{"id":315,"date":"2019-04-23T22:34:27","date_gmt":"2019-04-23T20:34:27","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=315"},"modified":"2026-07-20T10:18:52","modified_gmt":"2026-07-20T08:18:52","slug":"odmeny-pro-freelancera","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/odmeny-pro-freelancera\/","title":{"rendered":"Najm\u011bte freelancera, i kdy\u017e te\u010f m\u00e1te omezen\u00fd rozpo\u010det: 6 n\u00e1pad\u016f na (dopl\u0148kovou) odm\u011bnu \u010di nefinan\u010dn\u00ed benefit"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Spolupr\u00e1ce s\u00a0freelancerem se sice finan\u010dn\u011b v\u011bt\u0161inou vyplat\u00ed v\u00edc<\/strong>, ne\u017e kdy\u017e zam\u011bstn\u00e1te n\u011bkoho na HPP (jak jsme vysv\u011btlovali v\u00a0\u010dl\u00e1nku o v\u00fdhod\u00e1ch najmut\u00ed volnono\u017ece<\/a><\/span><\/em>), ale \u2013 pokud jste za\u010d\u00ednaj\u00edc\u00ed firma, startup \u010di podobn\u011b nerozjet\u00fd byznys, vy\u0161\u0161\u00ed hodinovou sazbu<\/strong> experta na voln\u00e9 noze asi na startu pokr\u00fdt nedok\u00e1\u017eete\u2026<\/p>\n\n\n\n

Jak se s t\u00edm vypo\u0159\u00e1dat? Vyzkou\u0161ejte t\u0159eba \u201ealternativn\u00ed\u201c odm\u011bny, kter\u00fdmi do\u010dasn\u011b dorovn\u00e1te p\u0159\u00edpadn\u00fd rozd\u00edl<\/strong> v tom, co si m\u016f\u017eete dovolit a co po\u017eaduje vytipovan\u00fd profesion\u00e1l.<\/p>\n\n\n\n

Inspirujte se z na\u0161ich p\u0159\u00edklad\u016f a zvy\u0161te \u0161anci, \u017ee i p\u0159es rozpo\u010dtov\u00e9 p\u0159ek\u00e1\u017eky z\u00edsk\u00e1te do sv\u00e9ho projektu<\/span><\/a> odborn\u00edka, se kter\u00fdm v\u00e1\u0161 byznys poroste dle\u00a0o\u010dek\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n

\"Jak
Party? Dovolen\u00e1? I v placen\u00ed najat\u00e9ho \u017eivnostn\u00edka m\u016f\u017eete b\u00fdt origin\u00e1ln\u00ed…<\/em><\/figcaption><\/figure>\n\n\n\n

1. Barter<\/h2>\n\n\n\n

Barter nen\u00ed o\u0161kliv\u00e9 slovo. \ud83d\ude42 Svezte se na vln\u011b, kter\u00e1 se stala dom\u00e9nou influence marketingu, a dopl\u0148te nab\u00eddnut\u00e9 pen\u00edze o vlastn\u00ed produkty nebo slu\u017eby<\/strong>. <\/p>\n\n\n\n

Mo\u017en\u00e1 se sv\u00fdm sortimentem tref\u00edte do pot\u0159eb dan\u00e9ho freelancera, a tak pro n\u011bj bude l\u00e1kav\u00e1 i takov\u00e1to nepen\u011b\u017en\u00ed \u010d\u00e1st celkov\u00e9ho ohodnocen\u00ed.<\/p>\n\n\n\n

2. P\u0159\u00edslib zvy\u0161ov\u00e1n\u00ed<\/h2>\n\n\n\n

Na sliby a kdyby se v\u00a0podnik\u00e1n\u00ed nehraje \u2013 o tom \u017e\u00e1dn\u00e1. N\u011bkdy se ale hod\u00ed za\u017eit\u00e1 pravidla poru\u0161it a razit origin\u00e1ln\u011bj\u0161\u00ed cestu<\/strong>. Pokud m\u00e1te vypracovan\u00fd kvalitn\u00ed podnikatelsk\u00fd pl\u00e1n, v\u00edte, kam se posunete.<\/p>\n\n\n\n

Zkuste podle toho navrhnout r\u016fst sazby freelancera<\/strong> a k\u00a0navy\u0161ov\u00e1n\u00ed se smluvn\u011b zava\u017ete. U zaj\u00edmav\u00e9ho projektu s potenci\u00e1lem m\u016f\u017eete p\u0159\u00edze\u0148 freelancera jednodu\u0161e \u201echytit\u201c i takto.<\/p>\n\n\n\n

\"\"
N\u011bkte\u0159\u00ed freelance\u0159i na \u010das uv\u00edtaj\u00ed i nepen\u011b\u017en\u00ed\/n\u00e1hradn\u00ed slo\u017eky honor\u00e1\u0159e<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

3. Bonusy za v\u00fdsledky<\/h2>\n\n\n\n

Fixn\u00ed \u010d\u00e1stka a k tomu p\u0159\u00edplatky<\/strong> za dosa\u017een\u00ed stanoven\u00fdch c\u00edl\u016f? I to je cesta, jak \u0159e\u0161it ohodnocen\u00ed najat\u00e9ho freelancera. V oborech s pom\u011brn\u011b snadno m\u011b\u0159iteln\u00fdmi v\u00fdsledky (nap\u0159\u00edklad u v\u00fdkonnostn\u00edho marketingu) se tento zp\u016fsob vyu\u017e\u00edv\u00e1 b\u011b\u017en\u011b.<\/p>\n\n\n\n

A m\u016f\u017ee zafungovat i tam, kde se zpravidla lp\u00ed jen na hodinov\u00e9 sazb\u011b \u010di \u00fakolov\u00e9 (projektov\u00e9) odm\u011bn\u011b. Mus\u00edte si jen domluvit vyhovuj\u00edc\u00ed<\/strong> parametry<\/strong>, kter\u00e9 vypov\u00eddaj\u00ed o p\u0159\u00ednosu pro va\u0161e podnik\u00e1n\u00ed a budou tvo\u0159it \u017e\u00e1douc\u00ed d\u00edl honor\u00e1\u0159e.<\/p>\n\n\n\n

4. Sd\u00edlen\u00ed z\u00e1zem\u00ed\/kontakt\u016f\/know-how<\/h2>\n\n\n\n

M\u00e1te ve firm\u011b volnou kancel\u00e1\u0159<\/strong>? Nab\u00eddn\u011bte ji jako nefinan\u010dn\u00ed slo\u017eku ohodnocen\u00ed. Mnoz\u00ed freelance\u0159i vlastn\u00ed z\u00e1zem\u00ed tohoto typu nemaj\u00ed, pracuj\u00ed z domova. A jakmile cht\u011bj\u00ed zm\u011bnu, mus\u00ed vyrazit do kav\u00e1rny \u010di co-workingov\u00e9ho centra apod.<\/p>\n\n\n\n

M\u00edsto u v\u00e1s jim tak opravdu m\u016f\u017ee p\u0159ij\u00edt vhod natolik, \u017ee j\u00edm dostate\u010dn\u011b vynahrad\u00edte chyb\u011bj\u00edc\u00ed sumu z jejich obvykl\u00e9 taxy.<\/p>\n\n\n\n

Podobn\u011b m\u016f\u017eete v benefit prom\u011bnit nap\u0159\u00edklad sv\u00e9 know-how nebo kontakty<\/strong> na dodavatele a obchodn\u00ed partnery. A\u010dkoliv je pochopiteln\u011b n\u00e1ro\u010dn\u00e9 vy\u010d\u00edslit hodnotu p\u0159ed\u00e1van\u00fdch informac\u00ed, v\u017edy se d\u00e1 doj\u00edt k v\u00fdsledku, kter\u00fd p\u0159inese spokojenost na obou stran\u00e1ch.<\/p>\n\n\n\n

\"\"
Profesion\u00e1la na voln\u00e9 noze m\u016f\u017eete (v odpov\u00eddaj\u00edc\u00edm pom\u011bru) zaplatit nap\u0159\u00edklad i t\u00edm, \u017ee ho n\u011b\u010demu nau\u010d\u00edte a p\u0159isp\u011bjete k jeho rozvoji<\/em><\/figcaption><\/figure>\n\n\n\n

5. Procenta ze zisku<\/h2>\n\n\n\n

Bude zisk a ze zisku se vypo\u010d\u00edt\u00e1 dal\u0161\u00ed d\u00edlek odm\u011bny. I na takov\u00e9m modelu m\u016f\u017eete postavit spolupr\u00e1ci s freelancerem<\/a><\/span> v dob\u011b, kdy mus\u00edte operovat s mal\u00fdm budgetem<\/em>.<\/p>\n\n\n\n

Domluv\u00edte se, \u017ee za poskytnut\u00ed slu\u017eeb mu bude k pevn\u00e9 \u010d\u00e1stce je\u0161t\u011b n\u00e1le\u017eet x procent z p\u0159\u00edjmu firmy za ur\u010den\u00e9 obdob\u00ed. Jen si pohl\u00eddejte, a\u0165 je v\u0161e spr\u00e1vn\u011b pr\u00e1vn\u011b o\u0161et\u0159en\u00e9<\/strong>. Existuj\u00ed r\u016fzn\u00e9 mo\u017enosti, jak se s takovou formou ohodnocen\u00ed vypo\u0159\u00e1dat z pohledu legislativy.\u00a0<\/p>\n\n\n\n

6. Marketingov\u00e1 podpora<\/h2>\n\n\n\n

Atraktivn\u00edm l\u00e1kadlem a adekv\u00e1tn\u00edm d\u00edlkem honor\u00e1\u0159e m\u016f\u017ee b\u00fdt i propagace spolupracuj\u00edc\u00edho specialisty na voln\u00e9 noze. Poskytnete mu prostor na sv\u00e9m webu a soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>, budete ho aktivn\u011b doporu\u010dovat a zahrnovat do online i offline marketingov\u00fdch \u010dinnost\u00ed. <\/p>\n\n\n\n

Stanete se jeho \u201echod\u00edc\u00ed reklamou\u201c. (P\u0159im\u011b\u0159en\u011b, samoz\u0159ejm\u011b.) A tak mu pom\u016f\u017eete oslovovat nov\u00e9 klienty a z\u00edsk\u00e1vat dal\u0161\u00ed zak\u00e1zky<\/a><\/span>.<\/p>\n\n\n\n

Hlavn\u00ed z\u00e1sada: bu\u010fte f\u00e9r<\/h2>\n\n\n\n

Kreativita<\/strong> je v podnik\u00e1n\u00ed d\u016fle\u017eit\u00e1 (ba p\u0159\u00edmo \u017e\u00e1douc\u00ed) a m\u016f\u017ee se osv\u011bd\u010dit jako u\u017eite\u010dn\u00fd pomocn\u00edk i v problematice nakl\u00e1d\u00e1n\u00ed s mal\u00fdm rozpo\u010dtem. Kdy\u017e se ob\u011b strany shodnou v nastaven\u00ed podm\u00ednek<\/strong>, bude fungovat ledacos.<\/p>\n\n\n\n

Ale te\u010f tu m\u00e1me to legend\u00e1rn\u00ed ALE<\/em>.\u00a0 Neberte tento \u010dl\u00e1nek jako n\u00e1vod na vyu\u017e\u00edv\u00e1n\u00ed \u017eivnostn\u00edk\u016f<\/strong>, kte\u0159\u00ed jsou ochotn\u00ed p\u0159istoupit i na m\u00e9n\u011b obvyklou formu odm\u011bny. Z\u00e1klad stoj\u00ed na financ\u00edch<\/strong>. Vouchery na va\u0161e slu\u017eby nebo komplikovan\u00e1 mo\u017en\u00e1<\/em> a snadp\u0159\u00ed\u0161t\u011b<\/em> \u00fa\u010dty nezaplat\u00ed…<\/p>\n\n\n\n

Jak jsme upozor\u0148ovali v \u00favodu: zm\u00edn\u011bn\u00e9 n\u00e1pady a tipy maj\u00ed roli dorovn\u00e1vaj\u00edc\u00edch slo\u017eek pro dobu, kdy na standardn\u00ed tarif freelancera nedos\u00e1hnete. A\u017e budget nabobtn\u00e1, nab\u00eddn\u011bte expertovi u dlouhodob\u00e9 spolupr\u00e1ce revizi va\u0161\u00ed dohody<\/strong>. <\/p>\n\n\n\n

P\u0159\u00edjemn\u00e9 podnikatelsk\u00e9 prost\u0159ed\u00ed <\/strong>v \u010cR utv\u00e1\u0159\u00ed i va\u0161e (zd\u00e1nliv\u011b nepodstatn\u00e9) f\u00e9r kroky, t\u0159eba\u017ee jste jen\u00a0\u201emalou rybou v rybn\u00edce\u201c.<\/p>\n\n\n\n


Do\u010dteno? <\/strong><\/span><\/span>
L\u00edbilo? <\/strong><\/span><\/span><\/p>\n\n\n\n

SD\u00cdLEJTE \u010cL\u00c1NEK NA SOCI\u00c1LN\u00cdCH S\u00cdT\u00cdCH, a\u0165 z n\u011bj mohou \u010derpat i va\u0161i p\u0159\u00e1tel\u00e9 a zn\u00e1m\u00ed! <\/strong><\/span><\/span><\/em>

A pokud m\u00e1te dal\u0161\u00ed tipy na \u201ejin\u00e9\u201c zp\u016fsoby odm\u011b\u0148ov\u00e1n\u00ed freelancer\u016f, inspirujte ostatn\u00ed v koment\u00e1\u0159\u00edch n\u00ed\u017ee. <\/strong><\/span><\/span> <\/strong><\/em><\/p>\n\n\n\n

Zdroje obr\u00e1zk\u016f: Pexels<\/a> a Pixabay<\/a><\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Spolupr\u00e1ce s\u00a0freelancerem se sice finan\u010dn\u011b v\u011bt\u0161inou vyplat\u00ed v\u00edc, ne\u017e kdy\u017e zam\u011bstn\u00e1te n\u011bkoho na HPP (jak jsme vysv\u011btlovali v\u00a0\u010dl\u00e1nku o v\u00fdhod\u00e1ch najmut\u00ed volnono\u017ece), ale \u2013 pokud jste za\u010d\u00ednaj\u00edc\u00ed firma, startup \u010di…<\/p>\n

\u010c\u00edst d\u00e1leNajm\u011bte freelancera, i kdy\u017e te\u010f m\u00e1te omezen\u00fd rozpo\u010det: 6 n\u00e1pad\u016f na (dopl\u0148kovou) odm\u011bnu \u010di nefinan\u010dn\u00ed benefit<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani-a-strategie-pro-freelancery","category-pro-firmy","excerpt"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t