{"id":829,"date":"2020-11-27T12:32:33","date_gmt":"2020-11-27T11:32:33","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=829"},"modified":"2025-07-29T12:15:59","modified_gmt":"2025-07-29T10:15:59","slug":"jak-pripravit-brief-podle-ktereho-je-radost-pracovat","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/jak-pripravit-brief-podle-ktereho-je-radost-pracovat\/","title":{"rendered":"Jak p\u0159ipravit brief, podle kter\u00e9ho je radost pracovat"},"content":{"rendered":"\n

Z\u00e1kladem dob\u0159e odveden\u00e9 pr\u00e1ce je dob\u0159e vypracovan\u00e9 zad\u00e1n\u00ed. A\u0165 u\u017e se jedn\u00e1 o reklamn\u00ed kampa\u0148, tvorbu loga, text\u016f nebo webov\u00e9 str\u00e1nky. Ide\u00e1ln\u00ed kreativn\u00ed brief sice neexistuje, ale p\u0159ipraven\u00edm n\u00e1sleduj\u00edc\u00edch bod\u016f pom\u016f\u017eete zpracovateli k rychlej\u0161\u00ed cest\u011b za v\u00fdsledkem.<\/p>\n\n\n\n

Pro\u010d byste m\u011bli brief ps\u00e1t?<\/h2>\n\n\n\n

P\u0159ehledn\u011b vypracovan\u00e9 zad\u00e1n\u00ed pom\u016f\u017ee nejen zpracovateli, ale i v\u00e1m. P\u0159im\u011bje v\u00e1s toti\u017e po\u0159\u00e1dn\u011b se zamyslet, co vlastn\u011b o\u010dek\u00e1v\u00e1te. Ur\u010d\u00edte si c\u00edle, rozpo\u010det, finan\u010dn\u00ed i kreativn\u00ed mantinely. Urychl\u00edte proces samotn\u00e9ho vypracov\u00e1n\u00ed<\/strong> a p\u0159edejdete p\u0159\u00edpadn\u00fdm nedorozum\u011bn\u00edm. Je to zkr\u00e1tka dob\u0159e investovan\u00fd \u010das.<\/p>\n\n\n\n

Co by brief m\u011bl obsahovat?<\/h2>\n\n\n\n

Informace. Spoustu informac\u00ed. V\u017edy ale mus\u00ed b\u00fdt konzistentn\u00ed a srozumiteln\u00e9<\/strong>. Pr\u00e1zdn\u00e9 fr\u00e1ze o dynamicky rostouc\u00ed spole\u010dnosti nikomu nepom\u016f\u017eou. <\/p>\n\n\n\n

N\u00e1sleduj\u00edc\u00ed body v\u00e1m pomohou ut\u0159\u00eddit my\u0161lenky a napsat zad\u00e1n\u00ed s informacemi, kter\u00e9 freelancer ocen\u00ed.<\/p>\n\n\n\n

1. P\u0159edstaven\u00ed spole\u010dnosti<\/h3>\n\n\n\n

P\u0159esn\u011b definujte sv\u016fj byznys. Kdy\u017e nap\u00ed\u0161ete, kdo jste, co d\u011bl\u00e1te a pro koho, uvedete freelancera hned do obrazu. V t\u00e9to \u010d\u00e1sti tak\u00e9 vyp\u00edchn\u011bte, v \u010dem jste jedine\u010dn\u00ed<\/strong> a lep\u0161\u00ed ne\u017e konkurence. Popi\u0161te filozofii spole\u010dnosti a jej\u00ed hodnoty. Jak sv\u00fdm produktem nebo slu\u017ebou pom\u00e1h\u00e1te \u0159e\u0161it z\u00e1kazn\u00edkovi probl\u00e9m<\/strong>? V \u010dem se v\u00e1m to da\u0159\u00ed a kde m\u00e1te nedostatky? Ka\u017ed\u00e1 dobr\u00e1 informace se hod\u00ed<\/p>\n\n\n\n

2. Kdo je hlavn\u00ed konkurence<\/h3>\n\n\n\n

Pravd\u011bpodobn\u011b nejste ve sv\u00e9m oboru jedin\u00ed. Koho pova\u017eujete za svou nejv\u011bt\u0161\u00ed konkurenci? Jak se prezentuj\u00ed, komunikuj\u00ed a v \u010dem jsou lep\u0161\u00ed?<\/p>\n\n\n\n

3. Va\u0161e komunikace<\/h3>\n\n\n\n

Pokud se nejedn\u00e1 o nov\u00fd projekt, popi\u0161te svou dosavadn\u00ed komunikaci. Jak\u00e9 kan\u00e1ly pro komunikaci pou\u017e\u00edv\u00e1te? Co v\u00e1m funguje a co v\u016fbec? <\/p>\n\n\n\n

4. Kdo je v\u00e1\u0161 z\u00e1kazn\u00edk<\/h3>\n\n\n\n

Ke komu promlouv\u00e1te? Pokud nem\u00e1te c\u00edlovou skupinu je\u0161t\u011b definovanou, je nejvy\u0161\u0161\u00ed \u010das. Bu\u010fte konkr\u00e9tn\u00ed. Kdo kupuje va\u0161e zbo\u017e\u00ed a vyu\u017e\u00edv\u00e1 slu\u017eby? V\u011bk, pohlav\u00ed, zam\u011bstn\u00e1n\u00ed, bydli\u0161t\u011b, p\u0159\u00edjmy i z\u00e1jmy jsou z\u00e1klad. D\u016fle\u017eit\u00e9 je i to, co si o v\u00e1s v sou\u010dasnosti c\u00edlovka mysl\u00ed.<\/p>\n\n\n\n

5. Jak\u00e9ho c\u00edle chcete dos\u00e1hnout<\/h3>\n\n\n\n

Kam se chcete dostat? P\u0159edstavit produkt, zv\u00fd\u0161it pov\u011bdom\u00ed nebo prodeje? Je pot\u0159eba stanovit jednozna\u010dn\u00fd, m\u011b\u0159iteln\u00fd, a hlavn\u011b dosa\u017eiteln\u00fd c\u00edl<\/strong>. Ide\u00e1ln\u011b jen jeden, p\u0159\u00edpadn\u011b u v\u00edce c\u00edl\u016f stanovit priority.<\/p>\n\n\n\n

6. Co od freelancera chcete za v\u00fdstupy<\/h3>\n\n\n\n

Tady je m\u00edsto na samotn\u00e9 zad\u00e1n\u00ed. Bu\u010fte konkr\u00e9tn\u00ed. Co p\u0159esn\u011b chcete vytvo\u0159it nebo sd\u011blit? <\/p>\n\n\n\n

7. Bez \u010deho to nep\u016fjde<\/h3>\n\n\n\n

Je n\u011bco, co p\u0159i tvorb\u011b pot\u0159ebujete pou\u017e\u00edt? A\u0165 u\u017e se jedn\u00e1 o programovac\u00ed jazyk, kl\u00ed\u010dov\u00e1 slova nebo vizu\u00e1l, zahr\u0148te to do briefu.<\/p>\n\n\n\n

8. Jak\u00e1 m\u00e1te omezen\u00ed <\/h3>\n\n\n\n

V\u00edte o legislativn\u00edch, mor\u00e1ln\u00edch nebo kreativn\u00edch omezen\u00edch? Sepi\u0161te je.<\/p>\n\n\n\n

9. Jakou m\u00e1te \u010dasovou a cenovou p\u0159edstavu<\/h3>\n\n\n\n

Bez rozpo\u010dtu nen\u00ed projekt. Stanoven\u00edm rozpo\u010dtu d\u00e1te freelancerovi mantinel p\u0159i tvorb\u011b konceptu. Rozhodn\u011b ale po\u010d\u00edtejte i s rezervou<\/strong>. Nikdy nev\u00edte, kde se t\u0159eba n\u011bco prot\u00e1hne nebo porouch\u00e1. P\u0159i stanovov\u00e1n\u00ed term\u00ednu bu\u010fte realisti\u010dt\u00ed. Dobr\u00e9 n\u00e1pady m\u00e1lokdy vznikaj\u00ed na po\u010dk\u00e1n\u00ed.<\/p>\n\n\n\n

10. Kdo na projektu spolupracuje<\/h3>\n\n\n\n

V p\u0159\u00edpad\u011b, \u017ee se na projektu pod\u00edl\u00ed v\u00edce lid\u00ed, uve\u010fte na v\u0161echny zapojen\u00e9 osoby kontakty, a usnadn\u011bte komunikaci t\u00fdmu. V\u017edy uve\u010fte minim\u00e1ln\u011b osobu odpov\u011bdnou za rozhodovac\u00ed procesy.<\/p>\n\n\n\n

Briefem to ale nekon\u010d\u00ed<\/h2>\n\n\n\n

P\u0159ipravte se na dopl\u0148uj\u00edc\u00ed ot\u00e1zky. Blb\u00e9 ot\u00e1zky neexistuj\u00ed<\/strong>. Proto na v\u0161e pe\u010dliv\u011b odpov\u011bzte a bu\u010fte k dispozici u\u017e od samotn\u00e9ho lad\u011bn\u00ed n\u00e1pad\u016f. Kdy\u017e budete sou\u010d\u00e1st\u00ed kreativn\u00edho procesu, nestane se v\u00e1m, \u017ee dostanete do rukou v\u00fdstup, se kter\u00fdm nebudete spokojen\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1kladem dob\u0159e odveden\u00e9 pr\u00e1ce je dob\u0159e vypracovan\u00e9 zad\u00e1n\u00ed. A\u0165 u\u017e se jedn\u00e1 o reklamn\u00ed kampa\u0148, tvorbu loga, text\u016f nebo webov\u00e9 str\u00e1nky. Ide\u00e1ln\u00ed kreativn\u00ed brief sice neexistuje, ale p\u0159ipraven\u00edm n\u00e1sleduj\u00edc\u00edch bod\u016f…<\/p>\n

\u010c\u00edst d\u00e1leJak p\u0159ipravit brief, podle kter\u00e9ho je radost pracovat<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-firmy","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":3,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions\/834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/831"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}