One year agile mission, the digital transformation of a swiss health insurance. Launch of a new healthcare application. Responsible for the marketing "go to market" strategy.
Analysis of the market, market research (interviews, surveys, and focus groups), definition of buyer personas, buyers' journey, and customer needs.
Launch of the beta testing, roadmap execution, sprint planning, A/B testing, UX&UI design.
Proposition on product improvements, implementation of user feedback.
Partner management and product pricing.
Planning, organization, and execution of inbound marketing activities: brand, positioning and messaging, paid ads, landing page creation, SEO, blog, editorial plan, contents, newsletters, social media, influencer campaigns, webinars, case study, and event organization.
Management of agency, review of online advertising campaigns (Google Ads, Facebook Ads). Optimization and A/B testing.
Performance, results monitoring, data analytics, optimization, presentation of results, collection of best practices.