{"id":814,"date":"2020-09-29T09:44:02","date_gmt":"2020-09-29T07:44:02","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=814"},"modified":"2025-07-29T12:16:40","modified_gmt":"2025-07-29T10:16:40","slug":"jak-si-overit-cenu-neprodavejte-svoji-praci-pod-cenou","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/jak-si-overit-cenu-neprodavejte-svoji-praci-pod-cenou\/","title":{"rendered":"Jak si ov\u011b\u0159it cenu? Neprod\u00e1vejte svoji pr\u00e1ci pod cenou"},"content":{"rendered":"\n<p>Nastavit si spr\u00e1vnou cenu je pom\u011brn\u011b d\u0159ina. Co v\u0161echno p\u0159i jej\u00edm v\u00fdpo\u010dtu mus\u00edte zohlednit, a jak si zkontrolovat, jestli n\u00e1hodou neprod\u00e1v\u00e1te pod cenou?<\/p>\n\n\n\n<p>Pokusy a omyly p\u0159i cenotvorb\u011b u\u017e m\u00e1te za sebou? Poj\u010fte zjistit, jestli m\u00e1te cenu nastavenou realisticky. J\u00edt cestou nejni\u017e\u0161\u00edch cen se v\u00e1m z&nbsp;dlouhodob\u00e9ho hlediska rozhodn\u011b nevyplat\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co se v&nbsp;cen\u011b mus\u00ed prom\u00edtnout&nbsp;<\/h2>\n\n\n\n<p>Jak zjistit, \u017ee svoji pr\u00e1ci neprod\u00e1v\u00e1te pod cenou? Projd\u011bte si v\u0161echny svoje provozn\u00ed n\u00e1klady a se\u010dt\u011bte je. T\u00edm z\u00edsk\u00e1te minim\u00e1ln\u00ed \u010d\u00e1stku, kterou pot\u0159ebujete ka\u017ed\u00fd m\u011bs\u00edc z\u00edskat jen pro \u00fa\u010dely podnik\u00e1n\u00ed. Co v\u0161e je pot\u0159eba zahrnou?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Provozn\u00ed n\u00e1klady:<\/strong>&nbsp;V&nbsp;n\u00e1kladech se prom\u00edtaj\u00ed v\u0161echny provozn\u00ed v\u011bci, jako je pron\u00e1jem kancel\u00e1\u0159e, software, materi\u00e1l, n\u00e1klady na odvody, poji\u0161t\u011bn\u00ed a podobn\u011b.&nbsp;<\/li><li><strong>N\u00e1klady na z\u00edsk\u00e1n\u00ed zak\u00e1zky:<\/strong>&nbsp;Na voln\u00e9 noze za v\u00e1mi jdou i ve\u0161ker\u00e9 n\u00e1klady na z\u00edsk\u00e1n\u00ed zak\u00e1zek. Jako zam\u011bstnanec to m\u00e1te pom\u011brn\u011b snadn\u00e9. Dojedete za potenci\u00e1ln\u00edm klientem ve slu\u017eebn\u00edm aut\u011b a v\u0161e plat\u00ed zam\u011bstnavatel. Freelancerovi se tyto n\u00e1klady mus\u00ed prom\u00edtnout u\u017e v cen\u011b.<\/li><li><strong>N\u00e1klady na reklamu:<\/strong>&nbsp;Spol\u00e9hat na to, \u017ee se o v\u00e1s n\u011bkdo dozv\u00ed jen na z\u00e1klad\u011b dob\u0159e odveden\u00e9 pr\u00e1ce, je romantick\u00e1 p\u0159edstava. Investovat do reklamy a p\u0159ipravit si p\u016fdu pro z\u00edsk\u00e1n\u00ed nov\u00fdch klient\u016f je v\u011bc, kterou byste podcenit nem\u011bli. A reklama samoz\u0159ejm\u011b n\u011bco stoj\u00ed.&nbsp;<\/li><li><strong>N\u00e1klady na vzd\u011bl\u00e1v\u00e1n\u00ed:<\/strong>&nbsp;Nen\u00ed snad obor, kter\u00fd by se nevyv\u00edjel. Abyste dr\u017eeli krok s&nbsp;konkurenc\u00ed, vyhra\u010fte si \u010d\u00e1st pen\u011bz na vzd\u011bl\u00e1v\u00e1n\u00ed a seberozvoj \u2013 r\u016fzn\u00e9 p\u0159edn\u00e1\u0161ky, workshopy a \u0161kolen\u00ed v\u00e1m zvy\u0161uj\u00ed profesionalitu, a t\u00edm p\u00e1dem i cenu.<\/li><li><strong>N\u00e1klady na extern\u00ed slu\u017eby:<\/strong>&nbsp;Zejm\u00e9na jako pl\u00e1tci DPH pot\u0159ebujete k&nbsp;ruce \u00fa\u010detn\u00ed. Ob\u010das t\u0159eba vy\u0159izujete i smlouvy p\u0159es pr\u00e1vn\u00edka. I tyto n\u00e1klady by se v\u00e1m v&nbsp;kone\u010dn\u00e9 cen\u011b m\u011bly prom\u00edtnout.<\/li><li><strong>N\u00e1klady na budoucnost:<\/strong>&nbsp;Pokud se nechcete ve st\u00e1\u0159\u00ed spokojit s&nbsp;naprost\u00fdm minimem, prom\u00edtne se do n\u00e1klad\u016f spo\u0159en\u00ed a p\u0159\u00edpadn\u00e9 investice.<\/li><li><strong>Dovolen\u00e1:<\/strong>&nbsp;Jako zam\u011bstnanec m\u00e1te ze z\u00e1kona n\u00e1rok na 20 dn\u00ed dovolen\u00e9 plus n\u011bkolik st\u00e1tn\u00edch sv\u00e1tk\u016f k tomu. Jako freelancerovi v\u00e1m ale pen\u00edze p\u0159ich\u00e1z\u00ed jen tehdy, kdy\u017e pracujete. Proto by va\u0161e sazba m\u011bla pokr\u00fdt i dny na odpo\u010dinek.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Porovnejte cenu s konkurenc\u00ed<\/h2>\n\n\n\n<p>Pokud nem\u00e1te unik\u00e1tn\u00ed v\u00fdrobek nebo slu\u017ebu, pod\u00edvejte se ke konkurenci, za kolik prod\u00e1v\u00e1 ona. Pokud m\u00e1te v\u00fdrazn\u011b ni\u017e\u0161\u00ed sazby, nemus\u00edte se b\u00e1t j\u00edt s&nbsp;cenou nahoru. Sna\u017eit se b\u00fdt v\u017edy ten nejlevn\u011bj\u0161\u00ed se dlouhodob\u011b nevypl\u00e1c\u00ed. Sp\u00ed\u0161 p\u0159em\u00fd\u0161lejte, jak se od konkurence odli\u0161it, abyste si mohli dovolit i vy\u0161\u0161\u00ed cenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik hodin m\u011bs\u00ed\u010dn\u011b zvl\u00e1dnete pracovat?<\/h2>\n\n\n\n<p>Zat\u00edmco jako zam\u011bstnanec v&nbsp;pr\u00e1ci mnohdy n\u011bkolik hodin pracovn\u00ed doby jen odsed\u00edte, na voln\u00e9 noze vykazujete pr\u00e1ci hodinov\u011b nebo projektov\u011b. Krom\u011b&nbsp;<strong>\u010dist\u00e9ho odpracovan\u00e9ho \u010dasu<\/strong>&nbsp;se tak v&nbsp;cen\u011b mus\u00ed prom\u00edtnout i&nbsp;<strong>\u010das v\u011bnovan\u00fd seberozvoji, vzd\u011bl\u00e1v\u00e1n\u00ed i sebepropagaci<\/strong>. Pokud nem\u00e1te sklony k&nbsp;workoholismu, je vysoce nepravd\u011bpodobn\u00e9, \u017ee byste odpracovali stejn\u00fd po\u010det hodin jako kdybyste byli v&nbsp;zam\u011bstnaneck\u00e9m pom\u011bru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zapo\u010d\u00edtejte svou odbornost a zku\u0161enosti<\/h2>\n\n\n\n<p>Jinou cenu budete m\u00edt na za\u010d\u00e1tku kari\u00e9ry, ne\u017e po n\u011bkolika letech zku\u0161enost\u00ed a dokon\u010den\u00fdch projektech. Jste lep\u0161\u00ed ne\u017e konkurence? M\u00e1te pro klienta p\u0159idanou hodnotu? To v\u0161e si m\u016f\u017eete dovolit prom\u00edtnout do ceny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d nej\u00edt pod svou cenu<\/h2>\n\n\n\n<p>Ni\u017e\u0161\u00ed cenou mo\u017en\u00e1 kr\u00e1tkodob\u011b nal\u00e1k\u00e1te nov\u00e9 klienty nebo z\u00e1kazn\u00edky, z&nbsp;dlouhodob\u00e9ho hlediska si nijak nepom\u016f\u017eete. Sp\u00ed\u0161 naopak. Ani pokud budete nejlevn\u011bj\u0161\u00ed, nem\u00e1te z\u00e1ruku, \u017ee se zak\u00e1zky pohrnou. Ona extr\u00e9mn\u011b&nbsp;<strong>n\u00edzk\u00e1 cena m\u016f\u017ee p\u016fsobit sp\u00ed\u0161 negativn\u011b<\/strong>. Pokud si stoj\u00edte za svou odbornost\u00ed, nen\u00ed nic \u0161patn\u00e9ho na tom, nechat si za to zaplatit. Dal\u0161\u00ed negativum p\u0159\u00edli\u0161 n\u00edzk\u00e9 ceny je to, \u017ee bohu\u017eel kaz\u00edte trh i ostatn\u00edm freelancer\u016fm v&nbsp;oboru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nastavit si spr\u00e1vnou cenu je pom\u011brn\u011b d\u0159ina. Co v\u0161echno p\u0159i jej\u00edm v\u00fdpo\u010dtu mus\u00edte zohlednit, a jak si zkontrolovat, jestli n\u00e1hodou neprod\u00e1v\u00e1te pod cenou? Pokusy a omyly p\u0159i cenotvorb\u011b u\u017e m\u00e1te&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/jak-si-overit-cenu-neprodavejte-svoji-praci-pod-cenou\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Jak si ov\u011b\u0159it cenu? Neprod\u00e1vejte svoji pr\u00e1ci pod cenou<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-v-podnikani","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":816,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/814\/revisions\/816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/815"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}