Jiri brings three decades of experience from senior management selling new complex electronic design into European markets. As regional sales lead for Hewlett-Packard out of Munich he won large scale industrial business from Bosch, Phillips, and Motorola. Jiri has led similar successful sales for Matsushita and Cadence. His multifaceted knowledge spans electronics, semiconductor design, communication systems and digital platforms. He is particularly excited about industry 4.0 solutions for complex machinery–an untouched and multibillion business. Jiri has strong ties to European technical universities including in Russia and is able to scout talent as digital transformation grows. He is fluent in Czech, German, English, Russian, French, and Slovak and holds a master’s degree in Electrical Engineeringfrom the Czech Technical University.