{"id":867,"date":"2021-02-09T12:35:41","date_gmt":"2021-02-09T11:35:41","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=867"},"modified":"2021-02-09T12:35:41","modified_gmt":"2021-02-09T11:35:41","slug":"10-tipu-jak-ziskat-prvni-zakazky-na-volne-noze-i-bez-referenci","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/10-tipu-jak-ziskat-prvni-zakazky-na-volne-noze-i-bez-referenci\/","title":{"rendered":"10 tip\u016f, jak z\u00edskat prvn\u00ed zak\u00e1zky na voln\u00e9 noze i bez referenc\u00ed"},"content":{"rendered":"\n<p>Mnoho freelancer\u016f z\u00edsk\u00e1v\u00e1 zak\u00e1zky p\u0159es doporu\u010den\u00ed. V&nbsp;p\u0159\u00edpad\u011b, \u017ee se na volnou nohu teprve stav\u00edte, nebudete kolem sebe m\u00edt p\u0159\u00edli\u0161 lid\u00ed, kte\u0159\u00ed by v\u00e1s mohli doporu\u010dit. Sh\u00e1n\u011bn\u00ed prvn\u00edch zak\u00e1zek je rozhodn\u011b zkou\u0161ka va\u0161eho odhodl\u00e1n\u00ed, a ne ka\u017ed\u00fd to ustoj\u00ed. P\u0159ibli\u017en\u011b polovina volnono\u017ec\u016f to do p\u00e1r let vzd\u00e1v\u00e1. Abyste skon\u010dili v&nbsp;t\u00e9 druh\u00e9 polovin\u011b, doporu\u010dujeme nespol\u00e9hat na jeden zdroj zak\u00e1zek a zvolit v\u00edce metod pro navazov\u00e1n\u00ed spolupr\u00e1ce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Zam\u011b\u0159te se jen na jeden obor<\/h2>\n\n\n\n<p>\u010cast\u00e1 za\u010d\u00e1te\u010dnick\u00e1 chyba je nab\u00edzen\u00ed v\u00edce slu\u017eeb. Zn\u00ed to logicky \u2013 v\u00edce slu\u017eeb, v\u00edce mo\u017enost\u00ed k&nbsp;uplatn\u011bn\u00ed. Ale ono to tak \u00fapln\u011b neplat\u00ed, naopak jste pro klienta h\u016f\u0159e \u010diteln\u00ed. Nav\u00edc se t\u011b\u017eko v\u011b\u0159\u00ed, \u017ee jako junior budete poskytovat v&nbsp;n\u011bkolika oborech opravdu kvalitn\u00ed slu\u017eby. Komplexn\u00ed slu\u017eby tedy nechte agentu\u0159e a rad\u011bji se <strong>vyprofilujte v&nbsp;jednom oboru<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Vytvo\u0159te si online vizitku<\/h2>\n\n\n\n<p>Dejte klient\u016fm v\u011bd\u011bt o tom, co nab\u00edz\u00edte. Nejjednodu\u0161\u0161\u00ed zp\u016fsob pro sebeprezentaci je <strong>profil na LinkedInu <\/strong>nebovlastn\u00ed <strong>str\u00e1nka na Facebooku.<\/strong> Je\u0161t\u011b efektivn\u011bj\u0161\u00ed je vytvo\u0159en\u00ed <strong>vlastn\u00edch webov\u00fdch str\u00e1nek<\/strong>. Nemus\u00ed to hned b\u00fdt web vytvo\u0159en\u00fd profesion\u00e1lem, jednoduchou jednostr\u00e1nkovou prezentaci zvl\u00e1dnete pomoc\u00ed \u0161ablon ve <a href=\"https:\/\/cs.wix.com\/\">Wix<\/a> nebo <a href=\"https:\/\/www.webnode.cz\/\">Webdone<\/a>. Pokud si chcete s&nbsp;webem pohr\u00e1t trochu v\u00edc, doporu\u010dujeme platformu <a href=\"https:\/\/wordpress.com\/\">WordPress<\/a>.<\/p>\n\n\n\n<p>Pro z\u00e1kladn\u00ed prezentaci sta\u010d\u00ed uv\u00e9st n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kdo jste a jak\u00e9 m\u00e1te zku\u0161enosti.<\/li><li>Co nab\u00edz\u00edte a jak z\u00e1kazn\u00edkovi dok\u00e1\u017eete pomoct.<\/li><li>Uk\u00e1zky prac\u00ed a p\u0159\u00edpadn\u00e9 reference.<\/li><li>Kontakt.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Nab\u00eddn\u011bte pomoc neziskovce<\/h2>\n\n\n\n<p>Neziskov\u00e9 organizace nemaj\u00ed rozpo\u010det na dostatek kvalitn\u00edch profesion\u00e1l\u016f. Pomoc proto r\u00e1dy uv\u00edtaj\u00ed. Odm\u011bnou v\u00e1m bude nejen dobr\u00fd pocit z&nbsp;pomoci, ale tak\u00e9 <strong>zku\u0161enost<\/strong> a <strong>reference<\/strong>, kter\u00e1 bude vypadat skv\u011ble ve va\u0161em portfoliu. V&nbsp;neziskov\u00fdch organizac\u00edch se nav\u00edc pohybuj\u00ed lid\u00e9 nap\u0159\u00ed\u010d obory a je mo\u017en\u00e9, \u017ee d\u00edky nim z\u00edsk\u00e1te dal\u0161\u00ed kontakty na budouc\u00ed klienty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bu\u010fte vid\u011bt \/ sly\u0161et<\/h2>\n\n\n\n<p>To, \u017ee jste nov\u00e1\u010dkem na voln\u00e9 noze je\u0161t\u011b neznamen\u00e1, \u017ee nem\u00e1te co nab\u00eddnout. Publikov\u00e1n\u00edm odborn\u00e9ho obsahu na<strong> blogu<\/strong>, vyd\u00e1n\u00edm <strong>e-booku<\/strong>, to\u010den\u00edm <strong>vide\u00ed<\/strong> nebo nahr\u00e1v\u00e1n\u00edm <strong>podcast\u016f<\/strong> se o v\u00e1s potenci\u00e1ln\u00ed klienti sp\u00ed\u0161 dozv\u00ed, ne\u017e kdy\u017e budete ne\u010dinn\u00ed. Vyberte si platformu, kter\u00e1 je pro v\u00e1\u0161 obor nejvhodn\u011bj\u0161\u00ed a pod\u011blte se o svoje v\u011bdomosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Aktivn\u011b oslovujte<\/h2>\n\n\n\n<p>Odpov\u00edd\u00e1n\u00ed na inzer\u00e1ty na pracovn\u00edch port\u00e1lech je jasn\u00e1 v\u011bc. Ale oslovit s&nbsp;nab\u00eddkou m\u016f\u017eete i spole\u010dnost, kter\u00e1 zrovna inzer\u00e1t vypsan\u00fd nem\u00e1. Objevili jste chybku, u kter\u00e9 v\u00edte, jak ji opravit? Zkuste <strong>potenci\u00e1ln\u00edho z\u00e1kazn\u00edka oslovit<\/strong>, i kdy\u017e nikoho nehled\u00e1. Napi\u0161te, o jak\u00fd probl\u00e9m se jedn\u00e1, \u010demu to vad\u00ed, a rovnou <strong>navrhn\u011bte \u0159e\u0161en\u00ed<\/strong>, kter\u00e9 dok\u00e1\u017eete zajistit. Jist\u011bj\u0161\u00ed je zvednout telefon, ne\u017e zapadnout mezi ostatn\u00edmi neotev\u0159en\u00fdmi e-maily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sdru\u017eujte se a sb\u00edrejte kontakty<\/h2>\n\n\n\n<p><strong>Networking<\/strong> v\u00e1m nezajist\u00ed okam\u017eit\u00fd p\u0159\u00edsun zak\u00e1zek, ale z&nbsp;dob\u0159e vybudovan\u00e9 s\u00edt\u011b kontakt\u016f m\u016f\u017eete t\u011b\u017eit dlouhodob\u011b. V&nbsp;dob\u011b, kdy nen\u00ed mo\u017en\u00e9 networkovat osobn\u011b, vyu\u017eijte jednu z&nbsp;platforem, kter\u00e9 nab\u00edz\u00ed <strong>virtu\u00e1ln\u00ed sch\u016fzky<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; P\u0159idejte se do profesn\u00edch skupin<\/h2>\n\n\n\n<p>Nen\u00ed snad obor, kter\u00fd by nem\u011bl skupinu na Facebooku. Vyhledejte si pro v\u00e1s relevantn\u00ed skupiny a p\u0159idejte se. Nejl\u00e9pe ud\u011bl\u00e1te, kdy\u017e nebudete jen pasivn\u00ed pozorovatel, ale rovnou se <strong>p\u0159ipoj\u00edte do diskuz\u00ed<\/strong>. Kdy\u017e se budete pravideln\u011b vyjad\u0159ovat k&nbsp;t\u00e9mat\u016fm, radit a pom\u00e1hat, ostatn\u00ed \u010dlenov\u00e9 komunity si v\u00e1s budou pamatovat a po \u010dase se na v\u00e1s mohou obracet jako na experta.<\/p>\n\n\n\n<p>Ve skupin\u00e1ch se \u010dasto objevuj\u00ed popt\u00e1vky po specialistech, na kter\u00e9 m\u016f\u017eete <strong>odpov\u00eddat<\/strong>. Anebo rovnou jd\u011bte s&nbsp;k\u016f\u017e\u00ed na trh a <strong>publikujte vlastn\u00ed inzer\u00e1t<\/strong>. U n\u011bho zbyte\u010dn\u011b nezab\u00edhejte do detail\u016f o sob\u011b, ale zam\u011b\u0159te se hlavn\u011b na v\u00e1\u0161 p\u0159\u00ednos pro klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bu\u010fte za dob\u0159e s&nbsp;prof\u00edky (nejen) z&nbsp;oboru<\/h2>\n\n\n\n<p>Nepohl\u00ed\u017eejte na ostatn\u00ed profesion\u00e1ly z&nbsp;oboru jen jako na konkurenci. Naopak, dobr\u00e9 vztahy jsou mnohem p\u0159\u00ednosn\u011bj\u0161\u00ed. Od koho se l\u00e9pe inspirovat ne\u017e od n\u011bkoho, kdo se v&nbsp;oboru pohybuje dlouho?<\/p>\n\n\n\n<p>Aktivn\u011b vyhled\u00e1vejte diskuze s&nbsp;oborov\u00fdmi kolegy i s&nbsp;t\u011bmi, kte\u0159\u00ed podnikaj\u00ed v&nbsp;p\u0159\u00edbuzn\u00fdch oborech. \u010cerpejte <strong>inspiraci<\/strong> i cenn\u00e9 <strong>know-how<\/strong> a p\u0159isp\u00edvejte sv\u00fdmi znalostmi. Dostanete se nejen k&nbsp;nov\u00fdm znalostem, ale tak\u00e9 k&nbsp;zak\u00e1zk\u00e1m. Freelance\u0159i r\u00e1di p\u0159ed\u00e1vaj\u00ed kontakty na sv\u00e9 kolegy, kter\u00e9 osobn\u011b znaj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Vytvo\u0159te si profil na specializovan\u00fdch port\u00e1lech<\/h2>\n\n\n\n<p>B\u011b\u017ete po vy\u0161lapan\u00e9 cest\u011b a vyu\u017eijte port\u00e1l\u016f, kter\u00e9 propojuj\u00ed firmy a freelancery. <a href=\"https:\/\/www.freelance.cz\/registrace\">Registrac\u00ed<\/a> na freelance.cz z\u00edsk\u00e1te p\u0159\u00edstup ke spoust\u011b zaj\u00edmav\u00fdch projekt\u016f. Kdy\u017e si <a href=\"https:\/\/www.freelance.cz\/blog\/nezapadnete-v-davu-jak-spravne-vyplnit-profesni-profil-aby-zaujal-na-prvni-pohled\/\">spr\u00e1vn\u011b vypln\u00edte profil<\/a> v\u00a0katalogu expert\u016f, m\u016f\u017ee klient oslovit prvn\u00ed pr\u00e1v\u011b v\u00e1s. D\u00edky mo\u017enostem Premium \u00fa\u010dtu se budete zobrazovat na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch a v\u00e1\u0161 kompletn\u00ed profil uvid\u00ed i neregistrovan\u00ed u\u017eivatel\u00e9, co\u017e \u0161ance na osloven\u00ed je\u0161t\u011b zvy\u0161uje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Nevzd\u00e1vejte to<\/h2>\n\n\n\n<p>Podnikatelsk\u00e9 za\u010d\u00e1tky jsou d\u0159ina. Nebudeme v\u00e1m nalh\u00e1vat, \u017ee v\u0161echno bude zalit\u00e9 sluncem a kdy\u017e se budete dr\u017eet n\u00e1vodu, nebudete v\u011bd\u011bt, jakou zak\u00e1zku si vybrat d\u0159\u00edv. D\u016fle\u017eit\u00e9 je vytrvat. Vzd\u011bl\u00e1vejte se a d\u011blejte v\u0161e pro to, abyste se stali odborn\u00edkem ve sv\u00e9m oboru. Opravdov\u00fdch profesion\u00e1l\u016f je m\u00e1lo, proto m\u00e1te dobrou motivaci se jedn\u00edm z&nbsp;nich st\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoho freelancer\u016f z\u00edsk\u00e1v\u00e1 zak\u00e1zky p\u0159es doporu\u010den\u00ed. V&nbsp;p\u0159\u00edpad\u011b, \u017ee se na volnou nohu teprve stav\u00edte, nebudete kolem sebe m\u00edt p\u0159\u00edli\u0161 lid\u00ed, kte\u0159\u00ed by v\u00e1s mohli doporu\u010dit. Sh\u00e1n\u011bn\u00ed prvn\u00edch zak\u00e1zek je rozhodn\u011b&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/10-tipu-jak-ziskat-prvni-zakazky-na-volne-noze-i-bez-referenci\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">10 tip\u016f, jak z\u00edskat prvn\u00ed zak\u00e1zky na voln\u00e9 noze i bez referenc\u00ed<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":3,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/867\/revisions\/871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/868"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}