B2B Marketing Guru

Mission-oriented, Marketing leader, with over 10 years of experience in the IT industry and a demonstrated track record of developing and executing integrated marketing and communications plans from end-to-end. Work well both leading and within a team, with dedication to a collaborative approach, yet able to make tough calls independently when needed. Talent for hiring, training and mentoring highly engaged team members, seeking always to offer opportunities for others to rise in their talents and skills. Meticulous project manager, balancing multiple deadlines, while maintaining an organized, yet creative, approach. Diplomatic and tactful in interpersonal communication and decision-making. Flexible and versatile - able to maintain a sense of humor under pressure - poised and professional, with an ability to transcend personal differences in order to reach a common goal. Selected contributions: • Delivered 123% of sales pipeline in 2018 with ROI 1:25 and increase of demand for Saas platform (average 40%) • 40% cost per lead reduction by introducing data-driven, targeted inbound marketing lead generation • Achieved 36% of overall revenue from marketing opportunities • Implementation on Digital 1st approach in CEE region with 50% cost per lead reduction and with 25% rise in online subscriptions • 30% reduction in sales tap rate by introducing integrated customer engagement and lead generation programs • 45% conversion of marketing generated leads into opportunities • Reduced employee turnover by 60% in the past two years implementing employee growth & development initiatives which raised employee satisfaction rates by 25% YoY • Increased employee productivity by 10% and the overall efficiency of the market unit by introducing processes and procedures that eliminated duplication, reduced the time to complete and leveraging country synergies & similarities