{"id":708,"date":"2020-03-30T19:22:50","date_gmt":"2020-03-30T17:22:50","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=708"},"modified":"2020-03-30T19:22:50","modified_gmt":"2020-03-30T17:22:50","slug":"vyplneni-projektu-na-freelancecz","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/vyplneni-projektu-na-freelancecz\/","title":{"rendered":"Jak spr\u00e1vn\u011b vyplnit projekt, abyste vyhovuj\u00edc\u00edho freelancera na\u0161li \u201ena prvn\u00ed dobrou\u201c? \u0158i\u010fte se t\u011bmito doporu\u010den\u00edmi"},"content":{"rendered":"\n<p>V\u00edte, jak\u00fd projekt v\u00e1m snadno a rychle p\u0159ivede <strong>nejlep\u0161\u00ed specialisty<\/strong>? P\u0159esn\u011b takov\u00e9, kter\u00e9 pot\u0159ebujete? Nen\u00ed v tom \u017e\u00e1dn\u00e1 finta. Sta\u010d\u00ed, kdy\u017e ho vytvo\u0159\u00edte podle na\u0161ich doporu\u010den\u00ed. <\/p>\n\n\n\n<p> <em>(Pokud nev\u00edte, co si pod projektem p\u0159edstavit, p\u0159ipome\u0148te si <strong>z\u00e1kladn\u00ed pojmy<\/strong>. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.freelance.cz\/blog\/co-je-co-a-kdo-je-kdo-aneb-strucny-pruvodce-terminologii-pro-firmy-a-volnonozce\/\" target=\"_blank\"><span style=\"text-decoration: underline\">P\u0159e\u010dt\u011bte si, kdo je kdo a co je co &gt;&gt;<\/span><\/a>. ) <\/em><\/p>\n\n\n\n<p>Abychom <a rel=\"noreferrer noopener\" aria-label=\"freelance.cz (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/www.freelance.cz\/\" target=\"_blank\"><span style=\"text-decoration: underline\">freelance.cz<\/span><\/a> vedli a posouvali dobr\u00fdm sm\u011brem, mus\u00ed b\u00fdt popt\u00e1vky po spolupr\u00e1ci dokonal\u00e9. A to znamen\u00e1 <strong>konkr\u00e9tn\u00ed, jasn\u00e9 a zaj\u00edmav\u00e9<\/strong>. Jen tak bude na\u0161e tr\u017ei\u0161t\u011b pom\u00e1hat = uleh\u010d\u00ed v\u00e1m naj\u00edm\u00e1n\u00ed ide\u00e1ln\u00edch freelancer\u016f. <\/p>\n\n\n\n<p>Tak\u017ee jsme vytipovali \u010dast\u00e9 <strong>nedostatky zve\u0159ej\u0148ovan\u00fdch projekt\u016f<\/strong> a kroky, ve kter\u00fdch firmy\/zadavatel\u00e9 t\u00e1pou. A podle toho sepsali praktick\u00fd tah\u00e1k, co u\u0161et\u0159\u00ed \u010das p\u0159i zakl\u00e1d\u00e1n\u00ed nebo upravov\u00e1n\u00ed popt\u00e1vky. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">Postupujte podle n\u00e1sleduj\u00edc\u00ed n\u00e1pov\u011bdy a m\u00e1te jistotu, \u017ee na va\u0161e zad\u00e1n\u00ed zareaguj\u00ed odborn\u00edci, kte\u0159\u00ed ho opravdu <strong>dok\u00e1\u017eou a cht\u011bj\u00ed splnit<\/strong>. A m\u00edsto zdlouhav\u00e9ho dopl\u0148ov\u00e1n\u00ed informac\u00ed kv\u016fli nejasn\u00e9mu popisu svi\u017en\u011b odstartuj\u00ed pr\u00e1ce na \u00fakolech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1sada: bu\u010fte konkr\u00e9tn\u00ed<\/h2>\n\n\n\n<p>P\u0159edstavte si, \u017ee sed\u00edte v restauraci. Chyst\u00e1te se n\u011bco sn\u00edst, pro\u010d\u00edt\u00e1te j\u00eddeln\u00ed l\u00edstek: <em>maso s r\u00fd\u017e\u00ed, grilovan\u00e1 ryba se zeleninou, t\u011bstoviny s om\u00e1\u010dkou\u2026<\/em>  Nab\u00eddka nenab\u00eddka. Nev\u00edte nic. Tak\u017ee se bu\u010f na v\u0161e dopt\u00e1te obsluhy, nebo rovnou odejdete pry\u010d. <strong>Zbyte\u010dn\u00fd \u010das <\/strong>nav\u00edc pro ob\u011b strany. <\/p>\n\n\n\n<p>P\u0159itom by sta\u010dilo tak m\u00e1lo, \u017ee? P\u00e1r slov, up\u0159esnit pokrmy v menu. Pamatujte na tohle p\u0159irovn\u00e1n\u00ed p\u0159i sepisov\u00e1n\u00ed po\u017eadavk\u016f do projektu a budete na nejlep\u0161\u00ed cest\u011b vytvo\u0159it efektivn\u00ed popt\u00e1vku, kter\u00e1 v\u00e1m p\u0159it\u00e1hne ty <strong>spr\u00e1vn\u00e9 kontakty<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co tedy kam napsat? <\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>N\u00e1zev projektu<\/strong> <br><br>Titulek (jak\u00e9hokoliv) inzer\u00e1tu by m\u011bl b\u00fdt v\u011bcn\u00fd a jasn\u00fd. Nemus\u00edte do n\u011bj samoz\u0159ejm\u011b nacpat v\u0161e, ale t\u011bch p\u00e1r slov mus\u00ed bez pochybnost\u00ed oznamovat, <strong>koho a na co hled\u00e1te<\/strong>. Jd\u011bte p\u0159i vym\u00fd\u0161len\u00ed hloub. Od obecn\u00e9ho ke konkr\u00e9tn\u00edmu. <br><br>Pokud popt\u00e1v\u00e1te spln\u011bn\u00ed <strong>jednoho\/jednor\u00e1zov\u00e9ho \u00fakolu<\/strong>, p\u0159ibli\u017ete v nadpisu pr\u00e1v\u011b dan\u00fd \u00fakol nebo projekt. Pokud sh\u00e1n\u00edte experta na del\u0161\u00ed rozmanitou spolupr\u00e1ci, kterou nejde na mal\u00e9m prostoru definovat, sna\u017ete se co nejl\u00e9pe vystihnout sp\u00ed\u0161e <strong>pozici a zam\u011b\u0159en\u00ed \u010dinnosti<\/strong>. <br><br><em><strong>P\u0159\u00edklady pro inspiraci<\/strong><\/em><\/li><\/ul>\n\n\n\n<p><span style=\"color: green\">JAK ANO \u2713<\/span>  <br>Grafik pro e-shop: tvorba post\u016f na FB a IG<br>Naps\u00e1n\u00ed 10 \u010dl\u00e1nk\u016f pro magaz\u00edn o zdrav\u00ed<\/p>\n\n\n\n<p><span style=\"color: red\">JAK NE \u2715<\/span><br>Webov\u00e9 str\u00e1nky<br>Pot\u0159ebujeme grafika<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pozice<\/strong><br><br>Do tohoto pol\u00ed\u010dka vypl\u0148te <strong>ozna\u010den\u00ed specialisty<\/strong>, se kter\u00fdm chcete nav\u00e1zat spolupr\u00e1ci. Je to obchodn\u00ed z\u00e1stupce? Copywriter? Projektov\u00fd mana\u017eer? Jestli\u017ee si nejste jist\u00ed, jak se po\u017eadovan\u00e1 pozice naz\u00fdv\u00e1, nechte pole pr\u00e1zdn\u00e9.  V\u0161e podstatn\u00e9 vysv\u011btl\u00edte d\u00e1le ve specifikaci projektu (<em>sekce Popis \u00fakol\u016f a po\u017eadavky<\/em>). <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Popis \u00fakol\u016f a po\u017eadavky<\/strong><br><br>Prostor, kde se m\u016f\u017eete \u201evy\u0159\u00e1dit\u201c. P\u0159i psan\u00ed myslete na <strong>princip obr\u00e1cen\u00e9 pyramidy<\/strong> = to nejz\u00e1sadn\u011bj\u0161\u00ed zmi\u0148te na za\u010d\u00e1tku. Nejen kv\u016fli pozornosti \u010dten\u00e1\u0159e, ale i kv\u016fli sob\u011b, abyste na nic nezapomn\u011bli. Postupn\u011b se dostanete k m\u00e9n\u011b d\u016fle\u017eit\u00fdm detail\u016fm. <br><br>Konkr\u00e9tnost p\u016fl \u00fasp\u011bchu. V\u0161e popi\u0161te tak, aby byl uchaze\u010d po p\u0159e\u010dten\u00ed schopn\u00fd p\u0159esn\u011b \u0159\u00edci, co pro v\u00e1s bude d\u011blat. D\u00edvejte se na text <strong>jeho o\u010dima, s odstupem<\/strong>. <br><br>Nenechte se o\u0161\u00e1lit sv\u00fdm mozkem, kter\u00fd m\u016f\u017ee zp\u016fsobovat ur\u010ditou formu <strong>autorsk\u00e9 slepoty<\/strong>. Vy jako zadavatel v\u0161e ch\u00e1pete, dok\u00e1\u017eete si tak spoustu v\u011bc\u00ed domyslet, pospojovat, proto\u017ee je to va\u0161e \u201ed\u00edlo\u201c. Druh\u00e1 strana ale nen\u00ed jasnovidec  (<em>nejsp\u00ed\u0161<\/em>  \ud83d\ude42 ) , aby pochytila i to nenapsan\u00e9.  <br><br>Jestli\u017ee si nejste jist\u00ed, zda je v\u0161e srozumiteln\u00e9, uka\u017ete popt\u00e1vku p\u0159ed zve\u0159ejn\u011bn\u00edm n\u011bkomu <strong>nezainteresovan\u00e9mu<\/strong>. A po\u017e\u00e1dejte ho, a\u0165 v\u00e1m pop\u00ed\u0161e, co by pro v\u00e1s m\u011bl jako potenci\u00e1ln\u00ed poskytovatel n\u011bjak\u00e9 slu\u017eby d\u011blat. Pokud neuvede nic ur\u010dit\u00e9ho ( \u201e<em>No, budu v\u00e1\u0161 extern\u00ed spolupracovn\u00edk na v\u011bci kolem grafiky a tak.<\/em>\u201c) , mus\u00edte <strong>projekt upravit<\/strong> a po\u017eadavky l\u00e9pe definovat. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01-1024x683.jpg\" alt=\"\" class=\"wp-image-751\" srcset=\"https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01-1024x683.jpg 1024w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01-300x200.jpg 300w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01-768x512.jpg 768w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01-1536x1024.jpg 1536w, https:\/\/www.freelance.cz\/blog\/wp-content\/uploads\/2020\/03\/Freelance-clanek-jak-spravne-vyplnit-projekt-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Nepou\u0161t\u011bjte do sv\u011bta \u0161patn\u011b napsanou popt\u00e1vku. Str\u00e1v\u00edte pak nad n\u00ed mnohem v\u00edce \u010dasu&#8230;<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u017d\u00e1dn\u00e9 p\u0159ikr\u00e1\u0161lov\u00e1n\u00ed a p\u0159edst\u00edr\u00e1n\u00ed<\/h3>\n\n\n\n<p>Smyslupln\u00e1 popt\u00e1vka, kter\u00e1 v\u00e1m p\u0159ivede nejlep\u0161\u00ed mo\u017en\u00e9 profesion\u00e1ly na voln\u00e9 noze, nema\u017ee med kolem pusy. V\u011bdom\u011b, nev\u011bdom\u011b, na tom nesejde. Jako zadavatel byste tak byli <strong>sami proti sob\u011b<\/strong>. <br><br>Investovali byste toti\u017e \u010das do <strong>komunikace s expertem<\/strong>, kter\u00fd by po zji\u0161t\u011bn\u00ed v\u0161ech skute\u010dnost\u00ed t\u0159eba v\u016fbec nem\u011bl z\u00e1jem zapojit se do va\u0161eho projektu. Neslibujte, co nem\u016f\u017eete splnit. Nevyd\u00e1vejte svou nab\u00eddku za Y, kdy\u017e se jedn\u00e1 o X. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d se t\u00edm tolik zab\u00fdvat?<\/h2>\n\n\n\n<p>Jde o v\u00e1s. \u010c\u00edm <strong>dokonalej\u0161\u00ed popt\u00e1vku<\/strong> zve\u0159ejn\u00edte, t\u00edm men\u0161\u00ed pr\u00e1ci pak budete m\u00edt s vyb\u00edr\u00e1n\u00edm nejvhodn\u011bj\u0161\u00edho specialisty. Zap\u016fsob\u00ed jako \u00favodn\u00ed s\u00edto. <br><br>Na p\u0159\u00edli\u0161 obecn\u00fd a nedefinovan\u00fd projekt v\u00e1m zareaguj\u00ed <strong>odborn\u00edci z cel\u00e9ho spektra<\/strong> v dan\u00e9m oboru (za\u010d\u00e1te\u010dn\u00edci, zku\u0161en\u00ed, v\u0161eobecn\u00ed, specializovan\u00ed atd.). Zat\u00edmco konkr\u00e9tn\u00ed zad\u00e1n\u00ed <strong>\u201evyzobe\u201c pozornost <\/strong>t\u011bch nejv\u00edce vyhovuj\u00edc\u00edch. <br><br>Freelance.cz je tu od toho, aby propojoval <strong>freelancery a firmy <\/strong>co nejsnaz\u0161\u00edm zp\u016fsobem: rychle, bez zbyte\u010dn\u00e9ho domlouv\u00e1n\u00ed a na jednom m\u00edst\u011b. <br><br>Proto\u017ee <strong>efektivita<\/strong> m\u016f\u017ee b\u00fdt jedn\u00edm ze str\u016fjc\u016f \u00fasp\u011bchu v podnik\u00e1n\u00ed. A tu tady podpo\u0159\u00edte pr\u00e1v\u011b p\u0159i zakl\u00e1d\u00e1n\u00ed projektu. Dejte si na n\u011bm z\u00e1le\u017eet a na\u0161e online tr\u017ei\u0161t\u011b v\u00e1m <strong>u\u0161et\u0159\u00ed \u010das a energii <\/strong>jak p\u0159i <a rel=\"noreferrer noopener\" aria-label=\"sh\u00e1n\u011bn\u00ed ide\u00e1ln\u00edch externist\u016f (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/www.freelance.cz\/blog\/5-zpusobu-jak-sehnat-freelancera\/\" target=\"_blank\"><span style=\"text-decoration: underline\">sh\u00e1n\u011bn\u00ed ide\u00e1ln\u00edch externist\u016f<\/span><\/a>, tak t\u00edm p\u00e1dem p\u0159i rozvoji va\u0161eho byznysu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center\"><em><span style=\"font-size: large\"><span style=\"color: #1dabab\"><strong>SD\u00cdLEJTE \u010cL\u00c1NEK NA SOCI\u00c1LN\u00cdCH S\u00cdT\u00cdCH, a\u0165 z n\u011bj mohou \u010derpat i va\u0161i p\u0159\u00e1tel\u00e9 a zn\u00e1m\u00ed! <\/strong><\/span><\/span><\/em><\/p>\n<\/div><\/div>\n\n\n\n<p><em><strong><span style=\"font-size: xx-small\">Zdroje obr\u00e1zk\u016f: <a href=\"http:\/\/www.pexels.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pexels<\/a> a <a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edte, jak\u00fd projekt v\u00e1m snadno a rychle p\u0159ivede nejlep\u0161\u00ed specialisty? P\u0159esn\u011b takov\u00e9, kter\u00e9 pot\u0159ebujete? Nen\u00ed v tom \u017e\u00e1dn\u00e1 finta. Sta\u010d\u00ed, kdy\u017e ho vytvo\u0159\u00edte podle na\u0161ich doporu\u010den\u00ed. (Pokud nev\u00edte, co si&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/vyplneni-projektu-na-freelancecz\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Jak spr\u00e1vn\u011b vyplnit projekt, abyste vyhovuj\u00edc\u00edho freelancera na\u0161li \u201ena prvn\u00ed dobrou\u201c? \u0158i\u010fte se t\u011bmito doporu\u010den\u00edmi<\/span><\/a><\/div>\n","protected":false},"author":3,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-o-freelance-cz","category-pro-firmy","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":56,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/712"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}