosti ne\u017e zdrojem popt\u00e1vek a \u010dasto sta\u010d\u00ed pom\u011brn\u011b jednoduch\u00e1 prezentace.<\/strong> Pokud chcete, aby v\u00e1s na\u0161li lid\u00e9, kte\u0159\u00ed v\u00e1s neznaj\u00ed a hledaj\u00ed slu\u017ebu, m\u016f\u017ee se web st\u00e1t d\u016fle\u017eit\u00fdm akvizi\u010dn\u00edm kan\u00e1lem, kter\u00fd m\u00e1te z velk\u00e9 \u010d\u00e1sti pod vlastn\u00ed kontrolou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyzkou\u0161ejte jednoduch\u00fd test. Vezm\u011bte sv\u00fdch p\u011bt posledn\u00edch placen\u00fdch zak\u00e1zek a ke ka\u017ed\u00e9 si napi\u0161te, odkud p\u0159i\u0161la. Doporu\u010den\u00ed od b\u00fdval\u00e9ho klienta. Opakovan\u00e1 spolupr\u00e1ce. Platforma jako <a href=\"https:\/\/freelance.cz\">freelance.cz<\/a>. Va\u0161e vlastn\u00ed osloven\u00ed naslepo. P\u0159\u00edchoz\u00ed popt\u00e1vka z vyhled\u00e1v\u00e1n\u00ed nebo ze soci\u00e1ln\u00edch s\u00edt\u00ed. A te\u010f se\u010dt\u011bte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud t\u0159i a v\u00edce zak\u00e1zek p\u0159i\u0161lo z doporu\u010den\u00ed a opakovan\u00e9 spolupr\u00e1ce, m\u016f\u017eete to br\u00e1t jako sign\u00e1l, \u017ee nov\u00fd klient nep\u0159ich\u00e1z\u00ed naslepo a web pou\u017e\u00edv\u00e1 sp\u00ed\u0161 k ov\u011b\u0159en\u00ed toho, jestli mu va\u0161e nab\u00eddka a zku\u0161enosti vyhovuj\u00ed. Tohle ov\u011b\u0159en\u00ed zabere klientovi m\u00e9n\u011b ne\u017e minutu a jednoduch\u00fd, spr\u00e1vn\u00fd a aktu\u00e1ln\u00ed web mu m\u016f\u017ee sta\u010dit. Rozs\u00e1hl\u00e1 obsahov\u00e1 strategie proto v takov\u00e9m p\u0159\u00edpad\u011b nemus\u00ed b\u00fdt prioritou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud t\u0159i a v\u00edce zak\u00e1zek p\u0159i\u0161lo p\u0159es platformu, va\u0161i viditelnost ve vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee z velk\u00e9 \u010d\u00e1sti zaji\u0161\u0165ovat pr\u00e1v\u011b ona. Web m\u00e1 v takov\u00e9 situaci hodnotu p\u0159edev\u0161\u00edm jako m\u00edsto, kam klienta odk\u00e1\u017eete uprost\u0159ed rozhovoru na ot\u00e1zky, pro kter\u00e9 v\u00e1\u0161 profil \u017e\u00e1dn\u00e9 pole nem\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"website-advantages\">Pokud p\u0159i\u0161la i jedin\u00e1 popt\u00e1vka z vyhled\u00e1v\u00e1n\u00ed, tento kan\u00e1l existuje a d\u00e1 se rozv\u00edjet. je to sign\u00e1l, \u017ee tento kan\u00e1l m\u016f\u017ee m\u00edt potenci\u00e1l. Jedna popt\u00e1vka je\u0161t\u011b samoz\u0159ejm\u011b nedokazuje, \u017ee z n\u011bj lze vytvo\u0159it stabiln\u00ed zdroj zak\u00e1zek, ale d\u00e1v\u00e1 smysl jeho dal\u0161\u00ed rozvoj otestovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co v\u00e1m d\u00e1 vlastn\u00ed web nav\u00edc oproti profilu na platform\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fte se pod\u00edvat na \u010dty\u0159i konkr\u00e9tn\u00ed p\u0159\u00edklady:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te kontrolu nad prezentac\u00ed.<\/strong> Profily na platform\u00e1ch jsou navr\u017een\u00e9 tak, aby byly srovnateln\u00e9, co\u017e znamen\u00e1, \u017ee ka\u017ed\u00e9ho freelancera vedou ke stejn\u00e9 z\u00e1kladn\u00ed struktu\u0159e. Pokud va\u0161e hodnota stoj\u00ed na n\u011b\u010dem, co do t\u011bch pol\u00ed\u010dek nepat\u0159\u00ed, nap\u0159\u00edklad na odborn\u00e9m opr\u00e1vn\u011bn\u00ed, na dolo\u017een\u00e9 certifikaci nebo na jasn\u011b definovan\u00e9 metodice, profil to nemus\u00ed zachytit v pot\u0159ebn\u00e9 hloubce, zat\u00edmco web ano..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete publikovat podrobn\u00e9 p\u0159\u00edpadov\u00e9 studie.<\/strong> Detailn\u00ed popis jedn\u00e9 zak\u00e1zky, v\u010detn\u011b v\u00fdchoz\u00edho stavu, toho, co jste ud\u011blali, a toho, co se zm\u011bnilo, je nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00ed v\u011bc, jakou v\u011bt\u0161ina freelancer\u016f um\u00ed vyrobit. Pro takov\u00fd text na profilu obvykle neb\u00fdv\u00e1 tolik prostoru jako na vlastn\u00edm webu..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016f\u017eete l\u00e9pe vysv\u011btlit cenotvorbu.<\/strong> Mo\u017enost vysv\u011btlit pau\u0161\u00e1ln\u00ed spolupr\u00e1ci, cenu za projekt nebo denn\u00ed sazbu vlastn\u00edmi slovy a s vlastn\u00edmi podm\u00ednkami je\u0161t\u011b p\u0159ed hovorem m\u016f\u017ee odfiltrovat nevyhovuj\u00edc\u00ed popt\u00e1vky. U zve\u0159ejn\u011bn\u00fdch cen je tak\u00e9 dobr\u00e9 uv\u00e9st, zda jste pl\u00e1tcem DPH a zda je DPH v \u010d\u00e1stce zahrnuta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obsah m\u00e1te pod kontrolou.<\/strong> V\u00e1\u0161 profil existuje z v\u016fle platformy a podle jej\u00edch podm\u00ednek. U vlastn\u00edho webu rozhodujete o jeho obsahu, struktu\u0159e i tom, kam n\u00e1v\u0161t\u011bvn\u00edka povedete. Samotnou dom\u00e9nu ale nevlastn\u00edte neomezen\u011b \u2013 registrujete ji v\u017edy na ur\u010ditou dobu a registraci je pot\u0159eba prodlu\u017eovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"platform-advantages\">To ale neznamen\u00e1, \u017ee m\u00e1 vlastn\u00ed web automaticky navrch. <strong>Nov\u00fd web za\u010d\u00edn\u00e1 bez historie, n\u00e1v\u0161t\u011bvnosti a hodnocen\u00ed od t\u0159et\u00ed strany.<\/strong> Profil na zaveden\u00e9 platform\u011b m\u016f\u017ee klientovi nab\u00eddnout reference nebo historii spoluprac\u00ed p\u0159\u00edmo v prost\u0159ed\u00ed, kter\u00e9 s\u00e1m provozovatel kontroluje. Proto se oba kan\u00e1ly mohou dob\u0159e dopl\u0148ovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co naopak um\u00ed profil na platform\u011b l\u00e9pe ne\u017e nov\u00fd web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed v\u00fdhodou platformy je, \u017ee v\u00e1s m\u016f\u017ee uk\u00e1zat lidem, kte\u0159\u00ed u\u017e freelancera aktivn\u011b hledaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.freelance.cz\">Freelance.cz<\/a> propojuje firmy s profesion\u00e1ly na voln\u00e9 noze a umo\u017e\u0148uje zadavatel\u016fm proch\u00e1zet profily i vypisovat konkr\u00e9tn\u00ed projekty. Freelancer tak nen\u00ed odk\u00e1zan\u00fd jen na to, jestli n\u011bkdo jeho web najde ve vyhled\u00e1va\u010di. Nov\u00fd web naproti tomu za\u010d\u00edn\u00e1 bez jak\u00e9koli n\u00e1v\u0161t\u011bvnosti a jeho viditelnost ve vyhled\u00e1v\u00e1n\u00ed se zpravidla buduje postupn\u011b. Jak dlouho to potrv\u00e1 a zda v\u016fbec z\u00edsk\u00e1 dobr\u00e9 pozice, nelze p\u0159edem zaru\u010dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforma nav\u00edc \u0159e\u0161\u00ed v\u011bci, kter\u00e9 byste jinak museli na webu vysv\u011btlovat nebo strukturovat sami \u2013 nap\u0159\u00edklad oborov\u00e9 za\u0159azen\u00ed, dostupnost, reference nebo profesn\u00ed zku\u0161enosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"decision-test\">Pro \u0159adu freelancer\u016f proto d\u00e1v\u00e1 smysl kombinovat oboj\u00ed. <strong>Profil na platform\u011b \u0159e\u0161\u00ed viditelnost mezi firmami, kter\u00e9 freelancera aktivn\u011b hledaj\u00ed, a m\u016f\u017ee nab\u00eddnout i d\u016fkaz od t\u0159et\u00ed strany. Web \u0159e\u0161\u00ed hloubku, prezentaci slu\u017eeb a ot\u00e1zky, kter\u00e9 klient polo\u017e\u00ed po prvn\u00edm kontaktu.<\/strong> Profil odkazuje na web pro detaily. Web nemus\u00ed zaml\u010dovat, \u017ee berete zak\u00e1zky p\u0159es platformu, proto\u017ee pro \u0159adu klient\u016f je to sp\u00ed\u0161 uklid\u0148uj\u00edc\u00ed ne\u017e podez\u0159el\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cty\u0159ot\u00e1zkov\u00fd test: pot\u0159ebujete web pr\u00e1v\u011b te\u010f?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odpov\u011bzte na tyto \u010dty\u0159i ot\u00e1zky up\u0159\u00edmn\u011b. Jsou se\u0159azen\u00e9 podle toho, jakou v\u00e1hu by m\u011bly v rozhodnut\u00ed m\u00edt.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Odkud p\u0159i\u0161lo va\u0161ich posledn\u00edch p\u011bt zak\u00e1zek?<\/strong> Pokud v\u00e1m pr\u00e1ce chod\u00ed hlavn\u011b z doporu\u010den\u00ed, web bude nejsp\u00ed\u0161 slou\u017eit p\u0159edev\u0161\u00edm k ov\u011b\u0159en\u00ed d\u016fv\u011bryhodnosti. Pokud u\u017e jste z\u00edskali klienta p\u0159es vyhled\u00e1va\u010d, m\u016f\u017ee m\u00edt smysl tento kan\u00e1l d\u00e1l rozv\u00edjet.<\/li>\n\n\n\n<li><strong>Nab\u00edz\u00edte konkr\u00e9tn\u00ed slu\u017ebu, nebo \u0161irokou \u0161k\u00e1lu r\u016fzn\u00fdch \u010dinnost\u00ed?<\/strong> Konkr\u00e9tn\u00ed slu\u017ebu m\u016f\u017eete snadno popsat na samostatn\u00e9 str\u00e1nce a klienti ji tak\u00e9 sn\u00e1z najdou ve vyhled\u00e1v\u00e1n\u00ed. Pokud ale d\u011bl\u00e1te v\u00edce r\u016fzn\u00fdch v\u011bc\u00ed nap\u0159\u00ed\u010d obory, b\u00fdv\u00e1 t\u011b\u017e\u0161\u00ed nab\u00eddku na webu srozumiteln\u011b uchopit a p\u0159ehledn\u011bj\u0161\u00ed m\u016f\u017ee b\u00fdt profil na freelancersk\u00e9 platform\u011b.<\/li>\n\n\n\n<li><strong>M\u016f\u017eete svou pr\u00e1ci zve\u0159ejnit?<\/strong> Pokud pracujete p\u0159ev\u00e1\u017en\u011b na projektech pod NDA, tvo\u0159\u00edte pod ciz\u00edm jm\u00e9nem nebo \u0159e\u0161\u00edte intern\u00ed materi\u00e1ly, bude se v\u00e1m portfolio dokl\u00e1dat h\u016f\u0159. P\u0159edem si proto ov\u011b\u0159te, co sm\u00edte zve\u0159ejnit a zda m\u016f\u017eete alespo\u0148 n\u011bkter\u00e9 projekty popsat anonymn\u011b.<\/li>\n\n\n\n<li><strong>Budete web udr\u017eovat?<\/strong> Neaktu\u00e1ln\u00ed web m\u016f\u017ee p\u016fsobit h\u016f\u0159 ne\u017e \u017e\u00e1dn\u00fd. Pokud na n\u011bm z\u016fst\u00e1vaj\u00ed slu\u017eby, kter\u00e9 u\u017e neposkytujete, star\u00e9 ceny nebo d\u00e1vno neplatn\u00e1 dostupnost, d\u016fv\u011bryhodnost sp\u00ed\u0161 sni\u017euje.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"costs\"><strong>Jak v\u00fdsledek \u010d\u00edst?<\/strong> Pokud m\u00e1te jasn\u011b definovanou slu\u017ebu, m\u016f\u017eete uk\u00e1zat konkr\u00e9tn\u00ed pr\u00e1ci a chcete z\u00edsk\u00e1vat klienty i mimo svou st\u00e1vaj\u00edc\u00ed s\u00ed\u0165, vlastn\u00ed web d\u00e1v\u00e1 smysl. Pokud se va\u0161e nab\u00eddka po\u0159\u00e1d v\u00fdrazn\u011b m\u011bn\u00ed nebo nem\u00e1te kapacitu web udr\u017eovat, klidn\u011b jeho tvorbu odlo\u017ete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik web pro freelancera re\u00e1ln\u011b stoj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1klady v korun\u00e1ch se daj\u00ed pom\u011brn\u011b snadno spo\u010d\u00edtat. H\u016f\u0159 se odhaduje vlastn\u00ed \u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orienta\u010dn\u00ed ro\u010dn\u00ed n\u00e1klad m\u016f\u017eete po\u010d\u00edtat takto:ly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>dom\u00e9na + hosting nebo p\u0159edplatn\u00e9 n\u00e1stroje na tvorbu webu + pom\u011brn\u00e1 \u010d\u00e1st jednor\u00e1zov\u00fdch n\u00e1klad\u016f na design \u010di v\u00fdvoj<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obnova dom\u00e9ny .cz: 250 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li>Hosting nebo n\u00e1stroj na tvorbu webu: 2 400 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li>Jednor\u00e1zov\u00e1 pomoc s designem a nastaven\u00edm: 12 000 K\u010d rozlo\u017een\u00fdch na t\u0159i roky, tedy 4 000 K\u010d ro\u010dn\u011b<\/li>\n\n\n\n<li><strong>Ro\u010dn\u00ed n\u00e1klad: 6 650 K\u010d<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i sazb\u011b 700 K\u010d za hodinu p\u0159edstavuje 6 650 K\u010d <span class=\"hl\">p\u0159ibli\u017en\u011b 9,5 fakturovateln\u00e9 hodiny ro\u010dn\u011b<\/span>. Pokud m\u00e1 va\u0161e pr\u016fm\u011brn\u00e1 zak\u00e1zka hodnotu 30 000 K\u010d, \u010dist\u011b matematicky sta\u010d\u00ed, aby web jednou za n\u011bkolik let pomohl z\u00edskat jeden podobn\u00fd projekt a finan\u010dn\u00ed n\u00e1klady se vr\u00e1t\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve skute\u010dnosti ale b\u00fdv\u00e1 v\u011bt\u0161\u00ed polo\u017ekou \u010das, kter\u00fd do webu vlo\u017e\u00edte. U jednoduch\u00e9ho webu po\u010d\u00edtejte sp\u00ed\u0161 s des\u00edtkami hodin vlastn\u00ed pr\u00e1ce ne\u017e s jedn\u00edm ve\u010derem. Hodn\u011b \u010dasu obvykle nezabere samotn\u00e9 technick\u00e9 sestaven\u00ed, ale promy\u0161len\u00ed struktury, seps\u00e1n\u00ed text\u016f, v\u00fdb\u011br uk\u00e1zek a p\u0159\u00edprava podklad\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A co dan\u011b? <\/strong>Pokud jako OSV\u010c uplat\u0148ujete skute\u010dn\u00e9 v\u00fddaje, mohou n\u00e1klady souvisej\u00edc\u00ed s podnik\u00e1n\u00edm za spln\u011bn\u00ed z\u00e1konn\u00fdch podm\u00ednek sni\u017eovat z\u00e1klad dan\u011b. Jestli\u017ee ale pou\u017e\u00edv\u00e1te <strong>v\u00fddajov\u00fd pau\u0161\u00e1l<\/strong>, jsou v n\u011bm u\u017e zahrnut\u00e9 ve\u0161ker\u00e9 v\u00fddaje souvisej\u00edc\u00ed se samostatnou \u010dinnost\u00ed. Dom\u00e9nu, hosting ani tvorbu webu proto u\u017e samostatn\u011b neuplatn\u00edte.<br><br>V\u00fddajov\u00fd pau\u0161\u00e1l z\u00e1rove\u0148 nen\u00ed tot\u00e9\u017e jako <strong>pau\u0161\u00e1ln\u00ed re\u017eim neboli pau\u0161\u00e1ln\u00ed da\u0148<\/strong>. V n\u011bm OSV\u010c p\u0159i spln\u011bn\u00ed podm\u00ednek odv\u00e1d\u00ed jednu m\u011bs\u00ed\u010dn\u00ed platbu zahrnuj\u00edc\u00ed da\u0148 z p\u0159\u00edjm\u016f, soci\u00e1ln\u00ed a zdravotn\u00ed poji\u0161t\u011bn\u00ed. Skute\u010dn\u00e1 v\u00fd\u0161e jednotliv\u00fdch podnikatelsk\u00fdch n\u00e1klad\u016f v\u00fd\u0161i t\u00e9to platby neovliv\u0148uje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"pages\">Podm\u00ednky i \u010d\u00e1stky pau\u0161\u00e1ln\u00edho re\u017eimu se mohou m\u011bnit, proto je pot\u0159eba v\u017edy vych\u00e1zet z aktu\u00e1ln\u00edch <a href=\"https:\/\/financnisprava.gov.cz\/cs\/financni-sprava\/media-a-verejnost\/tiskove-zpravy-gfr\/tiskove-zpravy-2025\/pausalni-dan-2026-novinky-terminy\" target=\"_blank\" rel=\"noopener\">informac\u00ed Finan\u010dn\u00ed spr\u00e1vy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 str\u00e1nky by m\u011bl jednoduch\u00fd web freelancera obsahovat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9m\u011b\u0159 ka\u017ed\u00fd funk\u010dn\u00ed web freelancera se d\u00e1 zredukovat na t\u011bchto \u0161est str\u00e1nek. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00davodn\u00ed str\u00e1nka.<\/strong> Klient by m\u011bl b\u011bhem n\u011bkolika sekund pochopit, co d\u011bl\u00e1te a komu pom\u00e1h\u00e1te. \u00davod nepot\u0159ebuje obecn\u00e9 posl\u00e1n\u00ed ani dlouh\u00fd p\u0159\u00edb\u011bh zna\u010dky.<\/li>\n\n\n\n<li><strong>Jedna str\u00e1nka na ka\u017edou slu\u017ebu.<\/strong> Pokud nab\u00edz\u00edte n\u011bkolik rozd\u00edln\u00fdch slu\u017eeb, dejte ka\u017ed\u00e9 vlastn\u00ed prostor. Konkr\u00e9tn\u00ed str\u00e1nka typu \u201e\u00da\u010detnictv\u00ed pro OSV\u010c\u201c je pro klienta i vyhled\u00e1va\u010d srozumiteln\u011bj\u0161\u00ed ne\u017e jedna obecn\u00e1 str\u00e1nka se seznamem v\u0161eho, co d\u011bl\u00e1te..<\/li>\n\n\n\n<li><strong>Uk\u00e1zky pr\u00e1ce nebo p\u0159\u00edpadov\u00e9 studie.<\/strong> Nemus\u00edte jich m\u00edt des\u00edtky. Vyberte n\u011bkolik siln\u00fdch projekt\u016f a u ka\u017ed\u00e9ho uka\u017ete, jak\u00fd probl\u00e9m jste \u0159e\u0161ili, co jste ud\u011blali a jak\u00fd byl v\u00fdsledek. Pokud m\u016f\u017eete zve\u0159ejnit konkr\u00e9tn\u00ed \u010d\u00edsla, t\u00edm l\u00e9pe.<\/li>\n\n\n\n<li><strong>O mn\u011b.<\/strong> Sem pat\u0159\u00ed relevantn\u00ed zku\u0161enosti, specializace, certifikace, jazyky nebo obory, kter\u00fdm dob\u0159e rozum\u00edte. Klient si tu ov\u011b\u0159uje hlavn\u011b to, jestli odpov\u00edd\u00e1te tomu, koho hled\u00e1.<\/li>\n\n\n\n<li><strong>Kontakt a povinn\u00e9 \u00fadaje.<\/strong> Dejte klientovi jednu jasnou cestu, jak v\u00e1s oslovit. Formul\u00e1\u0159, kter\u00fd nikdo nekontroluje, je hor\u0161\u00ed ne\u017e oby\u010dejn\u00fd e-mail. Pokud podnik\u00e1te jako OSV\u010c, nezapome\u0148te ani na povinn\u00e9 identifika\u010dn\u00ed \u00fadaje.<\/li>\n\n\n\n<li><strong>\u010cast\u00e9 ot\u00e1zky klient\u016f.<\/strong> FAQ m\u016f\u017ee klientovi rovnou vysv\u011btlit zp\u016fsob cenotvorby, term\u00edny, revize, pr\u016fb\u011bh spolupr\u00e1ce nebo to, jak\u00e9 podklady od n\u011bj budete pot\u0159ebovat.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"search-visibility\">Naopak blog nen\u00ed nutnost. Pokud na n\u011bm publikujete \u010dty\u0159i \u010dl\u00e1nky a pak ho n\u011bkolik let nech\u00e1te le\u017eet, nep\u016fsob\u00ed to zrovna aktu\u00e1ln\u011b. Zakl\u00e1dejte ho proto hlavn\u011b tehdy, kdy\u017e v\u00edte, pro\u010d ho chcete a m\u00e1te kapacitu ho dlouhodob\u011b udr\u017eovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak web napsat, aby mu rozum\u011bly vyhled\u00e1va\u010de i AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klienti dnes informace nehledaj\u00ed jen p\u0159es klasick\u00e9 vyhled\u00e1v\u00e1n\u00ed. \u010c\u00e1st z nich pou\u017e\u00edv\u00e1 tak\u00e9 ChatGPT a dal\u0161\u00ed n\u00e1stroje s um\u011blou inteligenc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posun je m\u011b\u0159iteln\u00fd. Podle <a href=\"https:\/\/csu.gov.cz\/produkty\/umelou-inteligenci-pouziva-tretina-populace\" target=\"_blank\" rel=\"noopener\">\u0161et\u0159en\u00ed \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu<\/a> pou\u017e\u00edvalo v roce 2025 n\u00e1stroje AI pro tvorbu obsahu 32 % lid\u00ed star\u0161\u00edch 16 let. Mezi vysoko\u0161kolsky vzd\u011blan\u00fdmi ve v\u011bku 25 a\u017e 64 let to bylo 60 %. \u010cS\u00da z\u00e1rove\u0148 uv\u00e1d\u00ed, \u017ee tyto n\u00e1stroje lid\u00e9 vyu\u017e\u00edvaj\u00ed mimo jin\u00e9 k vyhled\u00e1v\u00e1n\u00ed informac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z t\u011bchto dat ale nelze \u0159\u00edct, jak \u010dasto AI pou\u017e\u00edvaj\u00ed pr\u00e1v\u011b lid\u00e9, kte\u0159\u00ed zad\u00e1vaj\u00ed pr\u00e1ci freelancer\u016fm. Pro v\u00e1s je podstatn\u00e9 hlavn\u011b to, \u017ee se vyplat\u00ed m\u00edt nab\u00eddku popsanou jednozna\u010dn\u011b a tak, aby j\u00ed \u010dlov\u011bk i stroj snadno porozum\u011bl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pom\u016f\u017ee n\u011bkolik jednoduch\u00fdch pravidel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pojmenujte str\u00e1nky slu\u017eeb tak, jak je hledaj\u00ed klienti,<\/strong> ne tak, jak to \u0159\u00edk\u00e1 v\u00e1\u0161 obor. \u201e\u00da\u010detnictv\u00ed pro OSV\u010c ve stavebnictv\u00ed\u201c m\u00edsto \u201e\u0158e\u0161en\u00ed finan\u010dn\u00edch operac\u00ed\u201c.<\/li>\n\n\n\n<li><strong>Hlavn\u00ed odpov\u011b\u010f dejte hned na za\u010d\u00e1tek str\u00e1nky.<\/strong> Nenu\u0165te n\u00e1v\u0161t\u011bvn\u00edka pro\u010d\u00edtat n\u011bkolik odstavc\u016f, ne\u017e pochop\u00ed, co vlastn\u011b nab\u00edz\u00edte.<\/li>\n\n\n\n<li><strong>Pi\u0161te odstavce, kter\u00e9 d\u00e1vaj\u00ed smysl i samostatn\u011b.<\/strong> Text se pak l\u00e9pe \u010dte a sn\u00e1z se zpracov\u00e1v\u00e1 i automatizovan\u011b.<\/li>\n\n\n\n<li><strong>Uv\u00e1d\u011bjte d\u016fle\u017eit\u00e9 praktick\u00e9 informace p\u0159\u00edmo.<\/strong> Kde p\u016fsob\u00edte, v jak\u00fdch jazyc\u00edch pracujete nebo zda jste pl\u00e1tcem DPH.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte spr\u00e1vn\u00e1 strukturovan\u00e1 data.<\/strong> Jen ale k informac\u00edm, kter\u00e9 jsou skute\u010dn\u011b uveden\u00e9 na str\u00e1nce.<\/li>\n\n\n\n<li><strong>Aktu\u00e1ln\u00ed informace datujte.<\/strong> T\u00fdk\u00e1 se to p\u0159edev\u0161\u00edm cen, dostupnosti nebo dal\u0161\u00edch \u00fadaj\u016f, kter\u00e9 se mohou m\u011bni<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"domain-names\">Dokumentace Google o <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">tvorb\u011b u\u017eite\u010dn\u00e9ho, spolehliv\u00e9ho obsahu psan\u00e9ho pro lidi<\/a> (v angli\u010dtin\u011b) uv\u00e1d\u00ed, \u017ee jeho automatizovan\u00e9 syst\u00e9my hodnocen\u00ed jsou navr\u017een\u00e9 tak, aby d\u00e1valy p\u0159ednost u\u017eite\u010dn\u00fdm a spolehliv\u00fdm informac\u00edm vytvo\u0159en\u00fdm ve prosp\u011bch lid\u00ed, nikoli obsahu vytvo\u0159en\u00e9mu k manipulaci s po\u0159ad\u00edm ve vyhled\u00e1v\u00e1n\u00ed. <br><br>\u017d\u00e1dn\u00e9 SEO ani technick\u00e9 nastaven\u00ed samoz\u0159ejm\u011b nezaru\u010d\u00ed, \u017ee se v\u00e1\u0161 web zobraz\u00ed v konkr\u00e9tn\u00ed odpov\u011bdi AI nebo na ur\u010dit\u00e9 pozici ve vyhled\u00e1v\u00e1n\u00ed. M\u016f\u017eete ale zv\u00fd\u0161it \u0161anci, \u017ee syst\u00e9my spr\u00e1vn\u011b pochop\u00ed, kdo jste a co nab\u00edz\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dom\u00e9na .cz: kdy d\u00e1v\u00e1 smysl<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pracujete p\u0159ev\u00e1\u017en\u011b s \u010desk\u00fdmi klienty, dom\u00e9na .cz je logickou volbou. Na prvn\u00ed pohled d\u00e1v\u00e1 najevo, \u017ee web m\u00ed\u0159\u00ed na \u010desk\u00fd trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dom\u00e9na .cz se registruje p\u0159es n\u011bkter\u00e9ho z registr\u00e1tor\u016f, nikoli p\u0159\u00edmo u CZ.NIC. Registrovat ji lze na jeden a\u017e deset let a n\u00e1sledn\u011b prodlu\u017eovat. P\u0159ed registrac\u00ed n\u00e1zvu je vhodn\u00e9 zkontrolovat, zda nekoliduje s existuj\u00edc\u00ed obchodn\u00ed firmou nebo ochrannou zn\u00e1mkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou funkc\u00ed je ochrana n\u00e1zvu, a tady CZ.NIC d\u00e1v\u00e1 konkr\u00e9tn\u00ed radu, kterou stoj\u00ed za to poslechnout: n\u00e1zev dom\u00e9ny si p\u0159ed registrac\u00ed zkonzultujte s obchodn\u00edm rejst\u0159\u00edkem a s evidenc\u00ed ochrann\u00fdch zn\u00e1mek, proto\u017ee pokud se n\u011bkdo c\u00edt\u00ed va\u0161\u00ed dom\u00e9nou nebo jej\u00edm obsahem dot\u010den, ve\u0161ker\u00e9 jeho n\u00e1roky p\u016fjdou za v\u00e1mi. Dom\u00e9nu i kontakt si nav\u00edc m\u016f\u017eete u CZ.NIC zablokovat proti neopr\u00e1vn\u011bn\u00fdm zm\u011bn\u00e1m.<br><br>Pozornost v\u011bnujte tak\u00e9 \u00fadaj\u016fm zve\u0159ejn\u011bn\u00fdm ve WHOIS. U fyzick\u00fdch osob m\u016f\u017ee b\u00fdt za ur\u010dit\u00fdch podm\u00ednek ve\u0159ejn\u011b dohledateln\u00e1 po\u0161tovn\u00ed adresa veden\u00e1 u kontaktu. Pokud podnik\u00e1te z domova a pou\u017e\u00edv\u00e1te stejnou adresu, vyplat\u00ed se p\u0159edem ov\u011b\u0159it mo\u017enosti jej\u00edho skryt\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postup je popsan\u00fd v <a href=\"https:\/\/www.nic.cz\/page\/383\/casto-kladene-dotazy\/\" target=\"_blank\" rel=\"noopener\">\u010dasto kladen\u00fdch dotazech CZ.NIC<\/a> a vy\u0159\u00eddit se d\u00e1 zdarma. Ud\u011blejte to hned p\u0159i registraci, ne a\u017e potom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"when-not-to\">Pokud m\u00ed\u0159\u00edte v\u00fdrazn\u011bji do zahrani\u010d\u00ed, m\u016f\u017ee b\u00fdt vhodn\u011bj\u0161\u00ed dom\u00e9na .com. N\u011bkte\u0159\u00ed freelance\u0159i si registruj\u00ed ob\u011b varianty a jednu p\u0159esm\u011bruj\u00ed na druhou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy vlastn\u00ed web nen\u00ed priorita<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed situace, kdy se v\u00e1m vyplat\u00ed energii investovat jinam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nem\u00e1te zat\u00edm co uk\u00e1zat.<\/strong> Pokud nem\u00e1te \u017e\u00e1dn\u00e9 zve\u0159ejniteln\u00e9 projekty, m\u016f\u017ee dob\u0159e vypln\u011bn\u00fd profil s referencemi ud\u011blat v\u011bt\u0161\u00ed slu\u017ebu ne\u017e web pln\u00fd obecn\u00fdch tvrzen\u00ed. Nemus\u00edte ale \u010dekat na p\u0159esn\u00fd po\u010det projekt\u016f \u2013 rozhoduje jejich kvalita a relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Va\u0161e nab\u00eddka se st\u00e1le v\u00fdrazn\u011b m\u011bn\u00ed.<\/strong> Jestli\u017ee je\u0161t\u011b hled\u00e1te specializaci a ka\u017ed\u00e9 t\u0159i m\u011bs\u00edce nab\u00edz\u00edte n\u011bco jin\u00e9ho, bude web rychle zastar\u00e1vat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1te plnou kapacitu a nechcete nic m\u011bnit.<\/strong> Pokud nepot\u0159ebujete nov\u00e9 klienty, nechcete zv\u00fd\u0161it cenu ani zm\u011bnit skladbu zak\u00e1zek, akvizi\u010dn\u00ed web nemus\u00ed b\u00fdt zrovna nejd\u016fle\u017eit\u011bj\u0161\u00ed investic\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"maintenance\"><strong>Probl\u00e9m nen\u00ed v po\u010dtu popt\u00e1vek.<\/strong> Pokud v\u00e1s lid\u00e9 oslovuj\u00ed, ale spolupr\u00e1ce z toho nevznik\u00e1, m\u016f\u017ee b\u00fdt slabina v nab\u00eddce, cen\u011b nebo komunikaci. Nov\u00fd web s\u00e1m o sob\u011b takov\u00fd probl\u00e9m nevy\u0159e\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak web udr\u017eovat bez zbyte\u010dn\u00e9 pr\u00e1ce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednoduch\u00fd web nepot\u0159ebuje neust\u00e1lou p\u00e9\u010di. Pot\u0159ebuje hlavn\u011b pravidelnou kontrolu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jednou za \u010dtvrt roku<\/strong> projd\u011bte nab\u00eddku slu\u017eeb, ceny, odkazy a dostupnost. Ov\u011b\u0159te, \u017ee v\u0161echno st\u00e1le odpov\u00edd\u00e1 realit\u011b. To v\u00e1m zabere p\u0159ibli\u017en\u011b 30 minut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jendou ro\u010dn\u011b v\u011bnujte \u00fadr\u017eb\u011b hodinu<\/strong> zkontrolujte uk\u00e1zky pr\u00e1ce, datovan\u00e9 informace, dom\u00e9nu a hosting. Pokud m\u00e1te nov\u011bj\u0161\u00ed a lep\u0161\u00ed referenci, nahra\u010fte j\u00ed n\u011bkterou ze star\u00fdch. Tak\u00e9 zkontrolujte platebn\u00ed kartu u obnovy dom\u00e9ny a hostingu. U dom\u00e9ny .cz je dobr\u00e9 hl\u00eddat term\u00edn prodlou\u017een\u00ed. Po expiraci n\u00e1sleduje ochrann\u00e1 lh\u016fta, ale spol\u00e9hat na ni nen\u00ed dobr\u00fd pl\u00e1n. Ochrann\u00e1 lh\u016fta je 60 kalend\u00e1\u0159n\u00edch dn\u00ed, kdy je dom\u00e9na 30 dn\u00ed pln\u011b funk\u010dn\u00ed, pot\u00e9 je vy\u0159azena ze z\u00f3ny a 61. den definitivn\u011b zru\u0161ena bez mo\u017enosti prodlou\u017een\u00ed. Nefunk\u010dn\u00ed web je tedy varovn\u00fd sign\u00e1l, na kter\u00fd m\u00e1te m\u011bs\u00edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Po poveden\u00e9m projektu<\/strong> si rovnou poznamenejte v\u00fdchoz\u00ed stav, svoji pr\u00e1ci a v\u00fdsledek. A\u017e budete aktualizovat portfolio, nebudete muset lovit podrobnosti n\u011bkolik m\u011bs\u00edc\u016f zp\u011btn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co naopak nen\u00ed nutn\u00e9 d\u011blat pravideln\u011b? Kompletn\u00ed redesign. Star\u0161\u00ed, p\u0159ehledn\u00fd a v\u011bcn\u011b aktu\u00e1ln\u00ed web m\u016f\u017ee fungovat l\u00e9pe ne\u017e vizu\u00e1ln\u011b modern\u00ed str\u00e1nka s d\u00e1vno neplatn\u00fdmi informacemi.<\/p>\n\n\n\n<div class=\"blog-ui-box blog-ui-tip\" id=\"conclusion\">\n  <div class=\"blog-ui-tip-icon\">\ud83d\udca1 <span>Praktick\u00fd tip<\/span><\/div>\n  <div class=\"blog-ui-tip-copy\">\n    <p>Ne\u017e za\u010dnete web stav\u011bt, zeptejte se n\u011bkolika posledn\u00edch klient\u016f:\n\n\u201eCo jste si o mn\u011b pro\u0161li, ne\u017e jste se rozhodli m\u011b oslovit?\u201c\n\nMo\u017en\u00e1 zjist\u00edte, \u017ee se pod\u00edvali na LinkedIn, profil na freelancersk\u00e9 platform\u011b, portfolio nebo doporu\u010den\u00ed od spole\u010dn\u00e9ho zn\u00e1m\u00e9ho. D\u00edky tomu budete v\u011bd\u011bt, co m\u00e1 na va\u0161em webu dostat nejv\u011bt\u0161\u00ed prostor, a nebudete investovat des\u00edtky hodin do n\u011b\u010deho, co p\u0159i rozhodov\u00e1n\u00ed klient\u016f nehraje t\u00e9m\u011b\u0159 \u017e\u00e1dnou roli.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u0159ebuje freelancer vlastn\u00ed web? Ne nutn\u011b. Zak\u00e1zky m\u016f\u017eete bez probl\u00e9m\u016f z\u00edsk\u00e1vat p\u0159es doporu\u010den\u00ed, st\u00e1l\u00e9 klienty nebo freelancersk\u00e9 platformy.<br><br>Web za\u010d\u00edn\u00e1 d\u00e1vat v\u011bt\u0161\u00ed smysl ve chv\u00edli, kdy chcete m\u00edt v\u011bt\u0161\u00ed kontrolu nad t\u00edm, jak sv\u00e9 slu\u017eby prezentujete, pot\u0159ebujete klient\u016fm uk\u00e1zat podrobn\u011bj\u0161\u00ed reference nebo si chcete postupn\u011b vybudovat dal\u0161\u00ed zdroj popt\u00e1vek<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00ed z toho p\u0159itom vzniknout rozs\u00e1hl\u00fd projekt. N\u011bkomu bude sta\u010dit jednoduch\u00e1 vizitka o n\u011bkolika str\u00e1nk\u00e1ch, jin\u00fd vyu\u017eije samostatn\u00e9 str\u00e1nky slu\u017eeb, p\u0159\u00edpadov\u00e9 studie a obsah zam\u011b\u0159en\u00fd na vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je va\u0161\u00edm sou\u010dasn\u00fdm probl\u00e9mem p\u0159edev\u0161\u00edm to, \u017ee se k v\u00e1m nov\u00ed klienti v\u016fbec nedost\u00e1vaj\u00ed, m\u016f\u017eete si <a href=\"https:\/\/freelance.cz\/sluzby-pro-freelancery\">vytvo\u0159it profil na freelance.cz<\/a> a vyu\u017e\u00edvat ho jako kan\u00e1l pro objeven\u00ed. Vlastn\u00ed web pak m\u016f\u017eete vyu\u017e\u00edt jako prostor pro podrobn\u011bj\u0161\u00ed prezentaci. Oba kan\u00e1ly se tak nemus\u00ed nahrazovat, ale mohou se navz\u00e1jem dopl\u0148ovat.<\/p>\n\n\n\n<div class=\"blog-ui-faq-wrap\">\n  <h2 class=\"blog-ui-faq-title\">\u010casto kladen\u00e9 ot\u00e1zky k webu pro freelancery<\/h2>\n\n  <div class=\"faq-container\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">Pot\u0159ebuji web, kdy\u017e mi v\u0161echny zak\u00e1zky p\u0159ich\u00e1zej\u00ed z doporu\u010den\u00ed a z platforem?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">K hled\u00e1n\u00ed zak\u00e1zek ne, k potvrzen\u00ed d\u016fv\u011bryhodnosti pravd\u011bpodobn\u011b ano. Doporu\u010den\u00fd klient u\u017e va\u0161e jm\u00e9no m\u00e1 a ov\u011b\u0159uje, jestli vypad\u00e1te jako zaveden\u00fd profesion\u00e1l, co\u017e zabere m\u00e9n\u011b ne\u017e minutu. Dvoustr\u00e1nkov\u00fd web s t\u00edm, co d\u011bl\u00e1te, s va\u0161\u00ed kvalifikac\u00ed a s kontaktem tomu vyhov\u00ed. Blog, rozs\u00e1hl\u00e9 portfolio ani obsahovou strategii vynechte: klientovi, kter\u00fd se u\u017e rozhodl v\u00e1s oslovit, \u017e\u00e1dn\u00e1 z t\u011bch v\u011bc\u00ed neposlou\u017e\u00ed.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">Sta\u010d\u00ed m\u00edsto webu profil na LinkedInu?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">K potvrzen\u00ed d\u016fv\u011bryhodnosti \u010dasto ano. Ve dvou v\u011bcech ne. LinkedIn v\u00e1m nedovol\u00ed uspo\u0159\u00e1dat cenotvorbu, rozsah pr\u00e1ce a podm\u00ednky podle va\u0161\u00ed vlastn\u00ed struktury a nem\u016f\u017eete tam publikovat podrobn\u00fd popis zak\u00e1zky, kter\u00fd by byl samostatn\u011b dohledateln\u00fd mimo platformu. Profil na LinkedInu tak\u00e9 z\u00e1vis\u00ed na zm\u011bn\u00e1ch a podm\u00ednk\u00e1ch platformy, zat\u00edmco dom\u00e9na, kterou si zaregistrujete, je va\u0161e. Pokud budete udr\u017eovat jen jedno, udr\u017eujte LinkedIn. Pokud zvl\u00e1dnete oboj\u00ed, hloubka pat\u0159\u00ed na web.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n      <details>\n        <summary itemprop=\"name\">M\u016f\u017eu si n\u00e1klady na web ode\u010d\u00edst z dan\u00ed jako OSV\u010c?<\/summary>\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n          <p itemprop=\"text\">Z\u00e1le\u017e\u00ed na tom, jak uplat\u0148ujete v\u00fddaje. Pokud vedete da\u0148ovou evidenci a uplat\u0148ujete skute\u010dn\u00e9 v\u00fddaje, jde o v\u00fddaj na dosa\u017een\u00ed, zaji\u0161t\u011bn\u00ed a udr\u017een\u00ed p\u0159\u00edjm\u016f podle z\u00e1kona o dan\u00edch z p\u0159\u00edjm\u016f a je pot\u0159eba ho dolo\u017eit dokladem. Pokud ale uplat\u0148ujete v\u00fddajov\u00fd pau\u0161\u00e1l procentem z p\u0159\u00edjm\u016f nebo jste v pau\u0161\u00e1ln\u00edm re\u017eimu, n\u00e1klady na web si samostatn\u011b neode\u010dtete, proto\u017ee pau\u0161\u00e1l v sob\u011b zahrnuje ve\u0161ker\u00e9 v\u00fddaje. U v\u011bt\u0161\u00ed zak\u00e1zky na tvorbu webu nav\u00edc z\u00e1le\u017e\u00ed na tom, zda jde o v\u00fddaj b\u011b\u017en\u00fd, nebo o majetek, kter\u00fd se odepisuje. Aktu\u00e1ln\u00ed podm\u00ednky a \u010d\u00e1stky si ov\u011b\u0159te u Finan\u010dn\u00ed spr\u00e1vy a variantu si propo\u010d\u00edtejte s da\u0148ov\u00fdm poradcem. Tento text je informativn\u00ed a nenahrazuje da\u0148ov\u00e9 poradenstv\u00ed.<\/p>\n        <\/div>\n      <\/details>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":1785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,16,15,18,3],"tags":[],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-a-technologie","category-navody-pro-freelancery","category-podnikani-a-strategie-pro-freelancery","category-poznatky-z-odvetvi","category-pro-freelancery","excerpt"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Web pro freelancera: kdy se vyplat\u00ed, kolik re\u00e1ln\u011b stoj\u00ed a kter\u00e9 str\u00e1nky opravdu pot\u0159ebujete. 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