{"id":885,"date":"2021-03-10T15:10:00","date_gmt":"2021-03-10T14:10:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=885"},"modified":"2021-03-10T15:10:52","modified_gmt":"2021-03-10T14:10:52","slug":"proc-se-vyplati-budovat-dobre-jmeno-a-jak-si-ho-ohlidat","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/proc-se-vyplati-budovat-dobre-jmeno-a-jak-si-ho-ohlidat\/","title":{"rendered":"Pro\u010d se vyplat\u00ed budovat dobr\u00e9 jm\u00e9no, a jak si ho ohl\u00eddat?"},"content":{"rendered":"\n

Dobr\u00e9 jm\u00e9no odr\u00e1\u017e\u00ed profesn\u00ed pov\u011bst freelancera. Vyjad\u0159uje profesionalitu, spolehlivost i kvalitu pr\u00e1ce. Dalo by se \u0159\u00edct, \u017ee je nejcenn\u011bj\u0161\u00edm kapit\u00e1lem ka\u017ed\u00e9ho volnono\u017ece<\/a>. Zat\u00edmco vybudovat dobr\u00e9 jm\u00e9no je ot\u00e1zka let, p\u0159ij\u00edt o n\u011bj zvl\u00e1dnete i za p\u00e1r minut. Jak se tedy aktivn\u011b postarat o jeho budov\u00e1n\u00ed i pravidelnou \u00fadr\u017ebu?<\/p>\n\n\n\n

Najd\u011bte, v \u010dem jste dob\u0159\u00ed a zdokonalujte se<\/h2>\n\n\n\n

P\u0159edsudek, \u017ee \u010dlov\u011bk m\u016f\u017ee b\u00fdt mistr jen v jednom oboru, m\u00e1 siln\u00e9 historick\u00e9 ko\u0159eny. D\u0159\u00edve \u0159emesln\u00edci nep\u0159eskakovali z oboru do oboru, ale vybrali si jen jeden, kter\u00fd je prov\u00e1zel cel\u00fd \u017eivot. Proto pokud chcete, aby va\u0161e bylo jm\u00e9no spojov\u00e1no s ur\u010dit\u00fdm oborem a naopak, doporu\u010dujeme vybrat si jeden hlavn\u00ed obor<\/strong>, ve kter\u00e9m se budete zdokonalovat.<\/p>\n\n\n\n

Dobr\u00e9 jm\u00e9no se nevybuduje samo<\/h2>\n\n\n\n

Nejv\u011bt\u0161\u00ed p\u0159\u00edsun nov\u00fdch zak\u00e1zek plyne z<\/strong> doporu\u010den\u00ed<\/strong>. Aby v\u00e1s lid\u00e9 doporu\u010dovali, mus\u00ed b\u00fdt samoz\u0159ejm\u011b s va\u0161\u00ed prac\u00ed spokojen\u00ed. Proto ji d\u011blejte, jak nejl\u00e9pe um\u00edte, st\u00e1le se vzd\u011bl\u00e1vejte v oboru a dodr\u017eujte sl\u00edben\u00e9 term\u00edny. Kvalitn\u00ed slu\u017eby, spolehlivost a vst\u0159\u00edcn\u00e1 komunikace jsou z\u00e1kladn\u00ed pil\u00ed\u0159e k vybudov\u00e1n\u00ed dobr\u00e9ho jm\u00e9na.<\/p>\n\n\n\n

V\u011bnovat 10 % sv\u00e9ho \u010dasu p\u0159\u00edpravou p\u0159\u00edsp\u011bvk\u016f na LinkedIn, psan\u00edm p\u0159\u00edpadov\u00fdch studi\u00ed nebo odborn\u00e9ho blogu, je \u010dasov\u00e1 investice, kter\u00e1 se v\u00e1m mnohon\u00e1sobn\u011b vr\u00e1t\u00ed. S vybudovan\u00fdm renom\u00e9 se sn\u00e1ze dostanete k zaj\u00edmav\u00fdm projekt\u016fm<\/a> a m\u016f\u017eete p\u0159im\u011b\u0159en\u011b navy\u0161ovat cenu sv\u00e9 pr\u00e1ce.<\/p>\n\n\n\n

Jde to urychlit?<\/h2>\n\n\n\n

Hledat zkratky je l\u00e1kav\u00e9. Samoz\u0159ejm\u011b reklamou se lze zviditelnit a z\u00edskat prvn\u00ed zak\u00e1zky<\/a>, na kter\u00fdch si jm\u00e9no za\u010dnete budovat. Pokud ale vsad\u00edte jen na intenzivn\u00ed reklamu, doc\u00edl\u00edte jen toho, \u017ee sice budete zn\u00e1m\u00ed, ale nikoli uzn\u00e1van\u00ed<\/strong> pro svou odbornost.<\/p>\n\n\n\n

Sledujte sv\u00e9 jm\u00e9no na internetu<\/h2>\n\n\n\n

Dobr\u00e9 jm\u00e9no nen\u00ed jen to, jak se projevujete pracovn\u011b<\/strong>. Pokud se ve voln\u00e9m \u010dase ve\u0159ejn\u011b ventilujete na internetov\u00fdch diskuz\u00edch, po\u010d\u00edtejte s t\u00edm, \u017ee to ovlivn\u00ed i v\u00e1\u0161 pracovn\u00ed \u017eivot. Ne v\u017edy to mus\u00ed b\u00fdt negativn\u00ed. Aktivita v profesn\u00edch skupin\u00e1ch je naopak \u017e\u00e1douc\u00ed a p\u0159isp\u011bje ke spojen\u00ed va\u0161eho jm\u00e9na s odbornost\u00ed v dan\u00e9 profesi. Co na s\u00edti p\u00ed\u0161ete, m\u00e1te na\u0161t\u011bst\u00ed pod kontrolou jen vy sami.<\/p>\n\n\n\n

Ale co n\u00e1zory, kter\u00e9 p\u00ed\u0161ou ostatn\u00ed? V p\u0159\u00edpad\u011b, \u017ee m\u00e1te \u00fa\u010dty a weby, kde lze p\u0159idat recenze, hl\u00eddejte si pravideln\u011b v\u0161echny koment\u00e1\u0159e<\/strong>. Reagujte na pozitivn\u00ed i negativn\u00ed podn\u011bty. Ne\u017e se ale pust\u00edte do \u0159e\u0161en\u00ed neopr\u00e1vn\u011bn\u00e9 kritiky, trochu se vyd\u00fdchejte a odpov\u00eddejte a\u017e s chladnou hlavou. Reagujte s nadhledem<\/strong> \u2013 podr\u00e1\u017ed\u011bn\u00ed ani p\u0159ehnan\u00e9 omlouv\u00e1n\u00ed nen\u00ed na m\u00edst\u011b. U opr\u00e1vn\u011bn\u00e9 kritiky je nejlep\u0161\u00ed cesta p\u0159iznat chybu, v\u0161e vysv\u011btlit, omluvit se a zjednat n\u00e1pravu. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b negativn\u00ed hodnocen\u00ed neignorujte<\/strong>. Na Facebooku m\u016f\u017ee zapadnout rychle v dal\u0161\u00edm obsahu, vyhled\u00e1va\u010de ale takov\u00fdm koment\u00e1\u0159\u016fm v\u00fdrazn\u011b prodlu\u017euj\u00ed \u017eivotnost.<\/p>\n\n\n\n

T\u00edm se dost\u00e1v\u00e1me k dal\u0161\u00edmu bodu. Ob\u010das toti\u017e nen\u00ed na \u0161kodu projet sv\u00e9 jm\u00e9no p\u0159es vyhled\u00e1va\u010de<\/strong> a zjistit, jestli se o n\u00e1s ne\u0161\u00ed\u0159\u00ed nepravdiv\u00e9 informace i mimo na\u0161e \u00fa\u010dty. Negativn\u00ed reklama je sice tak\u00e9 reklama, ale co ustoj\u00ed velk\u00e1 firma, m\u016f\u017ee b\u00fdt pro jednotlivce na voln\u00e9 noze kone\u010dn\u00e1.<\/p>\n\n\n\n

TIP:<\/strong> P\u0159es Google Alerts<\/a> jde nastavit upozor\u0148ov\u00e1n\u00ed na v\u0161echny zm\u00ednky o sv\u00e9 osob\u011b, kter\u00e9 se na internetu objev\u00ed.<\/p>\n\n\n\n

Zm\u011bna p\u0159\u00edjmen\u00ed u \u017een. Ano nebo ne?<\/h2>\n\n\n\n

Jak \u0159e\u0161it budov\u00e1n\u00ed dobr\u00e9ho jm\u00e9na u \u017een, kter\u00e9 za\u010daly za svobodna, a po svatb\u011b se o\u010dek\u00e1v\u00e1, \u017ee p\u0159ijmou p\u0159\u00edjmen\u00ed nast\u00e1vaj\u00edc\u00edho man\u017eela? V p\u0159\u00edpad\u011b dob\u0159e zaveden\u00e9ho jm\u00e9na, kter\u00e9 funguje jako obchodn\u00ed zna\u010dka, stoj\u00ed za zv\u00e1\u017een\u00ed ponech\u00e1n\u00ed sv\u00e9ho p\u0159\u00edjmen\u00ed<\/strong>. P\u0159\u00edpadn\u011b se nab\u00edz\u00ed kompromis, kdy si \u017eena nech\u00e1 p\u016fvodn\u00ed p\u0159\u00edjmen\u00ed a p\u0159ed n\u011bj d\u00e1 nov\u00e9.<\/p>\n\n\n\n

Budov\u00e1n\u00ed dobr\u00e9ho jm\u00e9na je nikdy nekon\u010d\u00edc\u00ed z\u00e1le\u017eitost. Shrnuli bychom to cit\u00e1tem zn\u00e1m\u00e9ho americk\u00e9ho investora a vizion\u00e1\u0159e Warrena Buffeta: \u201eTrv\u00e1 20 let dobr\u00e9 jm\u00e9no vybudovat a 5 minut jej ztratit.\u201c Proto svou pr\u00e1ci odv\u00e1d\u011bjte dob\u0159e a vyb\u00edrejte si projekty, kter\u00e9 jsou v souladu s va\u0161\u00edm mor\u00e1ln\u00edm kompasem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dobr\u00e9 jm\u00e9no odr\u00e1\u017e\u00ed profesn\u00ed pov\u011bst freelancera. Vyjad\u0159uje profesionalitu, spolehlivost i kvalitu pr\u00e1ce. Dalo by se \u0159\u00edct, \u017ee je nejcenn\u011bj\u0161\u00edm kapit\u00e1lem ka\u017ed\u00e9ho volnono\u017ece. Zat\u00edmco vybudovat dobr\u00e9 jm\u00e9no je ot\u00e1zka let, p\u0159ij\u00edt…<\/p>\n

\u010c\u00edst d\u00e1lePro\u010d se vyplat\u00ed budovat dobr\u00e9 jm\u00e9no, a jak si ho ohl\u00eddat?<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}