{"id":986,"date":"2022-01-06T09:09:00","date_gmt":"2022-01-06T08:09:00","guid":{"rendered":"https:\/\/www.freelance.cz\/blog\/?p=986"},"modified":"2022-01-06T09:40:22","modified_gmt":"2022-01-06T08:40:22","slug":"jak-zvysit-ceny-a-nenastvat-stavajici-klienty","status":"publish","type":"post","link":"https:\/\/www.freelance.cz\/blog\/jak-zvysit-ceny-a-nenastvat-stavajici-klienty\/","title":{"rendered":"Jak zv\u00fd\u0161it ceny a nena\u0161tvat st\u00e1vaj\u00edc\u00ed klienty"},"content":{"rendered":"\n<p>Zdra\u017eov\u00e1n\u00ed je o\u017eehav\u00e9 t\u00e9ma. I kdy\u017e c\u00edt\u00edme, \u017ee nastaven\u00e1 sazba u\u017e nen\u00ed dostate\u010dn\u00e1, stejn\u011b se \u010dasto jej\u00edmu zv\u00fd\u0161en\u00ed br\u00e1n\u00edme. Bu\u010f proto\u017ee nechceme p\u0159ij\u00edt o klienty nebo se boj\u00edme, \u017ee je\u0161t\u011b nem\u00e1me dost zku\u0161enost\u00ed a nikdo n\u00e1m takovou \u010d\u00e1stku nezaplat\u00ed. D\u016fvod\u016f se najde mnoho. Stejn\u011b tak ale existuje \u0159ada d\u016fvod\u016f, pro\u010d cenu zv\u00fd\u0161it. A na ty se zam\u011b\u0159\u00edme v&nbsp;\u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdra\u017eov\u00e1n\u00ed n\u00e1sledkem inflace<\/h2>\n\n\n\n<p>Inflaci pova\u017euje mnoho <a href=\"https:\/\/www.freelance.cz\/freelanceri\">freelancer\u016f<\/a> za dobrou z\u00e1minku ke zdra\u017een\u00ed. Jen\u017ee meziro\u010dn\u00ed inflace se pohybuje v&nbsp;sou\u010dasn\u00e9 dob\u011b okolo 5 %, zat\u00edmco zvy\u0161ov\u00e1n\u00ed sazby b\u00fdv\u00e1 i v&nbsp;\u0159\u00e1du des\u00edtek procent. V\u011bt\u0161in\u011b klient\u016f je jasn\u00e9, \u017ee <strong>inflace tady figuruje sp\u00ed\u0161 jako v\u00fdmluva ne\u017e skute\u010dn\u00fd d\u016fvod<\/strong>.<\/p>\n\n\n\n<p>V&nbsp;p\u0159\u00edpad\u011b, \u017ee sv\u00e9 slu\u017eby zdra\u017eujete opravdu jen o inflaci, m\u016f\u017eete na klienty p\u016fsobit neprofesion\u00e1ln\u011b. Tedy, \u017ee nijak nezvy\u0161ujete svoji kvalifikaci a va\u0161e produktivita neroste. <strong>N\u00edzk\u00e1 cena by nikdy nem\u011bla b\u00fdt jedin\u00e1 konkuren\u010dn\u00ed v\u00fdhoda<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed d\u016fvody zdra\u017eov\u00e1n\u00ed<\/h2>\n\n\n\n<p>\u0158ada freelancer\u016f (hlavn\u011b t\u011bch za\u010d\u00ednaj\u00edc\u00edch) se ke zdra\u017eov\u00e1n\u00ed odhodl\u00e1 pozd\u011b \u2013&nbsp;v moment\u011b, kdy nejsou ziskov\u00ed, p\u0159\u00edpadn\u011b pracuj\u00ed na \u00fakor sv\u00e9ho volna, aby byli aspo\u0148 n\u011bjak v&nbsp;plusu. <strong>Zdra\u017eovat se d\u00e1 ale i z&nbsp;lep\u0161\u00edch d\u016fvod\u016f, konkr\u00e9tn\u011b to jsou nap\u0159\u00edklad tyto:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zv\u00fd\u0161ili jste svou kvalifikaci a zlep\u0161ili sv\u00e9 slu\u017eby (nebo produkt).<\/li><li>Klient\u016fm dok\u00e1\u017eete vyd\u011blat n\u00e1sobn\u011b v\u00edc, ne\u017e je stoj\u00edte.<\/li><li>Nikdo v\u00e1m neodporuje, \u017ee je va\u0161e sazba p\u0159\u00edli\u0161 vysok\u00e1.<\/li><li>Jste <a href=\"https:\/\/www.freelance.cz\/blog\/zavalily-vas-zakazky-spolupracujte-s-dalsim-freelancerem\/\">zavalen\u00ed zak\u00e1zkami<\/a> a popt\u00e1vka po va\u0161\u00ed pr\u00e1ci je vysok\u00e1.<\/li><li>Ub\u011bhlo 6 a\u017e 12 m\u011bs\u00edc\u016f od posledn\u00edho zdra\u017een\u00ed.<\/li><\/ul>\n\n\n\n<p><strong>TIP:<\/strong> Bu\u010fte cenov\u011b flexibiln\u00ed. P\u0159i velk\u00e9 vyt\u00ed\u017eenosti ceny pro nov\u00e9 klienty zvy\u0161te. A samoz\u0159ejm\u011b pokud m\u00e1te moment\u00e1ln\u00ed v\u00fdpadek, cenu zase upravte sm\u011brem dol\u016f. V\u017edy ale myslete na to, abyste byli ziskov\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O kolik zv\u00fd\u0161it cenu?<\/h2>\n\n\n\n<p>V\u00fdzkumy ukazuj\u00ed, \u017ee citlivost na zm\u011bnu ceny je nesymetrick\u00e1. Konkr\u00e9tn\u011b p\u0159i zvy\u0161ov\u00e1n\u00ed je citlivost v&nbsp;rozmez\u00ed 5 a\u017e 10 %, u zlev\u0148ov\u00e1n\u00ed je ale pot\u0159eba ud\u011blat v\u011bt\u0161\u00ed zm\u011bnu, a to okolo 15 a\u017e 30 %. Vyhn\u011bte se tedy ide\u00e1ln\u011b skokov\u00e9mu nav\u00fd\u0161en\u00ed ceny. Po <strong>nav\u00fd\u0161en\u00ed do 10 %<\/strong> pravd\u011bpodobn\u011b hromadn\u00fd odliv klient\u016f nenastane.<\/p>\n\n\n\n<p>Kdy\u017e zdra\u017e\u00edte v\u00edc, je mo\u017en\u00e9, \u017ee n\u011bjak\u00fd klient odejde. Ani to ale nemus\u00ed b\u00fdt d\u016fvod k&nbsp;obav\u00e1m. Pokud v\u011bt\u0161ina klient\u016f p\u0159e\u0161la na zv\u00fd\u0161enou sazbu, budete m\u00edt chvilkov\u011b m\u00e9n\u011b pr\u00e1ce za stejn\u011b (nebo i v\u00edce) pen\u011bz. V&nbsp;p\u0159\u00edpad\u011b, \u017ee brzy p\u0159ijdou nov\u00e9 zak\u00e1zky za novou sazbu, nastavili jste novou cenu spr\u00e1vn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdra\u017eujte pravideln\u011b<\/h2>\n\n\n\n<p>I kdy\u017e je zdra\u017eov\u00e1n\u00ed nepopul\u00e1rn\u00ed krok a nechce se v\u00e1m do n\u011bho, stejn\u011b se mu d\u0159\u00edv nebo pozd\u011bji nevyhnete. Ud\u011blejte si z&nbsp;n\u011bho rutinu a zdra\u017eujte pravideln\u011b. Ne tedy a\u017e v&nbsp;moment\u011b, kdy budete t\u011bsn\u011b p\u0159ed vyho\u0159en\u00edm. Vlivem inflace se zvy\u0161uj\u00ed ceny celkov\u011b a se stejnou sazbou dlouho nevy\u017eijete. Za p\u0159edpokladu, \u017ee nestagnujete, zvy\u0161uje se i va\u0161e odbornost a nen\u00ed tedy d\u016fvod z\u016fst\u00e1vat u stejn\u00e9 odm\u011bny.<\/p>\n\n\n\n<p>Pokud budete ceny zvy\u0161ovat pravideln\u011b, zvyknete si na to a nebudete m\u00edt takovou pot\u0159ebu obhajovat se p\u0159ed klientem i s\u00e1m p\u0159ed sebou. Stejn\u011b tak si na pravideln\u00e9 navy\u0161ov\u00e1n\u00ed cen zvyknou va\u0161i dlouhodob\u00ed klienti a budou s&nbsp;t\u00edm po\u010d\u00edtat.<\/p>\n\n\n\n<p>Dal\u0161\u00ed v\u00fdhoda pravideln\u00e9ho zdra\u017eov\u00e1n\u00ed je, \u017ee budete cenu navy\u0161ovat postupn\u011b a <strong>vyhnete se skokov\u00e9mu zdra\u017een\u00ed v&nbsp;\u0159\u00e1du des\u00edtek procent<\/strong> v&nbsp;moment\u011b, kdy p\u016fvodn\u00ed ceny budou u\u017e ne\u00fanosn\u00e9. S&nbsp;v\u011bt\u0161\u00edm nav\u00fd\u0161en\u00edm se zvy\u0161uje i pravd\u011bpodobnost, \u017ee p\u0159ijdete o dlouhodob\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p><strong>TIP: <\/strong>Vyberte si datum, kdy se d\u00e1te do \u00fapravy cenotvorby. Nej\u010dast\u011bji se ceny navy\u0161uj\u00ed za\u010d\u00e1tkem roku nebo po skon\u010den\u00ed dovolen\u00fdch. To samoz\u0159ejm\u011b neplat\u00ed u sez\u00f3nn\u00edho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Komunikujte zdra\u017eov\u00e1n\u00ed s&nbsp;p\u0159edstihem<\/h2>\n\n\n\n<p>Pro ty, kte\u0159\u00ed nemaj\u00ed dlouhodob\u00e9 klienty a v\u017edy pracuj\u00ed s&nbsp;nov\u00fdmi lidmi, je zdra\u017eov\u00e1n\u00ed jen ot\u00e1zkou p\u00e1r kliknut\u00ed na webu. V&nbsp;p\u0159\u00edpad\u011b, \u017ee ale m\u00e1te sv\u00e9 klienty, je dobr\u00e9 jim zm\u011bnu v&nbsp;sazb\u00e1ch d\u00e1t v\u011bd\u011bt jinak ne\u017e vy\u0161\u0161\u00ed \u010d\u00e1stkou na faktu\u0159e.<\/p>\n\n\n\n<p>Jestli\u017ee zdra\u017eujete pravideln\u011b, sta\u010d\u00ed klient\u016fm jen p\u0159ipomenout, \u017ee se dan\u00fd \u010das bl\u00ed\u017e\u00ed. Pokud se na to chyst\u00e1te poprv\u00e9, <strong>dejte klient\u016fm v\u011bd\u011bt aspo\u0148 s&nbsp;dvoum\u011bs\u00ed\u010dn\u00edm p\u0159edstihem<\/strong>, aby na to mohli reagovat.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> V\u017edy se s&nbsp;klienty domluvte, jestli se zdra\u017een\u00ed bude t\u00fdkat i st\u00e1vaj\u00edc\u00edch projekt\u016f a p\u0159\u00edpadn\u011b nab\u00eddn\u011bte mo\u017enost p\u0159edplacen\u00ed hodin za st\u00e1vaj\u00edc\u00ed ceny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 argumenty pou\u017e\u00edt p\u0159ed klientem?<\/h2>\n\n\n\n<p>Zvy\u0161ov\u00e1n\u00ed va\u0161ich \u017eivotn\u00edch n\u00e1klad\u016f nikoho moc zaj\u00edmat nebude. N\u00e1klady se zvy\u0161uj\u00ed v\u0161em. Proto rad\u011bji <strong>argumentujte n\u00e1vratnost\u00ed sv\u00fdch slu\u017eeb a kvalitn\u011bj\u0161\u00ed prac\u00ed<\/strong>. Dobr\u00fd argument je va\u0161e <strong>nar\u016fstaj\u00edc\u00ed kvalifikace<\/strong>, d\u00edky kter\u00e9 zvl\u00e1d\u00e1te v\u011bci l\u00e9pe a rychleji. V&nbsp;p\u0159\u00edpad\u011b m\u011b\u0159iteln\u00fdch v\u00fdsledk\u016f p\u0159edlo\u017ete, kolik pen\u011bz jste klientovi pomohli vyd\u011blat nebo u\u0161et\u0159it. <strong>Argumenty podlo\u017een\u00e9 \u010d\u00edsly<\/strong> jsou v\u017edy siln\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> P\u0159e\u010dt\u011bte si, <a href=\"https:\/\/www.freelance.cz\/blog\/naucte-se-obhajit-svou-cenu-pred-klientem\/\">jak se nau\u010dit obh\u00e1jit svou cenu p\u0159ed klientem<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zdra\u017eov\u00e1n\u00ed je o\u017eehav\u00e9 t\u00e9ma. I kdy\u017e c\u00edt\u00edme, \u017ee nastaven\u00e1 sazba u\u017e nen\u00ed dostate\u010dn\u00e1, stejn\u011b se \u010dasto jej\u00edmu zv\u00fd\u0161en\u00ed br\u00e1n\u00edme. Bu\u010f proto\u017ee nechceme p\u0159ij\u00edt o klienty nebo se boj\u00edme, \u017ee je\u0161t\u011b&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.freelance.cz\/blog\/jak-zvysit-ceny-a-nenastvat-stavajici-klienty\/\">\u010c\u00edst d\u00e1le<span class=\"screen-reader-text\">Jak zv\u00fd\u0161it ceny a nena\u0161tvat st\u00e1vaj\u00edc\u00ed klienty<\/span><\/a><\/div>\n","protected":false},"author":8,"featured_media":987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-freelancery","excerpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":1,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":988,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions\/988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media\/987"}],"wp:attachment":[{"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.cz\/blog\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}