{"id":916,"date":"2021-06-30T07:50:00","date_gmt":"2021-06-30T05:50:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=916"},"modified":"2025-07-29T12:15:32","modified_gmt":"2025-07-29T10:15:32","slug":"freelancing-a-autorske-pravo-na-co-si-dat-pozor","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/freelancing-a-autorske-pravo-na-co-si-dat-pozor\/","title":{"rendered":"Freelancing a autorsk\u00e9 pr\u00e1vo: Na co si d\u00e1t pozor?"},"content":{"rendered":"\n<p>Jako UX design\u00e9\u0159i, copywrite\u0159i, grafici, program\u00e1to\u0159i i dal\u0161\u00ed kreativn\u00ed profese na voln\u00e9 noze se s&nbsp;autorsk\u00fdm pr\u00e1vem setk\u00e1te v&nbsp;mnoha podob\u00e1ch. A\u0165 u\u017e se jedn\u00e1 o v\u00e1\u0161 v\u00fdstup klientovi, nebo budete pro svou pr\u00e1ci pou\u017e\u00edvat autorsk\u00e1 d\u00edla, kter\u00e1 vznikla rukou n\u011bkoho jin\u00e9ho. Co pod autorsk\u00e9 d\u00edlo spad\u00e1, a jak pr\u00e1vn\u011b o\u0161et\u0159it jeho pou\u017e\u00edv\u00e1n\u00ed?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je vlastn\u011b autorsk\u00e9 d\u00edlo?<\/h2>\n\n\n\n<p>Za autorsk\u00e9 d\u00edlo pova\u017eujeme <strong>v\u0161e, co vytvo\u0159il \u010dlov\u011bk a vlo\u017eil do toho svou kreativitu<\/strong>. Z&nbsp;pohledu z\u00e1kona se jedn\u00e1 o liter\u00e1rn\u00ed, um\u011bleck\u00e1 i v\u011bdeck\u00e1 d\u00edla. Jedn\u00e1 se o fotografie, texty, hudbu i po\u010d\u00edta\u010dov\u00e9 programy. Spadaj\u00ed sem n\u00e1vrhy loga, wireframy a dokonce i mapy, pokud se nejedn\u00e1 o mapu v&nbsp;katastru (nem\u011bli byste tak voln\u011b \u0161\u00ed\u0159it ani nap\u0159\u00edklad screenshot z&nbsp;Google Map, pokud na n\u011bm nenech\u00e1te logo tv\u016frce). Jedn\u00e1 se vlastn\u011b o v\u0161echna d\u00edla, u kter\u00fdch m\u016f\u017eeme \u0159\u00edct, \u017ee <strong>maj\u00ed p\u0159idanou tv\u016fr\u010d\u00ed hodnotu<\/strong>. Nemus\u00ed b\u00fdt jedine\u010dn\u00e1, ale sta\u010d\u00ed, \u017ee jsou p\u016fvodn\u00edm v\u00fdtvorem. Autorsk\u00fd z\u00e1kon chr\u00e1n\u00ed nejenom dokon\u010den\u00e9 d\u00edlo, ale i v\u0161echny jeho v\u00fdvojov\u00e9 \u010d\u00e1sti. A k&nbsp;jejich pou\u017eit\u00ed pot\u0159ebujete m\u00edt v\u017edy souhlas autora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K&nbsp;\u010demu slou\u017e\u00ed autorsk\u00e1 pr\u00e1va?<\/h2>\n\n\n\n<p>Autorsk\u00fd z\u00e1kon slou\u017e\u00ed jako <strong>ochrana d\u00edla p\u0159ed zneu\u017eit\u00edm<\/strong> a tak\u00e9 <strong>d\u00e1v\u00e1 klientovi jistotu, \u017ee v\u00e1mi dodan\u00e9 d\u00edlo je p\u016fvodn\u00ed<\/strong>. D\u00edlo jako takov\u00e9 nem\u016f\u017eete prodat, proto\u017ee se jedn\u00e1 o va\u0161e du\u0161evn\u00ed vlastnictv\u00ed. K&nbsp;jeho pou\u017e\u00edv\u00e1n\u00ed ov\u0161em m\u016f\u017eete poskytnout licenci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy autorsk\u00e9 d\u00edlo m\u016f\u017eu pou\u017e\u00edt?<\/h2>\n\n\n\n<p>Autorsk\u00e9 d\u00edlo m\u016f\u017eete libovoln\u011b pou\u017e\u00edt, pokud <strong>jste sami autorem<\/strong>. Pro u\u017eit\u00ed ciz\u00edho autorsk\u00e9ho d\u00edla sta\u010d\u00ed <strong>m\u00edt souhlas autora<\/strong>, ale pozor, souhlas je kdykoli odvolateln\u00fd. Proto je lep\u0161\u00ed o\u0161et\u0159it ho <strong>smlouvou<\/strong>. Nemus\u00ed se nutn\u011b jednat o ti\u0161t\u011bn\u00fd dokument, sta\u010d\u00ed si n\u00e1le\u017eitosti potvrdit p\u00edsemn\u011b e-mailem. Aby byla smlouva platn\u00e1, je pot\u0159eba m\u00edt p\u00edsemn\u00fd souhlas obou z\u00fa\u010dastn\u011bn\u00fdch stran.<\/p>\n\n\n\n<p>Ve smlouv\u011b tak\u00e9 <strong>definujte zp\u016fsob u\u017eit\u00ed<\/strong>. Mus\u00ed b\u00fdt d\u00edlo pou\u017e\u00edv\u00e1no p\u0159esn\u011b v&nbsp;z\u00edskan\u00e9 podob\u011b, nebo m\u016f\u017eete d\u011blat \u00fapravy? Bez souhlasu autora toti\u017e \u00fapravy nejsou mo\u017en\u00e9. Stejn\u011b tak je dobr\u00e9 definovat, jestli d\u00edlo poskytujete na neomezenou dobu, nebo jen na ur\u010dit\u00e9 \u010dasov\u00e9 obdob\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je bezpe\u010dn\u00e9 pou\u017e\u00edvat fotky a grafiky z&nbsp;fotobank?<\/h2>\n\n\n\n<p>\u017de nem\u016f\u017eete voln\u011b pou\u017e\u00edvat sta\u017een\u00e9 fotky z&nbsp;internetu asi nen\u00ed pot\u0159eba zd\u016fraz\u0148ovat. Souhlas autora je pot\u0159eba i v&nbsp;tomto p\u0159\u00edpad\u011b. A i kdy\u017e by pou\u017e\u00edv\u00e1n\u00ed autorsk\u00fdch d\u011bl z&nbsp;fotobank (nap\u0159\u00edklad placen\u00fd <a href=\"https:\/\/www.shutterstock.com\/\">Shutterstock<\/a>, nebo bezplatn\u00fd <a href=\"https:\/\/unsplash.com\/s\/photos\/stack\">Unsplash<\/a>) m\u011blo b\u00fdt z&nbsp;pohledu z\u00e1kona bezprobl\u00e9mov\u00e9, nen\u00ed to v\u017edycky pravda. Ne v\u017edy toti\u017e d\u00edlo nahraje samotn\u00fd autor, a je dost mo\u017en\u00e9, \u017ee o u\u017e\u00edv\u00e1n\u00ed sv\u00e9ho d\u00edla ani nev\u00ed. Ur\u010dit\u011b si tak rad\u011bji zkontrolujte, jestli fotografii nebo grafiku do fotobanky nahr\u00e1l opravdu autor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co kdy\u017e moje autorsk\u00e9 d\u00edlo n\u011bkdo neopr\u00e1vn\u011bn\u011b pou\u017e\u00edv\u00e1?<\/h2>\n\n\n\n<p>Nem\u011blo by se to st\u00e1vat, ale ob\u010das k&nbsp;tomu p\u0159eci jen dojde. M\u00e1te nafocen\u00e9 produkty nebo unik\u00e1tn\u00ed texty na sv\u00e9m webu, kter\u00e9 najednou vid\u00edte u konkurence? Jako jejich autor <strong>m\u00e1te n\u00e1rok se br\u00e1nit a dom\u00e1hat se jejich odstran\u011bn\u00ed<\/strong>, a dokonce se dom\u00e1hat i n\u00e1hrady \u0161kody. Pokud by to ne\u0161lo \u0159e\u0161it pouhou domluvou, budete m\u00edt nejjednodu\u0161\u0161\u00ed, kdy\u017e se obr\u00e1t\u00edte na odborn\u00edka, kter\u00fd v\u00e1m pom\u016f\u017ee postupovat d\u00e1le.<\/p>\n\n\n\n<p>V\u011bd\u011bli jste, \u017ee i kdy\u017e smluvn\u011b odsouhlas\u00edte pou\u017e\u00edv\u00e1n\u00ed sv\u00e9ho autorsk\u00e9ho d\u00edla konkr\u00e9tn\u00ed firm\u011b, neznamen\u00e1 to, \u017ee je d\u00edlo mo\u017en\u00e9 pou\u017e\u00edt nap\u0159\u00edklad pro dce\u0159inou firmu, i kdy\u017e ji vlastn\u00ed stejn\u00fd \u010dlov\u011bk? V&nbsp;takov\u00e9m p\u0159\u00edpad\u011b je pot\u0159eba dal\u0161\u00ed souhlas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autorsk\u00e9 pr\u00e1vo a budov\u00e1n\u00ed zna\u010dky<\/h2>\n\n\n\n<p>Pokud se sv\u00fdmi slu\u017ebami nebo v\u00fdrobky nebudete vystupovat pod <a href=\"https:\/\/www.freelance.cz\/blog\/proc-se-vyplati-budovat-dobre-jmeno-a-jak-si-ho-ohlidat\/\">sv\u00fdm jm\u00e9nem<\/a>, ale rozhodli jste se pro vytvo\u0159en\u00ed zna\u010dky, mrkn\u011bte nejprve na to, jestli n\u00e1zev u\u017e nen\u00ed zaregistrovan\u00fd (k vyhled\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek slou\u017e\u00ed <a href=\"https:\/\/www.tmdn.org\/\">TMview<\/a>). Pak tak\u00e9 doporu\u010dujeme koupit dom\u00e9ny se v\u0161emi koncovkami (ne pouze \u201e.cz\u201c). Je to nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak p\u0159edej\u00edt p\u0159\u00edpadn\u00fdm dom\u00e9nov\u00fdm spor\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ochrann\u00e1 zn\u00e1mka a jej\u00ed v\u00fdhody<\/h2>\n\n\n\n<p>Chcete se vyhnout spor\u016fm o p\u016fvodnost loga, sloganu i dal\u0161\u00edch nezam\u011bniteln\u00fdch znak\u016f sv\u00e9 zna\u010dky? Zaregistrujte si je jako ochrannou zn\u00e1mku. D\u00edky tomu se v&nbsp;p\u0159\u00edpadn\u00fdch sporech zn\u00e1mkou prok\u00e1\u017eete a nemus\u00edte zdlouhav\u011b prokazovat, ze dan\u00e9 logo nebo slogan opravdu pou\u017e\u00edv\u00e1te a \u017ee jste pod nimi dostate\u010dn\u00e9 zn\u00e1m\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jako UX design\u00e9\u0159i, copywrite\u0159i, grafici, program\u00e1to\u0159i i dal\u0161\u00ed kreativn\u00ed profese na voln\u00e9 noze se s&nbsp;autorsk\u00fdm pr\u00e1vem setk\u00e1te v&nbsp;mnoha podob\u00e1ch. A\u0165 u\u017e se jedn\u00e1 o v\u00e1\u0161 v\u00fdstup klientovi, nebo budete pro&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/freelancing-a-autorske-pravo-na-co-si-dat-pozor\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Freelancing a autorsk\u00e9 pr\u00e1vo: Na co si d\u00e1t pozor?<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions"}],"predecessor-version":[{"id":918,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions\/918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/917"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}