{"id":895,"date":"2021-04-07T15:00:00","date_gmt":"2021-04-07T13:00:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=895"},"modified":"2021-04-07T16:47:23","modified_gmt":"2021-04-07T14:47:23","slug":"naucte-se-prezentovat-svou-praci-a-obhajit-ji-pred-klientem","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/naucte-se-prezentovat-svou-praci-a-obhajit-ji-pred-klientem\/","title":{"rendered":"Nau\u010dte se prezentovat svou pr\u00e1ci a obh\u00e1jit ji p\u0159ed klientem"},"content":{"rendered":"\n

Klient si v\u00e1s najal, abyste mu vy\u0159e\u0161ili n\u011bjak\u00fd probl\u00e9m. Pokud se setk\u00e1te s odm\u00edtnut\u00edm hotov\u00e9 pr\u00e1ce, nen\u00ed, a\u017e na v\u00fdjimky, chyba u klienta, ale u v\u00e1s. Bu\u010f jste si nevy\u017e\u00e1dali dostatek podklad\u016f k vytvo\u0159en\u00ed zad\u00e1n\u00ed<\/a> a navz\u00e1jem jste se nepochopili, nebo jste jen nezvl\u00e1dli hotovou pr\u00e1ci dob\u0159e odprezentovat. Klient do va\u0161eho oboru nevid\u00ed, je na v\u00e1s, abyste mu svou pr\u00e1ci um\u011bli prodat. Jak?<\/p>\n\n\n\n

Poznejte svou c\u00edlovou skupinu<\/h2>\n\n\n\n

Prvn\u00ed krok k \u00fasp\u011bchu je poznat sv\u00e9 publikum<\/strong>. Pro koho to d\u011bl\u00e1te? \u010ceho chce klient dos\u00e1hnout? Vyty\u010dte si m\u011b\u0159iteln\u00e9 c\u00edle<\/strong> a ujasn\u011bte si v\u0161e na za\u010d\u00e1tku tak, aby m\u011bly ob\u011b strany jasnou p\u0159edstavu. A pak klienta p\u0159esv\u011bd\u010dte, \u017ee va\u0161e pr\u00e1ce vyty\u010den\u00fd c\u00edl spln\u00ed. Proto\u017ee ne v\u017edy mluv\u00ed pr\u00e1ce za v\u00e1s, \u010dast\u011bji budete muset mluvit vy za ni.<\/p>\n\n\n\n

Rozf\u00e1zujte odsouhlasen\u00ed<\/h2>\n\n\n\n

P\u0159ekvapen\u00ed ne ka\u017ed\u00fd ocen\u00ed. Informujte proto pr\u016fb\u011b\u017en\u011b klienta o postupu a konzultujte spole\u010dn\u011b jednotliv\u00e9 kroky. Rozf\u00e1zov\u00e1n\u00ed do men\u0161\u00edch celk\u016f v\u00e1s ochr\u00e1n\u00ed p\u0159ed p\u0159\u00edpadn\u00fdm p\u0159ed\u011bl\u00e1v\u00e1n\u00edm cel\u00e9ho projektu<\/a>.<\/p>\n\n\n\n

Vysv\u011btlete klientovi, pro\u010d je va\u0161e pr\u00e1ce dobr\u00e1<\/h2>\n\n\n\n

Bez hlub\u0161\u00ed znalosti va\u0161\u00ed profese bude klient reagovat stylem l\u00edb\u00ed\/nel\u00edb\u00ed. Proto mu vysv\u011btlete, pro\u010d jste to ud\u011blali pr\u00e1v\u011b takto a pro\u010d to tak funguje. Nezapome\u0148te na to, \u017ee d\u016fle\u017eit\u00e9 je, aby to fungovalo<\/strong> pro c\u00edlovou skupinu<\/strong>, ne aby se to p\u0159edev\u0161\u00edm l\u00edbilo klientovi.<\/p>\n\n\n\n

Dost pravd\u011bpodobn\u011b pak p\u016fjde klient va\u0161i pr\u00e1ci prezentovat d\u00e1l sv\u00e9mu \u0161\u00e9fovi, i z tohoto d\u016fvodu v\u0161e pod\u00e1vejte tak, aby to bylo srozumiteln\u00e9 i pro lidi mimo v\u00e1\u0161 obor.<\/p>\n\n\n\n

TIP:<\/strong> Neptejte se, jestli se mu odevzdan\u00fd projekt l\u00edb\u00ed, to je pom\u011brn\u011b subjektivn\u00ed z\u00e1le\u017eitost, zeptejte se, jestli spl\u0148uje odsouhlasen\u00e1 zad\u00e1n\u00ed.<\/p>\n\n\n\n

Nebojte se \u0159\u00edkat NE<\/h2>\n\n\n\n

Co kdy\u017e klient odm\u00edt\u00e1 va\u0161i pr\u00e1ci a chce ji st\u00e1le po sv\u00e9m? M\u016f\u017eete sklapnout krovky a ud\u011blat to podle n\u011bj, i kdy\u017e v\u00edte, \u017ee to je \u0161patn\u011b. Jen\u017ee ono se v\u00e1m to \u010dasem vr\u00e1t\u00ed, a\u017e klient zjist\u00ed, \u017ee to nefunguje. A bude to, jak jinak, va\u0161e vina. Proto seberte odvahu a \u0159ekn\u011bte, \u017ee to takhle neud\u011bl\u00e1te. Bu\u010fte dobr\u00fd konzultant<\/strong> a trp\u011bliv\u011b vysv\u011btlete, pro\u010d by to takhle nemuselo fungovat. P\u0159ece jenom si na \u0159e\u0161en\u00ed probl\u00e9m\u016f najal v\u00e1s, proto\u017ee tomu rozum\u00edte l\u00e9pe.<\/p>\n\n\n\n

Prezentujte rad\u011bji osobn\u011b ne\u017e e-mailem<\/h2>\n\n\n\n

Odprezentovat hotovou pr\u00e1ci osobn\u011b nebo p\u0159es videohovor<\/strong> (nap\u0159. Google Meet<\/a>) je v\u017edy lep\u0161\u00ed ne\u017e v\u00fdsledek poslat e-mailem. Mo\u017enost okam\u017eit\u00e9 zp\u011btn\u00e9 vazby v\u00e1m poskytuje ohromnou v\u00fdhodu. Po p\u0159e\u010dten\u00ed e-mailu bude m\u00edt klient dostatek \u010dasu na p\u0159em\u00fd\u0161len\u00ed o tom, co se mu nel\u00edb\u00ed. Pravd\u011bpodobn\u011b se zept\u00e1 i koleg\u016f a rodiny, a ti mu daj\u00ed dal\u0161\u00ed podn\u011bty k zamy\u0161len\u00ed. Na v\u00e1s pak bude \u0159e\u0161en\u00ed spousty nerelevantn\u00edch p\u0159ipom\u00ednek od osob, kter\u00e9 neznaj\u00ed v\u0161echny souvislosti a jejich dojmy jsou pouze subjektivn\u00ed a bez hlub\u0161\u00ed znalosti problematiky.<\/p>\n\n\n\n

V za\u010d\u00e1tku prezentace je dobr\u00e9 ukotvit, co jste si \u0159ekli v zad\u00e1n\u00ed a od toho se odrazit d\u00e1le. U kreativn\u00edch projekt\u016f svou prezentaci klidn\u011b podpo\u0159te referen\u010dn\u00edmi projekty nap\u0159\u00edklad ze zahrani\u010d\u00ed, na kter\u00fdch vysv\u011btl\u00edte, co a jak funguje.<\/p>\n\n\n\n

TIP:<\/strong> Pokud nem\u016f\u017eete \u0159e\u0161it prezentaci osobn\u011b, p\u0159ilo\u017ete do e-mailu video, ve kter\u00e9m p\u0159es sd\u00edlenou obrazovku vysv\u011btl\u00edte jednotliv\u00e9 kroky.<\/p>\n\n\n\n

Nepodce\u0148te p\u0159\u00edpravu<\/h2>\n\n\n\n

Nau\u010dte se obh\u00e1jit pr\u00e1ci nejprve sami p\u0159ed sebou<\/strong>. Pro\u010d d\u011bl\u00e1te to, co d\u011bl\u00e1te? Vytvo\u0159te si osnovu<\/strong> a natr\u00e9nujte si plynul\u00e9 p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed. \u010c\u00edm jednodu\u0161eji to zvl\u00e1dnete podat, t\u00edm l\u00e9pe. Mo\u017en\u00e1 se v\u00e1m nechce v\u011bnovat moc \u010dasu p\u0159\u00edprav\u011b prezentace. Neberte to jako zbyte\u010dn\u011b utopen\u00fd \u010das. Myslete na to, kolik \u010dasu u\u0161et\u0159\u00edte t\u00edm, \u017ee v\u00e1\u0161 n\u00e1vrh projde na prvn\u00ed dobrou a nebudete muset \u0159e\u0161it dal\u0161\u00ed p\u0159ipom\u00ednky a zab\u00fdvat se p\u0159ed\u011bl\u00e1vkami.<\/p>\n","protected":false},"excerpt":{"rendered":"

Klient si v\u00e1s najal, abyste mu vy\u0159e\u0161ili n\u011bjak\u00fd probl\u00e9m. Pokud se setk\u00e1te s odm\u00edtnut\u00edm hotov\u00e9 pr\u00e1ce, nen\u00ed, a\u017e na v\u00fdjimky, chyba u klienta, ale u v\u00e1s. Bu\u010f jste si nevy\u017e\u00e1dali dostatek…<\/p>\n

\u010c\u00edst d\u00e1leNau\u010dte se prezentovat svou pr\u00e1ci a obh\u00e1jit ji p\u0159ed klientem<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"predecessor-version":[{"id":897,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/895\/revisions\/897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}